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The arrival of December also means that Chinese films are about to enter the New Year file of another year.

Since Feng Xiaogang's "Party A and Party B" opened the curtain of the Chinese New Year file in 1997, the Chinese New Year file has gradually been independently supported from Feng's film to the current melee between the heroes.

Especially last year, Ye Sumang's "No Thieves in the World" had a box office of over 100 million, which detonated the craze of this schedule, and this year, the number of movies in this schedule is three times more than last year, and the time span of the schedule has changed from more than one month at the beginning to two months now.

It can be said that Feng Xiaogang's movie created a New Year file, and Ye Sumang's movie really introduced this schedule into the eyes of everyone.

This year's Lunar New Year stalls are a real battlefield for domestic blockbusters.

Feng Xiaogang's latest masterpiece, known as the work "Assembly Number", which is known as blocking dignity.

As a war movie, Director Feng even did not hesitate to give up his unique Feng humor style and use heavy historical wars to narrate, and this film is known as 100 million yuan in investment, changing Director Feng's childish style in the past, which can be described as a full magnanimity.

In addition, there is also Hong Kong director Chow Xingchi's latest masterpiece "Kung Fu".

It's still a nonsensical comedy, but it's a blockbuster, starring Hong Kong comedy king Zhou Xingchi himself, and the supporting roles include Yuan Qiu, Yuan Hua and other golden supporting roles, with a total investment of 150 million Hong Kong dollars, which is definitely the movie with the most investment in the entire Chinese New Year, there is no one!

And Xing Ye seems to have eaten the fragrance of "Shaolin Football". So this time, he incorporated Chinese martial arts elements into the movie again.

As soon as the movie trailer was released, the number of downloads exceeded one million, and it is definitely one of the most anticipated films by the audience this summer.

Coupled with the good reputation of the previous "Shaolin Football", Zhou Xingchi himself has a strong appeal in the mainland, and it is conceivable that this film will definitely be the most favorable contender for the box office championship this summer.

Zuihou's exciting movie is naturally Ye Sumang's "What If? Love.

Although the media has mixed reviews for his film. However, it does not affect the audience's expectations for it.

The success of the previous "Youth Singing and Dancing" allowed Ye Sumang to also successfully create the market for mainland song and dance films. Since the summer vacation, countless shoddy song and dance films have surfaced, wanting to follow the craze of "Song and Dance Youth" and make a lot of money.

At first, everyone will suddenly go to the cinema to watch these movies, but gradually they don't get bored.

Compared with the excellent production of "Youth Musical", these movies are both in terms of plot and dance. Even the music of the essence of the song and dance film is rotten to a certain point, and a few saliva songs are put together, and the song and dance film is hung up, which is simply not considered by the audience's feelings at all, just to make money.

These bad movies ruined the audience's enthusiasm, but they also made them look forward to Ye Sumang's latest song and dance film even more.

Thinking about the faint warmth and melodious music of "Youth Singing and Dancing Youth", they will be interested in Ye Sumang's "If? Love has even greater expectations. And the investment in this film is as high as 80 million Chinese coins, not only the singer Zhang Xueyou personally joined. Even Ye Sumang, as a director, played the first leading role in his life, which also made fans even more excited.

The only regret is that no trailer for the movie was released before its release, which also made many fans complain, but they were more expectant and curious about this movie.

And Ye Sumang did not play the trailer on the premise, but also continued to make Zhang Xueyou. Zhou Wei and some familiar musicians constantly praise the music in the film, which also creates greater curiosity among fans.

In fact, this is also a marketing method of Ye Sumang, which is commonly known as the 'hunger effect'.

The more the audience wants, the more they don't let him get it, so after the movie is released. The audience can't wait to enter the theater to watch this movie.

On December 10, there was light snow.

What if? The premiere ceremony of "Love" is still Li Mao's theater, yes, it is no longer called 'Times Cinema' at this time, but renamed 'World Cinema', and as the first batch of theaters to join the 'World Cinema Line', Li Mao's cinema has also been completely transformed under Ye Sumang's funds, which is also the first time it has been shown to the world after the major renovation.

Although it is still the same old building, the interior has long since changed.

The latest projection equipment, each screening hall is also very beautifully decorated, completely no longer the previous dilapidated appearance, including the seats in the screening hall have also been replaced, the comfort has been greatly increased.

Under the overall planning of the theater, the original cinema with five screening halls was reduced to four, and the remaining area was transformed into a leisure area, with a lot of tables and chairs, coffee shops, bakeries, grocery stores and other things that people often need in the huge empty space, waiting for the movie to start this empty time, where the audience can spend time with things.

