Chapter 438: Hunger Marketing [One Update]
Bang! Bang! Bang!
There was a knock on the door, Yu Zheng put down the documents in his hand, raised his head, and glanced towards the office door.
"Let's replay "Ghost Blowing the Lamp" again?"
Liu Shouren, the director who walked into the office under Yu Zheng's gaze, shrugged his shoulders and put a pile of listeners' call records with phone numbers densely written on Yu Zheng's desk.
"All three of our phones have been blown up, Miss Yu, do you think we should consider the audience's request?"
"Nope." Yu Zheng shook his head decisively.
Liu Shouren still wanted to speak, but was directly stopped by Yu Zheng raising his hand, "The original broadcast plan remains unchanged, if someone asks, just say that this is my decision." β
The standard Yu Zheng style is strong and unquestionable.
"Miss Yu, the board meeting starts in 10 minutes." At this time, Yu Zheng's assistant walked in and reminded her that it was time to go to the conference room for a meeting.
Yu Zheng stood up and stuffed the call record back into Liu Shouren's hand, "You don't have to come to me again for this kind of thing in the future, it will be handled according to what I told you before." β
After saying that, she stepped on her high heels and left the office with her assistant.
Coming to the conference room, including He Ji, chairman of Commercial Radio, Chen Jingxian, general manager, and five non-executive directors were already present.
The radio drama "Ghost Blowing the Lantern" launched by Thunder 881 Channel in the middle of the night the day before yesterday caused a strong reaction from the audience, and everyone in the conference room heard about it, and this program was directly responsible for Yu Zheng.
Yu Zheng was already surprised by the reaction of the others, and Shi Shiran walked to his place and sat down. Flip through the minutes of the meeting. No one else looked at it.
Chan Ching Yin called the Board meeting to order.
More than half an hour passed quickly. After discussing all the topics, He Ji coughed, "Let's temporarily add a topic, about the radio drama "Ghost Blowing the Lantern" that is being broadcast on our radio station, I think Miss Yu should explain it to everyone?" β
Yu Zheng stopped the pen he was taking notes and looked at He Ji suspiciously, "What does Mr. He want me to explain?" β
"The radio drama has a high level of listening, and I've heard a lot of listeners call to ask for a rerun during the daytime slot. Many people in the station have reported this situation to you, but you have all refused. He Ji stared at Yu Zheng, as if there was an answer written on her face.
The chairman of the radio station personally asked about a radio drama, even if he had never heard the name of "Ghost Blowing the Lantern" before, he could feel that things were not ordinary at this time.
Several non-executive directors, as well as radio executives present, followed suit, and Yu Zheng once again became the focus of everyone's attention.
Yu Zheng tightened the pen sleeve, spread his hands and said, "I'm sorry, I don't think there is any need to explain this matter." Because it's not that I don't want to, it's the author himself who doesn't agree. β
"There are still such people. It can't be a brain disease, right? β
"This guy is crazy, isn't he?"
"It's just that I don't know what to do."
"It must be that the author saw that this book was on fire, so the lion opened his mouth, I have seen too many such people."
β¦β¦
There was a buzzing discussion in the conference room, and it was He Ji who opened his mouth at the end, and everyone quieted down.
"Miss Yu, can you discuss it with this author again, this kind of thing is mutually beneficial, I think he should have no reason to refuse."
Yu Zheng closed the minutes of the meeting in front of him, "Mr. He, it's not that I don't want to, but this author's identity is a bit special, and it may not be easy for me to speak in front of him." β
"What kind of person, does he think he is Lin Youlun?" I don't know who muttered in a low voice, and the expression on He Ji's face was also a little ugly.
"I really let you guess correctly, this book was written by Lin Youlun." Yu Zheng looked at the person who spoke just now seriously, "Anyway, I can't convince Mr. Lin, why don't you try it?" β
At this moment, the expressions of everyone in the conference room froze, and the huge conference room became silent.
He Ji didn't expect that this matter would be related to Lin Youlun, and the expression on his face became solemn.
"Since that's the case, that's the end of the matter." After saying this, He Ji ended the board meeting, and then asked Yu Zheng to go to his office.
"By the way, the show has not yet announced who the author of "Ghost Blows the Lantern" is, so about Mr. Lin, please keep it secret." Before Yu Zheng left, he deliberately emphasized.
ββ
"Hungry marketing?" He Ji was very surprised when he heard this statement for the first time, but when he thought that this was proposed by Lin Youlun, he was immediately relieved.
