Chapter 277 Investment Brand [Three Changes]

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……

After the buffet, they agreed on a time to leave.

The main reason is Wang Le's visa problem, and the passport is not powerful...... But last time he had just been to France, it was easy to get a tourist visa, so everyone decided to leave in early March. An Feng is not very prepared, he has been to Paris many times, and the concept in his head is "seeking food and clothing".

On a private jet across the Atlantic, Joanna, Lisa and Miranda discuss their vacation plans. March is not the peak tourist season in France, but it is significant for the fashion industry, as Paris Fashion Week is clearly the finale of the four major international fashion weeks.

The women were discussing fashion, while An Feng was rummaging through Joanna's handbag, taking out the euros that had not been spent last time, and counting them on the table one by one.

Wang Le asked the stewardess for a glass of Margaret, looked at An Feng, who was counting money, and teased: "What about showing off your wealth?" ”

"yes." An Feng ignored him and continued to count intently, "Since someone tried to touch my wallet in Paris, I have kept in mind the principle of 'fire prevention, anti-theft and anti-brother', the wallet and change score are open, once the god is stolen unknowingly, I still have hole cards." ”

Roger, who was playing with his mobile phone on the other side, said: "The security in Paris is not good, I used to encounter the police to check my passport, and even wanted to check my wallet." ”

"It must be a fake policeman, and the most sloppy person who checks his wallet often makes a magic trick, and in the blink of an eye, hey, the person is gone." An Feng divided the small denominations into stacks.

"That's right." Roger agreed, "And it's useless for you to call the police, the police are busy with national affairs, how can they have time to care about these small things." ”

Wang Le smiled: "I feel that we and the ladies are creating a black and white impression area, with a beautiful vision on one side and a depraved black curtain on the other." ”

"But it's true, man." Roger lowered his chair. Prepare to sleep, "There are good and bad everywhere, and the most important thing is to improve your defense." Having said that, we stayed in a downtown hotel, lingering in the business district, so let's relax and have fun. ”

……

It was just morning when I arrived in Paris.

The hotel has been booked before. For high-end customers, there is naturally a special shuttle bus, all the way to the hotel in the city center, luxury suites to stay, the plane has been recuperated, there is no sign of tiredness, and they started their collective activities.

Generally, from the end of February to the beginning of March, Paris Fashion Week prepares for the autumn and winter of the year, and major brands and famous designers in the world will gather in Paris. A grand fashion presentation is staged. More than 100 feasts are enough to dazzle everyone, and it is absolutely necessary to rush all day.

As a celebrity in the fashion industry, Miranda naturally has her own critical eye, and the focus of her recommendation is not on the brand, but on the designer. She said that at the level of the rich, it is not meaningful to pay attention to the brand like ordinary people, and it is mainly customized. So she prefers the designer's unique style.

She plans to participate in two or three launches a day, pursuing refinement.

The rest of the time is free and easy. Find some chic restaurants to enjoy. Influenced by Miranda, it's not just the ladies who pursue sophistication. Men have also ditched simple suits and shirts in their clothing and replaced them with the gentleman's trend of the season, and there are cameras to capture them when they walk the street together.

While eating a French meal, they were also discussing fashion.

Listening to them talk about the history of major brands, An Feng asked: "These big brands are generally mainly French or Italian, right?" ”

Miranda nodded: "Yes, international luxury brands are dominated by these two countries. Some are family-run. ”

Roger also said: "Luxury brands are named after their founders, and they are naturally family-run in the beginning, and they have been passed down ever since. ”

"None of them were sold?" An Feng asked.

Miranda nodded: "It's like the LVMH group in France, it has dozens of brands such as LV, Dior, Givenchy, etc., some of which have a long history. But there are also those that do everything possible not to be acquired by LVMH, such as HermΓ¨s. In France, the dispute between the two groups is much talked about. ”

Roger looked at An Feng and asked, "Do you have plans to play luxury?" ”

He nodded calmly: "Of course, I have some ideas. To be honest, I have too much money to spare this year, and I have to invest in some business. Luxury brands are favored by me, but they are currently facing a situation where there is not too much money, nor too little, and there are few options at this level. ”

He has learned that some, such as Gucci, Chanel or Hermes, are either worth tens of billions, or they are controlled by the family, and they are not sold if they die - of course, if they are willing to spend money, the empire will generally collapse from the inside, but An Feng just hasn't been able to disintegrate their money now.

Roger said proudly: "You have to ask Miranda." ”

An Feng smiled and said, "Okay, I'll invite her out to dinner tomorrow night and talk about some brand culture together, don't you mind." ”

Roger said, "It's okay, I'll just ask Joanna out of the city." As he spoke, he turned to look at Joanna and asked, "Can I be allowed?" ”

"Of course, if he dares to do that." Joanna smiled.

