Chapter 653: Forming an Alliance
"The first ......" Qin Hai raised a finger and said, "Our companies in Jintang are still a little famous in China, and people may not know about them when they go abroad." In order to expand our brand influence, we all write the word 'Jintang' in our product information. One or two may be inconspicuous, but if dozens of companies are marked with the word Jintang, our brand will slowly become a brand. ”
"That's a good idea." Liu Shuda was the first to agree, "This is equivalent to dozens of our enterprises becoming an enterprise, people look at it, Jintang has polyvinyl chloride, and there are polyamide, I don't know how big a company we are." ”
"Yes, yes, yes, so we can be equivalent to hugging each other to keep warm, which is good for everyone." Other business owners also nodded in support, and Qin Hai's proposal was considered a pass.
"Article 2." Qin Hai raised a second finger, "Since everyone supports going overseas with a common brand, then we need to take care of this brand together." Overseas markets are mixed, and the phenomenon of counterfeit and shoddy products is not uncommon. Our companies should cherish their own brands and ensure that they do not let defective products leave the factory, so that the name Jintang can become a symbol of high-quality products in the world. ”
"There will be counterfeit and shoddy products abroad?" Cai Xuzhou asked in surprise, "Didn't you say that you will be punished miserably for selling fake goods in the United States?" ”
"This ......" Qin Hai didn't know how to explain it, he thought for a while, and said: "It is true that developed countries will be stricter in the management of the market, but if we want to go overseas, the first thing we may not be to enter the European and American markets, but to target the markets of developing countries such as Asia, Africa and Latin America, as for the reason......"
"We understand that. We understand. Everyone laughed together, in fact, there was no need for Qin Hai to explain, everyone also understood that with the current technical level of these enterprises in Jintang, there is basically no hope for competing with the old chemical companies in the European and American markets. On the contrary, it should be good to go to developing countries to pan for gold.
Qin Hai comforted everyone: "We want to take the road of encircling the city from the countryside, first go to the market of developing countries, squeeze out the big European and American brands, and then use the money we earn to improve our own technology." I believe that we will definitely be able to enter the European and American markets in the end, but everyone needs some patience. ”
"That's right, we're patient!" Cai Xuzhou replied loudly.
"Yes, we all have patience, and one day we will be like the Materials Group. Selling products to the United States. Others also said passionately.
Qin Haidao: "Yes, our goal is to occupy the global market, in order to do this, we need to pay attention to our own brand image from now on, pay attention to product quality, and not let a grain of rat feces spoil a pot of soup." ”
"However, there are so many of us ......" Liu Shuda vaguely heard what Qin Hai meant, and he scratched around with his hand. said: "It's not good, not very indecent people." Yes, too. ”
Hearing Liu Shuda say this, everyone couldn't help but look at each other. Liu Shuda's words are actually quite polite, everyone is doing chemical industry in Jintang, who doesn't know each other? If you want to do something about product quality, there are very few people in this circle who have not done it. It's just that there are some differences in the process of each person's doing.
These business owners are self-made and take money very seriously. The quality of the products produced in the factory is somewhat different, and it is normal for one or two batches of unqualified products to appear occasionally. In accordance with strict requirements, these non-conforming products should be destroyed. It cannot be sold. But the value of a batch of products can range from tens of thousands to hundreds of thousands, who is willing to throw away them in vain. In this case, the practice of most companies is to sell defective products to some less important customers at a reduced price, and even sometimes bully customers who do not understand and directly sell defective products as genuine.
In the past two years, the production scale of various enterprises has increased, the equipment has improved, and the probability of defective products has been low, but it is still an open secret that this kind of thing is shoddy. Qin Hai specifically emphasized this point, which was not unreasonable, and Liu Shuda saw what Qin Hai meant, so he picked it out in the open.
Qin Haiyan said: "When a customer buys a qualified product, he won't say anything; But if they buy a defective product once, they will talk about it to ten or even a hundred of their peers. No matter how good we usually do, a defective product produced by a company can make all our efforts come to naught. ”
"But...... We pay attention to the quality ourselves, and we can't stand others not paying attention, just now Mr. Qin said that we should go out with a common brand, if one of us does not pay attention to it, we will not all be affected? Sun Daxiong said.
