079 Idol World
On the afternoon of the second day, the 'virtual idol' topped the Nate search chart as scheduled, ushering in the first good start of the game's promotion, and the operation team rejoiced, and the number of registered registrations continued to rise, making them laugh from ear to ear after months of hard work. Park Jung-chang even let out a big statement, saying that the number of registered "virtual idols" will exceed the 100,000 mark in a month, so that Zheng Eun-na, who has been complained about by him these days and dressed sloppily, will be sneered.
'Virtual Idols' are not big-budget games with billions of dollars in promotional costs, and it's not aimed at netizens who love games. It's impossible to know how the game will be received and felt by a completely unfamiliar audience, as everything they're currently experiencing is new and unfamiliar territory, so don't expect too much.
Most of the netizens' comments were surprised and curious, and they were surprised by the appearance of this idol real-name ACG game, and the four-minute promotional video published on the game's homepage made them even more curious about the game's content.
In parallel with the TV commercials, the MV of one of the members of WonderGirls is released on the homepage of 'Virtual Idol' every day, and the content is more complete, like the beginning of a story, and the dull and heart-pounding atmosphere has made the number of game registrations continue to develop in a direction that exceeds expectations.
Of course, the relatively ambiguous content and themes have also caused a lot of criticism.
"Lin Productions said that maintaining the image of WonderGirls is to maintain our image, and our goal now is to make people think of 'virtual idols' when they mention WonderGirls, so you must pay attention to this when you press the press release."
A brand-new online ACG game, with the real-name system of idols as the selling point, real items and locations can be seen everywhere in the game, how can such a game come out and be related to today's most popular WonderGirls, how can it not form a topic?
Park Jung-chang and the external publicity staff of the operation team summarized all the precautions, and then asked Jung Eun-na, "Aren't you usually with Lin Zhuang?" What's going on today? ”
"I don't know what to do, he said that there are some things to deal with by himself." Zheng Enna shook her head, looking confused.
People who have never been exposed to golf will not understand the charm of this sport, just like Lin Weiran now, watching the endless green swing a few strokes on the windy and sunny course, is it for this chic and uninhibited pleasure, or just for the gorgeousness of the aristocratic sport?
Lin Weiran didn't understand, and he didn't want to know the way, for him, practicing at the golf driving range for an hour in his spare time was just to learn the sport. Since the big names in this circle like to talk about business on the golf course, he can't always show that easy to be laughed at.
Putting aside the personal coach, the purpose of coming to the course to practice today is not pure, this is a golf driving range located on the outskirts of Seoul, even if the road is smooth, it will be a forty-minute drive, Lin Weiran, who came from afar, does not have the habit of wasting so much time on the road, the golf course he often goes to is much closer to the city, and the membership fee is of course much cheaper.
Swing the ball with a cue, stand with your legs shoulder-width apart, and then bow slightly, swing and hit, learning this kind of thing is never a problem for Lin Weiran, from books to sports, he is not talented, just hardworking. To be honest, if it weren't for the fact that he heard so many ancient poems in Chinese class when he was a child about the difficulty of learning, he might have been admitted to some famous university.
There was a 'ping' sound, and the sound was crisp, like a golf ball flying straight out.
'Papapa', Zhao Encheng clapped his hands, looked at the golf ball that flew straight out and exclaimed: "Is Lin Zheng really just two months old?" I didn't expect to learn so quickly. ”
The director of the SBS advertising bureau, a veritable big man in this circle. Lin Weiran is here for him today, "Director Zhao praised it, compared to the director, my skills still need to be honed, if I have time in the future, I hope the director can give me more guidance." ”…,
Zhao Encheng seemed to be itched by Lin Weiran, and the smile on his face was even better, he glanced at this young man who was extremely fast, lowered his head again, and muttered aimlessly: "Now too many young people don't understand the way of the world, and they don't know how to be diligent and studious at all, so they think about talking about other people's corruption on the Internet all day long, saying that government bureaucrats are still going to make demonstrations at every turn." People who don't know any details don't know where they have so much right to speak, what product placement undermines the artistry and fairness of TV works, and how do they know how huge our expenses are? ”
Zhao Encheng swung hard, he played golf well, just now, Lin Weiran also learned that he was a member of this club for three years.
He smiled: "I don't know how huge the cost of the road is if it's not for the production industry, a film crew camera is 20 million won, and if you don't shoot a dozen scenes a day, you won't be able to get back the cost, in fact, everything we do is also to please the audience, and we don't have to care about what people who don't know the details shout." ”
"Okay, don't care, that's a good thing, young people now have to learn from your studious character." Zhao Rencheng said with a smile.
