"The Ladder of Love" premiered in Berlin and received a good reputation, and a number of overseas distributors have begun to contact Mizuki Forest, compared with yesterday's release of "Fireworks in the Day", the love portrayal in this film is more widely accepted, with a wider audience of moviegoers, and the yearning for beautiful love is shared by people of every nationality.

The internationally renowned film magazine "SCREEN" described the film as "an epic love affair between two people." Because half of the film has only two male and female protagonists, the performances of He Mu and Li Bingbing are the key to the success of the film.

Susanna, a special film critic for Positif magazine, said, "Each staircase bears witness to the love of the hero for the heroine, heavy and steady, and I heard that this film is based on real people, and I hope that I can one day go to China to see the more than 6,000 stone staircases with my own eyes." ”

He Mu and Li Bingbing's performances have also been widely recognized, both of them are Chinese with a certain international reputation, plus they have such a good work, their reputation is better than before, and they also accepted an exclusive interview with two European heavyweight media, the news spread back to China, and the curiosity inside and outside the circle about this love story adapted from true deeds is heavier, everyone is already looking forward to this movie, and they can't wait to release it in China immediately after turning around from Berlin, and even landing in the mainland on Valentine's Day a few days later.

However, this is impossible, the movie has not yet started to be promoted, and it is too hasty to get the theater release just by relying on a good reputation in Berlin, even if He Mu and Li Bingbing are two superstars, it will not have too good results, after all, it is almost impossible to rely purely on fans to pull the box office. Good publicity is indispensable, so "The Ladder of Love" is tentatively scheduled to be released on Valentine's Day, a day suitable for love movies.

Now the most watched film in the mainland Valentine's Day schedule is the film version of "Northern Love" jointly produced by Shuimu Forest and Wanda Pictures. As early as a few months ago, a huge publicity was launched, Wanda used its own cinema resources, and Mizuki used Tudou resources to advertise "Northern Love", hoping that the film could form a hot situation on Valentine's Day, which is also based on the excellent quality of the film.

Judging from the cast of "Northern Love", although the actors are all famous and powerful, most of them are low-key and pragmatic acting schools. is not an idol superstar with box office appeal, and it is the first film of a newcomer director, which is not reliable. But the two companies behind it have strong capabilities and wide connections, and after the resources of Wanda and Mizuki are tilted towards "Northern Love", "Northern Love" suddenly has something to look at.

"Northern Love" did live up to expectations, on Valentine's Day. "Northern Love" by Chen Sicheng and his wife. Chen Kun, Carina Lau's "Men and Women Crossing the Line" and "Who Said We Won't Love" starring Du Chun and other films were released on the same day, but the literary film "Men and Women Crossing the Line" was received coldly, "Who Said We Won't Love" was mediocre, on the other hand, "Northern Love" can no longer be described as a success, it is quite popular, because before "Northern Love", only the "Zi Buyu" series can achieve a single-day box office of 2D movies exceeding 100 million. That is also the result of the second and third parts after the first part laid a good foundation and reputation. However, "Northern Love", with intensive publicity, schedule advantages, and excellent quality, on Valentine's Day on 2.14, the single-day box office exceeded 100 million! The momentum was beyond anyone's expectations.

Although 2.14 passed, "Northern Love" cooled down quickly, but in the first three and a half days, it still received an astonishing box office of 210 million, squeezing the hot "Journey to the West: Havoc in Heaven" from the top position, temporarily ranking second with a gap of 15 million, but the cumulative box office still reached an amazing 980 million, and it will soon become the fourth Chinese film with a box office of more than 1 billion, but the industry generally does not think that "Havoc in Heaven" can surpass the three Chinese films at the top of the list, because the reputation is too poor.

"Havoc in the Heavenly Palace" is close to breaking one billion, which also makes the industry marvel that the "billion era" has arrived, after "Hero", which created the era of mainland blockbusters in 2002, a box office of 100 million is the standard for super blockbusters for a long time, Zhang Yimou, Chen Kaige, Feng Xiaogang, Zhou Xingchi, and Ning Hao have crossed this hurdle, so they have become the first blockbuster directors in China to be affirmed, and their influence has endured.