"I didn't understand it at first, but judging from the situation in the past few days, I almost understood what Mr. Lin meant." Yu Zheng sat opposite He Ji, "People are like this, the more you can't get something, the more you want to get it, "Ghost Blows the Lantern" is only broadcast once, and those listeners who missed the beginning will become more and more interested in the content of the replay if their requirements for replay are not met, and the listening rate of the program will be higher and higher. β
He Ji nodded, and his impression of Lin Youlun in his heart was strengthened a little, the chairman of the "Ming Pao" Group is indeed very good at grasping the hearts of the market.
"Can you guarantee that we're going to premiere exclusively?" This is the only thing He Ji is worried about at the moment.
"Mr. Lin's promise to me is that the novel will not appear in any form in other media until it is serialized on the radio."
Yu Zheng's answer completely reassured He Ji, and he was already thinking about how to use this rare opportunity to further increase the listening rate of commercial radio.
The actual situation is as Yu Zheng said, during the broadcast period of "Ghost Blowing the Lantern", the listening rate of Thunder 881 channel continued to refresh the record, because the program was broadcast late at night, and many people stayed up late to listen to the program before going to sleep, so that when they went to work the next day, they yawned all day.
After many complaints later, the commercial radio decided to bring the program forward to before 12 o'clock at night.
Many people think that commercial radio has picked up a big bargain this time, but in fact, it is the antique sellers in Hollywood Road who really benefit the most from the hit of "Ghost Blowing the Lantern".
The hit of "Ghost Blowing the Lamp" has made "tomb robbery" a fashionable topic, and it has also brought about a boom in antique collection. This is the earliest street to be built in Hong Kong since the opening of the port. Recently, the number of people has doubled compared to the previous days.
Wang Tianlin officially retired from the position of wireless producer some time ago. I have nothing to do, but I am also fascinated by antique collecting.
After Fang Yihua took over wireless, Wang Tianlin, as a veteran of the Shaw Brothers, became more and more awkward, and in addition, Wang Tianlin's martial arts film routine and the mainstream family drama model of wireless also diverged, so it became the best choice to retire at the right time.
Since listening to the story of "Ghost Blowing the Lantern" on the radio, Wang Tianlin has become interested in antiques. During this time, he became a frequent customer of several antique shops on Hollywood Road.
Yesterday, Wang Tianlin was introduced to a man who is said to be very knowledgeable, and bought two antiques from him at a high price, and today he brought them to an antique shop on Hollywood Road to ask someone to help with the appraisal.
Wang Jing accompanied Wang Tianlin, Wang Tianlin and the appraiser in the back room, while he wandered outside, visiting the various collections in the store.
"What, fake!" There was a sudden angry shout from the back room, and this voice was all too familiar to Wang Jing.
Wang Jing hurriedly ran in and found Wang Tianlin standing there in a hurry, while the appraiser next to him looked helpless.
"The other party's methods of doing the old are very clever. But it can be established that both of these pieces are fakes. β
The appraiser's words fell into Wang Jing's ears, and he immediately understood why Wang Tianlin was so angry. These two things cost him a total of more than 300,000 Hong Kong dollars, and he thought about using them as family heirlooms, but he didn't expect them to be a pair of fakes.
"Didn't you say that you were introduced by an acquaintance?" Wang Jing asked anxiously.
"It's not an acquaintance, it's just a guy I know in the teahouse...... Bastard, don't let me bump into him in the future, or I'll make him worse than dead. Wang Tianlin clenched his fists and said through gritted teeth.
"Then call the police!" Wang Jing suggested.
"If those people had planned a good plan, they would have run away by now, and there is a fart for calling the police, and besides, I can't afford to lose this person!" Wang Tianlin didn't even want to bring those two fakes, and left in a bad mood.
Wang Jing was reluctant to throw away the two fakes as garbage, hurriedly put the things into the box, and chased them out.
"What are you doing when you come back with them, don't you think I'm not upset enough?" Wang Tianlin saw Wang Jing holding the box and getting into the car, and couldn't help but reprimand.
"It's a pity to lose it, let it go home, anyway, few people know that the Tao is fake, so it's good to take it seriously."
Before Wang Jing finished speaking, Wang Tianlin raised his hand and was about to fight, "You still want me to continue to be embarrassed, don't you?" β
Wang Jing said while parrying his hand: "Okay, if you don't want it, I'll keep it, it just so happens that there are still a few furnishings in my company's office, so it's good to use it as a faΓ§ade, and I don't feel distressed if it is stolen by a thief." β
Wang Tianlin's hand did not fall in the end, and he scolded "no interest" in his mouth.
