Chapter 533: Summer File: Pull back a game

The second on the list is undoubtedly "City Alert", with 31 million in the first three days, and if the reputation is good, there is still a possibility of more than 100 million, just like "The Decisive Battle of Shama Town" was only more than 20 million in the first week, and it still successfully exceeded 100 million, but unfortunately the reputation of "City Alert" is very bad, and how Mu judged this movie at the beginning.

The first is naturally "Tangshan Earthquake", in the third week, the film received another 120 million, with a cumulative box office of 530 million, successfully breaking the previous "The Great Cause of the Founding of the People's Republic" 420 million Chinese film box office record, and leading by a large margin, although this box office figure is far from the 1.38 billion of "Avatar", but it is still worth the excitement of Chinese filmmakers, from "Tangshan Earthquake", we see a hope, as long as the film quality is good, as long as the publicity scale is large, as long as the schedule is appropriate, it is not impossible to create a box office record, It gave He Mu hope.

When the summer file was in full swing, Gan's Suzhouqu suffered a huge mudslide disaster, with many casualties, this is the time for celebrities to play their role as public figures, whether it is a charity performance or fundraising, they can win a good reputation for themselves, and have peace of mind, He Mu put down the last little post-work of "Zi Bu Yu", Zhang Zilin also temporarily put down the unlucky child He Bayi, they took the Mulin Fund as the stage, and started their charity journey again by means of Weibo and blogs.

Since He Mu Zilin got married, Zilin has almost been raising fetuses, giving birth, and taking care of children, so the number of times they attend events together after marriage is not as good as during their public relationship, and Zilin has not appeared in public for a long time, in order to tie her husband's heart. In order not to disgrace her name as a young lady in the world, Zhang Zilin, who had just come out of confinement, began to exercise, and there were a lot of classes for various weight loss and shaping. Now it has finally worked, at a charity dinner, Zhang Zilin, who attended the event with He Mu, became the focus of the venue, with long hair and a shawl, and fragrant shoulders slightly exposed, but I didn't expect that after giving birth, her figure was still so good. No, it should be said that it is better, with a little more charm of a young woman. Wearing high heels, her height is taller than He Mu, which makes her feel like she stands out from the crowd, and other idle actresses don't dare to approach her if she doesn't wear more than ten centimeters of high heels, and her aura is easy for others to become foils.

The second week of August coincides with the Qixi Festival. There are many love films and horror films released. On Thursday, two new films will be released in one day, one is produced by Shanshui International Entertainment, Shengshi Heying Film and Television, distributed by Shuimu Forest, directed by Wang Lihong for the first time, and co-starred with Liu Yifei in the love comedy "Love Notice", and the other is "Song and Dance Youth" jointly created by Disney, Magic Oriental Media, and Huayi Brothers.

The film idea of "Youth Musical" originated from Disney's popular youth song and dance movie series around the world, and the first two "Youth Musical" were TV movies broadcast on Disney TV Channel, which swept campuses across the United States. It is favored by middle school students, and several leading actors have become campus idols. In 08, the third "Youth Musical" 3: Graduation Season was put on the big screen and became a box office legend of a song-and-dance comedy movie. The film cost only $11 million to make, but the total box office in North America is more than $90 million.

With such a prominent background, coupled with the strong brand effect of Huayi Brothers, they are full of expectations for this song and dance movie, especially after Huayi Brothers successfully marketed "Tangshan Earthquake", they became more and more superstitious about their own brand effect, and felt that as long as Huayi's signboard was hung, then other movies should obediently give way, and "Song and Dance Youth" is a rare genre in China, which should arouse the interest of the audience and is expected to become a dark horse, their expectation is that this week's box office "Tangshan Earthquake" will continue to be the first, and "Song and Dance Youth" will be the second, as for the "Love Notice" released by Mizuki, it would be good to be in the top five.

After the box office came out, it was a big surprise, "Youth Musical" had a box office of 500,000 in the first week, and failed to enter the top ten of the box office list, He Mu felt that it was normal, the Chinese people were subtle, there was really no market for song and dance films here, and even the occasional insertion of a few songs and dances in Indian movies made people's heads numb, and it is not difficult to imagine that a movie with "song and dance" as the selling point and main content will be watched by people. Unless there is a very strong film director, a very strong cast, and a very superb performance to make a song and dance film, it is impossible to copy the routine of the American version of "Youth in Singing and Dance" like Huayi, and find a few young actors to show off their youth and ideals, and there is only one result, that is, to hit the street.

At the box office this week, Shuimu Forest's new film "Love Notice" ranked third, earning 17.6 million, and it was not in vain that He Mu pulled Wang Changtian as the premiere platform, in order to market this movie, Shuimu focused on promoting the concept of Qixi files, as long as more couples are fooled into the cinema to watch the movie on the day of Qixi Festival, then the love comedy starring the handsome guy Wang Lihong and the beautiful woman Liu Yifei is definitely the best choice, which is more effective than directly promoting the "Love Notice" itself. Of course, the effect of Wang Lihong's directorial debut and Liu Yifei's first big-screen work after her comeback are also the keys to the success of the film.

One is 17.6 million, one is 500,000, the latter is not even a fraction of the former, I hope that the failure of "Youth Singing and Dance" can rub the sharpness of Huayi Brothers, Huayi Brothers, who originally did not put the "Love Notice" released by Mizuki in their eyes, made a big miscalculation this time, in this summer file, Mizuki who has been pressed by "Tangshan Earthquake" finally pulled back a game.

