"Doubling the ticket price?" Zou Wenhuai was shocked into a wooden man, and he couldn't say a word for a long time, and his two legs were cast there like pig iron. When he said this, it was as if a cannonball had fallen in the office, and the faces of everyone present changed color one by one.

He Guanchang's throat rolled hard, and said with difficulty: "The high ticket price will only squeeze out the audience, since I don't expect this film to recover its cost in Hong Kong, I'm afraid it will outweigh the losses." ”

Lin Youlun dared to make such a suggestion, naturally after some careful consideration. However, at this time, to convince Zou and He, it takes a lot of words.

"It is precisely because this film cannot recover its cost in Hong Kong that we should boldly try to sell the same price for a movie with an investment of 80 million and a movie with an investment of 8 million, so that the audience will not think that this movie is anything special. Investing so much money to make this movie will definitely be on a par with other movies, and the ticket price is the most intuitive embodiment. ”

"We should let the audience know from the beginning that a movie with an investment of 80 million is different from a movie with an investment of 8 million, and when they buy a ticket to see this movie, they can clearly understand this difference, and then they will not feel that doubling the ticket price has cost them unjustly, but will feel that such a movie should be higher than other movie tickets. Just as there are high and low grades of consumer goods, movies should also be distinguished at different levels, we just want to use high ticket prices to let the audience know clearly, this movie is different from any previous Hong Kong films, this is a big-budget movie. ”

At this time, the wave of Hollywood big-budget movies had not yet risen, and Zou Wenhuai and He Guanchang felt very novel when they heard the term "blockbuster" from Lin Youlun's mouth.

Seeing that the two were very interested in this, Lin Youlun further explained to them the meaning of "blockbuster": huge cost, magnificent scenes, well-made, and luxurious lineups, which can be called "blockbusters" when these characteristics are combined.

"For every movie, the audience has a standard in mind, so we can often hear the audience say that the ticket is worth it after watching a certain movie, or complain about spending so much money in vain. Spending the money of two movies to watch a movie doesn't seem cost-effective on the surface, but the value of the movie in the hearts of the audience cannot be calculated with a simple 1+1, if the movie can produce a 1+1 > in the hearts of the audience2 effect, then the high ticket price will not be a reason to block the audience from entering, but will be a disguised stimulus, as long as you have the ability, who doesn't want to consume high-end products? ”

In Lin Youlun's view, raising the ticket price is certainly risky, but it is also a good opportunity for Golden Harvest to start a grade with competitors, Zou Wenhuai and He Guanchang are decisive and resolute people, Lin Youlun will explain his thoughts thoroughly, and they will have a decision in their hearts.

A press conference is being held in the auditorium downstairs, Wu Yusen is sitting in the middle, Zhong Chuhong and Zhen Zidan are sitting on one side, and a group of reporters are asking questions.

"Director Wu, zombie movies are so popular now, if you make zombies in this movie, everyone says that you are following the trend, do you have anything to say about this?"

Wu Yusen calmly took the microphone from the host's hand, "Follow the trend, please forgive me for not agreeing, zombie movies became popular because of "Mr. Zombie", and the script and investment of "Tales of the Night" were determined before the release of that film. I can tell you responsibly that "Tales of the Night" pays more attention to the in-depth excavation and innovation of the zombie theme, and this movie is different from any zombie film at the moment. ”

"The investment in this film really cost 80 million? It can't be a suspicious formation, right? ”

"If I answer this question to you positively, I will definitely be suspected of boasting, you can watch it after the release, and the movie will give you the answer." Wu Yusen's confident demeanor made the reporter a little uncertain, and the questions were no longer as casual as just now. …,

Wu Yusen answered a few more questions, and then the microphone passed to Zhong Chuhong's hand.

"Before this film, the audience probably wouldn't have thought that I would be fully armed and wearing zombie teeth, and the plot is still being kept secret, I can only tell you that this is not a horror movie, and there are a lot of gunfights and action elements in the plot."

"Is Miss Zhong agreeing to appear in this movie because of Mr. Lin?"

As we all know, "Legend of the Night" first determined the heroine, and then the director, speaking of which, Zhong Chuhong is the oldest person in the crew. When a reporter asked about this, Zhong Chuhong was not surprised at all.

"I live in the same building with him, and we are good friends, and when he comes to me, I will definitely not refuse."

Zhong Chuhong said it so bluntly that many reporters were surprised.

"Miss Zhong has never acted in this genre film before, so you believe in Mr. Lin so much?"

"Actually, my relationship with him is not as exaggerated as you think, when I first heard that I was going to play a zombie, I told him on the spot that I was not interested in this kind of movie. He told me about the plot and showed me the character modeling, and his idea of zombies was interesting, not the outdated Qing Dynasty official uniform that used to be. Attracted by the pictures, I read the script and realized that the character I was playing was completely flesh and blood, not the unconscious zombie in horror movies, and then I agreed. ”

Director John Woo took the microphone at this time and interjected: "Honggu is the golden sign in our play, many actors in this play are acting in this type of film for the first time, but when I went to talk to them, they agreed without hesitation, I think it's all because of Honggu's appeal." ”

"What's the matter, everyone is here for Director Wu's fame, and it's my honor to work with Director Wu." Zhong Chuhong's mouth is flat and round, and the sharp corners of his mouth are curved between his cheeks, connected with deep dimples like springs, and he is very sweet when he laughs.

