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174Nobodybutyou（1）

Genius is not the same as genius and is often used to describe someone who is good at winning by surprise. From Park Jin-young himself in the 90s to WonderGirls today, anyone will think that Park Jin-young is a producer who takes an unusual path.

God's lyrical style was a cross-era style in the Korean music scene back then, creating a new concept of idol boy groups' fierce music style and dazzling dances, and its development model that perfectly integrates idol elements made God the first in the era when boy groups came out; At the end of the era of boy groups in which solo male singers seized the market with lyrical music, Rain made people shine with his strong personal style, and his unconventional 'bad man' style created a new era in the Korean music scene where men can also be sexy, and even allowed the fledgling Rain to compete with Lee Hyo-ri, who was a star-struck star and was canonized as a 'national goblin'......

Park Jin-young's long resume and numerous works not only represent his success, but also demonstrate his pioneering and innovative style, taking the current WonderGirls as an example, the retro trilogy is another explosion of inspiration, and this time he may not only be an innovative girl group style, but a new era in the Korean music scene.

Such an innovator is fundamentally different from the followers of the current Korean music scene, which can bring a fresh style that makes people shine, can also create a new style, and even create a new era of Korean music...... But since it is brand new, it means that the old things must be thrown away, and I don't know how many Korean girl groups have been simply characterized as old-fashioned by fans because of WonderGirls' retro trilogy, and I don't know what plans have to be postponed.

Shinhan and Samsung Advertising's cooperation on 'IdolWorld' and 'virtual idol' has ended the negotiation stage, and Seo In-sung has no choice but to settle for the next best thing. Lin Weiran's attitude towards this is very businessman, because if the same opportunity is placed in front of him, he will be ruthless.

Even so, it is a little embarrassing to meet again, Lin Weiran and the operation team of Samsung Advertising have completed the most difficult negotiations, and Lin Weiran only likes the 'virtual idol' regarding the division of management rights, and there is no conflict with the operation right of 'IdolWorld' required by Samsung Advertising, so everyone is happy.

The location of the 'virtual idol' was determined to be operated in Shinhan Advertising, and in addition to the original team, there were also some Samsung advertising staff, and the 'virtual idol' was the biggest by-product of 'IdolWorld', so these employees had the responsibility of supervision in addition to helping.

The one who supervised was naturally Lin Weiran.

In the conference room, Lin Weiran naturally sat in the first place, and the loose structure of Shinhan Advertising helped him to a large extent, because only a plate of loose sand was convenient for him to do whatever he wanted, and a series of personnel transfers were personally ordered by him, the representative director, and the few months he worked as an ordinary staff member in Shinhan Advertising also gave him a more comprehensive understanding of the company.

A month ago, the number of registered 'virtual idols' officially exceeded one million, and even in South Korea, where the Internet is booming, the number is a clear dividing line.

Beyond this number, 'virtual idols' can be officially called 'print media'.

"How's the renewal going for WonderGirls?" He whispered a question, which sounded a little depressed, but none of the staff present heard it.

"No problem, JYP is very interested in this. However, the contract price has increased by 2.5 times compared to the last time, and the operation team feels that it is acceptable, after all, everyone is now 'NoBody'. ”

"The popular group is the focus of attention, and the renewal of the contract can also increase the media's attention to us. 2.5 times is less than 380 million, which is still very cost-effective compared to the advertising value they bring. ”…,

"IvyClub School Uniform also came to ask WonderGirls some time ago if they want to renew their contract with us, they are one of our customers, and it may have a double publicity effect with WonderGirls, so I am very concerned about this."

……

The crowd was gossiping, because it was talking about a pop song that had been very popular recently, and everyone had a gentle smile on their faces. Indeed, after watching the MV of 'NoBody', Lin Weiran must admit the charm of this work, with charming cuteness, easy-to-learn but very stylish dance, feminine atmosphere and cute fresh charm of girls, coupled with the traditional advantages of the girl group, it is really difficult not to be popular.

Lin Weiran pondered for a moment, waved away the complicated thoughts in his head, and said: "That's it, finalize the new agreement with JYP as soon as possible, I don't want to make extraneous complications at that time." ”

It was a completely unexpected decision to be a fool not to catch WonderGirls at this time.