Affected by the impact of new films, Mizuki's other film "The Decisive Battle of Shama Town" earned 5.5 million this week, sixth on the list, with a total of 113 million, which will definitely not be able to surpass "Durala", but there is still hope for surpassing the 115 million of "Glass Heart", and the film still has the potential of a week or two.

There is also news this week that "The Expendables" was released in North America, with a box office (first week box office) of 34.83 million US dollars, winning the weekly crown, the results are neither good nor bad, and the reputation is only average, but there are a lot of topics, after all, this movie is full of gimmicks, seeing the opening results of "The Expendables", Jeff muttered in his heart that if "Cold Heart" had such an appearance, it would be very amazing, and he could only believe in the publicity and marketing ability of the touchstone now after handing over the copyright.

Because of the North American release of "The Expendables", Shuimu Forest is also facing a problem, that is, the mainland release, they are lucky, with the help of Pei Kang, the procedures are completed quickly, and they can be released before September, and even synchronization is not a problem, for a batch of films, this is quite difficult.

However, in order to leave some time for "Love Notice" to attract money, so as not to let Mizuki's release works kill each other, the mainland release date of "The Expendables" was postponed by a week compared with North America, which can be regarded as avoiding the aftermath of "Tangshan Earthquake", and this week, Mizuki invested a lot of manpower and material resources to promote this extremely popular movie, and after the launch of several trailers, the blood of those old action movie fans was ignited. Those middle-aged people who watched Rambo and Loki grow up want to go to the cinema and see how Stallone in his sixties is getting older.

In addition to "Tangshan Earthquake" in the first week of the mainland release of "The Expendables", there is also a strong competitor "Shrek 4", which is a genuine account-sharing blockbuster, although the distributors of both films are hanging the signboard of China Film, but the main publicity and distribution work of "The Expendables" is done by Shuimu Forest, and "Shrek 4" is the son of China Film, so in the theater line of China Film Holdings, there must be preferential treatment for "Shrek 4" in terms of film scheduling. As for another new small-scale comedy film, produced by the magic capital Dongfang, "Dragon and Phoenix Shop", which is in the same vein as "Tang Bohu Dots Autumn Fragrance 2", does not seem to be threatening, and He Mu is looking forward to the performance of "The Expendables".

Recently, video websites have started a wave of listing boom, first LeTV was listed on the Chinese Growth Enterprise Market on the 12th, and then Shanda's Kuliu.com was listed on NASDAQ through Huayou Century backdoor, becoming the first video website in China to be listed overseas. In addition, Youku, which has just successfully raised funds, also announced that it will go public before 11 years. Peers in the industry have linked to international capital, seeking to raise funds for listing to develop and grow rapidly, Tudou wants not to be overtaken, financing and listing is the only way out.

Now there are many financial capital institutions that want to finance Tudou.com, since the three tigers and wolves took over Tudou.com, the development speed of Tudou can be seen by everyone, and it can be said that it has completely reversed the shadow decline of Wang Wei's initial listing failure, and has the strength to impact Youku to become the overlord of the industry. He Mu's advice to Xiao Fang is to wait until 12 Degrees of Youth is fully broadcast, and "The First Chaos in History" has been broadcast for two or three episodes before determining the financing matters.

Now there is only one "Old Boy" left in 12 degrees of youth that has not been broadcast, after "First Love Diary", although the next youth micro-movie clicks well, it can not satisfy the audience to some extent, and I always feel that there is less moving and resonance, and Tudou's promotion of the only remaining "Old Boy" is a classic micro-film that surpasses "First Love Diary", and He Mu strongly recommends it in multiple channels, and now the audience's addiction has been hanged, and Tudou also planned to release the MV of the "Old Boy" song the day before the broadcast of "Old Boy", In fact, it is a reduced version of the micro-movie "Old Boy".

And more exciting than "Old Boy" is the animated version of "The First Chaos in History", its broadcast time is set for the day after "Old Boy", several trailers with some differences and interview videos with the Lotus Leaf team have sparked heated discussions on Tudou.com, in addition, the relationship between Lotus Leaf Animation and He Mu has also been slightly revealed, becoming a major element to attract people's attention, always "The First Chaos in History" has exploded, and the audience's expectations for it are super high, so the advantage is that once it is broadcast, it will trigger a super high viewing trend, the disadvantage is, Because the expectations are too high, if the quality of the animation does not satisfy the audience, even if it is a little dissatisfied, it is easy to be scolded as a bad movie, so quality is very important.

He Mu believes that after the broadcast of "Old Boy" and "Chaos", it will be more conducive to Xiao Fang to negotiate with those venture capitalists and funds, and now Tiger Wolf, Shuimu, and Tiandi have 72% of the shares of Tudou.com, and they expect this to be the most reluctant round of financing before the listing, and hope that the shares of the three of them can be maintained at more than 50% after financing.

…… (To be continued......)

PS: [ps: The first update, there is another chapter ~ Regarding the problem of the potato network, Lao Buddha admitted that he was not rigorous, so he remedied it slightly, and made some changes in {Chapter 469 The road after the potaure}, and the shares in the hands of Xiao He Culture became 72%, not all of them~ Although it is still not very reasonable, everyone still hopes to bear with me~ Also, Xie Lu Xie Kongyuan's reward~]