"There is a well-known but tacit definition in marketing, that is, in the face of middle-aged women, the most effective marketing strategy is not to improve product quality and cost performance, but to tirelessly nag them about the excellence of products, even if these are just false propaganda. In the same way, for young people between the ages of 14 and 24, the most effective marketing concept is simply to enhance the design of the product, make it unique, and then become popular. ”

"If I say that the Hallyu from the 90s to 2004 became the Hallyu that became popular in Asia because of handsome men and beautiful women, it is precisely in line with the marketing characteristics of marketing aimed at young people. However, the market will change, but also has the characteristics of openness, as more and more entertainment culture through the Internet into this open market, the Hallyu product began to stop being a maverick, as the audience group from the simple appearance was rapidly transformed to need a certain connotation, the Korean wave began to lose its core competitiveness. ”

"Therefore, the Korean Wave is coming to an end, no matter how the media advocates it, and how some artists are recognized internationally, the Korean Wave is only generally regarded as a fast food culture."

As a speaker, it is not very clever to choose this old-fashioned way at this time and place, but the speech is exactly the 'charm of expression', and the finishing word is worth a thousand words, and only one sentence can reverse the ending.

"However, fast food also has McDonald's and KFC."

The laughter of the audience sounded, not mockery, but caused by the humor of the man in the suit on the stage.

"Whether we admit it or not. Like it or not, fast food is something that has no history and connotation in our eyes. But his success is unquestionable. In other words, if the Hallyu is a 'commodity' that can be equated with either of the above, the Korean Wave that the newspapers say is no longer advocating the world. It's a fact. ”

"Hello everyone, I am Lin Weiran, and I am the successful person that Professor Cheng said earlier. When he came to me, he complained that the students were not serious at all, and I said that if there was a guy who made a fortune from the subject of media to give a lecture, the students would definitely listen very seriously...... As a result, everyone knows the truth, and I am standing here now. ”

After another burst of laughter, applause came as promised.

The man on the stage was confident and funny, and his speech was also full of cordial maturity, so as not to make the students present ashamed of themselves. But he couldn't ignore the 'halo' emanating from his body. Lin Weiran, who was easy to distinguish when thrown into the crowd in terms of appearance, went to the podium and became an inconspicuous star.

At the door, Xu Xian happened to see this scene, and listening to his steady but connotative voice, she couldn't help but be a little suspicious.

Is this man on stage really Lin Weiran? Shouldn't he be the kind of bad guy who hides in a place where there is no sunlight all the time to engage in conspiracy and calculation, and has nothing to do with the sunshine affinity?

In fact, the bad guys, if disguised, are more like the good guys than the good guys.

"Xiao Xian."

Xu Xian heard the prestige. I saw Yun'er running over with the cat on her waist.

"Come here, I'll leave you a place." She whispered, then took Xu Xian's hand and walked in the direction of an empty position behind. The boy who was originally sitting next to him immediately stood up when he saw the two, and he was still excited.

"One signature, one group photo, one seat. It's just a great deal. ”

Hearing Yun'er muttering excitedly, Xu Xian could only complain in his heart, to know that you are like this. How can those fans who are waiting outside but can't even get a single autograph from you be?

"Xiaoxian, don't be angry. In fact, I knew about this class two days ago, and I didn't call you here to make you change your opinion of him with just one class. It's just that I think you need to look at what he usually looks like. Although I don't know what misunderstanding there is between you, I really hope that one day you will treat him as an ordinary person. And if it doesn't work, it doesn't matter, just accompany me once and accommodate me once, okay? As soon as the two of them took their seats, Yuna bit her ear at Xu Xian, and this explanation made Xu Xian hear a little humility that he had never heard before.

It's all here, what else can she say?

I just nodded, and then immediately saw Yun'a's excited smile of 'only you' and knew that her pitiful look of wide-eyed pleading was just a few seconds ago.

Xu Xian, who had long been accustomed to accommodating Lin Yun'er, looked at the podium, and the man who had distressed her for a long time was pacing on the podium while talking.

"Hallyu is the abbreviation of Korean pop culture, I don't know which reporter thinks that the word Hallyu is more imposing, and it can be a more vivid metaphor for the popularity of Korean pop culture in Asia, so he used this word to describe the Korean version of the trend that was popular in Asia at that time. As a current media student and a future media practitioner, I need you to make it clear that Hallyu is not a culture, but a commodity, and Hallyu itself is an idol with exquisite packaging and beautiful faces. ”

"An author, if he admires Hemingway so much, will never write an article like Hemingway. The same is true of Hallyu, if we feel that this is Korean pop culture, this is the national image of Korea, then we cannot control or even innovate Hallyu, worship is the least desirable emotion in business operations, we need a target that can be challenged, not an object of worship. ”

"To say that Hallyu culture is sweeping the world, it is better to say that people who like Hallyu are sweeping the world, as a commodity, it was bought in Asia and brought to the United States, bringing more people, but it did not arouse the curiosity and liking of local Americans, then we say that it has occupied a place in the American market, but it is just laughing and generous."

