Chapter 402 - 402 A Hammer Deal
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"What time is the time to rob the money week...... Lin Tiangui was stunned by Li Xiaole's question, and immediately realized that Li Xiaole was a publishing expert, and he didn't dare to fool around casually, and he hesitated for a long time before Zuihou confessed:
"At this time, the other party is only willing to sign for a week...... Then 2-4 weeks is 60:40, 5-6 weeks is 50; 50, followed by 60; 40......" After speaking, he looked at Li Xiaole nervously, for Li Madman, who was calling for wind and rain in the mainland, this ratio was indeed a bit insulting...... There may be any way, the backstage of the four major theater chains is the eight major companies in the United States, and Taiwan does not have the giant that clamps them down like the mainland China Film Group.
"Well, that's ......" Li Xiaole stroked the bangs in front of his forehead, but he was not angry, it looked the same as he expected, although the other party saw the quality of "Saidek Balai", but wanted to fool him and let him give up the bulk of the box office.
If you guess correctly, the theater chain will definitely be low-key in the first three weeks, only giving a few screens, and when their account sharing ratio is high, they will suddenly exert their strength and put all the screens on the screen.
These theater profiteers are still doing a lot in Taiwan...... Li Xiaole sneered in his heart.
Director Lee...... Why don't we sign now...... In case they change their minds, things won't be easy. Lin Tiangui kindly reminded that no matter how thin the mosquito legs are, they are still meat, regardless of the proportion of account sharing, 68 theaters can be released, which is already the most Haode achievement of Taiwanese movies in the past five years, which is enough to make Li Xiaole proud.
"In this way, we must not sign ......" Li Xiaole shook his head without thinking about it.
Lin Tiangui was stunned for a moment, and then squeezed out a wry smile: "Director Li, I know your feelings, it is really unfair for you to come to Taiwan as a director of such a status, but the theater chain treats you like this." ”
Saying this, Lin Tiangui took a deep breath, raised his glasses and looked at Li Xiaole and said:
"But...... Director Li, I have to remind you that this is Taiwan, our film market does not have the umbrella of China Film Group, nor does it have the advantage of public opinion, whether it is you or Jiang Wen, they are very strangers to our audience, they don't know you, and they won't agree with you.
The 68 theaters in the cinema chain seems to me to be very good, and if you want to wait for them to bargain, they may think that you are provoking them...... Coupled with Wang Qun's people fanning the flames next to him, it is not impossible for them to completely ban "Saidek Balai......"
Lin Tiangui is not alarmist, Taiwan's film industry is such an environment, and everything cannot be forced.
"Who said I'm going to bargain with them?" Li Xiaole smiled at Lin Tiangui, put his arms around his shoulders, squinted his eyes and said:
"Manager Lin, I think you misunderstood me, not only do I not bargain with them, I also want to give them some benefits, I want to use the negotiated reserve price to buy at least 300 screens in 129 cinemas in Taiwan, and the right to broadcast after 9 o'clock."
"What?" Lin Tiangui didn't react at once, and asked suspiciously: "You just said that you want to buy the short-term broadcast rights by agreeing on the reserve price?" ”
The so-called negotiated reserve price is also one of the common methods used by Hollywood theaters, which is similar to the buyout of the screen time cooperation between the two parties.
This kind of cooperation is that the distribution company buys out the big screen of the cinema for a period of time with money. For example, Black Pearl Company gave the "Taipei Warner Show" movie theater a buyout fee and got 9 of a screen; Screening rights for the 00-12;00 slot for one month. Then in the next month, no matter how many tickets "Saidek Balai" sold, all the box office will be Black Pearl, and in the end, the movie theater will not take a dollar from you, and the theater will only make money on popcorn and buyout fees.
As for this buyout fee, it is usually calculated according to the actuarial rate of the month, and then 20% is added, which is a sure profit and no loss for the theater, and the risk is all in the distributor.
However, this model can only be adopted by Hollywood distribution companies, because American insurance companies will act as intermediaries to strictly monitor theaters, and there will be no catharsy in them, and if they are changed to other places, such as the mainland, theaters will use box office data to illegally eat up profits.
Li Xiaole proposed to use this method to completely gamble on the behavior...... In Lin Tiangui's opinion, it is simply crazy......
300 screens in 129 mainstream cinemas in Taiwan...... Time of the month...... Oh my God, how much does this cost......
"Let's do this, Manager Lin, you contact all Taiwanese theaters for me, as long as they are willing to sell, I will buy as many screens as possible, the more the better, not less than 300 yuan......"
