After the East Film Festival, He Mu did not return to China immediately, but took advantage of the follow-up influence of the award to sell "Zi Bu Yu" to several small Asian countries interested in her at a very considerable price, and developed a series of Japanese publicity strategies with Sony. Asian face of the little water spot than Abigir. Bryslin makes the Japanese feel more cordial, her high popularity is not even worse than He Mu, who calls the Japanese live in the second dimension, they have never had any resistance to cute things, if the porcelain doll-like little actress can come to Japan to record a few shows and participate in a few fan meetings, it will definitely be of great benefit to the box office.

However, He Mu is very persistent, if you beg him softly, he will refuse politely, if you coerce and lure, he will also slap the table and stare at him, if you really want to roll up his sleeves and fight, these little Japan are very angry with him, He Mu has a history of playing Japan, and the staff in charge of publicity and distribution had to formulate a propaganda strategy based on He Mu, supplemented by Alan and the original comics.

Sony will have this kind of compromise, in addition to He Mu's unreasonable stubborn insistence, to a certain extent, it is also because "Cold Heart" performed very well at the box office in the first week of North America, and He Mu himself has also attracted the attention of Hollywood, and he already has the capital to be called an "international star".

On November 1, the box office results of the North American region last week have been released, and the most eye-catching thing this week is naturally the results of the PK of the three horror films "Chainsaw 7", "Cold Heart" and "Smart: Ghost Record 2". Which one is better and which one is more scary is a hot topic that has lasted for a week.

"Ghost Shadow 2" in the second week of release has a mediocre reputation, plus two films of the same type with a good equivalent to seize market share. So it was only brilliant for one week, and the decline in the second week was as high as 59.4%, and the revenue was 16 million US dollars in three days over the weekend, and the cumulative box office reached 65 million, compared with its production cost of 3 million US dollars, this box office is enough to make Paramount laugh until his mouth cramps, but it is impossible to achieve the first North American box office miracle of over 100 million. This week's "Ghost Record 2" is third on the weekly list.

The "Saw Horror" series is already a little tired by the seventh installment. So at the end of the series, I played a 3D, and for this, the cost of this part increased to 20 million US dollars. The biggest investment in the series, but unfortunately the audience doesn't seem to buy it so much, "Saw 7" released by Lionsgate opened with 2800 halls, and the scale of the opening is far less than "Ghost Record 2". The final result can only be said to be a good one. There are no big surprises, and it is basically in line with the expectations of the industry.

"Saw 7" had a box office of 21 million in the first three days of the first weekend, and the box office trend is Friday> Saturday > Sunday, for a sequel horror film with a poor reputation, this is still relatively normal, this result is only half of the box office of the first week of "Ghost Record 2", plus the box office of the previous small-scale test screening, the box office in the first week totaled 22.5 million. In the entire seven-part series, it only ranked fourth. Very incommensurate with its finale, 3D horror gimmick, the media expects that "Mr. Jigsaw" will eventually end up in the region of $40 million. "Saw 7" lost to "Cold Heart" at the box office in the first week, ranking second.

If "Saw 7" brought disappointment to the audience and gave people a sense of mediocrity, then "Cold Heart" was a big surprise for those viewers who were disappointed because of the chainsaw.

"Cold Heart" opened with 2500 museums, the smallest of the three Halloween thrillers, who made it not a sequel, without the mass base of the previous work, "Cold Heart" can only rely on R-rated wider moviegoers, the star effect of big-name actors, and the word-of-mouth of well-known directors to ensure that these factors attract audiences into the cinema, and rely on the word-of-mouth of these audiences to reflect on the Internet, and attract more audiences into the cinema with praise from online communities and websites such as facebook, twitter, IMDb, etc., to form a virtuous circle.

Unlike "Saw 7", the box office of "Cold Heart" is rising every day, 8.9 million on the first day, 10.9 million on Saturday on the second day, 11.8 million on Sunday on the third day, and 31.6 million on the first three days of "Cold Heart", which was released by Touchstone and cost 13 million US dollars, was 31.6 million in the first three days of the first weekend! The single hall received $12,600! If this result is equivalent to a box office of more than 200 million in the first week in China, this will undoubtedly become the most successful movie in He Mu's career as an actor. This week, "Cold Heart" topped the box office charts, replacing "Ghost Record 2" as the new weekly champion.

In the 2010 Halloween schedule led by "Cold Heart", the last week of October, it successfully promoted to the highest score in the history of this schedule, surpassing the $92.3 million created in 2004 when it was led by "The American Version of Grudge", reaching a staggering $102.5 million! created a new historical record, and "Cold Heart", which appeared as a dark horse, contributed a lot.

