How much impact does 3D have on the TV industry? Li Xiaole himself actually has no bottom in his heart, because in the future he once lived in, although it has reached the point that almost all TVs have this function, no TV station spends a lot of money to make 3D effect dramas, and most people will only watch 3D movies in the cinema and enjoy the visual shock.

And now, he is working on something that will not happen in the future, this 3D "Legend of the Condor Heroes" is completely unprecedented, and he himself can only get feedback from the audience in the most direct way, that is, the number of orders for ibox.

Early in the morning, although he only slept for a few hours, the habit he had developed over the years still made Li Xiaole get up as usual, he finished washing, standing and other daily essential items, he came to the computer with a bowl of boiled instant noodles, ready to call Jonathan to ask if ibox's orders have increased, although so many years have passed, but I don't know why he still feels like instant noodles for breakfast, it seems that this will always remind him not to forget his original intention.

But he just picked up the phone, and before he dialed, the phone rang by itself, it was Steve Jobs calling, Li Xiaole couldn't help but be a little puzzled, how could Jobs call at this time, isn't it their middle of the night, is there something big wrong with ibox? He answered the phone and asked with a smile, "Steve, it's too late for you to congratulate me now, it's been almost 30 hours since our episodes aired." ”

"Lee, something is wrong, I just received bad news." Jobs's tone was very heavy, Li Xiaole was stunned for a moment, and hurriedly asked, "What happened?" ”

Jobs lowered his voice, took a deep breath and said: "Haven't you read today's "New York Times", last night there was a 62-year-old man in New York who was wearing glasses to watch the 3D version of "Condor Shooting", and when he saw the shot of the camera character out of the sword, he was so frightened that he fell to the ground and had a heart attack. ”

"What!? Didn't I put a dangerous shot on the subtitles before the episode started!? Li Xiaole was stunned when he heard this, almost jumped out directly, and hurriedly asked: "How is he, the person is still not there!?" ”

"It's a pity......" Jobs said with a regretful sigh, "he was sent to the hospital last night...... It turned out that it was fine. ”

it...... Scared me to death, Li Xiaole couldn't help patting his chest, breathed a sigh of relief and said speechlessly into the phone: "Steve, don't you use the humor of your press conference on your friends, okay?" I was almost scared of you and had a heart attack...... "It's okay, if someone is scared to death watching 3D, then he really doesn't know what to do in the future......

Jobs also laughed successfully, and said happily: "Come on, can a bold person like you be scared by such a small thing, don't pretend to me, you can go to the mailbox first, the report just now has not yet been published, and the editor of the New York Times sent me first, asking if I can publish it." ”

"Well, I'll see." Li Xiaole turned on the computer, and thought to himself that this Jobs's connections were really powerful, and the "New York Times" had to talk to him if it wanted to publish news...... No wonder Apple has been suppressing Microsoft in public opinion, clicking on the mailbox and finding this organic amine, the headline in this news is "62-year-old New Yorker was scared by a 3D TV series and hospitalized with a heart attack." ”

It turned out that there was a 62-year-old retired white-collar worker in New York, playing the newly bought ibox somatosensory game at home for fitness, and after trying 3D glasses for the first time to watch the pilot short film that came with ibox, he felt very magical, so he turned to the pirate station to watch the so-called 3D series, and as soon as Qiu Chuji came out, those few swords scared him back a few steps, and as a result, he stepped on his golden retriever pet dog, and fell directly to the ground and had a heart attack.

His wife was frightened on the spot, and quickly called the neighbor next door to help, and sent him to the community hospital.

The neighbor told reporters: "When I saw him, he was lying there crookedly, his face pale, his lips trembling, as if he had been shot...... while the wife angrily retorted: "Why doesn't this "Legend of the Condor Heroes" remind the subtitles to tell the audience that they will be frightened!? ”

Then the editor of this news suggested that heart patients, before watching 3D films, should reunite to consider their psychological endurance, and do not be frightened by 3D lenses, so as not to cause tragedy.

"It's okay...... There's nothing wrong with this guy. Li Xiaole saw the press release, and couldn't help scolding: "Damn, this is obviously an accident caused by running around with glasses, how can it be counted on the head of the 3D effect, it is not scared and injured at all, it was he who stepped on the dog, do you want us to keep playing subtitles to explain that there are dangerous shots?" This will greatly weaken the sense of substitution in the plot! "Nima, he's just afraid of a few action scenes, and it's not a horror movie, it's all scared, if "3D Jade Futon" is released in the future, these people won't die of cerebral congestion and paralysis......

