A little ambiguity, an idol drama, a medium for fans to release their fantasies, this is now the 'virtual idol', as the TellMe boom continues to be popular across the country, the exposure rate of 'virtual idol' is also rising, Lin Weiran did not underestimate the enthusiasm of fans at all, when the number of registrations exceeded the 100,000 mark, everyone involved in the production of this game high-fived and celebrated.

The office area of the operation department is divided independently, and there are only a dozen or so people in the operation team who serve the 'virtual idols' all day, and there is an electronic display screen with a simple design on the wall.

With 100,000 registrations and 70,000 active online users, this is a feat for a game that is not too large a lot of investment, which is worth the attention of any industry insider.

"Lin Production, Brother Zhengchang said that he was going to a dinner party without your consent."

Zheng Enna came to Lin Weiran's side with a complaining face, if it weren't for Park Zhengchang's ears being too soft, she wouldn't be guilty of being this villain. Cheng Tian followed Lin Weiran's side, and when she learned that the game had not yet started to make a profit, she couldn't help but want to save money, and they paid their energy and effort for this game, and naturally they also poured their feelings, but profit is the main purpose of any business plan.

"Breaking through 100,000 people, let's celebrate." Lin Weiran said with a smile, the exposure rate of 'virtual idols' is rising, these people are indispensable, he is not the one who runs the news agency newspaper every day, they are all these employees under him, and everyone can be happy and happy when they relax occasionally.

He then asked, "How's the situation at 'IdolWorld'?" ”

Zheng Enna hesitated for a moment, and then said: "There are 30,000 registered users, but the user activity is less than 10%. ”

Unexpectedly, since the launch of 'IdolWorld' has caused a big sensation in the industry, it has been difficult for the social network model that is the same as 'CYWorld' to get a response among users. Of course, Lin Weiran has a plan to solve this problem, but he needs more time.

"What about Girls' Generation?" Lin Weiran asked again.

"The progress was fast, and although the amount of work was twice as much as that of WonderGirls, it was very fast to make with experience. In fact, the most important thing is the problem of content editing, everyone's story has to be different, and it is difficult to think about it from the actual character. Zheng Enna reported.

If there is money, Lin Weiran will recruit a design team to design the plot for the 'virtual idol'. If there is money, Lin Weiran will regularly update the plot of the virtual idol, just like the version of the game is updated, always keeping the story fresh. If there is money, Lin Weiran can do a lot of things, and the 'virtual idol' will become a project that needs to be continuously invested and produced, and he is confident that he will make this game better and build this platform for a long time."

Financing, which is the most critical part of any commercial project, can be said to be the most critical step to maintain product competitiveness and increase product market share, and the ultimate goal of financing is to go public.

Everything has just begun, and Lin Weiran can't think too far, the game is not profitable yet, if it weren't for the special relationship between Chaoya Investment and Shinhan Advertising, then the largest investor in this project should be suspicious of this game now. So far, no advertisers have sent any information about cooperation, because most of the publicity results on the Internet are nowhere to be found, and advertisers simply do not make such expensive attempts without knowing whether the investment will be profitable.

Of course,' IdolWorld's online situation is not optimistic now, and it can't be allowed to continue like this, there are many places where Lin Weiran needs to do it himself, but he is lacking in skills, two percent of the campus celebration sponsorship activities have been put on the agenda, not to mention that the charity has started a month ago, he needs to personally control two percent of the publicity plan, and must not let this project slip out of the palm of his hand because of his lack of skills, the operation team is inexperienced, Lin Weiran, who wears many hats, once again feels the importance of talents, but everything is in the initial stage, he can only be busy with his feet without touching the ground。 …,

With a long sigh again, Lin Weiran continued to tighten the strings, "The online plan for Girls' Generation on January 1 must be completed, as for advertisers, I will find a way to deal with it, and I still need to wait." ”

"Tell the operation department that the plan to win 'virtual idol' limited items on 'IdolWorld' will be implemented until January next year, and now it is just a matter of maintaining the status quo."

"Two percent of the charity publicity plan is going to hold an event, and I will personally handle this and inform the creative side to be ready to cooperate with me at any time."

Lin Weiran stood up as he spoke, the two-percent project was the first project for him to show his skills in the field of producers, and the profit brought by the advertising and publicity plan in three quarters reached more than 300 million yuan, not to mention that in those tedious and complicated work, Lin Weiran could continue to learn a lot of new things.

After a brief outfit, Lin Weiran came to the door of Huang Rencheng's office, and just learned that the president was looking for him, Lin Weiran only hoped that it would not be too long, because he still needed to meet with two percent of the sales staff next, and then he would feel that the suburbs of Seoul were preparing for tomorrow's charity event.

Pushing open the door, Lin Weiran knew that today's meeting seemed to be over. In addition to Huang Rencheng, there is also a short and fat man sitting in the office, who has been in the advertising circle for so long, and Lin Weiran has not only heard of some big people in the circle.

