Regardless of the unprecedented investment of 2.5 billion yuan in the big production of "Hero", "Crazy Stone" is a comedy with a small investment and no stars! actually beat Chen Long, Zhang Ziyi, and Xiu Jackman to lose their armor...... This makes perfect sense!

The entertainment news of various TV stations and major newspapers all focused on the wonderful scolding battle between Ning Hao, the screenwriter of "Crazy Stone", and the production of "Hero".

Many directors in the industry are also innocently affected, such as Feng Xiaogang, the director of Huayi Company, and Huang Jianxing, the director of China Film, remember that when they interviewed him and asked relevant questions, they all smiled and shook their heads and did not express their position, scolding each other in the air? Two cultural people are more street shrews in the media? This is the favorite topic of ordinary gossip lovers, but only these ordinary people will believe it.

However, people in the film industry will not be stupid enough to take the initiative to expose this kind of thing, after all, they may all have to "scold" each other for propaganda in the future, expose them and expose themselves, who has a bad brain, will smash the industry's job.

However, there are still some independent filmmakers who are not as good as they are, and a TV producer who specializes in documentary films revealed in the media:

"It is impossible for the new picture and China Film to be openly pinched, Zhang Yimou has a deep affection for various studios, don't look at Zhang Weiping and Ning Hao scolding fiercely, in fact, they are acting, using this way to attract the attention of others, to increase the exposure of the two films, maybe unintentional or very likely to discuss haode, who knows~"

Although what the TV producer said is true, but no one cares about the news at all, the people who love gossip are eagerly looking forward to these two cultural people going to the ring to fight, the news media is in great need of such a hot topic, the two film companies are in urgent need of publicity points, and the three parties involved in this incident are enthusiastic, what is the truth? Actually, it's not that important anymore.

And for real movie fans, this time is simply as lively as a festival for Chinese films.

"It made the audience laugh." This sentence has appeared frequently in many film reviews about Crazy Stone, and the big headline of the entertainment version of "Southern Weekly" is "Entertainment Feast", and the reporter who wrote this article said excitedly:

"The strange jokes of "Crazy Stone" and the rain of arrows in "Hero" made the audience walk into the cinema to have a look, many viewers watched "Hero" once and marveled at the gorgeous picture, but another person watched "Crazy Stone" a few times, and still laughed back and forth, looking at the American movies in the same schedule. Isn't there no American movie on the file now? I really don't know how the directors of "Love in the World" and "Very Little Spy" would thank if they heard this~ Hollywood, which is high up, will also suffer this kind of treatment in China, I think there must be many Chinese filmmakers like me at this moment, there must be an urge to take a glass of champagne to the movie to celebrate~~"

The editors of Sohu.com, who are good at studying data, also commented on a commentary: "Look at the historical data, in the mainland film debut, Li Xiaole has become the highest-grossing director in the first two weeks, this achievement surpasses, Zhang Yimou, Feng Xiaogang, Chen Kaige, the data shows that the box office of Zhang Yimou's first film "Red Sorghum" in the first two weeks was 5.7 million, and Jiang Wen's "The Sunshine Is Still Bright" was 6.1 million, even if it is the box office guarantee Feng Xiaogang's "Party A and Party B", this data cannot be compared with Li Xiaole. ”

What's even more unexpected is that the lace news about "Crazy Stone" even appeared on the life interview program of Chuzhejiang TV Station, and the female host broadcast a report on the screen: "After the recent release of "Crazy Stone", "Stone Language" has become a common dialogue for many white-collar workers, and even colleagues wearing new clothes will say "I'm a brand product, Baleno!" ”。 Let's take a look at what happened to Mr. Zhang on Huaiyin Road. ”

The camera transitioned to a young male white-collar worker Mr. Zhang with a bitter face, who said helplessly on the screen:

"During the discussion at the regular meeting of the department on Monday, I accidentally leaked a sentence of 'I will push you to the lungs', and the leader's face was immediately gone. not only attracted the "verbal warning" of the leader, but even the promotion was lost......"

The camera switches to the hostess: "It is understood that there are not a few white-collar workers like Mr. Zhang who open their mouths and close their mouths to dialogue. In the white-collar circles on the Internet, such as Tianya and Maopu, related posts are always at the top, and some even have a reply rate of more than 400, and even the white-collar workers' favorite "top" and other irrigation reply "special words" have also been changed to "quality, pay attention to your quality" and other classic "stone language", let's listen to the feelings of business executives about this incident. ”

As soon as the camera turned, Manager Yu, a career consultant of Zhaopin.com, appeared on the screen, and he said with a serious expression:

"Whether you can say 'lines' during work hours or not, you should still respect the corporate culture of each company. As a professional person, not only on behalf of the individual employees, but also on behalf of the image and quality of the entire company, blindly greedy for 'happy mouth', will have a negative impact on the company. ”

The influence of "Crazy Stone" began to ferment with various reports, but there are still many fans across the country who can't see this movie, which makes everyone feel very surprised, what about piracy? Weishenme hasn't pirated yet?