The afternoon was sunny, in the office of Warner Vision, James Vaughn, the purchasing manager of Taiwan, squinted with deep blue eyes, his eyes stayed on the cactus on the windowsill, forty-five-year-old, he kept playing with the Parker pen in his hand, frowning and waiting for news, since he saw the trailer of "Sedek Balai" yesterday, he was shocked by this movie, he was sure that this is a good movie that has never been seen in Taiwan, so he issued a new contract to Li Xiaole, who had been dismissive before...... wants to use this movie to improve the performance of his theater.
But will the other party delay in responding? Could it be that the other party dislikes that he doesn't offer enough and wants to prolong the time of the "money grabbing week"? Perhaps this mainland director has a bigger appetite than he imagined......
However, James Vaughn has already made up his mind in his heart, if Li Xiaole wants to bargain, then he will never take half a step back, business is business, and it is not his responsibility as an American to support Taiwanese films, he is confident that he can make the mainland director compromise, and he is well-informed He has already understood that this "Sydek Balai" has the instructions of the mainland film bureau behind it, not only a commercial film, if it is too ugly at the box office in Taiwan, I am afraid that it is not the wish of Li Xiaole.
At this time, there was a knock on the door, and the diminutive salesman Ah Wei came in, put a report in front of James Vaughn and said, "James, they refused our request?" ”
"I knew this little bastard had a big appetite." James Vaughn smiled as he shook his head and asked, "Tell me, what conditions are they asking for, do they want to extend the money grabbing week to 4 weeks?" ”
"It's not ......" Ah Wei shook his head with a complicated expression: "They want to buy our screen time by buying out the screen......"
"Buying out the screen?" James Vaughn had obviously not thought of this, after all, this primitive way of cooperation was rarely mentioned, and curiously picked up the document in front of him.
"What do you mean? Did he think he was filming "The Lord of the Rings"? You want to buy a summer screen? When James Vaughn saw it, he couldn't help but laugh out loud, another idiot director who became popular in the local film market and began to despise Hollywood movies......
"James, shall we buy it for him?" Ah Wei asked in a low voice.
"Calculate, what is the screen attendance rate on June 15th, and how much should we charge for the buyout fee after 9 o'clock a day?" James Vaughn was the first time he had received a buyout agreement, and he had no idea what to expect.
"June 15th is the summer season has begun, according to the average number of seats on a single screen in our theater is 232, each ticket price is 270 Taiwan dollars, and the box office income of full seats is 62640, and our attendance rate during this period is 45%, so the box office revenue is 28188, according to the average 35% share, the profit of our single screen is 9866 Taiwan dollars......"
"Well, calculate the whole number of NT$10,000, and then add 20% of the service fee, 12,000 ......" James Vaughn also began to mentally calculate:
"We can show two shows after 9 o'clock, that is, we will charge them 24,000 for a screen, which is 630,000 Taiwan dollars a month......"
"No, it's NT$72." Ah Wei corrected speechlessly, thinking that he was also disgusted, this Nima Yankee is really not good at arithmetic, such a simple multiplication will be wrong.
"Oh my God~ During the period of 2 shows on one screen, we earned 720,000 Taiwan dollars~ This performance exceeds our average~" James Vaughn excitedly daxiao, which is definitely a glorious number for his performance evaluation, touched his forehead, turned his head and asked Ah Wei in good spirits:
"How much does he have to sign? Is there any ten pieces? "I wish this idiot could buy out a little more.
Ah Wei showed a sarcastic expression: "He said how many we have, how many ...... he wants"
"Interesting, just funny, don't you have a proverb?" James Vaughn said in that not very fluent Chinese: "I really don't know how thick the sky is~~ Our cinema chain has 87 theaters in Taiwan, more than 400 screens, how much does he want to buy?" Ah Wei~ Give him 50 screens first, scare this idiot, and now you can call me~"
Seeing his boss's interested, Ah Wei also laughed, took out his mobile phone, and dialed the contact number of Black Pearl Company:
"Hey, is it Manager Lin...... I'm Ah Wei from the Warner Way Show...... Yes yes...... I heard that you are going to rent the screen on the basis of a buyout period, right? Yes...... Yes...... We can rent ...... After 9 o'clock, the price of our single screen is 720,000 Taiwan dollars a month, right......" said Ah Wei playfully glanced at James Vaughn and asked:
"Are you enough for 50 screens?"
Just as James Vaughn was smiling and waiting to hear Ah Wei describe the other party's panicked expression to him, Ah Wei, who was holding the mobile phone, was stunned by himself and did not respond for a long time.
"Ah Wei~ How is it, tell me quickly~" James Vaughn urged anxiously, and pinched Ah Wei's shoulder with his hand.
