"It seems that the first phase of our Emei Film and Television Base can be started." Lei Ting leaned back on the back of the chair as if relieved and said: "But you have taken out so much money, we don't have enough liquidity on hand now, "The Avengers" is being filmed over there, and it will only be released at the end of the year, and you won't have time to make money by filming before the Olympics......

If all goes well, we should only be able to support it until October, and then we will have to find new funds, and then we will find other investments, I think we still have a lot of options for financing channels. ”

The box office of "Life of Pi" plus the DVD and the TV station's dividend income is about a little more than 500 million US dollars, and now there is not much left after such a distribution, and now the entire company can only rely on the income of the pirate TV station to sustain itself, and there is a gap of nearly 200 million US dollars, they can only find other investments.

Before Lei Ting finished speaking, Li Xiaole interrupted her and said, "No, we don't need other investments, I already have a way." ”

"Do you have a way again?" Lei Ting was just speechless when she heard this, this kid's ghost ideas are really endless, but this is a gap of 200 million US dollars, which cannot be filled casually, even if it is invested in Ning Hao and them to make a movie, this time is too late, after all, not everyone can produce two works a year like him Li Xiaole, and it takes at least a year for ordinary directors to make a movie.

"Little Sister Lei, this is the second good news I want to tell you." Li Xiaole looked at Lei Ting with a smile and said: "This time, the Olympic Organizing Committee has officially approved our bidding qualifications for the exclusive broadcast rights of the United States to participate in the Olympic Games. ”

"What do you mean?" Ha Ji Won's eyes lit up when he heard it, and he was pleasantly surprised: "This means that our TV station can broadcast the Olympics in the United States~~ Isn't our advertising fee doubled?" ”

"Did you get the in-house broadcast price?" Lei Ting also raised her eyebrows slightly when she listened.

"No...... You're mistaken. As soon as Li Xiaole heard it, he knew that they thought they had some insider trading, so he couldn't help but quickly deny it: "I don't have that much ability, I can even go through the back door of the Olympic Committee, and all I have won is a chance to bid fairly." ”

Ha Ji Won was confused and didn't understand what this meant, and Lei Ting's first reaction was to immediately take out the laptop she had with her from her bag and start checking the relevant information.

Now, the IOC is becoming more and more like a commercial organization, and the huge income from the sale of the rights to broadcast the Olympic events has become an important driving force for the IOC, and the main source of income is the source and television broadcasting.

In 2001, the International Olympic Committee (IOC) established the Olympic Broadcasting Service (OBS), which controls the television signals and bids on national television stations, with the highest bidder receiving exclusive rights.

Of course, a TV station like CCTV, which has obtained the exclusive right to broadcast, can distribute it twice, and then sell the Olympic Games signal to local stations to make a profit twice.

The IOC then allocates 60 per cent of the TV rights revenue to the Organising Committee, with the remaining 40 per cent allocated by the National Olympic Committee, the International Federations and the International Olympic Committee.

Ha Ji Won leaned his head, looked at the information on Lei Ting's computer curiously, and said in surprise: "It turns out that there are clear regulations in China that other TV stations are not allowed to apply for bidding alone...... So why did CCTV buy the exclusive broadcast rights of this Olympic Games at a price of 400 million yuan...... It's too expensive, isn't it? ”

"It's not expensive at all." Lei Ting shook her head and explained: "There are many competitions in the Olympic Games, CCTV does not have so many resources to broadcast live, and many important games are held at the same time, so he has sold the signal to more than 10 provincial satellite TV in China at a price of 30 million to 50 million yuan, and this alone has recovered the cost...... And the 500 million to 700 million in advertising expenses is purely earned. ”

"Wow~ CCTV makes so much money." Ha Ji Won was pleasantly surprised: "Then wouldn't we be able to make more money if we get the broadcast rights in the United States?" Wouldn't that have the money to build the second phase of the film and television base? ”

"It's not that simple," Lei Ting said cautiously...... "Not every country has a monopoly on resources like China, the media in the United States has been fully marketized, and there will be many competitors...... Even if we add this little shrimp to the pirate TV station, it won't make any waves.

In the current era, the risk of television media investment is predictable, and the purchase of broadcasting rights by television stations must have fully assessed the investment and returns, and the 2004 Athens Olympic Games sold 1.23 billion yuan in the world's broadcast costs, and in the United States alone, NBC spent 710 million US dollars to buy, and the price will probably be even higher this year......

"......" Ha Ji Won opened his mouth slightly: "The broadcast fee of 700 million US dollars ......"

"Sister Tingting, can you check what the bidding price of the four major TV networks is this time?" Li Xiaole asked with a smile.