Lin Weiran just smiled lightly, there was no smug look on her face, she just said: "I heard a sentence from my sister when I was in college, she said that nothing in this world is fair, but there are two fairest things in everyone's life, one is to die, and the other is to study." ”
Zhao Encheng was stunned for a long time when he heard this, he was very touched by this statement from the grassroots, "The fairest thing, if you think about it carefully, it is really the same as what you said." ”
Zhao Encheng has relied on the golden resume of graduating from the Department of Media and Communication of Seoul to get to the present, and wherever he goes, this graduation certificate is his best stepping stone, he has studied hard for more than ten years, and he is famous for his tricks, perhaps this is his best portrayal.
After waiting for a while, Lin Weiran said again: "When I saw Director Zhao's car in the parking lot just now, it seems that the parking line was pressed, and I also want to go down, why don't you let me help the director park your car?" ”
Hearing this, Zhao Encheng had a smile on his face, and directly took out the car key and threw it to Lin Weiran: "Of course, you have to park it, otherwise you can't delay others." ”
Lin Weiran nodded slightly, turned around and walked out of the practice area, he walked all the way to the parking lot, first went to his car, opened the trunk, took out a paper bag, and then walked to Zhao Encheng's parking space. This is a brand-new Mercedes-Benz sedan, Lin Weiran doesn't know its model, but he also knows that it is worth a lot.
Fair?
If it's fair, it's a nuisance for him.
Where do people who have no access to the broadcast materials of the Nine O'clock News know where to go, the promotion of 'virtual idols' must be tied to WonderGirls to have the greatest effect, and if it weren't for Zhao Encheng's help, the publicity effect of 'virtual idols' would not be what it is now.
Opening the trunk of the Mercedes-Benz, Lin Weiran put the paper bag in, and his movements were smooth, without the apprehension of doing this kind of thing for the first time. If this scene is exposed on the Internet, then he and Zhao Encheng will definitely become the targets of those netizens who don't know the details of the story.
After doing everything, Lin Weiran returned to the practice area and stood on the practice table next to Zhao Encheng.
"How's the car?"
"Stop, Director Zhao, please rest assured."
A question and answer that doesn't hurt or itch is worth 30 million won.
In December, the number of online 'virtual idols' exceeded 50,000, and the 'virtual idols' achieved good results for South Korea, which has a population base of just 50 million. The completely free operation model surprised people who thought that Shinhan was about to enter the game market, after all, no matter what kind of investment needs to be profitable, and they have been slow to find a direct profit point for this game. …,
With the popularity of WonderGirls, the 'virtual idols' are gradually tied to them, and many interviews with WonderGirls have mentioned the game 'virtual idol', and when asked how it feels to be in a relationship with someone in the game, the five girls can't find any formula to answer this question.
'A window for fans to know more about idols' This is the answer of the 'Virtual Idol' operation team to the media at the press conference, is there a better way for a man to get to know a woman than to fall in love?
On December 7, the 'virtual idol' officially landed on the mobile phone interface, and the number of registrations exceeded 70,000 on the same day, and it really marched towards the 100,000 mark that Park Jung-chang said. On the same day, the operation team launched 'IdolWord', which has been carefully prepared for a long time, and the prototype of a large-scale social network is clear at a glance, and everyone in the industry is amazed, this is the first time in Korea that someone has challenged the uncrowned king of social networks 'CYWorld', in addition to bookface, which is a global communication platform, and this action seems to be both blatant arrogance and blatant ignorance.
In the afternoon of the next day, Lin Weiran, who has been dubbed a madman by industry insiders, and his team arrived at S.M in Cheongdam-dong, where he certainly knew that the unique platform of the social network had a rather cohesive effect, in other words, it was almost impossible for anyone except the first person to eat the crab to compete with it.
Users have a special habit of landing on these social networking sites, as if they were going to a party, and the more people there are, the better. The success of 'CYWorld' lies in the fact that it is the first social networking platform in Korea, and almost half of Koreans log in to CY every day, which is their habit and part of their lives.
Lin Weiran does not plan to attract CY users with the ingenuity of server quality and community activities, he does not have the same abundant funds as the other party, nor does he have so much capital, he relies on some young and beautiful girls, and they are also very famous girls.
Walking into the practice room, everyone in the girls' generation had been waiting for a long time, and when they saw Lin Weiran, they immediately stood up and saluted, and the sentence 'Hello, we are girls' generation' was full of vitality.
Lin Weiran returned the salute, introduced herself with a smile, and did not forget to wink vaguely at Lin Yun'er, who was a little nervous standing on the right hand.
"Hello, I'm Lin Weiran from Shinhan Advertising."
The girls standing in front of them are one of the cores of 'IdolWorld'.
PS, ask for recommendations, ask for collections.