"Hehe, Lee, you should be grateful for this report, it gives you a reminder of future troubles." Jobs said with a smile: "Fortunately, this report is now in my hands, otherwise the 4 major TV networks will definitely make a big fuss about this, and it will definitely be a negative obstacle to the promotion of ibox at that time, but now it has helped us." ”

"Don't you really let me add subtitles to my footage......" Li Xiaole was a little helpless, TV is not like a movie, many people suddenly switch channels to see an episode, it can't be like a subtitle at the beginning of the film can be reminded, if you want to remind the audience, you must remind it in the camera in real time...... If you do that, you will make the 3D effect too stupid, think about it, before the sword is pierced, the subtitles will remind you: "There is a dangerous scene coming, watch out for ......" isn't this a spoiler!

Li ...... I sometimes think it's really strange that you're a great designer, but you often ask stupid questions. Jobs smiled happily and said, "Can't we update a version of ibox's software, so that after everyone wears their eyes, ibox will type subtitles as soon as possible?" ”

"Can our technology do this" Li Xiaole was stunned for a moment, and then remembered that he designed a somatosensory TV, and couldn't help but scold himself for being really stupid, and nodded again and again: "That's good, we can also give him some free gifts to do a publicity." "3D lenses can scare people into heart attacks, which is probably an exciting reason for many viewers, and it's best to promote it by the way.

"Yes, you're smart, but I'm done." Jobs laughed on the other end of the phone.

"You're done?" Li Xiaole was stunned.

"First, I'll apologize publicly to that audience member in the New York Times, and then I'll invite him and his wife to Hawaii for a vacation at my own expense, and I'll have lunch with both of them when I get back, and I'll give them one if the new iPhone comes out, and I'll hear that the husband doesn't like you, but he's a big fan of mine, and then I'll have the New York Times publish the story in its entirety, and I'll make sure it's long."

"I obeyed you Steve...... You handled it perfectly. "This cunning Jobs...... Li Xiaole listened to the admiration of the five-body throw, Jobs only took one day from learning of this incident to the perfect handling, completely turning this crisis into propaganda, the focus of people is "even if you are frightened by watching "Shooting the Condor", you can go to Hawaii for a vacation, and get the latest iPhone ...... for free"

"Now what you should want to know most is how the orders for our Ibox Apple stores around the world are going after the Condor shooting airs, right?" Jobs said with a smile.

"Let me guess, orders must have gone up a bit." Li Xiaole squinted his eyes and asked.

"It's just a little bit, really." Jobs deliberately dragged out a long note: "The order for iBox has increased from 30,000 units per day to 50,000 units per day. ”

This number made Li Xiaole's eyebrows jump, this number means that at least more than 1 million ibox will be sold this month, which means that the viewership population of "Shooting the Condor" will increase by 1.5 million~~ The stone in Li Xiaole's heart was finally put down.

And hung up the phone, Li Xiaole can only wait for the next week before "Shooting the Condor" again, this week he is staring at the sales statistics of ibox every day, and the sales statistics on the third day are out, the data of the Apple store are networked systems, every time a product is sold, it will be recorded to the head office, the data obtained by Apple is that on the second day of "Condor Shooting", ibox sold 87,000 units, which has greatly exceeded people's estimates.

You must know that the ibox is a TV set and not a mass consumer product like an iPhone, after a month of sales, sales have begun to show a bottleneck, and there is only one explanation for this sudden sales increase, that is, the influence of "Condor Shooting" has begun to spread.

Although this sales have not caught up with the iPhone, but it still surprised Apple, when Lei Ting learned the news, he couldn't help but sigh to Li Xiaole: "If I concentrate on Apple, I can't imagine that your future is brighter than being a director...... Any product is so profitable......"

And just when Apple was thinking about whether to increase production capacity next week and transfer some iPad production lines to ibox in the next quarter, the sales of ibox on the third day surprised everyone, and the sales of ibox exceeded 100,000 for the first time in a single day, creating the highest sales record in a single day after two months of sales!

In line with this trend, the potential of the iBox is far from the 3 million cap that people think, and Apple's directors are surprised by this.