"This is SuperJunior, this is TVXQ, this is Lee Hyori, this is Rain ......"

As Lin Weiran reported the names of these popular Korean groups or solo singers one by one, the data tables were placed in front of Park Jung-chang and Jung Eun-na, and the data on them were made into a report similar to the trend of the stock market, which was linear data like a mountain range. As long as you look closely, it is not difficult to find that these linear data similar to the final summary are a collection of media exposure, audio source sales, physical sales and many other summaries that prove the trend of celebrities' popularity, and it is a huge project to collect these materials alone.

What is now unfolding in front of them is Lin Weiran's biggest work achievement in this period of time.

"TVXQ, Lee Hyori and Rain are a little inconsistent with our current situation, so the data lines are very different, especially Lee Hyori and Rain, the former became popular immediately ten minutes after its release in 03, while Rain has to consider the factors of film and television dramas, but with the ratings report of the romantic full house, his information has a certain reference value. TVXQ has a lot of traditions, and it can be said that it is the last generation product of the five-member men's group, and it is a product of the time and has no reference value. ”

Lin Weiran stretched out a finger and put it on SuperJunior's linear report, saying: "But the most valuable reference is this one, last year SuperJunior released the single 'U', which achieved explosive popularity, and the number of music source downloads reached 1.8 million times. M's best result ever, and the closest thing to the current example. ”

He put the four reports together and said, "Can you see where the same is when you compare these linear data?" ”

Park Jung-chang and Jung Eun-na looked down and found that the linear data moved roughly the same, but the subtleties seemed to be completely different. After looking at it for a while, they could only sigh and shake their heads together.

"There are very few similarities, so you can't see it, look at my fingers."

Hearing this, Park Zhengchang and Zheng Enna's eyes followed Lin Weiran's finger to a point on the linear data, and in comparison, the four reports each have the same increase in this paragraph.

"Last time, my brother said that celebrities are stocks, so I made a statement like this. Stocks are very simple, the company's financial performance, positive image, product sales, combined with analysis, can be inferred about the general trend. But remember, it is always the details that make people make money in stocks, and it is a sudden rise like this, but celebrities are different, a star is popular, his influence will continue to rise, as long as there is no scandal, it will keep rising, it may slow down, but it will not stop until he hits a bottleneck. ”

The end of the linear data is the bottleneck of Lin Weiran's examples, Park Zhengchang and Zheng Enna listened quietly, and they couldn't say a word, they just knew that there was a period of the same data in the linear data of these cases, maybe the time point was different, but it all happened in the process of their popularity, and it could even be said to be a sign of their popularity.

"Now let's look at WonderGirls." Speaking of the topic, Lin Weiran couldn't hide the excitement in his tone, he took out the last part of the report, which was still incomplete, and the linear data was the shortest, but it was the most important.

He said to the two people who had been listening to the book of heaven: "Pay attention to this data, just look at the trend of this segment, it is exactly the same as the others, and it is just the beginning!" ”

"You're saying they're going to be red?" Park Jung-chang has always been able to get to the point.

Lin Weiran nodded and said, "Yes!" I got this data when I arrived at JYP some time ago, so I did a data analysis. Although I am also skeptical about this, they did take one today, and the sound source occupies a large proportion, which is one of my predictions, just looking at the data predictions. ”

Zheng Enna reacted at this time, and was shocked.

His eyes lit up with excitement, if you want to say that most of the things like celebrities depend on luck, whether they can be popular or not is definitely not one or two people, even if one or two people say it, it definitely doesn't count. The public's preference for celebrities is incomprehensible, but some signs can be analyzed. Lin Weiran can't predict whether these stars will have a smooth star journey, but he can feel a little bit of context from various market reactions. …,

"I bought a new book on subconscious consumer psychology last time, and the book says that customers' consumption depends largely on their subconscious, brand, price, although these are within their consideration, but more importantly, their thoughts. These data show their thoughts, they are now as interested in WonderGirls as they were in TVXQ and Lee Hyori, so they can be popular for at least three months, and the freshness of the topic will remain at least two months! ”

This is not a real prediction, but a conclusion drawn from the analysis of short-term changes in the market, and Park Jung-chang and Jung Eun-na are still listening to the book, but they have come to the answer together.

WonderGirls will be popular, at least within three months.

"Our plan can't be delayed, the original expected launch in December must be advanced to mid-November, time waits for no one, I don't know how popular they will be, so we must use their influence as soon as possible and try to use their influence. From today onwards, Enna and I live in the production company and urge them to work overtime to produce. Brother, your task is the most important, after returning to the company, we must set up an operation team as soon as possible, we can't fight an unprepared battle. ”

Even if they were confused, even if they felt that it was inconceivable to predict that celebrities would become popular, Park Jung-chang and Zheng Eun-na still supported Lin Weiran's idea for the first time. After the meeting between the three outside the production company, Lin Weiran and Zheng Enna made great strides into the production company, bringing toiletries and a change of underwear, seemingly planning to fight for a long time.

Park Zhengchang got into the car, started the car and drove a distance, as if he remembered something, and called Lin Weiran again.

"Wei Ran, what do you say to President Huang about this?"