Lin Weiran suddenly stopped, not in front of hundreds of pairs of eyes suddenly realized that he would also have stage fright, but smiled at everyone: "Say too much, it seems that there are some digressions, many people in the audience may be thinking that this Chinese is not worthy of admiration in this big talk about Hallyu culture, but everyone has not thought about it, this is the same as falling in love." There are only two situations in which we men regard a woman as an imaginary goddess, the first is to look at it from afar. Imagine all her beautiful appearances but dare not pursue or change her, until she is farther and farther away from us; The second situation is that the goddess is also a mortal. and then disillusioned, so you can't bring up any interest in pursuing or changing, even if you continue to get along, you will feel insufficient because she is against your original imagination. ”

"So, whether it's the first or the second, from the moment we position the woman we like as a goddess, we draw an insurmountable distance between ourselves and her."

"President Lin, men are like this, but what about us women?" A schoolgirl who should be bold raises her hand. asked directly, regardless of whether Lin Weiran agreed or not.

The students present were obviously more curious about this question, looking forward to Lin Weiran's answer without holding out much hope, this president with obvious bruises on his face was different from those old antiques, but whether he could be different to this extent remains to be investigated.

Lin Weiran did not disappoint the students, in fact he came up with a better metaphor.

"Women have always done better than men in this regard, of course, it is not excluded that Wen Wen quietly stays aside and has a crush, but I am familiar with the bold pursuit."

"President Lin doesn't know us men too well."

Some male students spoke without raising their hands. is obviously dissatisfied with Lin Weiran's 'biased' remarks. The students laughed again, and after the laughter, they listened more carefully, as if they wanted to know how Lin Weiran would answer.

"Really? Can you stand up and let me know who you are? After graduation, you don't have to submit your resume elsewhere, so you can come to Shinhan. I look forward to you training the goddess of 'Hallyu' with me. ”

After a while, no one responded, and it seemed that the male student who spoke would also be shy, but someone asked, "Is Chairman Lin saying that you are in a relationship with the 'Korean Wave'?" ”

"So to speak." Lin Weiran used the description he had just thought of. "Although I don't know what it's like to be in love, I think that loving someone is making him better. The external can be costume jewelry, and the internal can be habits and thoughts. Remove the bad ones. Leave a better one, I think people who really love each other should influence each other in this way. ”

"So, President Lin has a lover?" The female student who spoke could not hide her loneliness in her voice, and the students laughed again, which made Lin Weiran a little unable to control the audience.

"Well, I have a lover." Lin Weiran generously admitted.

"Beautiful?" The schoolgirl asked again.

"A lot of people recognize it as beautiful." Lin Weiran did not hide showing off at all.

The audience suddenly became enthusiastic, and the strange sounds continued.

Lin Weiran simply put down the speech in his hand, it seemed that he was getting better from the left side of the door, and said easily: "Originally, I was pulled over today to talk about the plans that Xinhan has made public, talk about the details, and tell you what you have learned now and can apply what you have learned in the future." In fact, think about it, many of you should know that I am not a media professional, even if you don't know how to use your mobile phone to check. It's true that I didn't study media, and when I first started to build a company, I was a layman in the eyes of those professionals, who could only point fingers. But look at the present, a layman can stand in the current position and lecture you, saying that I have not studied the media at all, and you will not believe it. I've studied, I'm self-taught, and I'm not a genius, so it's hard, and although I'm reading and thinking about an introductory book when I'm not eating, I'm sure I'll be able to do better if I go through a systematic education. The group of people under my command who are several times more professional than me work for me not because I am not a media major, but because my ideas and directions are in line with their thoughts, where do these ideas and directions come from? They won't believe it, it's all from them. ”

Lin Weiran suddenly smiled, "Too dogmatic? Don't worry, I was dragged by Professor Cheng to tell you to study hard. Actually, I don't need me, just your Professor Cheng will serve as the honorary director of Shinhan from this year, although he doesn't have any shares, but how much dividends he can get every year, do you know how much Lu Dao? ”

On the edge of the podium, the old professor who let Lin Weiran stand here and was cleaned up by his students, his face stiffened, and he glared at Lin Weiran fiercely, but he didn't have any disgust in his heart.

"It's the same when you fall in love with a woman, it's the same with Shinhan, if you really like it, let her be better, and if you can't do it, it's because our men aren't good enough, but it's not a macho idea. Don't talk about love, I can't answer many professional questions, but I will answer as many questions about Shinhan as you ask. ”

As the most well-known media company in recent times, Shinhan Media's development and ongoing plans have long been talked about. In the face of students' questions, Lin Weiran answered seriously, its cultural products need unique labels, and the beautiful appearance of the Korean Wave depends on the need for change and innovation, etc., which caused a wave of questions to rise, and it is rare that Lin Weiran, who is not good at words, seems to have found some tricks, obviously talking about some professional knowledge, but it is not boring.

Offstage, Xu Xian gradually became obsessed with listening, and when she came to her senses to look at Lin Yun'er beside her, she only found that her quiet little face was already covered with appearance. She touched Yuna with her elbow, but the woman seemed to be enchanted.

"Sister, pay attention!"

"Xiaoxian, do you know the way?" Lin Yun'er still looked at Lin Weiran on the stage, and did not hide her appearance, "I think he was born like this, and he was born to stand on the stage." ”

Xu Xian was slightly stunned, she actually agreed with this statement in her heart, she looked at the podium again, and cast her gaze at the man, but there was no taste of scrutiny and disdain. (To be continued.) )