Wu Yusen feels that for Zhong Chuhong, "Legend of the Night" is not a movie that can be easily dealt with, for the sake of the plot, she must be soaked, in the biting cold wind and stand on the top of an 8-story building, but Zhong Chuhong is full of praise for the filming experience: "I think this is my favorite work experience so far, although it is really hard to hang Weiya, but I think it is fun to be able to fly around in the air." ”

The two talked for a while, and the topic finally turned to the actor Zhen Zidan. Wu Yusen once watched Zhen Zidan's performance in the kung fu film "Laughing Tai Chi" in the early Republic of China, and he took a fancy to Zhen Zidan's neat skills at that time, "Danny is the best physical fitness I have ever met, he can complete a lot of difficult actions in the film without the help of tightropes and other auxiliary means, and all his performances in this movie are the kind of real kung fu that is fist-to-flesh, I believe that after watching this film, you will have a new understanding of him." ”

The microphone was handed to Zhen Zidan, and before he could speak, the two back doors of the auditorium were slammed open, He Guanchang walked in in a hurry, and the reporters in the audience all turned their heads to look, but Zhen Zidan was forgotten aside.

He Guanchang suddenly appeared at the press conference with a serious expression, and the reporters present felt that he had something important to announce, and they all cheered up.

The host of the press conference was called aside by He Guanchang and whispered a few words, and after returning to the stage, he announced that the press conference was suspended, and then invited He Guanchang to speak on stage.

"I'm sorry to interrupt this event, because I have an important news to announce to you, Golden Harvest Company has decided after deliberation that the ticket price of "Legend of the Night" will be twice that of ordinary movies, and I hope that the media friends present will help us spread the news."

When He Guanchang came on stage, the audience could still hear whispering from time to time, and as soon as he finished speaking, the audience was silent, not only the reporter was stunned, but even the main creator of the film sitting on the stage was caught off guard by this sudden news. …,

He Guanchang waited for a while, and saw that the reporters in the audience had not recovered from this shocking news, so he joked: "Isn't there anything you want to ask?" ”

The audience exploded all of a sudden, all the reporters scrambled to ask questions, and countless mouths were talking at the same time, and He Guanchang couldn't hear what they were saying at all. It took a lot of effort for the host to stabilize the mood of the reporters, and the reporter who got the first opportunity to ask a question stood up and immediately asked: "Golden Harvest Company wants to recover the cost of the film in this way, isn't it afraid that the audience will not buy it?" ”

He originally wanted to directly ask Jiahe if he was crazy about money, but after all, it was on Jiahe's territory, and if such a question was asked, he would definitely be directly blasted out.

"In the Hong Kong film industry, I don't dare to say 'unprecedented' investment scale of this film, but it can definitely be called 'unprecedented', high cost investment, high-tech stunts, high-level production, not all films can meet these conditions, and such a film is definitely different from other films. Golden Harvest does not expect to fully recover its costs in the Hong Kong film market, but we hope to set a new standard for Hong Kong films, and raising the ticket price is just our first attempt. Different from the self-confidence that Wu Yusen showed before, He Guanchang's words were directly a domineering spirit.

Regardless of whether He Guanchang is strong and inward-looking, or really confident and content, the news of Golden Harvest's increase in ticket prices is undoubted. He Guanchang stepped down from the stage and left after saying this, and the host announced that the press conference would continue, but there was such an episode, and the reporters in the audience lost interest in asking questions. The press conference was lively at the beginning, but it ended in a hurry.

Golden Harvest's announcement of the increase in ticket prices was like a bombshell, which caused an uproar in the Hong Kong film industry.

What about the investment of 80 million, "Xinshu Mountain Sword Immortal", which also advocated high-tech special effects, was not a loss-making business, many people felt that Golden Harvest was desperate this time, and was forced to come up with such an idea, and the competitor Golden Princess announced in a high-profile manner that during the release of "Legend of the Night", the ticket prices of the Golden Princess's cinema movies were all lowered, and she strongly put on a posture of sniping "Legend of the Night".

Shao Yifu knew that this must be Lin Youlun's idea for Zou Wenhuai, thinking that things would not be so simple. However, he has decided to fade out of the film industry, and he is not ready to join in the excitement at this time, because the Shaw Brothers Cinemas has been very quiet.

The industry and the media all felt that Golden Harvest had taken a stupid step, but Pan Disheng smelled danger from it. He is called "famous brand Pan" by Hong Kong people, and he is very familiar with the brand operation, and from Golden Harvest's price increase, he faintly sees some brand marketing methods, which makes him feel very uneasy.

What's worse is that there has been no substantial progress in the negotiations between Debao and Shaw Brothers Cinemas, and at this time, how could Pan Disheng not see that Shao Yifu was deliberately delaying time.

What Shao Yifu is waiting for, the answer is self-evident.

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