Chapter 609: Hug Pu Zhai (continued)
Chen Guan originally just loved calligraphy, and the words he wrote were honestly far behind, just a hobby level, but since he practiced the Cangsheng Jue, he has eyesight and wrist strength, and the words he writes are really powerful through the back of the paper, and the strength is thin, which is not trivial.
After inscribed the name of the store, Chen Guan then inscribed in seal style, "Huaisu hug Pu Yi is more than one, and Lotus Fang Lanrui Wen follows the text of righteousness and righteousness".
This couplet, strictly speaking, is not very neat, but it is important in simplicity, indifference and tranquility, and philosophy. Among them, "one is more than one, the text follows the righteousness and righteousness with the text" is taken from Master Hongyi's collection of sentences, full of Buddha nature, coupled with the simple Taoist thought and the literati feelings of Confucianism love lotus pine, corresponding to the lotus pond orchid grass at the door of the store, it is a wonderful pair of Confucianism, Taoism and Buddhism in one furnace!
When Professor Yu Bai saw it, he secretly praised it in his heart, and immediately beckoned the two little girls to put the couplet away and put it aside to wait for the ink to dry.
When Chen Guan was about to put down the pen, Professor Yu Bai asked the waiter to lay out the paper, saying that in a cultural palace like Puzhai, you can't just write one couplet, at least three.
After a little thought, Chen Guan wrote in Lishu "Inheritance civilization is full of flowers, carrying forward the past and opening up the future." ”
This is a pair of Mingzhi, it is the ardent expectation of Bao Pu Zhai, and it is also the purpose of Bao Pu Zhai!
Immediately afterwards, Chen Guan wrote down in line, "The spring swallow in front of the hall pecks the new mud and frightens the glimpse, and the crisp jade behind the house is clear and clear, and the old and new." ”
This is also a couplet with a deep meaning, which connotates the will of Bao Pu Zhai to work hard for the prosperity of culture and not ask for returns, and also shows the business purpose of Bao Pu Zhai.
The fourth couplet written by Chen Guan is written in cursive, "the wind sets the flowers and falls, and the birdsong mountain is more secluded", which is Wang Anshi's collection of Xie Zhen and Wang Ji's poetry couplet, which not only responds to the beautiful scenery of the water spring in Puzhai, but also has a detached and complacent bearing.
The fifth couplet, written by Chen Guan in italics, reads, "Eager to learn is close to wisdom, practice is close to benevolence, shame is close to bravery; The rich cannot be lewd, the poor and the lowly cannot be moved, and the mighty cannot be bent. ”
This is a collection of four books, Confucian tradition, with iron hook silver strokes, dignified and generous regular script font, natural, heaven and earth, faintly written out of the hug Pu Zhai art palace inheritance civilization bones. It's a great way to read!
In the sixth couplet, Chen Guan wrote in thin gold font, "The ancients focused on the big festival, and the gentleman learned the impermanence." ”
This is a collection of "Han Fan Min Monument" couplet, Chen Guan wrote it in one go, with iron hooks and silver strokes, craggy and bonely! But as far as calligraphy is concerned, it has already entered the hall and is like everyone's style. What's more valuable is that the meaning revealed between the lines is enough to enlighten Mingzhi.
The inscription of the six couplets is all "Hug Pu Zhai's master theme".
After writing in one breath and putting down the pen, Chen Guan said to Professor Yu Bai with a smile: "With the teacher in front, I am selling articles in front of Confucius, playing with a big knife in front of Guan Gongmen, and making a big axe in front of Lu Ban, which is a little overwhelming!" The teacher takes a look, if it can be used, if it can't be used, it's better to trouble the teacher to write it himself! ”
Yu Bai smiled: "Okay, don't be humble." With this good word, where can you go in the world? I'm afraid that as soon as the sign of this couplet is hung out, there will be another great calligrapher in the world called the master of Bao Puzhai! Not to mention, these couplets alone are enough to make many calligraphy lovers come to the post to ponder! ”
Chen Guan is now getting thicker and thicker-skinned, and when Professor Yu Bai said this, he actually hit the snake with the stick, followed by a sentence: "Let the teacher say this, I don't think I am the secretary of the township party committee, and I can support my wife and children by selling words!" Talking about literature and painting in Hupu Zhai, poetry and wine to entertain oneself is also a kind of life realm! ”
Yutai Mingyue smiled "fluttering", stretched out her finger and poked it on Chen Guan's forehead: "No shame!" I've seen a thick-skinned one, but I've never seen one with such a thick skin! Teacher Yu praised you twice, you don't know that the sky is high, and you really think of yourself as a calligrapher! I see, you are a mountain baby, a bold child, dare to do anything! Just if you write this word, you may not want to give it to others for free! I still want to support my wife and children, relying on your two words, I'm afraid I'll starve my big teeth! ”
What Yutai Mingyue said was a joke, but her eyes were full of joy when she looked at Chen Guan, and at a glance, the autumn waves flowed, and she was clearly in love with Chen Guan.