Later, there were too many Chinese films with a box office of more than 100 million, and then in 08 "Red Cliff" and "If You Are Honest, Do Not Disturb" raised the box office record of Chinese films to 300 million, and then 300 million box office is the top big name, and in 09, a star-studded "The Great Cause of the Founding of the People's Republic" pulled this standard to 400 million, although "Avatar" created an unprecedented box office of 1.3 billion, but that was an achievement of Hollywood, there is nothing to be proud of, the pride of Chinese filmmakers is the 2010 "Tangshan Earthquake", "Let the Bullets Fly", "Zi Bu Si" The three films broke through the 600 million mark one after another, which is almost 100 million US dollars, and at this time, Chinese films entered the era of 100 million US dollars, and that year, the total box office in the mainland exceeded 10 billion for the first time.

Although "Painted Skin 2" and "Zi Buyu 2" both set higher box office records for Chinese films one after another, they did not have epoch-making significance, until "Thai Embarrassment" was born, and with the scale of small and medium-cost comedy films, it became the blackest dark horse at the end of 2012, breaking through the one billion box office, and finally reaching an unimaginable 1.258 billion mainland box office, almost blowing up the mainland box office record of "Avatar".

A special case of "Thai Embarrassment" cannot mark the advent of an era, after all, the success of "Thai Embarrassment" is the result of a collection of time, place and people, and it is not extensive, because everyone does not know how many years it will take to have a movie like "Thai Embarrassment" that makes people discuss endlessly, and the impact is far-reaching, and even the old man and old lady who never watch movies are dispatched.

Two months later, "Zi Bu Yu 3" and "Journey to the West. "Demon Suppression" has entered the threshold of 1 billion, so that "Thai Embarrassment" above one billion is no longer lonely, at this time, the call for "One Billion Era" is getting louder and louder, until this year's "Havoc in Heaven", the following word-of-mouth has entered the billion club, people really believe that the 1 billion era is really coming, and happily guess that there will be several movies of more than one billion yuan in addition to "Havoc in Heaven" this year, and how much can it reach.

Dividing top blockbusters with 1 billion as the boundary is a bit like South Korea's blockbuster with tens of millions of moviegoers, which can be called a "national film", even if "Havoc in Heaven" is included, plus there are only six Hollywood blockbusters ("Titanic" has a total box office of 1.3 billion is considered two, and a single one does not exceed one billion), and Chinese films account for four, which is a relatively acceptable result.

Among these four films, remove the components of China Film, two Shuimu, one Huayi, and one Wanda (distributor), it is not difficult to predict that Shuimu, Huayi, and Wanda will become the three most powerful forces in the Chinese film industry, Wanda has the most fierce development, Huayi has the most stable development, and Shuimu, stable and fierce, is the most optimistic of the three, and it is also the strongest among the private film companies so far, and it is no wonder that when filming "Ghost Blowing the Lamp", Wanda and Huayi will unite the light, and there must be the idea of curbing Shuimu.

Chen Sicheng has the support of the two giants of Mizuki and Wanda behind him, saying that it is impossible for him to be a member of the billion era, but he is self-aware, and the god-level achievement of breaking 100 million in a single day did not burn his head, he knows that it is the credit of Valentine's Day and the credit of the distributor, but after Valentine's Day, the movie can still have a good attendance rate, which is related to his ability, which he is very proud of.

Extrapolating from the results of the first week, it should not be difficult for the final box office of "Northern Love" to break through 400 million, although it is not as strong as Xu Zheng, Zhao Wei, He Mu's directorial debut, but it has surpassed the results of many top directors, Chen Sicheng himself and his wife Tong Liya are very down-to-earth to step into the mainstream film circle, he believes that he will have more and better directing opportunities in the future, will create more box office, and will become the most awesome director, and Yaya in "Tomb Robbery Notes" and "Outwitting Tiger Mountain" directed by Tsui Hark After that, the status will definitely be raised a lot, and the couple will be able to walk sideways in the film industry in the future, and they no longer have to look at He Mu's face to act, he feels that in front of He Mu, he can finally get along with him as a friend on an equal footing. (To be continued......)