"Hey, I really didn't expect President Huang to agree to your plan."

Park Zhengchang's belated exclamation made Lin Weiran chuckle, only to hear him say: "I went to President Huang's house once, and I saw a lot of trophies in the advertising industry there, and at that time I thought that President Huang should really like this industry." ”

"Of course, President Huang was the idol of a master of theory like me at that time. You don't know what to do, President Huang is the most fresh idea advertising person in South Korea at the beginning, Samsung Advertising knows the way, right? That's a subordinate of Samsung Group, and our President Huang personally dug up several advertisements of Samsung Group, and the creator of MV-style advertisements is our President Huang. ”

Park Zhengchang's tone was proud, and his expression was even more yearning. Lin Weiran didn't know why Huang Rencheng would come to Shinhan Advertising, an advertising company that was ready to do nothing in the advertising industry, but he knew that Huang Rencheng definitely didn't just want to be a high-end gold collar who didn't have to worry about food and clothing. It can be seen from the various advertising trophies in his family that Huang Rencheng's ambition for the advertising industry has never faded.

He suddenly said, "Brother, I can have that trophy this year, right?" ”

"What trophy?"

"It's those in the advertising industry, what Seoul Advertising Design Awards?"

Park Zhengchang was stunned, a little embarrassed: "Don't think about these things first, and complete the business investigation at hand first." ”

Lin Weiran saw that something was wrong and asked, "Why, am I not the most popular advertising person this year?" ”

Park Zhengchang coughed lightly, and the words he was about to say made him a little embarrassed, "Your nationality issue, in fact, this thing is like entertaining yourself, China's advertising awards are only awarded to Chinese advertising companies, and South Korea's advertising awards are ......."

"I know." Lin Weiran interrupted directly, and then said with a smile, "It's okay, in fact, those awards are just for fun, don't let me play, I'll go back and make one myself." I can't say anything even if I put it at home for others to see, anyway, I'm the most popular this year. ”

Park Zhengchang, who was still a little embarrassed, was directly laughed at by Lin Weiran, he shook his head and said, "You, don't your tail." ”

"I know the truth, so do you want to work now?" Lin Weiran's expression was straight, and she no longer relaxed, "Brother, I'm not familiar with market research, and I will leave it to you if there is someone in charge of this part in the company." The point of starting is not only fans, but also to expand the age group as much as possible, so I will go to JYP in the afternoon. ”

"Why are you going?" Park Jung-chang asked.

"Go see our medium." Lin Weiran stood up and said while packing his briefcase, "There is a way to make a lot of money in the financial world, called financial leverage, which is simply a multiplier sign, but it is extremely risky and requires an accurate grasp of market expectations. If it is in the advertising industry, this lever is to see if the medium we choose has a big hit. ”

Dahong, this is a fresh word that Lin Weiran learned after coming into contact with the Korean entertainment industry, generally known as the general trend, which refers to an example of an actor or singer suddenly expanding his popularity exponentially in a certain period of time, thus becoming famous overnight. There are many singers who have become a general trend in the history of the Korean entertainment industry, but since entering the 21st century, there are very few, among which solo singers are the majority, with Lee Hyo-ri and Rain as representatives, as for Lin Weiran's full of expectations, there is no girl group in the past seven years.

I drove to JYP, and before I got out of the car, I could see acquaintances standing outside the company's gate. Lin Weiran hurriedly got out of the car and walked over quickly.

"Assistant Fang, why are you here?"

That man is Assistant Fang who has met several times, although JYP President Park Zhenrong is a strange middle-aged uncle, Assistant Fang has always been very easy-going with Lin Weiran.

"When I got your call, I wondered when you would be arriving, so I waited here." Assistant Fang was not ambiguous, and directly explained the reason, "If you want to say that you made us impressed, the president and I never thought that the Lin production in the advertising industry would actually be you, Mr. Lin." If you hadn't said that you came on behalf of Shinhan Advertising this time, I would have thought that Narim was a strange man with three arms. ”…,

In the face of face-to-face praise, Lin Weiran has always been a little unacceptable, but this does not mean that he is a person who does not know the way of the southeast and northwest after being praised twice. The two exchanged pleasantries and walked into the door of the company next to them.

When she came to JYP again, Lin Weiran was treated very differently, and the assistant to the president came down to greet her, and she was also a great person. The receptionist left and bowed, and even an agent in a black suit who wanted to go out immediately stepped aside and bowed slightly in their direction.

"The advertising planner produced by Lin has been talked about by insiders recently, and many people are very puzzled, wondering how a new producer could come up with such a brilliant idea. Even I'm the same, if I'm not mistaken, Lin seems to be a finance major? Assistant Fang inquired with a smile.

"Yes, I studied finance in college, so it was a coincidence that I entered the advertising industry. In fact, that idea is not an innovation, but a business-like capital operation, integrating resources, repackaging, and then launching it into the market. Lin Weiran briefly summarized it in a few words, but the details are often not so simple.

Most people only know that Rain is a bad man, so he has become a representative singer in South Korea, but the cumbersome operation behind it, the subtlety of the right time, place and people, can not be said to be endless for a whole day.