Yu Bai is in his early 60s, and he is well-educated and well-informed. The glance between the Mingyue made Yu Baidu's heart shake, and he felt that the Mingyue was so beautiful, as beautiful as the ancient shooting fairy in the ancient poem! Chen Guan is really blessed!
After writing the plaque and couplet, Yu Bai led Chen Guan and Tangtai Mingyue to the office, wanting to tell Chen Guan about the decoration accounts.
Chen Guan didn't listen, saying that since he entrusted Mr. Yu to establish Bao Pu Zhai, he would not interfere in business matters, and Mr. Yu was the legal representative and general manager of Bao Pu Zhai, and he was fully responsible. It's just that you have to abide by the law and don't do anything illegal.
Yu Bai was anxious when he heard it, saying that he didn't know how to operate. It turned out that he was only responsible for the establishment, and the specific managers had to find other talents.
This is all the truth, Yu Bai is indeed not good at specific management, Chen Guan invited him to sit in town, that is, the scholar who holds Pu Zhai, is a flag!
Chen Guan pondered for a while, and said to Yu Bai that he could consider hiring managers to be responsible for specialized business management. Mr. Yu Bai represented him as the chairman of Baopuzhai.
Yu Bai accepted this statement.
Chen Guan didn't listen to how much money was spent on the decoration of Bao Puzhai, that was because he trusted his teacher. Yu Bai is a scholar, and he has been innocent all his life, but he doesn't want to make a confused account. He told Chen Guan that the idea of embracing Puzhai's decoration was his, and he invited a designer in Shanghai to design it, and the air-conditioning system and circulating water system were all imported equipment, including the sculptures in the store, which were all his propositions, and invited sculptors from Shanghai and Xijing to do it, which cost a lot of money. The entire store was renovated and cost 1.44 million, with an average of 1,000 yuan per square meter.
This decoration fee is indeed very expensive, which is equivalent to twice the price of buying a commercial residence, and is equal to the price of the villa that Chen Guan bought. No wonder the decoration is so elegant, and no wonder Yu Bai said that the money is spent distressingly.
However, you get what you pay for, and without the investment of 1.44 million, where does this simple and elegant and beautiful Hupu Zhai come from?
Chen Guan told Yu Bai that he should not be afraid of spending too much money, as long as it is worth it. Now look, it's worth the money! Bao Pu Zhai has already met the conditions for opening, such a superior environment, to ensure that those famous painters and calligraphers are willing to bring their works here to exhibit and sell!
Yu Bai nodded yes, saying that during the renovation period, he had contacted famous painters and calligraphers in Beijing, Shanghai, Guangzhou, and Xijing, and was ready to cooperate in several ways: the first is to buy the works of these painters and calligraphers in Baopuzhai and sell them in Baopuzhai; The second is to invite these painters and calligraphers to Baopuzhai to hold calligraphy and painting exhibitions, and they will sell them on the spot, and Baopuzhai will extract management fees; The third is consignment sales, that is, the calligraphers and painters set their own prices, and the works are sold in Bao Pu Zhai all the year round, and after the sale, Bao Pu Zhai will remit the sales money to the calligraphers and painters; The fourth is to hold regular auctions of calligraphy and painting works, and the highest bidder wins, and the calligrapher, painter and bidder pay a handling fee to Bao Pu Zhai.
When he said this, Yu Bai lamented that Chinese calligraphers and painters are very pitiful, many calligraphers and painters were poor during their lifetimes, and the value of their works was highlighted after their deaths, and the prices skyrocketed. What is particularly ridiculous is that the state once abolished the manuscript fee for a period of time, and I don't know how many units appropriated the fruits of the labor of calligraphers and painters without compensation under the banner of serving the people. Although it is much better now, but the market for Chinese painting and Chinese calligraphy has not yet opened, and there is a lack of art collection and sales channels. Therefore, as soon as he contacted him, whether it was the painters of the Shanghai School in Beijing, the Shanghai School of Painting, the Lingnan painters of Guangzhou, or the Chang'an School of Painting in Xijing, the calligraphers and painters responded enthusiastically and had clear intentions for cooperation, and they all expressed their willingness to sign a letter of intent for long-term cooperation with Bao Puzhai. Now wait for the opening of Baopu Zhai!
This situation was expected by Chen Guan!
At this time, the Chinese folk have not yet risen the collection of calligraphy and painting works, the market for calligraphy and painting works is in an embryonic state, the vast majority of those calligraphers and painters have works without a market, the establishment of Bao Pu Zhai, must be one more sales channel, naturally popular.
Yu Bai also introduced the purchase situation during the trial operation.
In terms of engraving and printing rare books, at present, in addition to the sales of Chenjia Bookstore's engraving and engraving "Zizhi Tongjian", it has established business contacts with Yangzhou Guangling Printing Society, Beijing Rongbao Zhai and Shanghai Commercial Press, and sells various printed books of Guangling Printing Society and Rong Bao Zhai, including photocopies.