"That's what I want to do with you." Qin Haidao, "I established that we can become a Jintang Chemical Alliance, and select a few respected people to be the presidents of the alliance." In the future, matters related to exports will be coordinated by the alliance, including advertising overseas. The product quality of each enterprise is also subject to the supervision of the Alliance, and if it does not meet the requirements, the Alliance has the right to request a recall. Those who refuse to accept the management of the alliance shall be deprived of their qualifications to participate in the alliance. What do you think? ”
"This ......"
All of them were silent.
Qin Hai's proposal is very clear, and the pros and cons are also very clear. In terms of benefits, it is definitely much stronger for everyone to form an alliance to sell abroad than to go it alone, and the concept of co-branding that Qin Hai said is also very valuable, and everyone can benefit from this co-brand. And the ensuing supervision of the alliance made everyone a little unsure. Needless to say, companies that are going to fish in troubled waters are certainly reluctant to accept the management of the alliance. Even companies that think they have no problems with product quality have to hesitate again and again on this issue, who knows if this mother-in-law will become a tight spell in the future?
"I would like to state first of all that Jintang Chemical Materials Company, a subsidiary of our group, is willing to participate in this alliance, but will not hold a position in the alliance." Qin Hai said with a smile.
"How can this be done, the president of the Alliance...... If it weren't for the chairman, it would definitely be Mr. Qin. Several business owners said in unison, they didn't even have time to think about it, because in their subconscious, Qin Hai proposed the establishment of such an alliance, obviously wanting to make the chemical materials company the leader of the alliance.
"You don't have to argue about this issue, in order to ensure the fairness of the alliance, we chemical materials companies cannot participate in the management of the alliance." Qin Hai said categorically.
This principle is actually very simple, so simple that there is no need to explain anything. The chemical materials company is a giant in Jintang, with more than 20 enterprises under its umbrella, accounting for more than half of Jintang's chemical output value. If you want to include the Jintang Petrochemical that has just been completed, it is even more incredible, and these companies present are not even enough to stuff the chemical materials company.
In this case, if the leaders of chemical materials companies, such as Ning Mo or Xia Yangjie and others, become the chairman of the alliance, then the alliance is basically a one-word situation. Everyone hesitated just now, and it was precisely because they were worried about this. Although everyone was full of respect and gratitude to Qin Hai, they did not intend to tie themselves to Qin Hai's chariot, but they only looked ahead. They don't know the famous saying that "absolute power leads to absolute corruption", but they also understand that with a powerful manager, their own situation is very dangerous.
Now Qin Hai himself proposed that the material company is willing to join the alliance, but does not serve in the alliance, which eliminates everyone's doubts. If the management of the alliance is produced from Liu Shuda and Cai Xuzhou, and everyone has room for bargaining with each other, then the threat of the alliance to everyone will no longer exist.
But......
"That'...... Mr. Qin, what are the benefits of your material company? "Finally someone couldn't help but bring up the question.
Jintang Chemical Materials Group Co., Ltd. has long had overseas business, and it is doing well, and it does not need the brand of Jintang at all, and it can even be said that pulling this brand will affect it. In this case, Qin Hai proposed the establishment of the Jintang Chemical Alliance, let the materials group join, but do not want leadership, which can only be explained by the spirit of Lei Feng. But Qin Hai is clearly a businessman, not a philanthropist, in the past, helping everyone to do technological transformation is already considered to be a pleasure in helping others, this time, is it also out of such considerations?
Everyone has been in the mall for a long time, and they are used to seeing the deception in the mall, and they have some doubts about this kind of selfless thing.
Qin Hai smiled, he waved his hand, and said, "Don't worry, everyone, I propose this Jianyi, there is nothing bad about it." As for what is good for our material company, I can only say that there are businessmen, and we will not do things that are not beneficial. ”
"Haha, that's for sure." Cai Xuzhou was the first to react, since Qin Hai was reluctant to say it, there must be a reason for not wanting to say it, and if these people continue to ask, they will be a little ignorant of current affairs. The scale of the Great Qin Group is far greater than the sum of their enterprises, and it is too small to worry that Qin Hai has any conspiracy against them.
"Mr. Qin has always been far-sighted in his work, what can we understand with these dirt buns? Let's just say that two years ago, Mr. Qin asked us to control pollution, don't we understand? Looking back now, who doesn't say that Mr. Qin is wise? This time, everyone doesn't have to be suspicious. Mr. Qin, I am here to make a statement, this alliance, our Wanfa company is the first to sign up, by the way, I hope everyone can elect me Lao Cai as a vice chairman or something, the chairman must ask the leaders of the city to serve, everyone said yes? Cai Xuzhou said to everyone sensationally. (To be continued......)