"Oh......" Ah Wei reacted at this time, hurriedly put the telephone receiver in his arms, and then opened his mouth to James Vaughn and said stupidly: "They said that 50 yuan is not enough...... Q: Is there anything else? "What time is the time to rob the money week...... Lin Tiangui was stunned by Li Xiaole's question, and immediately realized that Li Xiaole was a publishing expert, and he didn't dare to fool around, so he hesitated for a long time before Zuihou confessed:
"At this time, the other party is only willing to sign for a week...... Then 2-4 weeks is 60:40, 5-6 weeks is 50; 50, followed by 60; 40......" After speaking, he looked at Li Xiaole nervously, for Li Madman, who was calling for wind and rain in the mainland, this ratio was indeed a bit insulting...... There may be any way, the backstage of the four major theater chains is the eight major companies in the United States, and Taiwan does not have the giant that clamps them down like the mainland China Film Group.
"Well, that's ......" Li Xiaole stroked the bangs in front of his forehead, but he was not angry, it looked the same as he expected, although the other party saw the quality of "Saidek Balai", but wanted to fool him and let him give up the bulk of the box office.
If you guess correctly, the theater chain will definitely be low-key in the first three weeks, only giving a few screens, and when their account sharing ratio is high, they will suddenly exert their strength and put all the screens on the screen.
These theater profiteers are still doing a lot in Taiwan...... Li Xiaole sneered in his heart.
Director Lee...... Why don't we sign now...... In case they change their minds, things won't be easy. Lin Tiangui kindly reminded that no matter how thin the mosquito legs are, they are still meat, regardless of the proportion of account sharing, 68 theaters can be released, which is already the most Haode achievement of Taiwanese movies in the past five years, which is enough to make Li Xiaole proud.
"In this way, we must not sign ......" Li Xiaole shook his head without thinking about it.
Lin Tiangui was stunned for a moment, and then squeezed out a wry smile: "Director Li, I know your feelings, it is really unfair for you to come to Taiwan as a director of such a status, but the theater chain treats you like this." ”
Saying this, Lin Tiangui took a deep breath, raised his glasses and looked at Li Xiaole and said:
"But...... Director Li, I have to remind you that this is Taiwan, our film market does not have the umbrella of China Film Group, nor does it have the advantage of public opinion, whether it is you or Jiang Wen, they are very strangers to our audience, they don't know you, and they won't agree with you.
The 68 theaters in the cinema chain seems to me to be very good, and if you want to wait for them to bargain, they may think that you are provoking them...... Coupled with Wang Qun's people fanning the flames next to him, it is not impossible for them to completely ban "Saidek Balai......"
Lin Tiangui is not alarmist, Taiwan's film industry is such an environment, and everything cannot be forced.
"Who said I'm going to bargain with them?" Li Xiaole smiled at Lin Tiangui, put his arms around his shoulders, squinted his eyes and said:
"Manager Lin, I think you misunderstood me, not only do I not bargain with them, I also want to give them some benefits, I want to use the negotiated reserve price to buy at least 300 screens in 129 cinemas in Taiwan, and the right to broadcast after 9 o'clock."
"What?" Lin Tiangui didn't react at once, and asked suspiciously: "You just said that you want to buy the short-term broadcast rights by agreeing on the reserve price?" ”
The so-called negotiated reserve price is also one of the common methods used by Hollywood theaters, which is similar to the buyout of the screen time cooperation between the two parties.
This kind of cooperation is that the distribution company buys out the big screen of the cinema for a period of time with money. For example, Black Pearl Company gave the "Taipei Warner Show" movie theater a buyout fee and got 9 of a screen; Screening rights for the 00-12;00 slot for one month. Then in the next month, no matter how many tickets "Saidek Balai" sold, all the box office will be Black Pearl, and in the end, the movie theater will not take a dollar from you, and the theater will only make money on popcorn and buyout fees.
As for this buyout fee, it is usually calculated according to the actuarial rate of the month, and then 20% is added, which is a sure profit and no loss for the theater, and the risk is all in the distributor.
However, this model can only be adopted by Hollywood distribution companies, because American insurance companies will act as intermediaries to strictly monitor theaters, and there will be no catharsy in them, and if they are changed to other places, such as the mainland, theaters will use box office data to illegally eat up profits.
Li Xiaole proposed to use this method to completely gamble on the behavior...... In Lin Tiangui's opinion, it is simply crazy......
300 screens in 129 mainstream cinemas in Taiwan...... Time of the month...... Oh my God, how much does this cost......
"Let's do this, Manager Lin, you contact all Taiwanese theaters for me, as long as they are willing to sell, I will buy as many screens as possible, the more the better, not less than 300 yuan......"