"Don't treat me like a god." Lei Ting gave him a blank look: "Forget about ordinary small companies, I can't enter the network of giant companies like the four major TV networks, even if I break through their firewall, they will immediately track me down, and if we are accused of stealing trade secrets, we will not be able to eat and walk around." ”

"You just estimate it, I know that after reading this data, you already have a spectrum in your heart." Li Xiaole said with a smile.

"Well, if you insist on me, I think it should be around $800 million...... No matter how high it is, it will be a loss, after all, the advertising cost of the last Athens Olympics was only 740 million US dollars, which is not much higher than NBC's 700 million purchase price. "800 million is the limit of the industry's understanding.

"Alas" Ha Ji Won looked at the dense numbers on the screen and his head was dizzy, and he couldn't help but sigh: "Really, there is a time when I think that the two of you are simply not normal people, such complex numbers, you can calculate them so at once......"

"It's innate." Li Xiaole said with a smile.

"Are you calling me a natural stupid?" Ha Ji Won said with a smile: "Then you want to marry a natural stupid person, aren't you even more stupid." ”

Li Xiaole was speechless for a while, Ha Ji Yuan was belittling himself and was going to squeeze him.

"Alright, don't flirt." Lei Ting said to Li Xiaole, who had a hippie smile, with a cold face: "Now you should know that bidding for broadcast rights is not realistic at all, not to mention that we have invested heavily in film and television bases now, even if we don't have the project of film and television bases, we can't get 800 million US dollars." ”

"That's what I think." Li Xiaole thought for a while, and then said with a calm smile on his face: "This Beijing Olympics should be the most attractive in the history of the Olympic Games, and the ratings should create an unexpected peak. ”

"Didn't you say you didn't have any money? You so acquired. Ha Ji Won said strangely.

"I don't have the money to find a bank." Li Xiaole said as a matter of course: "It should be no problem to mortgage our pirate TV station and the North American Black Pearl Alliance, and get a loan of one billion, and then we will bid for the broadcast rights of the North American Olympic Games, and the remaining little can also build a film and television base, what do you think?" ”

"I'm firmly against it." Lei Ting didn't think much about it, so she gritted her teeth and glared at Li Xiaole, and said in that customary tone that was almost indifferent:

"We have been fortunate to establish a company of this scale in the United States for so many years, and it is too risky for you to take out a loan, a billion dollar loan, the interest for this half year alone is at least tens of millions, and we have no other income at all during this half year, and the TV program will be suspended during the Olympic Games, and we can only rely on the advertising expenses of the Olympic Games, we do not have the strength of the four major TV networks, and we have so much publicity... Even if you can buy it for $800 million, we won't necessarily be able to recoup the cost. ”

Li Xiaole shook his head and said: "Isn't that what you say, our pirate TV station is also a wireless TV station, which can be seen all over the United States, and the ratings of the recent quarter have also stabilized in the top ten in the country, I don't think advertising costs are a problem, as long as we can get the broadcast rights, I think it should be no problem to earn about $1.1 billion in advertising fees." ”

American TV advertising is different from domestic in that it does not need to be sponsored, and the advertising company actively adjusts the price according to the ratings, such as at the Oscars, the advertising fee is divided into 12-30 and varies according to the percentage.

As long as the ratings are high, the advertising cost will naturally increase, and there is no need to worry about whether there are manufacturers willing to buy advertising slots.

"1.1 billion? The prime-time ratings have to reach an average of 14 percent, do you know what that means? Lei Ting looked at him speechlessly and said: "This means that during the prime-time time slot every night during the Olympic Games, your ratings will be twice as high as America's Got Talent, and maintain the same level as the annual Oscars...... Don't you know that last year's Athens Olympics were only 10 percent. ”

From the point of view of the data, this is almost impossible, which is expected to increase the ratings by nearly 50% compared to the last Olympic Games...... You must know that during the 2000 Sydney Olympics, NBC spent 500 million to acquire the broadcast rights and lost $20 million later...... This is a painful lesson.

"I know the truth, but I believe in my level." Li Xiaole said calmly:

"The specifications of this Olympics are much better than those of previous editions, and the opening ceremony is good enough to bring more viewers who don't like sports to watch the games, plus we can do some special programs on the pirate station, so that we can also increase the ratings."

In Li Xiaole's memory, NBC's revenue at the Beijing Olympics reached $1.069 billion, and he believes that he can make better results, and then all the financial problems will be solved.

And this is not only a matter of money, the political factors of this Olympic Games are also very complex, full of all kinds of conspiracies, as a Chinese, as a Chinese who has a certain right to speak in the United States, he has always longed for an opportunity to let those ignorant Americans change their prejudice against their country, this is what he really wants to do~