People who are familiar with Lin Weiran know that this guy is not human at all if he is stubborn. I think that when Lin Weiran first entered college, he was still a 'normal' student who liked to play games and believed that if he didn't skip school, he wouldn't really go to college. Once, after being named in class, I tried to get out of the classroom, but I was accidentally caught by the old professor, who was the first of the four famous arrests in the school, because that cynical appearance even made the old professor say that I am ashamed to have a student like you.

Lin Weiran, who was slammed down in front of nearly a hundred people in the class, suddenly stopped showing that passable smile, but just said with a serious expression I will definitely be your student, and then walked out of the classroom with an extremely chic back. Since then, there has been one less Lin Weiran on the list of truants, but one more nerd in the university library.

Just two months later, Lin Weiran was able to stand in class and expound any argument in financial theory, and the solid foundation amazed the good students who were ready to take the scholarship for four consecutive years. He got his wish and became a close disciple of the old professor, and what he experienced in it, outsiders don't know.

This is the only glorious moment during Lin Weiran's college years that is worthy of being written, and since then, except for the time when scholarships are issued every semester, this once eye-catching romantic figure has disappeared, either in the library or on the way to the library, rain or shine, for three years.

When he arrived in South Korea, Lin Weiran, who was completely thinking about applying what he had learned, never thought that he would embark on a career path that had nothing to do with finance, but this does not mean that he was disheartened, Gu Huan once joked that Lin Weiran was the best actor in Stephen Chow's "Tang Bohu Dots Autumn Fragrance", and he was far from being a character who could be trampled to death with one foot.

On August 4, Shinhan Advertising officially signed an advertising agency contract with 2% Pure Water, and will join hands with 2% Pure Water Marketing Department to carry out all advertising activities of the brand in the next three quarters.

On August 7, Shinhan advertising representative Lim Weiran and Jun Ji-hyun's agency SIDUSHQ officially signed an endorsement contract, Jun Ji-hyun will endorse 2% of the brand, and the price of 800 million won will endorse the purified water brand for one year.

The news was announced on August 8, and the major media in Seoul rushed to reprint it.

……

"In the blink of an eye, half of this August has passed."

In the pantry, Park Zhengchang, who was enjoying his lunch break with coffee, sighed, looked at Lin Weiran, who was still studying his book of 'media economics', and frowned: "Don't work too hard, what if you live so boring at such a young age, what if you can't find a woman in the future?" ”

Seeing that Lin Weiran was still unmoved, Park Zhengchang helped him with his iconic glasses, and had to shake his head and sigh. To say that this Lin Weiran in his eyes is like a candidate preparing for the university entrance examination, during this time in the company I saw that he was either busy with advertising planning or holding an advertising book in his hand, he came to persuade a few words simply because of kindness, but he didn't expect to be treated as a human flesh search engine by the other party, if it weren't for the theoretical knowledge in his stomach that he hadn't forgotten, he was really embarrassed to stay with this workaholic.

No, he didn't wait five minutes, he heard Lin Weiran ask again: "Senior, according to the introduction to finance, the Internet, TV stations, magazines and other publicity platforms can be called inherent resources, the Internet is the most emerging media resources, many things are still being explored, I don't know if you have any thoughts on new media resources?" ”

It's always like this, seeing Lin Weiran's focus on combining finance and advertising, Park Zhengchang usually doesn't know anything.

"Keep it simple." Park Jung-chang said.

Lin Weiran focused: "For example, my plan this time is to propose 'topicality', and then combine chat rooms and advertisements. It's a new way of getting the word out, but it's not a new resource. I mean, can we develop a new model of propaganda so that it can achieve the effect of 'new resources'. ”…,

Park Zhengchang shook his head and said bluntly: "I don't understand what you say." ”

Lin Weiran was not discouraged, picked up the media economics and had to come over and study with Park Zhengchang, except for this, everyone else in the company listened to him is equivalent to listening to the wordless book, the university major is finance, and the most difficult to enter the advertising industry to do planning, Lin Weiran seems to be the first person.

Park Zhengchang took a step back faintly, he really couldn't stand to study these brainpower-consuming innovative planning theories with Lin Weiran all day long, and when he was panicked, he happened to see the wall clock on the wall, and he said in a hurry: "What time do you think it's here?" I'm going back to work, don't you have to go to the TV station in the afternoon? ”

Lin Weiran looked at the wall and found that it was close to one o'clock in the afternoon, he patted his forehead, hurriedly put away the bookmark, and the action of closing the media economics made Park Zhengchang very relieved.

Unexpectedly, he left a sentence, "Senior, I'm waiting for me to come back and ask you for advice." ”

Great joy and sorrow came too quickly, looking at the back of Lin Weiran hurriedly throwing out the door, Park Zhengchang muttered with a sad face: "It's almost emptying you, what else do you ask?" ”

Out of the company's gate, Lin Weiran, who ignored the time because of reading, hurried slowly, walked halfway, but patted his forehead again, turned around and ran to the parking lot near the company.

It seems that something is about to break out of the ground in his mind, Lin Weiran has always had this feeling these days, but because of this absent-mindedness, his whole person seems to be confused, obviously he already has a means of transportation, and every time he needs to go out these days, he will always unconsciously run to the bus stop. Even when I was making the project, I was distracted, but fortunately, the draft of the new project had already been prepared some time ago, otherwise it would definitely be affected.

Got into the car, he carefully hung up the gear, these days are obviously blessed by the god of luck, he has never been in a car accident when driving in this confused state, there is a sign written in cute handwriting on the back window of the car, the outside is 'novice on the road', but the inside is 'Lin Yun'er's own handwriting', as long as Lin Weiran turns around, you can see the dense signature, just like Lin Yun'er's cute smiling face.

