Chapter 586: The first Zhou crown in the director's career

The success of "Zi Bu Si" has been vividly demonstrated in the past two days, according to this trend, it is very possible for the movie to exceed 400 million, as a director's film debut, such a result exceeded many people's expectations, and also shocked many people, and even more achieved many people.

Not all of the four little flowers are very important in the film industry, so Liu Yifei can have a little box office appeal, after "Zi Bu Yu", the other three Xiao Hua Dan have also begun to be valued by the film industry, maybe a brilliant supporting role of the level of "Zi Bu Yu" is more important than the protagonist of ten mediocre movies.

The above four are already very famous, "Zi Bu Yu" is the icing on the cake for them, and Xiao Shui Dian, Ouyang Nana, Jia Mumu, Bao Bell, these relatively immature actors have made a qualitative leap in their acting careers after the baptism of "Zi Bu Yu", if they have the heart to be active in the entertainment industry.

The actors are like this, Xia Da, who is the original comic writer, Zhang Yueyue, who is in charge of art, and even Zhang Yueyue and Zilin, their unique costumes are also famous, Ai Linyue The three women have been busier recently, I heard that there will be a few catwalks, and Sister Zilin is going to reappear in the rivers and lakes, and He Mu not only has to take care of his daughter, but also help Du Wen take care of Du Ziteng.

In addition to the benefits of people, Hengxi Town has benefited a lot as the main filming location of the movie, and the most acknowledgement of the movie also has the words thank you to the Hengxi Town Government, He Mu does not hide that the movie was filmed in this town, and there are many scenes built for filming the movie.

When the filming location of "Zi Bu Silent" was first exposed, Hengxi Town ushered in a wave of peak passenger flow, and it was released in the movie. And after the box office soared, more people wanted to see what Xiaoyu's "Lintoe Town" was like, and tourists were in an endless stream for a long time. Mayor Liao Xuebing can really wake up with a smile in his dreams.

In the second week, with more topics, the popularity of "Zi Bu Si" has not decreased, but "Let the Bullets Fly" and "If You Are Honest, Do Not Disturb 2" have been in the fourth and third weeks respectively, which is basically in a period of decline at the box office, plus many old films have basically withdrawn from the historical stage, and the new films last week are still not strong, so the 12-city film schedule of "Zi Bu Si" has increased a little. Before the arrival of the new film "The Chronicles of Narnia 3: Dawn Treader", it has been hovering around 41%.

Because He Mu made the movie elegant and vulgar, and mostly involved local people, the film has the support of Guangzhou Land and Metropolitan Cinema in second- and third-tier cities. The film schedule has been high, and He Mu is very confident that this week's box office will definitely be higher than last week.

This week's new film has only one new film, "The Chronicles of Narnia", the third installment, "Dawn Treader", which is expected to land in mainland theaters on Friday and Thursday morning. Shuimu Forest has officially issued a notice saying that the box office of "Zi Bu Yu" has exceeded 200 million yesterday, that is, Wednesday night.

The box office broke 200 million in five days. This speed is comparable to the speed of "Tangshan Earthquake", "Let the Bullets Fly", "If You Are Honest Do Not Disturb 2", and "Avatar", and now there are only these five movies in five days when the mainland box office broke 200 million.

Although there have been a lot of 200 million domestic blockbusters in recent years, it is obvious that "Zi Bu Silent" will definitely not stay at the level of 200 million, netizens congratulated Director He Da in Weibo, post 'bar, forums and other online social places, and joked that he never wanted to watch He Mu act in the future, and directing was a promising career for him.

Nowadays, some people have even begun to sell He Mu's "wooden man" doll given away at the advance and premiere ceremonies, which is a transformation toy that can be transformed into several simple forms such as cubes, wooden people, and trees. It's similar to Transformers, plus its excellent performance in the movies. A lot of viewers love it.

He Mu sent out 10,000 at the beginning, and the cost of one was only fifty or sixty, but the lowest price on the Internet was 200 yuan, and because there were not many people willing to put it on the Internet to sell, the price was still rising.

Movie derivatives have always been difficult to do in the mainland, but the higher the box office of the movie, the easier it is to do this piece, for example, the bandit mask in "Let the Bullets Fly" has been sold out of stock, so He Mu urgently contacted the toy factory to work overtime to catch up with the "wooden man", ready to quickly sell goods to the small supermarkets and online stores in major theaters, to ensure that the audience can see this kind of movie derivative goods in the cinema just after watching "Zi Bu Yu", stimulate their desire to buy, this sales model is easier to work in big cities, Wanda, Xingmei's several cinema chains all welcomed this kind of cooperation, anyway, selling popcorn is also selling, and selling wood is also selling.

Shuimu Forest has a department called the Development Department, which is responsible for developing other profit channels for its films, such as selling films to TV stations, movie channels and video websites, selling comedies like "People in Embarrassment" to long-distance bus companies, etc., and developing derivative products is also their business scope, but there has not been much progress before, "Wooden Man" dolls are their creativity, and now this idea is on fire driven by the movie, He Mu instructed them to continue to use their brains and watch "Zi Bu Si" repeatedly, Look at what else can be used in it, if you want to open up a wide range of financial routes, He Mu will not be afraid of lack of money.