Assistant Fang's tentative point is about to end, the last time he came, Lin Weiran was still a shareholder's share manager, and now, he is a well-known producer in the advertising industry.

He said: "It is not easy to integrate a product that is accepted by the public, and Lin does not need to be modest. ”

Lin Weiran just smiled lightly, and then followed Assistant Fang all the way to a secluded rest area, where a few young men were still laughing and playing, but when they saw Assistant Fang, they immediately spread out in a row and bowed and greeted.

"Zai Fan, take them to continue practicing, we have something to talk about here."

"Yes." The young man known as Jae-beom immediately answered and left with the six men behind him. It was inevitable that a few curious glances would be thrown from the group, after all, Lin Weiran was a fresh face.

They are looking at Lin Weiran, and Lin Weiran is naturally looking at them, to say that it is the norm to have handsome guys and beauties in the entertainment industry, but the young men in this group are not only good-looking, but also have good figures, and they seem to have escaped the strange circle of male idols in the Korean entertainment industry relying on 'beautiful men' to get out of position.

"Assistant Fang, are these all trainees of the company?" Lin Weiran asked.

Assistant Fang nodded and said, "Well, the company has already run their debut plan again." If Fang produces an ad that needs a body there, you can always come to them. ”

"Definitely." Lin Weiran said with a smile.

Assistant Fang didn't sell too much, and bought two coffees on the automatic flip phone, of which Lin Weiran naturally had one. Behind the scenes in the entertainment industry, he pays attention to the exquisiteness of all sides, what is the matter with him, today he knows that Daolin Production is the original Lin Production? There are many people in South Korea who have the same name and surname, but there are not many Chinese with the same name and surname, and they all work in the entertainment field. As soon as he received Lin Weiran's call, Assistant Fang's mind became lively, he had arranged the group of people just now, in order to let these trainees get acquainted with Lin Weiran first.

Doing business is inseparable from networking, and the boss Park Zhenrong has quirks, but this assistant is very sleek.

Seeing that Lin Weiran, who was not what it used to be, took a sip of coffee, he spoke, "President Park is on a business trip these days and is not in the company, so I can only receive you by me, a little assistant who has no office, which is really rude." ”

"It's not rude, in fact, I came here this time mainly to ask about WonderGirls."

Seeing that Lin Weiran was straight to the point, Assistant Fang naturally liked it, and he asked, "I don't know what Lu Dao is?" ”

"Watching the ballad shows on TV these days, WonderGirls seems to have released a new song." Lin Weiran said slowly. …,

“TellMe。” Assistant Fang immediately excused.

Lin Weiran nodded, "Well, it's this song, it sounds very good." I wonder if there is any promotion plan for JYP? ”

Of course, there are promotion plans, and there are many good songs in the Korean song industry, but without the company's packaging and promotion, in this circle of mixing rice with freshness, no matter how good the works are, they will sink into the sand. If a group can become popular, good songs are naturally an indispensable factor, but what is more critical is the company's packaging and promotion.

Assistant Fang hesitated and said, "Lin Production, these have already involved the company's trade secrets. ”

"I know the way, so I don't plan to know the details of the way. I just want to know, JYP thinks, can WonderGirls be popular? ”

What is the problem? Assistant Fang was a little confused when asked for a while. To say that the development of WonderGirls is indeed gratifying, but to say that it is not yet known to be popular, this song 'TellMe' does have the potential to be popular, but looking at the current situation, it is too early to say that there are signs of popularity. After all, he has just started singing, and his comprehensive score is far from being one.

"I'm not sure about that." Fang Zhu said with a smile.

"I'm not looking at JYP's market forecasts, I'm just trying to see the results of the report. To tell you the truth, this involves my next project, which needs an image that is suitable for all ages, and the girl group is the most suitable. ”

Lin Weiran's second project? Assistant Fang chuckled in his heart.

He hesitated: "I can't make the decision on this matter, I want to wait for the president to come back." ”

Lin Weiran said with a smile: "I'll be blunt, President Park Jin-young has some problems with his business vision, and I don't think he can see the development prospects of this plan." This plan requires a lot of cooperation between the two parties, not just advertising. ”

Not just advertising? Assistant Fang was a little confused for a while. Looking at Lin Weiran in front of him, he only felt that he was not only different in terms of identity, but even this person was becoming more and more like a businessman.

Before he could speak, a voice with surprise came. Lin Weiran and Assistant Fang turned their heads to look and saw two girls standing there.

"Hello, Assistant Fang......"

The girls naturally looked at Lin Weiran, they had seen this person, but they couldn't figure out what to call him.

Assistant Fang immediately said: "Xianyi, Xuanmei, greetings, this is Lin Chuan of Xinhan Advertising." ”

The girl known as Xianyi and Xuanmei immediately reacted, bowed in Lin Weiran's direction and said, "Hello, Lin Production." ”

"Hello." Lin Weiran beckoned kindly, and then asked abruptly.

"Do you think you can be popular?"