Wang Jing cheekily laughed twice, "By the way, Dad, why did you suddenly think of buying antiques?" Don't tell me, you're also listening to "Ghost Blows the Lamp". β
Wang Tianlin turned his head and glared at Wang Jing angrily, "Isn't this weird?" β
Wang Jing hurriedly waved his hand, "I didn't mean that, but I wanted to say, do you think this story is very suitable for adaptation into a movie?" β
Wang Tianlin saw through Wang Jing's mind at a glance, "What, do you want to shoot?" β
Wang Jing nodded, "Not only me, but many people in the Hong Kong film industry must have this idea, but the commercial radio station has not yet announced who the author of "Ghost Blows the Lamp" is, which is very mysterious. β
"So you want me to help you find out?"
When He Ji, chairman of commercial radio station, entered the industry, he had received help from Wang Tianlin, and Wang Jing wanted to use this relationship to ask Wang Tianlin to help ask for information about the author of "Ghost Blowing the Lantern".
"Uncle Tianlin, it's not that I don't help, but the authorship of "Ghost Blowing the Lantern" is a bit special, and it's really inconvenient for us to disclose it...... If you really want to know who that person is, you can ask your son Wang Jing, and he may know something about Lu Dao. β
He Ji only said so much on the phone, Wang Tianlin looked puzzled after putting down the phone, Wang Jing was even more confused, he wanted to know who this person was, why did Wang Tianlin make this call?
"If you don't say it, you won't say it, why are you still kicking the ball at me."
Wang Tianlin put down the microphone, but in his heart he was pondering He Ji's last sentence, the other party should be hinting that the author of "Ghost Blowing the Lamp" is very familiar with Wang Jing, so ...... Thinking about it, a thought suddenly crossed Wang Tianlin's mind, he had already guessed who that person was.
ββ
When he entered the door to change his shoes, Lin Youlun found that the guests were missing a pair of shoes.
Before he could walk into the living room, he heard Wang Jing's voice coming from inside.
"Some time ago, I co-founded a film company with others, and I had so many things on hand that I couldn't find time to visit my aunt...... It's been a long time since I've eaten my aunt's cooking, so I'm running over to eat today with a thick face. β
"Is it really a long time coming? Do I remember that you only came last month, or am I mistaken? As soon as Lin Youlun entered the living room, he unceremoniously exposed Wang Jing's lies.
Chen Huiqing knew that Lin Youlun and Wang Jing often joked, and they didn't take this to heart, "Don't listen to him, since you love to eat the dishes made by your aunt, you will come often in the future, remember to bring your wife and children with you next time." β
Wang Jing nodded hurriedly.
"Then you talk, I'll go to the kitchen and take a look." Chen Huiqing got up and left.
Lin Youlun went straight upstairs, Wang Jing followed very consciously, and when he arrived in the study, he didn't need Lin Youlun to greet him, so he found a place to sit down.
Lin Youlun took a book from the bookcase, and asked while flipping through it: "Say, what are you looking for me?" β
Wang Jing sat on the sofa, but leaned forward, "Aaron, you are too uninteresting, that book "Ghost Blows the Lamp" was obviously written by you, and you have been hiding it from me all along. β
Lin Youlun stared at the book in his hand, and said without raising his head: "Familiar, you are familiar with it, you say that I will sue you for slander as well, what do you mean that I am hiding from you, you have never asked me if I am okay?" β
Seeing Lin Youlun admit this, Wang Jing was relieved.
"In the past, you just handed over those money-making scripts to others to shoot, but this time it's my turn, right?" Wang Jing asked tentatively.
Lin Youlun closed the book in his hand and turned his head to look at Wang Jing, "I also want to hand over those movies to you, but are you sure you can shoot them well?" β
Wang Jing rubbed his hands and smiled, he knew his own ability that many of the big-budget movies that Lin Youlun had invested in before were not the genres he was good at.
"Then now this "Ghost Blows the Lantern" is always okay, right?"
"You want to shoot?"
Wang Jing nodded vigorously.
"I have one condition, and if I agree, I will meet you."
"Not one, ten is fine." Wang Jing was ecstatic, he didn't expect Lin Youlun to speak so well this time.
Lin Youlun beckoned to him and motioned for Wang Jing to lean his ear over.
After listening to Lin Youlun's request, Wang Jing immediately made a bitter face, "It's just a movie, and you want me to help you carry the black pot, it's too much, right?" β
"If you don't like it, forget it." Lin Youlun shrugged, looking indifferent.
"What if my wife gets angry?" Wang Jing's face looked like he was slaughtered.
Lin Youlun patted him on the shoulder, "This is a good brother, don't worry, your wife's side, I'll help you explain!" β
[Ask for praise, ask for a monthly pass!] (To be continued......)