Although it is a little worse than the 12,900 single hall of "Ghost Record 2" last week, the box office in the first week is also nearly 10 million US dollars different from "Ghost Record 2", but it is not enough to compare with the above, more than the bottom, "Cold Heart" exceeds "Chainsaw 7" in all aspects, which makes Lionsgate who gave up "Cold Heart" regretful, you must know that this movie originally belonged to them, the production cost of "Cold Heart" is lower than that of "Chainsaw 7", but the box office is much higher, Presumably, President Jon is having a headache right now with how to explain how to force out Jeff and the "Cold Heart" team. And the reputation of "Cold Heart" is stronger than those two films, and the media expects that the final box office of the film in North America will reach 80 million, which may be the same as the final box office of "Ghost Record 2", which has a huge opening result.

This made Jeff very happy, the original touchstone wanted to buy out the North American distribution rights for 9 million US dollars, but he refused, and later changed to share, the North American box office is almost 40 million, the Rubik's Cube will be equivalent to the buyout income, and it will reach 50 million to reach his expected buyout price, and now it seems that the final box office of "Cold Heart" will definitely far exceed his expectations! Horror films have always been the darlings of the DVD market, and it is self-evident how a horror film with both word-of-mouth and box office can gain in the DVD market, and for Rubik's Cube Pictures, this is a large amount of considerable high income, which means that Rubik's Cube will get more revenue from a "Cold Heart" and use it for the company's expansion.

"Cold Heart" is a big hit in North America, and the biggest beneficiary is undoubtedly the emerging film company Rubik's Cube Pictures, although this film is not directly distributed by Rubik's Cube, and the logo at the beginning of the movie is also a touchstone, but through the operation of the touchstone and the performance in the market, the brand of "Cold Heart" has been hyped, and it is almost self-evident what the Rubik's Cube with the copyright of "Cold Heart" will do, and Rubik's Cube already has the basis for promotion to a well-known independent studio.

In the next step, the Rubik's Cube will independently operate Wen Ziren's other horror film "Latent" ("Yin Child's Room"), with "Cold Heart" as the foundation, and the Rubik's Cube already has a certain strength, Jeff believes that "Latent" will have a good result, even if it fails, isn't there still "Cold Heart 2", a low-cost horror film with a production cost of $1.5 million, the Rubik's Cube can still afford it, and now Jeff is rich.

In addition to Rubik's Cube Pictures, the two biggest beneficiaries are Wen Ziren and He Mu.

Wen Ziren's two works before "Cold Heart" "Death Sentence" and "Dead Silence" were mediocre, and the production cost increased, but the box office was not as good as the 1.2 million cost of "Chainsaw", some people said that he would be useless if he left the "Chainsaw" series, and he used "Cold Heart" to tell those who criticized him that "Chainsaw" was really useless without him.

Los Angeles Times Entertainment Edition Contributing Film Critic Robert Brown. Thomas commented the day after the film's release: James. Wen is still the creative "father of chainsaws", he used a new movie to KO the chainsaw series he created, I wonder if he will come up with another new movie to end the "Cold Heart" series after the "Cold Heart" series becomes a Halloween regular, farewell to Mr. Jigsaw who has been with us for many years, we are terrified to welcome the golden pair of Luthor and Wood, and we look forward to seeing them again next year!

The Hollywood Daily Broadcast's ace commentator John Brown. Liszt spoke highly of "Cold Heart": James. Wen is playing with fire, horror films have formed a stable and mature model, shooting according to this mode is basically not too bad, but he dares to break the tradition, "Cold Heart" successfully scared me and the audience around me with a small amount of plasma and not much shock, this movie made me shiver from the bottom of my heart, fortunately there are two male protagonists, Luther and Wood, a large part of the fear that the big beauty Scarlett brought to the audience was diluted by these two guys, Xie Lu thanked them.

There are many film critics who have the same idea as Robert and Liszt, Luther and Wood, Joseph and He Mu, one cute, one cool, and the scene of joining forces to fight monsters is surprising, and even became a warm color in the thriller movie "Cold Heart".

California Film Journal film critic Susan Brown. Hepburn commented: Although Scarlett. Johnson's performance is stunning and takes on the scary load, but this film is undoubtedly a play between two men; Although Joseph. Gordon is a well-deserved male number one, but what impressed me the most after watching the movie was the man with yellow skin and long hair, he doesn't smile, but he can cleverly create some cold humor, and the most important thing is that he is really good at fighting, his muscles are really beautiful, this is the first time I have seen so many action scenes in a horror movie, worthy of being a man from the country of kung fu, he is a man with strong strength, and don't forget, he also has the title of "Chinese giant".

For a time, the term "Chinese giant" became popular again, which became a kind of affectionate name for He Mu's American fans, which is easy to remember and of great significance...... (To be continued......)