"Representative Lin, there is another proposal from the operation team."

It was Park Zhengchang who spoke, because of Lin Weiran's relationship, he could sit in this conference room, and after finally applying what he had learned, this ordinary uncle who had no quarrel with the world and believed that plainness was blessing also changed visibly with the naked eye. In the science of advertising, he is half of Lin Weiran's guide, although this relationship can't make him too casual, but some sensitive words are still only what he can say.

For example, making suggestions on Lin Weiran's planning.

"The operation team is very respectful of Representative Lin's theme song proposal, and we feel that now is a good time to launch it."

Lin Weiran was expressionless, and agreed: "Talk about it carefully." ”

"WonderGirls has been very popular recently, and if Representative Lin gives them the theme song to sing, the publicity effect should exceed that of any idol group nowadays. And the girl group is fresh, cute, and pleasing to the eye, and then shooting a MV through CG, whether it is announced on the Internet or broadcast on TV stations, it should have an advertising effect......"

Park Zhengchang told what he thought of, but how could Lin Weiran, who knew the Tao, not think of it? This theme song was originally proposed by him, and in business, WonderGirls is simply the best singer of this theme song.

But Lin Weiran didn't think about it and directly vetoed it: "The theme song plan has been postponed to November, and now our job is to finalize a new contract with WonderGirls, and further renovate and innovate the game content." Our next goal is to make the game a friend that users can interact with, and falling in love with an idol is an appealing point, but it's no longer at the heart of it. ”

Denied?

The crowd could barely comprehend.

The operation group meeting lasted for dozens of minutes, and after the announcement was over, everyone walked out of the conference room, and only Park Jung-chang was left behind.

"Brother, how are you doing?"

"What else, while studying and working, except for the advertising contract, the other parts of the 'virtual idol' are different from what I used to be exposed to."

On the surface, they are superiors and subordinates, but in private, Lin Weiran and Park Zhengchang are more comfortable getting along like this.

"Where's Enna?"

"Since you let her go to the production company, this girl has been wild, and she has been running around with the production team all day long, and I don't know when she will be able to qualify."

Thinking of Zheng Enna's enthusiasm for production, Lin Weiran also chuckled heartily, he leaned on the long table used in the meeting, and suddenly asked, "Brother, what do you think of girlhood?" ”

"S.M's Girlhood?"

Lin Weiran nodded.

Park Jung-chang said, "According to the data analysis, the number of users is growing slowly, but the activity is very high. And after that incident some time ago, there were still many customers who asked to remove the products in their part, probably for fear of offending the fans of those boy groups. ”

Lin Weiran fell silent.

The impact of the black ocean on girls' generation is multifaceted, and the growing rumors on the Internet are eating away at their own positive image. Lin Weiran saw an interesting statement, there is a Sone said that the reason for paying attention to Girls' Generation is just to see how vicious these nine girls are, but I didn't expect to see their performance at the dream concert and think that a few girls are not bad, and then to understand, the most Lu actually liked it. …,

This isolated example may seem interesting at first, but it also reflects the dilemma that Girls' Generation is currently facing.

Red refers to the fact that they are sought after by tens of millions of fans, not two or three such kittens.

Although the producers in the circle admit that they have the potential and ability to become popular, no one will risk creating such an opportunity for Girls' Generation, and S.M's response to the black ocean is just the most helpless waiting for it to cool down, which also proves that they have no better way.

Now the 'NoBody' trend that WonderGirls is blowing is more likely to make S. M's plans for girlhood change, and their future is uncertain.

This is a circle that is changing at any time, and it has been two months since the black ocean, and although the events are indeed slowly cooling, the optimism of these producers in the circle is also slowly cooling.

Lin Weiran wants to be the first producer to recognize them and rekindle the insiders' confidence in their commercial image. Whether it will cause more ripple effects is unknown to him, but it is a worthwhile attempt.

"It's October......" he muttered, sounding like an exclamation.

Park Jung-chang suddenly asked, "Do you want Girls' Generation to sing the theme song of a virtual idol?" ”

Lin Weiran was silent for a moment and nodded.

Park Zhengchang showed a stunned look as expected, and once again did not understand Lin Weiran's whimsy.