The afternoon was sunny, in the office of Warner Vision, James Vaughn, the purchasing manager of Taiwan, squinted with deep blue eyes, his eyes stayed on the cactus on the windowsill, forty-five-year-old, he kept playing with the Parker pen in his hand, frowning and waiting for news, since he saw the trailer of "Sedek Balai" yesterday, he was shocked by this movie, he was sure that this is a good movie that has never been seen in Taiwan, so he issued a new contract to Li Xiaole, who had been dismissive before...... wants to use this movie to improve the performance of his theater.
But will the other party delay in responding? Could it be that the other party dislikes that he doesn't offer enough and wants to prolong the time of the "money grabbing week"? Perhaps this mainland director has a bigger appetite than he imagined......
However, James Vaughn has already made up his mind in his heart, if Li Xiaole wants to bargain, then he will never take half a step back, business is business, and it is not his responsibility as an American to support Taiwanese films, he is confident that he can make the mainland director compromise, and he is well-informed He has already understood that this "Sydek Balai" has the instructions of the mainland film bureau behind it, not only a commercial film, if it is too ugly at the box office in Taiwan, I am afraid that it is not the wish of Li Xiaole.
At this time, there was a knock on the door, and the diminutive salesman Ah Wei came in, put a report in front of James Vaughn and said, "James, they refused our request?" ”
"I knew this little bastard had a big appetite." James Vaughn smiled as he shook his head and asked, "Tell me, what conditions are they asking for, do they want to extend the money grabbing week to 4 weeks?" ”
"It's not ......" Ah Wei shook his head with a complicated expression: "They want to buy our screen time by buying out the screen......"
"Buying out the screen?" James Vaughn had obviously not thought of this, after all, this primitive way of cooperation was rarely mentioned, and curiously picked up the document in front of him.
"What do you mean? Did he think he was filming "The Lord of the Rings"? You want to buy a summer screen? When James Vaughn saw it, he couldn't help but laugh out loud, another idiot director who became popular in the local film market and began to despise Hollywood movies......
"James, shall we buy it for him?" Ah Wei asked in a low voice.
"Calculate, what is the screen attendance rate on June 15th, and how much should we charge for the buyout fee after 9 o'clock a day?" James Vaughn was the first time he had received a buyout agreement, and he had no idea what to expect.
"June 15th is the summer season has begun, according to the average number of seats on a single screen in our theater is 232, each ticket price is 270 Taiwan dollars, and the box office income of full seats is 62640, and our attendance rate during this period is 45%, so the box office revenue is 28188, according to the average 35% share, the profit of our single screen is 9866 Taiwan dollars......"
"Well, calculate the whole number of NT$10,000, and then add 20% of the service fee, 12,000 ......" James Vaughn also began to mentally calculate:
"We can show two shows after 9 o'clock, that is, we will charge them 24,000 for a screen, which is 630,000 Taiwan dollars a month......"
"No, it's NT$72." Ah Wei corrected speechlessly, thinking that he was also disgusted, this Nima Yankee is really not good at arithmetic, such a simple multiplication will be wrong.
"Oh my God~ During the period of 2 shows on one screen, we earned 720,000 Taiwan dollars~ This performance exceeds our average~" James Vaughn excitedly daxiao, which is definitely a glorious number for his performance evaluation, touched his forehead, turned his head and asked Ah Wei in good spirits:
"How much does he have to sign? Is there any ten pieces? "I wish this idiot could buy out a little more.
Ah Wei showed a sarcastic expression: "He said how many we have, how many ...... he wants"
"Interesting, just funny, don't you have a proverb?" James Vaughn said in that not very fluent Chinese: "I really don't know how thick the sky is~~ Our cinema chain has 87 theaters in Taiwan, more than 400 screens, how much does he want to buy?" Ah Wei~ Give him 50 screens first, scare this idiot, and now you can call me~"
Seeing his boss's interested, Ah Wei also laughed, took out his mobile phone, and dialed the contact number of Black Pearl Company:
"Hey, is it Manager Lin...... I'm Ah Wei from the Warner Way Show...... Yes yes...... I heard that you are going to rent the screen on the basis of a buyout period, right? Yes...... Yes...... We can rent ...... After 9 o'clock, the price of our single screen is 720,000 Taiwan dollars a month, right......" said Ah Wei playfully glanced at James Vaughn and asked:
"Are you enough for 50 screens?"
Just as James Vaughn was smiling and waiting to hear Ah Wei describe the other party's panicked expression to him, Ah Wei, who was holding the mobile phone, was stunned by himself and did not respond for a long time.
"Ah Wei~ How is it, tell me quickly~" James Vaughn urged anxiously, and pinched Ah Wei's shoulder with his hand.
"Oh......" Ah Wei reacted at this time, hurriedly put the telephone receiver in his arms, and then opened his mouth to James Vaughn and said stupidly: "They said that 50 yuan is not enough...... Q: Is there anything else? ”