"Didn't he give me full responsibility? The company's operations team is also under our planning team, so they don't have to worry about the rest. It just so happened that you called, and let me ask, is our budget enough to shoot an advertisement? ”

Park Zhengchang was stunned when he heard this, and asked, "Advertisement?" What ads do you want? ”

"WonderGirls, I want them to be in real life and shoot commercials."

“WonderGirls？ Hey, we don't have the money right now, you only bought the right to use their real names, and the copyright of the cartoon image, and if the real person is on camera, we will have to buy the portrait right. Although it is an advertising shoot, you must know that the camera is 20 million as soon as it is turned on, now is not the time, we have no budget! Although I don't know if Lu Dao Lin Weiran really wants to shoot an advertisement, but now that the budget has bottomed out, Park Zhengchang persuaded him seriously.

"Two billion gone?"

"Of course no, the Han Weiyi you found is really capable, the five brands under the Yilian Group are the most difficult, this woman won it as soon as she came out, and 300 million yuan was remitted on the same day, and the money was like flowing water!"

On the other end of the phone, Lin Weiran closed her eyes, thought about it for a while, and said, "What about the TV series?" Have there been any hits lately? ”

"You're going to make a PPL?" Park Jung-chang asked rhetorically.

"It's the kind of soft advertisement inserted in the TV series, look for a one with similar ratings, and do it."

"What are the ratings?"

"Twenty percent?"

"Hey, that kind of PPL will cost nearly 200 million in ten seconds, don't think about it!"

Park Zhengchang's words made Lin Weiran sigh, Han Weiyi, a broker in the entertainment industry, didn't expect that he also had connections in other aspects, half of the investment of 1.4 billion yuan has been completed so far, and it won't be long before the other half can be completed. At that time, as soon as the contract is signed, Lin Weiran will have the operating funds of the first two quarters of the game left in hand after the remittance is over, which is the guaranteed amount to ensure the normal operation of the game, and he cannot do anything more.

"Brother, you are busy first, this matter will be talked about later."

Putting down the phone, Lin Weiran began to discuss with the head of the production team in front of him again. Asking people to work overtime naturally has to pay overtime, they are just collaborators hired by Lin Weiran, not employees in his real sense. …,

WonderGirls will be popular, Lin Weiran firmly believes, so he wants to take advantage of the popularity of this group to create the influence of the game with them. Depending on the effect he wanted, the TV campaign was an inevitable part of it, and he wanted to tie WonderGirls to the game, because this was the only way to attract fans and make the project much more profitable.

The conservative figure of additional investment is 400 million, and Lin Weiran has already calculated it.

"Lin Production, the production team called you over, and there are some questions that you need to finalize personally." Zheng Enna ran back from the production room to the temporary dormitory, and every game production company has a rest room, similar to a four-person dormitory, and the conditions are naturally difficult.

"It's not important right now, if I'm not mistaken, they want you to live with me?"

Lin Weiran cared, but Zheng Enna didn't care, "It's okay Lin Production, don't worry about me, when I was an intern at the TV station, I also lived in the TV station's shop with five men, production is like this, if you are busy, you are not a person, let alone treat yourself as a woman." ”

Lin Weiran was stunned for a moment, he didn't expect that this Zheng Enna was not an ordinary person, he chuckled lightly and said, "I'm not worried about you, I'm worried about myself, okay?" ”

Zheng Enna just wanted to laugh, but suddenly thought that this was a little ambiguous, she was directly stunned, and the whole person stood in place, at a loss.

Lin Weiran knew that the joke was a bit too much, coughed awkwardly, and said, "Or is it a problem with the content department?" ”

Zheng Enna nodded and said, "Well, they don't know how to turn buying things into a necessary plot and content, and their writers don't understand what you mean." ”

"Really, didn't you say you wrote a TV series? I don't know how to add PPL to the plot, and I'm embarrassed to say that I'm the author of a TV series. Let's go, let's take a look. ”

The two of them left the temporary dormitory, and not far away, Lin Weiran's mobile phone rang. Once people get busy, they seem to be rushing together for everything, seeing that it is Li Xiuman, Lin Weiran especially stopped.

"Hello, President Lee."

"Hello, Lin Production."

Before he could speak again, Lin Weiran said directly: "President Li, I'm a little busy here, if you have any questions, can you wait until tomorrow?" ”

The other end of the phone was obviously stunned for a moment, and then said: "I don't have anything to do here, it's just that in a few days, Girls' Generation is going to shoot the MV of the debut album, and I want to invite Lin Production to visit it at that time." ”

MV Shooting Visit? Lin Weiran obviously didn't have this time. He stopped and asked, "What the hell is the matter with you?" I'll tell you the truth, I've been busy lately. I'm sorry if it's a bit straightforward, but I guess I've been living at the production company for the last half a month. ”

"The game production company?" Li Xiuman's voice sounded a little surprised, and he continued: "I originally wanted to wait for Lin to visit before proposing, but Lin Zheng seems to be busy, so I will get straight to the point." ”

"Lin Production, didn't you say that you want to cooperate more with S.M?"

Lin Weiran was slightly stunned, and she didn't remember when she said this. But he said: "Well, there are many ways to cooperate, I don't know what President Li is talking about?" ”

"It's better to have everything, especially what Lin makes what you're doing now."