Chapter 772: People Who Can't Afford to Offend
Zhang Wenyue, the owner of Tanaka's pipe store, is quite proud these days, and a small video of "Chinese materials VS foreign materials" he made has been hyped on the Internet, and many people may not know his name Zhang Wenyue, but they remember his fat face that looks premature because of the rich nightlife. Other small bosses in the home improvement city have already come to worship him several times, and from time to time some customers who occasionally come into the store to buy pipes recognize him, and give him the nickname of pipe brother in a spoof, when he is called fast, it sounds a little unlucky.
Zhang Wenyue didn't expect that a video he shot casually would cause such a big sensation. He specializes in importing PVC pipes, and in the early days, he just wanted to use this video to convince his customers and explain to them why imported pipes are much more expensive than domestic pipes. He asked the staff in the store to help shoot a video and put it on the Internet, and when a customer asked, he clicked on the video for the customer to see, which was used to strengthen the customer's determination to buy imported pipes.
Unexpectedly, a few days after the video went online, a superior agent found him, saying that the people in the Chinese representative office of the German Warren Group were very interested in this video, and hoped that Zhang Wenyue could shoot the video better and send it to more places, so as to let people know the superiority of imported materials.
Zhang Wenyue of Warren Group knows it, because his store has PVC pipes produced by Warren Group, and he also knows that Warren Group is a large enterprise that is well-known in the world. It is not surprising for Zhang Wenyue that the Warren Group made this kind of request, market competition is like this, how can you sell your own things without depreciating the other party? However, Zhang Wenyue did not agree to this request at that time. Because he doesn't see the benefits of doing so.
So, the superior agent told him, saying that the Warren Group had already said hello, as long as Zhang Wenyue could do a good job of the video and release it in as many places as possible, when he distributed the Warren series of pipes in the future. Being able to get 2 more rebates is a big concession.
Money can make ghosts grind, this is absolutely true for Zhang Wenyue. After getting Warren's promise, Zhang Wenyue immediately started and invited a friend with strong video production skills to reshoot, and found the most expensive imported pipes and the cheapest domestic pipes on the market for comparative experiments. In Zhang Wenyue's thoughts, since he wants to do it, he must do it shockingly. Then the stronger the contrast, the more effective it is.
After the video was produced, Zhang Wenyue used his own account to post it on several decoration forums, and asked employees to register new accounts on other forums to forward it. When Xiao Weihao and the others tracked the account information, what they recorded was the IP address of the Tanaka pipe store, so it was even on Zhang Wenyue's head. Of course, this cannot be regarded as wronging him, because these employees did do so at his behest.
The speed at which the video was forwarded was beyond Zhang Wenyue's imagination. Some "enthusiasts" have forwarded them in forums, penguin groups, emails and other places, and some of the mass emails have even returned to Zhang Wenyue himself. I got him an export for domestic sales.
Not to mention, after the video was released, Zhang Wenyue's pipe shop business improved by two or three percent, and the number of people buying imported materials in the entire decoration market increased significantly, and some customers even said those points in Zhang Wenyue's video, such as domestic materials are not environmentally friendly, durable, unsafe, etc.
Zhang Wenyue tasted the sweetness. began to wonder whether to make the second phase again, in his store, in addition to PVC pipes, there are also PE materials, ABS materials, etc., which can be taken out and talked about.
I'm planning to make a new video. An employee came over and said to him, "Brother Zhang, two people came to you and said they were talking about the last video." ”
"Oh, is that from that company?" Zhang Wenyue asked.
"I didn't ask...... the employee said sneeringly, the two people who came outside were too aura, and he didn't dare to ask more.
Zhang Wenyue asked the employee to invite the two to his office, poured water for the two with disposable paper cups, and then said: "I am Zhang Wenyue, what do you two call them?" ”
"My surname is Qin, and his surname is Xiao." Qin Hai introduced himself in a low-key manner, and it was Xiao Weihao who came with him.
The two major bosses appeared at the same time, not because of how important Zhang Wenyue was, but because Qin Hai was bored, so Xiao Weihao came out to fight a little monster like Zhang Wenyue, which was a pastime.
Zhang Wenyue still hadn't realized how terrible the identities of the two guests were, he just felt that there was some majesty on the two of them, and they looked like people with a bit of identity. He asked humbly, "Did you two come to me, is there anything wrong?" ”
"There is a video of Chinese materials vs foreign materials on the Internet, did you make it?" Qin Hai asked straight to the point, in fact, he didn't need to ask, because Zhang Wenyue was indeed the fat man in the video.
"I made it." Zhang Wenyue replied.