In the face of this kind of achievement, some people in China Film are excited and excited, some people are in a hurry, Han Sanpin is eager to promote it nationwide again, but Li Xiaole still said that it is not yet time, and in the evening, Li Xiaole even received a call from Yan Fusheng, the head of the first production, and the representative of the old school yelled quite angrily on the phone:

"Director Li, what do you mean? Don't you understand the order of the group company, let you make more copies for national distribution, this is not a request, it is an order! I really don't know what Director Han thinks, weishenme will let you be in charge of everything in the distribution process, do you think you can do whatever you want after making this movie? I'm telling you! This is China Film, not your small broken company, no matter how popular your movie is, it is also the credit of more than 6,000 people in the group, don't want to hold the benefits in your own hands! The copy is not your private property! ”

Li Xiaole put the phone far away, dialed his bangs, and could still hear the roar of this Yan Da factory director, after he got the investment before, the Yan Da factory director has been cold-eyed and cold-eyed, with an attitude that it has nothing to do with himself, but the box office of "Crazy Stone" has soared, so he came over, and took the initiative to say that he wanted to improve the copy and expand the promotion, if this is an ordinary director, he will definitely be flattered when he hears it, but Li Xiaole is not a newcomer who doesn't understand anything, of course he knows what Yan Da director wants to do.

Although so many studios under China Film lose money every year, it does not mean that Yan Fusheng and them are not making money, on the contrary, these people are still making a lot of money.

What is the reason? Many people can't imagine that it's actually very simple, just two words - piracy.

Mainland movie weishenme so many pirated copies? People think that it was filmed in the cinema, or it was leaked out of the cinema, but in fact, although the gun version filmed in the theater is pervasive, it is not very harmful to the movie itself, and what really has an impact on the theater box office is the high-definition copy version.

And if it is a copy that flows out of the theater, then piracy will occupy the market only a week after the movie is released, but the real stubborn problem of mainland movies is that there is usually a high-definition version before the movie is released.

This kind of high-definition piracy that flowed out in advance actually came from within the film studio, mainly from the copy department, and it was not done alone, it was a group of people who partnered to sell copies privately to pirates, and when the film market was sluggish, this profit was much higher than the box office profit most of the time.

These people who sell copies to pirates are called "rat heads" in circles. If you want to avoid your film being leaked out of the market in advance, then you must set up the "rat head" of the studio in advance

Li Xiaole knew in his heart that Yan Fusheng was the "rat head" of China Film, so he almost personally supervised the copying process, and the production of haode copies was also taken away on the spot, leaving no data, so as to avoid opportunities for them to take advantage of.

Yan Fusheng may have thought that "Crazy Stone" did not have pirates at all, but now the situation is completely different, according to the Southeast Asian pirate's bid of 5 million yuan for the hero, the pirated price of "Crazy Stone" should be between 50 and 1 million.

This is not a small amount of money, Han Sanpin repeatedly urged him to go to the whole country to promote it quickly, he must also be afraid that he will not be able to withstand the pressure, depending on the situation, if he waits for a few more days, Yan Fusheng should be looking for himself to talk, whether he will not be able to resist the temptation to defect, this is what Han Sanpin is worried about.

Li Xiaole couldn't help sneering in his heart, Zhang Weiping, if you can't settle it, you just want to settle me, it's really a persimmon picking up a soft pinch, and after weighing it, it was finally decided to increase the management of copies again, from 70 copies to 108, and the security personnel increased accordingly in proportion, and the theater chain expanded from the original 12 theaters to 52 theaters in eight major cities, which is the limit of how much he can control piracy, no matter how big it is, it is difficult to say.

Under the vigorous publicity, more and more people who don't go to the cinema have begun to enter the theater, and the third week has passed, after "Hero" has begun to show weakness and won the box office of 5233, the box office of "Crazy Stone" has continued to be a weekly high and has received a box office of 9.7 million!!

Crazy!! Now it is the only term in the industry that can describe this comedy.

Whether it was the senior management of China Film or the employees involved in this filming, they were completely crazy, and Yan Jie even rarely held a separate commendation meeting for the second studio, and personally read out the congratulatory letter written by Xie Yang in the hospital, which used a paragraph of "Crazy Stone" to praise Li Xiaole.

"A business of 2 million was made into 10 million by you!"