"Wei Ran is here? Come and greet you, this is the president of Samsung Advertising, President Seo In-sung. ”

The short and fat man named Xu Rencheng looked to be in his forties, with an ordinary appearance and no outstanding features.

"Hello, President Xu."

"Come on, please sit down Lin Production, I've heard a lot of rumors about you in the circle recently, and I really didn't expect you to be so young." Xu Rencheng had a harmless smile on his face, and he didn't have the aura of a big man on his body.

Samsung Advertising, as the name suggests, is an advertising company under the Samsung Group of South Korea, every year with its Samsung name alone has nearly 100 billion won of advertising production costs into the account, its advertising skills are second to none in the whole South Korea, but always because of Samsung's elbow can not develop business in time, otherwise among the three leaders in the Korean advertising industry, Samsung advertising will definitely occupy a place.

"I wonder what rumors President Xu heard about me?" Lin Weiran asked with a smile, taking advantage of the situation to be next to Xu Rencheng.

"What else can there be, that is, no one in the circle has burned billions for many years to show them the excitement. There is also President Huang's vision is still problematic, and he chose Shinhan at the peak, and now he believes in Lin Production, and it is indeed 'Huang Minglan'. ”

Huang Mingdung, the nickname given to Huang Rencheng after some people in the circle were unobtrusive, thought that he was also a figure in the Korean advertising industry back then, but he chose a small company with a little name as the president, which is today's Shinhan Advertising. Since then, there has been one less wonderful and decisive producer in the Korean advertising circle, and one more president who eats and waits for death.

Huang Rencheng chuckled lightly and said, "This circle is really the same as in the past, that is, there are people who are willing to spread their mouths." Huang Minglan? Heh, when I advertised, these people were all high school students, right? ”

"I'll just say that President Huang is definitely not angry, your temperament hasn't changed over the years, but I don't know what Lu Daolin's temper is." Xu Rencheng smiled and turned the topic to Lin Weiran, and his eyes narrowed because of the smile took away all the edge.

"Me? It doesn't matter what my temper is, the key is 'virtual idol'. Lin Weiran said in a low-key manner.

"This is not right, if someone says I'm a fool and a madman, I'll be angry, and some people say that Chinese don't understand the Korean market and can't adapt to the high-end model here." In fact, what do these people know is that the industry environmental assessment report just released this year shows that China's advertising market environment is a level better than South Korea's. ”…,

Is this a boast? Or is the president of Samsung Advertising trying to please himself?

If someone is arrogant in front of Lin Weiran, clearly putting on the posture that I look down on you, he will be at ease, but if someone has nothing to do, it is either a traitor or a thief.

Lin Weiran is not a skeptic, but the more he comes into contact with business, the more he knows that there is no free lunch in this world.

He said perfunctorily: "What's the use of being angry, if the 'virtual idol' can make a profit, won't these people just beat themselves up?" ”

"That's right." Xu Rencheng's smile narrowed a little, and said: "But it's always not refreshing to hit yourself in the mouth, and some people just have to be beaten in the mouth to remember the lesson." I have a proposal to give Lin Fang this opportunity. ”

Opportunity?

What chances?

Lin Weiran looked puzzled, but Xu Rencheng said directly, "Samsung Advertising intends to acquire Lin's 'virtual idols' and 'IdolWorld', I wonder if Lu Daolin Productions wants to sell them?" ”

Acquisition?

Lin Weiran blinked, turned his head to look at Huang Rencheng, who knew that Huang Rencheng said: "Don't look at me, I'm all Huang Ming's lamp, how can I have this kind of vision." You decide your own projects, and the investment is all brought by you alone, so I will naturally give you the right to decide. ”

The room fell silent, no one was talking, Xu Rencheng's squinted eyes widened a little, and the convergent edge was revealed.

Lin Weiran calmed down and asked, "I wonder how Samsung Advertising is going to acquire my project?" ”

"Twenty times the production cost, 48 billion won."

Samsung, synonymous with deep pockets, threw out an offer of 48 billion without the slightest hesitation and trade-off.

Lin Weiran blinked, even if he wasn't the kind of person who was easily excited, he was really excited. Even in the financial sector, where a single splash can cost hundreds of billions of trillions of won, it is difficult to increase 20 times in three months with a capital of 2.4 billion.

Xu Rencheng's slap in the mouth is really not light, once the transaction is successful and the news is released, Lin Weiran will tantamount to slapping most of the people in the circle in the face with a wooden rice shovel.

He swallowed, his throat rolling, and he couldn't say a word.

At this time, he didn't know that in just two years, the value of 'IdolWorld' and 'Virtual Idol' would increase twenty-fold on the basis of this number!

PS。 I ask for a recommendation and collect it.