"How do you come up with the idea of making a video like this?" Qin Hai asked again.
"It's fun." Zhang Wenyue said lightly, "Why, you all saw it?" ”
Qin Hai nodded and said, "But your video is too exaggerated, right?" China's domestic PVC pipes, even if they are a little worse than the top foreign pipes, can't get to the point in your video, aren't you deliberately smearing domestic pipes? ”
"What, the two of you are selling domestic pipes?" Zhang Wenyue became vigilant. After his video became famous, several small bosses selling domestic pipes in the mall did come to him to theorize, of course, they just expressed their dissatisfaction, but Zhang Wenyue couldn't do anything. Seeing Qin Hai and Xiao Weihao come to the door so solemnly and ask such questions, Zhang Wenyue immediately thought that the other party must be making domestic pipes, maybe it is still the kind of big agent.
Qin Hai did not deny it, he said: "That's right, I make domestic PVC pipes." ”
The word "do" should generally be interpreted to mean production, but in stores, it is often used to mean distribution. Zhang Wenyue directly regarded Qin Hai as a distributor of domestic pipes, and he asked, "Which brand does Mr. Qin make?" ”
"Jintang." Qin Hai said.
"Oh, yes, yes." Zhang Wenyue nodded, "Good brand, the quality is quite good." ”
Qin Hai sneered: "You didn't say that in the video, you said that China's PVC pipes are all garbage, and only imported pipes are qualified." ”
"Well, hehe, don't mind, you two, I'm just talking about it casually, it doesn't count." Zhang Wenyue snorted haha. He recognized that the other party was here to find fault, but he was not afraid. My video has been made and widely disseminated, what can you do with me? Of course, he still has to make the necessary gestures, after all, he can be regarded as offending people.
Qin Hai looked at Zhang Wenyue, was silent for a few minutes, and then said lightly: "Your video has had an impact on our business, and our sales have dropped by more than two percent. ”
"What then?" Zhang Wenyue asked rhetorically, "Other customers don't believe in domestic goods, what can I do?" ”
Qin Haidao: "It was the video you made that fabricated the facts, you chose the worst domestic brand on the market, compared it with the best imported brand, and then labeled it as domestic and imported, in fact, it has formed a slander on the reputation of the domestic brand, this is an obvious infringement, do you think it's just a casual talk?" ”
"What, you're still going to sue me?" Zhang Wenyue glared, since it didn't work, he planned to play tricks.
Qin Hai shook his head and said, "I didn't plan to sue you, but I already sued you." This morning, the legal commissioner of our company has handed over the complaint to the First Intermediate People's Court, and the Intermediate People's Court has accepted the case, and it is estimated that the court summons will be sent soon. ”
"You're still playing for real!" Zhang Wenyue was annoyed, "Isn't it just a video, there are more videos like this on the Internet, why are you holding me and not letting go?" ”
"It's okay, we'll sue one by one, it's just that we start with you." Qin Hai said.
"So, what are you going me to do? Apologize, or lose money? Zhang Wenyue pretended to be indifferent and asked, this is called losing people and not losing the battle, although he doesn't know what this lawsuit means, but the work on face always has to be done.
Qin Haidao: "It is certain to apologize, and it is also necessary to lose money." According to our calculations, the direct economic loss caused by your video to our company is 4 million yuan, and the loss of reputation is 20 million yuan, so we ask the court to order you to compensate 24 million yuan. By the way, this is just our company's claim, and if we win the lawsuit, I believe other companies will make the same claim. ”
"24 million! Hahahaha, I'm laughing to death, haven't you seen money, are you crazy? Do you know how much 24 million is? Zhang Wenyue laughed to give himself courage, but the smile on his face did not match the laughter, and he was a little stiff no matter how he looked at it.
"I'm sorry, 20 years ago, I knew how much 24 million was. I advise you to hurry up and raise funds, because you won't be able to make up the money when you can. ”
Qin Hai said, stood up, took out a business card from his arms, threw it on Zhang Wenyue's table, and then walked away. Xiao Weihao also slowly stood up, reached out and patted Zhang Wenyue's shoulder, and said in a pitying tone: "Congratulations, you have won the lottery." I'm sure no one in your city has ever seen this business card, and you've offended someone you can't afford to offend. ”
With that, he also turned around and followed Qin Hai out.
"What kind of play, I can't afford to offend, I'll take a look at ......"
Zhang Wenyue picked up the business card, only glanced at it, and suddenly felt that his feet were soft, and he somehow sat on the ground.
"Qin Hai! Is there any reason for this? ”
Zhang Wenyue had an urge to hit the wall. (To be continued......)