The sword of Lingyun in the game to pay tribute to the Yellow Emperor in China and Southeast Asia caused a huge sensation, many players who have been staying at home to play games, in addition to the game is not very interested in other things players suddenly found that the Chinese national costume Hanfu is so beautiful and moving. Especially those women's Hanfu with novel styles and a wide variety of colors, beautiful women will instantly transform into Lingbo fairies when they wear them, full of classical temperament, which has also triggered the player's Hanfu fever.

Lingyun Sword, Xishan Swordsman Legend and other online games in the "mud building" various styles of Hanfu fashion have become the player's favorite fashion, these fashions are 60 yuan a set, which is much cheaper than the lowest 2 or 300 yuan in reality, and you can see such beautiful fashion every day, unlike in reality, you rarely wear Hanfu.

A week has passed since the public sacrifice of the Yellow Emperor, and according to the statistics of the Mythical Group, more than 300,000 sets of various Hanfu have been sold in games such as Lingyun Sword and Xishan Swordsman. Based on a set of 60 yuan, Myth Group has earned nearly 2 million yuan in this week's time, which is a pure profit, and you only need to add a few pieces of code to the game to get it, without any investment.

In reality, under the initiative of people of insight in recent years, Hanfu has gradually been accepted by many young people, and a group of people such as Xuanji girl and Qin Yawen who love Hanfu and promote Hanfu have emerged, leading by example for the younger generation of people in China to know and understand Hanfu.

When she was studying in the UK in 2012, Miss Xuanji wore Hanfu on the streets of the UK on weekends, played the bamboo flute, and promoted Hanfu. From the beginning of his freshman year to his graduation from university, Qin Yawen insisted on wearing Hanfu to class every day, and he never stopped for several years. In addition to them, there are countless Chinese people who are more and more aware of the charm of Hanfu and have begun to transition from knowing Hanfu to loving Hanfu.

With the Mythical Group to do publicity, the Hanfu brand of Ni Xiaozhu was quickly recognized by the majority of young people, and the sales volume is rising, and Huang Chunyan knows that he can't keep his mouth shut, and now the sales of one month are equivalent to the sales of the previous quarter, and it seems that publicity is too important for a brand.

When many players outside the Hanfu trend will gradually pass, but the Myth Group has started a new announcement at this moment: "Hanfu is the traditional costume of my Chinese Han nation, in order to let more people understand Hanfu and know Hanfu, Myth Group decided to launch a Hanfu month activity." From June 1, 2016 to July 1, 2016, during this month, players who have Hanfu at home or will have Hanfu are welcome to upload their selfies wearing Hanfu to the official website of Myth Group, and all players will vote for the most beautiful and classical Hanfu beauty and beautiful man, and Myth Group will hire them as image spokespersons, and the endorsement fee will not be less than that of ordinary stars. ”

In addition, the male and female Hanfu players who voted second to fiftieth will be covered by the mythical group for all the travel and living expenses, starting from the mountain city, and organizing groups to promote Hanfu activities in major cities across the country, and there will also be a certain amount of RMB subsidy. This Hanfu month event will be based on fairness, justice and openness, and put an end to all bad behaviors such as ticket swiping. If any participant finds that they have been maliciously swiped, please contact the customer service of this event as soon as possible. ”

"After the last, don't worry if you don't have Hanfu at home, in addition to selfies, there is also a screenshot contest of game characters wearing Hanfu in this Hanfu month, which will also be voted for by other players. In addition to a year's free point cards and precious props in the game, the top 10 players can also be invited to participate in Hanfu promotional activities, and have the opportunity to get in close contact with the senior management of the Mythical Group. ”

As soon as this announcement came out, the popularity of Hanfu skyrocketed again, and the sales of countless Hanfu stores in the game or in reality all skyrocketed. Players who are confident in their appearance,And their economic conditions are relatively well-off, players like to buy a set of Hanfu to ask friends to take a few photos of themselves,Dick Silk players can only buy Hanfu selfies in the game or upload them in the seven-day Hanfu that the Yellow Emperor gave a while ago。

In just a few days, more than 5,000 selfies and tens of thousands of screenshots of the game have been uploaded to the website of the Hanfu Month event opened by the Mythical Group, and the enthusiasm of the players is simply beyond the expectations of the Mythical Group.

Ren Yuxin, the president of Tencent Games, saw that the Mythical Group had raised millions in a short period of time from the beginning of the public sacrifice to the Yellow Emperor to the Hanfu Month, and he regretted that he had not come up with such a good idea.

Although Tencent Games has a big business, while collecting a lot of money, it also spends as much money. Don't look at the sales so much every year, but excluding the agency share, channel fees, employee salaries and other expenses, in fact, the net income is not too much.

Of course, this is not too much compared to the income brought by Tencent QQ, compared with most game companies in China and even the world, the speed at which Tencent Games makes money is also screaming.

It's just that compared with the Mythical Group, Tencent Games' money-making speed is not so conspicuous.

Seeing that the opportunity to make money is not Tencent's character, Ren Yuxin immediately took out Tencent's housekeeping skills - cottage after consulting Ma Huateng. Immediately, a copycat activity similar to the mythical group to promote Hanfu, welcome players with Hanfu in their homes to present the most beautiful side of Hanfu to the majority of players, and the players with the first few votes will be rewarded with rich activities.

It's just that the games currently operated by Tencent Games are basically agents from South Korea or other regions, except for Tianya Mingyue Knife OL, and most of the characters in these games are incompatible with Hanfu, otherwise Ren Yuxin's activity of taking screenshots of the game will also be copied together.

Tencent Games' copycat activities have caused unanimous boos from players of the Mythical Group and players of other game companies in the past, and many players have posted posts declaring that Tencent has once again revealed its true colors, and the activities of Tencent Copycat Myth Group are shameless and obscene, Tencent, when do you have a copycat, Brother Xiaoma, are you swollen, and other texts are everywhere on the Internet.

Occasionally, Tencent Games' die-hard fans responded, but they were soon sprayed by other players and didn't dare to come out again.