"The Chronicles of Narnia 3" is the first Hollywood blockbuster introduced in 2011, and it is introduced in the form of 3D/IMAX, the first two have won a high box office of $1.2 billion worldwide, and the results are remarkable.

In fact, the appearance of "The Chronicles of Narnia 3" does have a big impact on "Zi Bu Yu", since Friday, the film schedule of "Zi Bu Si" has dropped from more than 40% to about 25%, slightly lower than the 28% of "The Chronicles of Narnia 3", and "Bullet" and "Non 2" are less than 20%.

"The Chronicles of Narnia 3" claims to work with the "Avatar" special effects team, and the distribution company is also the producer of "Avatar" 20th Century Fox, the main selling point of the film is 3D and IMAX, if the movie is really as good as "Avatar", then the road behind the three major Chinese films will be very difficult.

Fortunately, not all 3DIMAX are avatars, once "The Chronicles of Narnia" was released, the old-fashioned storyline and pseudo-3D became the main label of the film, and the film's reputation was indeed average, even on Douban, which is full of brain-dead fans in Hollywood, the film's score is not only more than six points, and "If You Are Honest Do Not Disturb 2" is on par, and "Let the Bullets Fly" is a shocking 8.7 points, and the eight points at the beginning of "Zi Bu Silent" are considered to be underestimated, as the crowd of moviegoers approaches 10 million, Now it has also risen to 8.4 points, which is not easy in Chinese films.

In order to ensure the advantages of Chinese films on the Chinese New Year file, Huayi, Shuimu, and Buyilehu, three very tacit media with familiar connections, began to sing about "The Chronicles of Narnia 3", the market is already very crowded, a movie of ordinary quality relies on its Hollywood ID card to seize so many films, and the attendance rate is on par with "Let the Bullets Fly", which has been released for four weeks.

Let them make such a fuss, the reputation of "The Legend of Narnia 3" "Pit Daddy 3D" is rumored, which makes those viewers who are looking forward to 3D blockbusters hesitate, this is not only news, Douban time is also the same argument, it seems that it must be really a bit of a pit, then forget it, let's watch "Zi Bu Si" again, because the film is indeed classic, and there are not a few viewers who have watched "Zi Bu Si" and "Let the Bullets Fly" seven or eight times.

"The Chronicles of Narnia 3" did not show the momentum of a Hollywood blockbuster, so the film schedule on the second day of release was already on par with "Zi Bu Yu", and on Sunday, it was not as good as "Zi Bu Si", and it was probably impossible to get such a high film schedule in the second week.

There is no suspense this week, the champion belongs to "Zi Bu Yu", the next week's box office of 215 million occupies nearly 60% of the market share this week, it is a pity that he failed to win the first weekly champion in 2011, fortunately, the second one was not missed, and this is also the first mainland weekly box office champion in He Mu's directorial career, when he was an actor before, he starred in movies that won the box office weekly championship many times, but as a director, this is the first time, he is very proud of a good start for his directorial career, In the future, even if he becomes an ugly and shriveled old man, he still has the capital to mix in the film industry.

He does have capital, the first director's work has now won 300 million box office, which is unprecedented, to be precise, it should be 339 million, and the number of moviegoers is as high as 9.6 million, and now there are only 13 movies with a box office of more than 300 million in the mainland, of which the only Chinese film directors who have created 300 million movies are Feng Xiaogang, Jiang Wen, Han Sanping, Wu Yusen and He Mu, a total of seven films.

However, according to the current momentum, it is not difficult for "Zi Bu Yu" to go to the next level to the 400 million level, at the beginning, experts on the Internet thought that "Zi Bu Yu" had exhausted its potential in the first week, and the strength of 150 million in the second week, whether it was good or not, was more than 100 million, and as a result, "Zi Bu Yu" got 215 million, which once again shocked the industry, making people shout that they couldn't understand, even if many people were nervous and refused to watch a new director's nouveau riche work, but when the box office of the film reached the level of 300 million, Those guys who were waiting for online piracy finally couldn't help but set foot in the movie theater that they hadn't entered for a long time, and the magic of the realm of Mo Yu and Lintoe Town.

"Zi Bu Si" stepped into the 300 million threshold on Sunday, that is, it took 9 days to break through 300 million, this time "Zi Bu Si" is not the best, "Tangshan Earthquake" box office broke 300 million in only 7 days, "Avatar" broke 300 million in 8 days, "Let the Bullet Fly" broke 300 million and "Zi Bu Si" took 9 days, but the 300 million of "Zi Bu Si" is higher than "Let the Bullet Fly".

This week, the box office of "Zi Bu Si" was unbeatable, and "Let the Bullets Fly" earned 55 million in four weeks of release, with a total of 590 million, and the 600 million-level blockbuster will soon be added again.

"If You Are the Truth, Do Not Disturb 2" is 41 million, and "Bullet", which was not released a week earlier, has already shown a decline, but the cumulative box office has reached 403 million, completing Huayi's expectations for its 400 million.

The worst is "The Chronicles of Narnia 3", under the troublemaking effect of He Mu, Ma Ke, and Wang Zhonglei, 30.5 million was recorded in the first three days, and another Hollywood blockbuster will be introduced next week, whether the box office of "Narnia 3" can exceed 100 million depends on the will of God...... (To be continued......)

PS: [ps: second update~]