Seeing Ha Ji Won's expression of pride in himself, Li Xiaole smiled and dialed Mina's phone and said, "Mina, you go and tell the four major TV networks that we are going to auction the baseball and softball finals in 3 days, let them conduct a secret bidding, and within three days, directly bid for us." ”

"Okay, boss, are you sure you really want to give them the baseball vs. softball finals?" Mina asked, skeptically, these are the two most watched games expected......

"Let's not talk about the baseball finals...... Didn't the women's softball final clash with the men's 4x100m medley relay in which Phelps competed? We're going to do a Phelps album show, let's switch to the men's 4x100m medley relay that day and interview him after the race, and spend more money to get through Phelps's agent," Li Xiaole said into the phone with a smile, and now the price of the interview should be much cheaper than a week later.

"Oh...... I'll deal with it right away. Mina didn't ask much, but after hanging up the phone, she wondered if the women's softball final was much more important than a small men's 4x100m medley relay. What the hell is wrong with the boss, how can he think that swimming is more popular than softball? And what about transferring the most important baseball finals to the big four television networks?

But in any case, she would not question the decision of the boss who has always been wise and wise, and the next day, he released the news to the four major TV networks.

As soon as the senior management of the four major TV networks saw the news, they all felt invigorated~~Ha~ Pirate TV finally couldn't stand it, after the super ratings of the opening ceremony, because there were no important games of the American team on the third and fourth days, the ratings of the pirate station's Olympic program also showed a sharp decline, only swaying around 19 percent, and it looked like it was about to fall below the 18 revenue life and death line, Li Xiaole chose to throw out the distribution rights of important games at this time It is obviously quite wise.

If it were in the past, the four major TV networks could still ventilate with each other to cool Li Xiaole first, and then buy it at a lower price, but now, the industry has already understood Li Xiaole's character, this Chinese guy is not in oil and salt at all, and if you dare to provoke him, he will immediately turn his face with you without discussion, leaving no buffer at all, so when I learned that the pirate station released the most popular baseball and softball, ABC, NBC, CBS, FOX almost always sent out an official document and made its own offer at the first time.

In the end, NBC, which missed out on the broadcast rights of the Olympics, won the battle for the broadcast rights for $124 million.

"Damn, this little bastard is so hard...... Fortunately, this time we finally got the best chance to catch it. ”

NBC's bidding representative Rick Wharton, holding the fax from the pirate station, finally breathed a sigh of relief this time, you must know that since he lost to Li Xiaole in the broadcast bid, he thought that the pirate TV station was hurting others and not benefiting himself, and he could watch the other party's jokes, but he didn't expect that the results turned out to be that the ratings of the opening ceremony broke countless records, and the top management of NBC was extremely dissatisfied with Rick Wharton.

This time, Rick Wharton also fought hard, using all kinds of means to inquire about the offers of three other TV stations, and finally got the broadcast of baseball and softball games at a not too high price, which was also the most difficult way to save his reputation.

But when this offer was made public by Pirate TV, FOX, ABC, CBS, and ESPN's peers couldn't help but poke him in the back in the back, and everyone knew that Dorrick Wharton had played tricks to get intelligence, and he was extremely disdainful.

The current ending seems to have changed from the complete defeat of the four major TV networks to a win-win situation between NBC and Pirate TV, but Li Xiaole's move has also caused a rift in the relationship between the four major TV stations. For example, ESPN, which survives on sports programs, is the biggest victim of this power struggle, and their CEO Michael Dawson cursed Rick Wharton and Li Xiaole angrily after getting the news: "These two idiots, spend so much money to broadcast the game, if the advertising fee can't be recovered, I don't know how to die......"

Obviously, the remaining competitors are eager for Li Xiaole and Rick Wharton, the two despicable bastards, to go to hell together, and they are all looking forward to the tragic ending of their failed ratings, of course, in anyone's opinion, NBC, which bought baseball and softball finals for 120 million US dollars, has little hope of losing money, but Pirate TV, if there is no broadcast to the important championship games of the American team, then I am afraid it will be a heavy loss, you must know that it is now the Internet era, and there is absolutely no delay in broadcasting the game~!

In this seemingly crisis situation, Li Xiaole continues to sit firmly in Diaoyutai, still doing track and field "Bolt" series, and has already swam the "Phelps" series of album programs, which makes the audience of the pirate station have a high profile, especially the Jamaican sprinter Bolt is not an American at all, and many people don't understand why the pirate station wants to do his series......