In terms of collation and printing of ancient books, it has mainly established business contacts with the Zhongzhou Ancient Books Publishing House in the provincial capital, the Ancient Books Publishing House in Shanghai, the Ancient Books Publishing House in Beijing, and the Ancient Books Publishing House in Xijing.
In terms of printing sales, it is mainly to establish business contacts with Rong Bao Zhai and Xiling Seal Society. The next step is to concentrate on the origin of the blank, order high-quality raw materials, and build the brand of Baopu Zhai printing materials.
As for brushes, all kinds of paper, and ink, they are all purchased by contacting the manufacturer to ensure quality.
At the end of the introduction, Yu Bai said that all the funds for decoration and purchase were withdrawn from the Binhe District Credit Cooperative, and separate accounts were established. originally wanted to recruit independent financial personnel, but Xue Ming arranged for two girls surnamed Bai to keep accounts for Bao Puzhai in their spare time, saying that they needed internships. I didn't expect the service of Riverside Credit Union to be so good.
As soon as Chen Guan heard it, he knew that it was the sisters Bai Aixiao and Bai Aiyue who were doing voluntary accounting for Bao Puzhai. Who else wants to work on porcelain?
Not only Chen Guan thought of it, but also Shentai Mingyue.
Mingyue has seen Bai Aixiao and Bai Aiyue in Wulongyu, and she has met the sisters of the Bai family in the Shuiquan Lantern Exhibition Area on the night of the Lantern Festival, which is familiar. It's just that Tantai Mingyue is now bathed in love, and her heart is as happy as a flower, and she would never have thought that Chen Guan would have anything to do with the Bai family sisters. Not only are the sisters of the Bai family, but also Tai Mingyue and Cui Ying are also very familiar, and she has never suspected that Cui Ying has anything to do with Chen Guan. Only Wang Meng, the beautiful instructor with a superb beauty and excellent temperament, made Tangtai Mingyue once vigilant. But that was only a momentary alarm. Now Tantai Mingyue and Chen Guan have both stayed and flown together, and the only difference is a marriage certificate and a wedding. She has 100% confidence that Chen Guan is hers, and no one can snatch Chen Guan away from her.
Therefore, even though Tantai Mingyue thought that it was Bai Aiyue and Bai Aixiao who helped Bao Puzhai keep accounts, she didn't have the slightest doubt, and felt that it was natural, Bai Aiyue and Bai Aixiao were both from Wulongyu Village, and they grew up with Chen Guan, and they helped Chen Guan righteously!
Yu Bai said, Chen Guan listened, until Chen Xuezhi called, telling Chen Guanyun that the convoy of gold essence powder had passed Mingshui County, Chen Guan didn't listen to Yu Bai, saying that he still had something to do and wanted to leave.
Yu Bai stopped Chen Guan and asked Chen Guan to take him to see those masterpieces, and asked Chen Guan to determine when it would officially open.
The cars transporting gold essence powder are all heavy trucks, the speed is slow, and the water spring will not be reached for a while, Chen Guan still has time, so he discussed with Yu Bai when the official opening will be.
Chen Guan's opinion, Bao Puzhai is different from the production enterprise, what is sold is fame, and it must be planned well, the opening ceremony is done well, and it is an instant hit. It is best to combine it with the auction of calligraphy and paintings, and hold a Baopu Zhai autumn auction!
The opening of Baopu Zhai and the autumn auction of Bao Pu Zhai, the first problem is publicity. Moreover, it is not enough to publicize it only in the water springs, nor in the provincial capitals, but it must be publicized in the media with national influence. Otherwise, the influence will not be reached, and the auction will not be able to achieve the expected results if it cannot attract powerful bidders!
The two of them discussed for a while, and felt that it was already early September, and it must be too late to prepare for the opening of "Eleven", but it would not be too late, and if it was too late, it would not be an autumn auction, but a winter auction. Generally speaking, international art auctions are generally spring auctions and autumn auctions, and the photos of the auction items must be printed into a catalogue in advance for those collectors to enjoy and select. Otherwise, you won't be able to attract powerful favorites, and you won't be able to auction at a high price, which will affect future auction activities!
To conduct art auctions, there must also be authoritative experts to conduct appraisals, and they must be contacted in advance to determine the candidates.
If you invite an authoritative expert, you must have a finale that is worth coming!
Chen Guan bought 314 famous paintings and 106 famous calligraphy from Rong Bao Zhai, including Wu Changshuo, Qi Baishi, Zhang Daqian, Fu Baoshi, Xu Beihong and other works.
In this way, we can only hope to make the publicity bigger and attract collectors to participate in the auction with their precious collections!
The two discussed for a while and determined that on October 20th, that is, the Double Ninth Festival of the lunar calendar, Baopu Zhai was officially opened, and the first Baopu Zhai autumn auction was held at the same time!