Although there is one less screening hall, the benefits brought by this area are not a lot at all, and even bring a good reputation to the theater itself, after all, a theater full of convenience, for the masses who come to watch the movie, they can also experience the intimate service of the theater.

Although there is a light snow in the sky, it still can't stop the enthusiasm of the reporters, the red carpet of the theater has just been rolled out for half an hour, and the invited media have already stood on both sides of the red carpet, their purpose is very simple, that is, they want to interview Ye Sumang!

The previous super success of "Youth Musical" made everyone have great expectations for Ye Sumang's new movie, although many media are not optimistic about Ye Sumang's movie, thinking that this is also his work to make money, but this cannot hinder their enthusiasm for interviewing Ye Sumang, especially his old rival Feng Xiaogang's movie has just been released and achieved a first-day box office of 9 million, which gives the media more inspiration to find news.

"Hey, do you say that these two are really enemies, Director Feng will be released on the 9th, and Director Ye will be released on the 10th, this doesn't make it clear that the car and horse artillery, you want a real battle with real swords and guns!" A reporter rubbed his frozen red hands and asked his colleague next to him with excitement.

"Needless to say, at the Beijing Film Festival last year, Director Feng's speech was aimed at Director Ye, although he said that the box office is not heavy, and winning the award is important, but I think this must be jealousy, this is not Director Feng immediately made a blockbuster, the investment is 100 million, and he was stunned to suppress Director Ye, but I see that Director Ye's film is to block Director Feng's big mouth, and it is said that this film is definitely a strong contender for next year's award, so these two are definitely a dragon fight, you see."

"Haha, it's interesting that the winner has to prove that he has a box office, and the other who has a box office has to prove that he can also win an award...... Ah! Director Ye is here, get ready quickly!! The reporter was about to gossip a few words, when he saw a black luxury Mercedes-Benz car slowly driving to the end of the red carpet, and as the door opened, a pair of boys and girls like golden boys and girls were sitting inside, it was Ye Sumang and Liu Yifei.

Seeing the two of them, the media immediately pounced on them like sharks with a bloody taste.

"Director Ye, may I ask, what do you think of the box office of director Feng Xiaogang's "Assembly" on the first day of yesterday's 9 million?"

"Naturally, congratulations to Director Feng for the box office hit!" Ye Sumang's face was calm, and he even replied with a hint of a smile.

"Don't you feel pressured? Do you have any doubts about your new film, What If? What is the box office estimate of Love? ”

"Pressure is also motivation, we are healthy competition, as for the box office estimate, I think it's better to forget it, if the audience likes it, I think the box office will be good."

"Do you think the audience will like it? Because this is another song and dance film, many people in the outside world are speculating that this is your money-making work, what do you think about this? ”

Faced with the media's tricky questions, Ye Sumang took a long time and replied in a relaxed tone: "I make movies, I have always only made what I like, whether this movie is a work of money, and the audience can only feel it after watching it, I can only say that this is a work full of sincerity, I believe it will be satisfied by the audience!" ”

"Director Ye, Director Ye ......"

After answering a few questions, Ye Sumang stopped paying attention to the reporter and took Liu Yifei quickly across the red carpet.

"Whew, these media are so annoying." Looking at the reporters who were blocked out of the door, Liu Yifei frowned slightly and couldn't help complaining.

She was so angry that she listened to those tricky questions just now, thinking that Ye Sumang would definitely lose to that Feng Xiaogang.

"To each his own, he takes what he wants." Ye Sumang smiled indifferently, now he will not be angry because of the trickery of the media, after all, for the media and filmmakers, it is like the relationship between fish and water, the media need filmmakers to expose the highlights and become the content of their newspapers and magazines, and filmmakers also need the media to do publicity and increase the exposure of their films.

"Little one." Looking at Liu Yifei's still angry appearance, Ye Sumang rubbed Liu Yifei's long hair and said dotingly.

This friendship made Ye Sumang feel very warm, and he finally didn't hurt this girl in vain.

However, as soon as Ye Sumang's words fell, the girl's pouting mouth suddenly opened her mouth and bit it, fortunately, Ye Sumang reacted quickly enough, otherwise the premiere would definitely bring a 'watch' to the venue later.

"Don't call me a little one, I'm seventeen!" Liu Yifei shouted dissatisfiedly.

"Got it, got it." Ye Sumang replied perfunctorily, and stood at the door to greet the upcoming guests.

Liu Yifei stood behind him angrily, her eyes were full of resentment, weishenme herself would always be a little girl in his eyes?

But what she didn't see was that Ye Sumang's eyes also flashed with a complicated look after turning around...... (To be continued.) For mobile phone users, please go to read. )