While the guy was at the Reebok Athletics Grand Prix in New York, Usain Bolt finished with 9. The 72-second time broke the world record, but it was in the tailwind1. With the help of 7 m/s, many Americans think that he is just lucky......

Li Xiaole bet on this Jamaican and Phelps, obviously too risky, what if they don't perform well? Eliminated early in the preliminaries, or injured? All kinds of possibilities are very large, and the ratings of the pirate station will definitely plummet at that time, and the American counterparts who do not have the right to broadcast have been cursing Li Xiaole for falling from a height for the past few days......

But as the competition deepened, the American television industry was disappointed, and the tepid ratings of the Pirate station showed a small rebound from August 13, when swimmer Phelps won his fourth gold medal of the Games in the 200m butterfly final that day, and then led the United States to win the championship in the men's 4x200m freestyle relay final on the same day, and won his fifth gold medal.

The whole of America is starting to go crazy for Phelps, "Oh my God, how many more dollars does this guy have to take!?" "He's not an earthling!?" On August 15, in the 200-meter medley, Phelps broke his own world record with a time of 1:54.23 and won the sixth gold medal of the Olympic Games, the average North American ratings of the Pirate Station have soared to 21.2, and more than 30 million people in the United States have watched the Pirate Station channel, greatly exceeding people's estimates.

"Boss~ Now the advertising agency is willing to increase the price for us to produce Phelps' new series." The entire pirate station was jubilant, Mina also continued to report good news to Li Xiaole, and Phelps became a hero in the whole of America, and this was the time to take advantage of the opportunity to increase publicity.

Li Xiaole's answer to this was surprisingly resolute: "No, starting today, we will broadcast Bolt's program album according to the plan." ”

And just when the employees of the pirate station were puzzled by this, after the broadcast of Bolt's special on August 16, the amazing thing is that this day became the highest peak since the pirate station broadcast the game, in the past 24 hours, although 30 Olympic gold medals were produced, 30 champions were produced, but there were almost only two names reported by the world's sports media - Phelps, and Bolt.

On August 16, Beijing at 10:10 Phelps at the Water Cube at 50. He won the men's butterfly 100m with a score of 58, his seventh gold medal at the Games, equalling Mark Spitz's record of seven gold medals at Munich 1972!!

A few hours later, Jamaican Usain Bolt broke into the 100-meter track, and when he crossed the line, he looked back at the struggling face of the double world champion American flyer Tyson Gay, and waved his arms to lift the world record behind him, 9.69~!! The conclusion that it is impossible for humans to run in 9.70 seconds, which has been proven by countless scientists, has been shattered!! The whole world was amazed by it~~!!

All those scientific equations are at the Olympics "Higher!" Faster! Stronger! Under the slogan of the impact was wiped out.

"Boss, our ratings have reached 23.8 days...... It's almost time for the opening ceremony. Mina is voice is a little hoarse on the video call, she is simply so excited, this broadcast, because the Pirate station has only one channel to choose the event is very difficult, who knows which games the American team will play well...... But their boss has that magical way of reasoning, and once again deduced the result of the game, which is simply incredible~! All the broadcast games are exciting, making the audience fascinated~!

Li Xiaole only smiled at this, and didn't care too much, because this was the result he had predicted a long time ago, it was just a broadcast, and it was very unlikely that he would change the future and affect the outcome of the game, and this result was also a matter of course.

But now this situation is bitter for NBC TV, you must know that the American women's softball team has just reached the finals, and the broadcast rights they have for the finals should obviously be a peak of ratings, but now all Americans are talking about "Phelps" and "Phelps" ......

Tomorrow's women's softball final will be held at the same time as Phelps' men's 4x100m medley relay final, and it is common sense that even if Phelps wins the championship, it will not affect the ratings of the long-term softball game, but this time the situation is completely different, if Phelps wins, he will become the first athlete in Olympic history to win 8 gold medals in one competition, he will be promoted to a legendary hero in the United States, and then the Pirate station will broadcast his column interview after the game, which will destroy all the ratings of the same time show……

All the top executives of NBC, including bidding representative Rick Wharton, stayed up all night nervously on the night of the 16th, and they did not expect that things would develop to this point, which also led to a ridiculous thing, that is, as Americans, the biggest wish of hundreds of NBC executives now is that Phelps must not win the 8th gold medal......

On August 17, when Phelps crossed the finish line first after finishing in the 4x100m medley relay final, the caption read, "Eighth gold medal, legend born." At that time, a chill rose on the backs of all the NBC executives who once thought they had picked up a big bargain...... They don't look at Nielsen's ratings stats to know that the ratings for the women's softball final are over......