"Ha Lu Ha." Roger smiled, "Bruce, you have to be careful. ”

The gentlemen are playing with their own humor and the atmosphere is relaxed. Miranda gave some advice: "These big brands are either family-run, or controlled by large groups, it is not easy to participate in shares, and it is even more difficult to acquire, of course, if you have a lot of money, please ignore what I said." ”

"Excluding them, there have also been some new brands that have emerged in the fashion industry in recent years, which are sought after by celebrities, Hollywood actresses, and in terms of development prospects, there are also good. I don't know what kind of clothing do you tend to choose, specializing in women's clothing or multi-faceted? ”

An Feng thought about it and said, "I prefer to be able to match Joanna." ”

Miranda understood: "I really envy you, Joanna, your husband is not a business investment, but a royal brand for you." ”

Lisa was also envious: "Sounds so romantic." ”

Joanna put down the knife and looked at An Feng, he nodded: "If it weren't for your liking, I wouldn't have risked cross-border business." ”

Miranda said: "Why go after big brands if operating profits don't come first? Brands are nothing more than giving face and confidence to the middle class. The focus of celebrities or rich people should be on customization, clothing that highlights their own characteristics is the most important, and creativity is the most valuable. ”

"And what do you suggest?" An Feng asked.

"You can invest in a brand created by a designer and make him a fashion designer," says Miranda. Guaranteed to be unique in the world. ”

An Feng's eyes lit up, after all, he was for this.

"Tomorrow afternoon, we can go to the autumn/winter fashion show of Lebanese designer Elie-Saab, who has attracted the attention of the international fashion world in recent years, and whose creations are known for their extravagant, elegant and glamorous evening dresses. The brand is young, but the strength is not weak. ”

……

In front of the press conference. Elie-Saab's fame has attracted a lot of news media, the camera lens is aimed at every car parked at the door, there is no shortage of celebrities and big names coming out of it, and some singers and movie stars have come to support Saab's field, and the lineup is still very strong.

The hotel shuttle bus took them to the door, and the man got out of the car first and opened the door for the woman. Although they are not public figures, the ladies are eye-catching enough and gorgeously dressed. The distinctive shapes and embellished jewelry attract a lot of attention.

On the contrary, the men are more low-key and rush in with their female companions.

The layout of the press conference venue uses a large number of crystal lamps, which is very luxurious and artistic, and the director has also spent a lot of thought on the details of the stage.

After they sat down in their predetermined seats, Miranda introduced them to the characteristics of the designer's work in recent years, and although the brand is not as good as the big brands, the designer is definitely first-class. Many actresses have favored the dresses he designed, including Oscar-winning actress Hallie. Berry.

Just while waiting. A man and a woman walked in front of An Feng, the man asked the woman to sit down, looked up, the two looked at each other, he was surprised: "It's you?" Bruce? ”

An Feng smiled: "Khalid, it's a pleasure to meet you!" ”

"Me too!" Khalid shook his hand. Looking at the person next to him again, An Feng gave him a brief introduction.

Khalid greeted them, sat down as well, and said, "I've been watching fashion shows in Paris these days, but I didn't expect us to have similar tastes. ”

An Feng is now learning and using: "The designer is very good. In particular, the design of the dress that integrates Eastern and Western cultures has the characteristics of ancient palace costumes. ”

Khalid agreed: "Indeed, the European court and the Arab union were combined. ”

After they exchanged a few words, the press conference was about to begin, so they stopped and focused on the catwalk.

The chandelier lights up just before the opening model's appearance, reflecting the main colors of the garment, first blue, then pink, and crimson; This is followed by black, white, and gray. In terms of decoration, there are many pearls favored by designers, such as blue pearls and navy chiffon goddess dresses; white pearls adorn long-sleeved princess dresses; Champagne-colored suspender cocktail gown in neutral pink tones.

After a few days of luxury, An Feng thought that there would be no shape that made him feel amazing, but he was wrong, the designer had a lot of creativity, and this light silk yarn and pearl lace to express the looming sexiness, the luxury of the evening dress to the extreme, as if in the European court.

Especially the style of fashion with a bit of palace luxury, which is very appropriate to Joanna's temperament, among the dozens of sets of clothes exhibited by the model, An Feng feels that one-third of them are suitable for her, and even her bumps will show her beauty more than tall and thin models.

Joanna also liked it when she looked at it, and An Feng had an idea.

……

After the fashion launch, An Feng and Khalid discussed the highlights of the show and also talked about investment interest.

When Khalid heard this, he said, "Tomorrow night the designer will have a celebratory banquet, and if you are free to attend, I can recommend it to you." ”

There is a reason why Khalid is so enthusiastic, the Qatari royal family and the Sinclair family cooperate in natural gas, and An Feng is the core of the consortium, so it is naturally worth dealing with. Although the Qatari royal family has money, its international political power is not comparable to that of a consortium that can influence American politics.

For his kindness, An Feng agreed. (To be continued......)