Lin Youlun helped Wang Jing solve the problem of Fa Ge's styling, thinking that this scene would be filmed smoothly, but two days later, when I saw Wang Jing again, I found that he still looked sad.

"Hey, hey, I said can you not have a bitter face, didn't you ask you to invite me to a meal, as for the distress like this?" Lin Youlun was dissatisfied and tapped the plate with chopsticks.

Wang Jing put a piece of braised pork in his mouth, no matter how he chewed it, he didn't feel that it was a taste, and in the face of a table of food, he was too lazy to move his chopsticks.

"Don't have enough money to make a movie?" At first glance, when he heard the news, Lin Youlun was a little surprised. At the beginning, Yongsheng gave Wang Jing a check of 5 million yuan to ask him to make a film, Wang Jing listened to Lin Youlun's suggestion and returned the check to the Xiang brothers, and the remuneration was calculated based on the box office share, Wang Jing took 8% as the director, and Lin Youlun got 7% for providing the script.

The script of "God of Gamblers" is very appetizing to the Xiang brothers, and the check for 5 million yuan was not returned in the end, and with a wave of Xiang Huaqiang's hand, the money became the filming fund of the movie. 5 million to make a movie, at this time in Hong Kong is already a big production, Lin Youlun found the two leading actors Zhou Yunfa and Liu Dehua for Wang Jing, Fa Ge lowered his salary, Liu Dehua is a newcomer, the total salary of the two is only 500,000, and the rest of the money is all for Wang Jing to make films, this guy is not enough.

"I was forced too." Wang Jing sighed helplessly. His filming of "God of Gamblers" seems to others to be a very risky thing, and the media is constantly questioning. Wang Jing held his breath in his heart, thinking that he must make a movie that will impress everyone. The script was written by Lin Youlun, and Wang Jing really couldn't think of anything that needed to be improved, so he put a lot of effort into the details of the shooting.

As a result, the cost of various props, sets, and rented venues has increased with the cost, and the crew's spending has begun to flow like running water, and the movie has been started for less than a week, and more than half of the money has been spent. Wang Jing didn't dare to open his mouth to continue to ask Yongsheng for money, and he was reluctant to fill it in by himself, so he was worried about the money.

"How big is the funding gap?"

"Two million." For the sake of these two million, Wang Jing has not thought about tea and dinner recently, and everyone has lost a lot of weight.

Lin Youlun thought about it and said that he had a way to do this, Wang Jing thought that Lin Youlun wanted to pay the money himself, so he hurriedly waved his hand: "If it doesn't work, I'll cut some of the details of the filming behind, this movie can really have a box office of 40 million as you said, and the remuneration we get is only 5 million, and then we put money into it, isn't it in vain?" ”

No wonder others say that Wang Jing is a businessman through and through, this guy only has money in his eyes, and movies are just a money-making tool for him. The last time he lost to Lin Youlun in the bet of filming "Baby Zhiduoxing", he had already done it in vain, and this time he refused to suffer any more losses.

"Who said I'm going to pay for it myself?"

Before Lin Youlun could say how the money came from, Wang Jing shook his head like a rattle, "If you find someone else to give this money, it is equivalent to letting others get involved in this movie, not to mention whether Yongsheng is willing to agree or not, when the movie is made to make money, how should you divide the account?" ”

"What if the other party doesn't want a point?"

Wang Jing still didn't believe it, "Unless that person is a fool!" ”

Lin Youlun smiled mysteriously, "Don't say it, there are really fools like you said in this world." ”

——

Liu Kun is what Lin Youlun calls a fool, a Taiwanese chocolate producer. He willingly took out 2 million to sponsor Wang Jing's film, but he didn't want any compensation, and everyone who heard about it thought he was sick in the brain, but in fact he was smarter than everyone else.

Advertising placement has become an effective channel for films to raise funds for filming in later generations, but at this time it was still a very novel concept, and Liu Kun was just the first person to boldly eat crabs. …,

In "God of Gamblers", Zhou Runfa portrayed the God of Gamblers Gao Jin, handsome in appearance, and brilliant in gambling, after amnesia, he experienced a series of adventures, the most amazing thing is that chewing chocolate can restore his gambling skills, so chewing chocolate while playing cards has become the signature action of the God of Gamblers.

If the film can achieve the success expected by Lin Youlun after its release, then there will be many people who imitate Gao Jin's behavior. Although everyone knows that eating chocolate to restore gambling is fake, the plot of the movie can give the audience a strong hint that eating chocolate can bring good luck and win money at the table.

There is a huge advertising opportunity in this, if Gao Jin only eats a certain brand of chocolate in the film to resume gambling, everyone will focus all their attention on this brand of chocolate, which is tantamount to telling the audience that you can't just eat chocolate to win money, if you want to bring good luck, you have to eat this brand of chocolate. When the time comes, just give one or two close-ups of Gao Jin eating chocolate, and the audience will be able to firmly remember the brand and sell the product without revealing a trace, which is not an effect that ordinary advertisements can do.

Lin Youlun proposed the concept of advertising placement, Wang Jing was an eye-opener, and the movie could still be advertised, which he couldn't have imagined before.

After the specific operation plan was formulated, Wang Jing immediately contacted all the brands of chocolate manufacturers in the Hong Kong market and faxed the plan. Implanting product advertisements in the movie, this novel idea has attracted the interest of many manufacturers, but Wang Jing's asking price is too high, and he refuses to let go of 2 million, and several manufacturers with ideas have retreated.

At this time, everyone's understanding of film advertising placement is insufficient, and it is not clear how much effect this kind of advertising can play. However, according to Lin Youlun, if it weren't for the media uproar during this time, many people would not be optimistic about the prospects of Wang Jing's new film, and 2 million is just a starting price.

In order to persuade Taiwanese businessman Liu Kun to take out the 2 million, Lin Youlun asked Wang Jing to sign an agreement with him, using the box office of the film as a yardstick to measure the advertising effect, and if the box office of "God of Gamblers" is less than 30 million, the advertising sponsorship fee will be partially refunded. It is equivalent to that this advertising fee is now only advanced to the crew, and if the expected publicity effect is not achieved, the crew will have to take out some money to repay Liu Kun.

Lin Youlun only moved his mouth to get the 2 million, Wang Jing tasted the sweetness of advertising placement, and thought that there would be another way to get money in the future.

Seeing that this fat man had a different idea, Lin Youlun was afraid that he would go astray, so he warned: "Placing advertisements in movies is a double-edged sword, everyone is happy if they are used well, and if they are not used well, they will be beaten, after all, the audience buys tickets to watch movies, not to watch advertisements, and I don't need to talk to you about the truth that it is too much, and making a good movie is the right way." ”

[Ask for collection, recommendation]