Knowing that Lin Weiran had a car, Lin Yun'er gave him such a gift, and wrote the signature he had just learned to prank all over the side. This gift was delivered to Lin Weiran in the form of a courier, and when he called, he was threatened to say that he only liked it, not shabby, so that he could only cry and laugh.

Lin Weiran will look back at this gift before driving every time, and today is even more so, on August 15th, today Lin Yuna's group 'Girls' Generation' will make its public debut, even if she can't be backstage to surprise her, Lin Weiran also wants to see her first performance in person offstage, so he also specially adjusted an important schedule to today.

SBS owns 11 TV channels and 2 broadcast channels, with a complex shareholding structure, and is the only private media organization in Korea that covers the entire national network, and is known as the three major TV stations in Korea along with KBS and MBC. Along the way, Lin Weiran tried his best to recall the information he found a few days ago, through the Internet, he could only roughly understand the stock price and general shareholding structure of SBS, and through Huang Rencheng, he did learn a very important thing, that is, observing the performance of a company through numbers is just a fog, and if you don't stay in it, you will never understand what these numbers represent.

Lin Weiran, who came to the TV station for the first time, only felt that the access control here was unexpected, and there were hundreds of fans gathered outside the underground parking lot, all of them holding bright balloons and slogans, keeping order, so as not to make it difficult for him to move an inch, and parked the car in the underground parking lot of the TV station, Lin Weiran, who officially entered the office building, naturally felt a busy atmosphere.

got on the elevator, and before he went to watch the show, he needed to meet someone first, and on weekdays, this is also a rare big shot. …,

"Hello, I'm Lin Weiran, who made an appointment yesterday." Outside the office, Lin Weiran deliberately omitted the name of Xinhan Advertisement, which is easy to arouse suspicion.

The front desk lady glanced at him, then looked it up on the computer, stood up after a while, and said respectfully: "Hello, Mr. Lin, please come with me, Minister Zhao is waiting for you." ”

This is located on the thirteenth floor of the building, walking into the advertising department, Lin Weiran also felt that he had arrived at the trading market of some financial institution, and the sound of phone calls one after another made people's blood boil, as the most important revenue-generating department of a TV station, the director of the advertising department was really a pivotal figure in this TV station. Studying the wording and coping attitude in his heart, Lin Weiran followed the front desk lady to the door of an office.

"Minister Zhao, Mr. Lin has arrived." The front desk lady carefully knocked on the door and pushed the door open, and said something in a weak voice. As if she had gotten her approval, she pushed open the door and automatically stood aside, making way for Lin Weiran.

Walking into the house, five minutes before the appointment time, Lin Weiran looked at the furnishings of the office, only to find that it was plain and had no personal style. The man sitting behind the desk was probably in his early forties, his black hair on the top of his head was already a little thin, and his appearance was very ordinary, except that his eyes were not cloudy at all, and he was also a shrewd character.

"Go get us two cups of coffee, ask my assistant to bring them in, there's nothing going on here." Minister Zhao said in a flat tone, but he still had a bit of a taste of not being angry and arrogant.

The front desk lady bowed respectfully and went out, the door closed, and Lin Weiran and Minister Zhao were left in the office.

"Hello, I'm Lin Weiran from Shinhan Advertising." Introducing herself again, Lin Weiran brought the name of Xinhan to get closer to the other party and avoid embarrassment.

Minister Zhao coughed lightly and said, "Actually, it's better for us to meet outside, President Huang has already told me about it." It's too early to sign next year's contract, so I wonder what you're doing today? ”

"For the next year, I felt it was necessary for us to meet each other." Lin Weiran smiled politely, but thought in her heart that this was really a shameless thing.

Minister Zhao has always looked restrained, and only now did he smile slightly and said: "I didn't think it was before, but after I met you, I felt that it was really necessary to meet." A young and promising young man like you, I don't get tired of seeing more. ”

There was a knock on the door, and a beautiful woman who looked like an assistant walked into the office, divided the coffee between the two, and then bowed, and walked out without saying a word.

"Minister Zhao, you have won the award." Lin Weiran picked up the words with a smile.

"What's the award, the amount of money that flows into Shinhan from SBS every year is tens of billions, and such a large amount of money is handed over to you to manage, it seems that President Huang really trusts you." Minister Zhao said with a smile.

Lin Weiran just sneered, ignoring Minister Zhao's temptation. Unless such a covert insider trading is a transfer of power, it is impossible to transfer it from one person to another person so lightly, this perverse status quo naturally makes Minister Zhao scratch his head, but Lin Weiran has made up his mind to make himself as mysterious as possible.

For these people who hold authority, they don't know that the way is the most awe-inspiring thing for them, Lin Weiran was born in front of Minister Zhao, no matter what the confidence is, he can't leak the bottom at the first time. The first time they met, they must only be able to say some nutritious nonsense, and the two talked for about half an hour, and after a cup of coffee, there was no substantive content at all.

Before leaving, Lin Weiran suddenly asked, "Minister Zhao, I wonder if I can visit the TV station?" ”

Seeing Minister Zhao's puzzled expression, Lin Weiran himself explained: "It's the first time I've come to the TV station when I'm so old, so I'm a little curious. ”

Seeing his honest appearance, although Minister Zhao was puzzled, he didn't ask much, and even suggested: "Otherwise, I'll ask the assistant to take you around." ”

"No, I'll just go by myself, but it seems that I need an employee ID." Lin Weiran refused.

Minister Zhao didn't say anything more, just turned on the answering machine and instructed his assistant, Lin Weiran got up and thanked him, turned around and went out.

The office was closed again, Minister Zhao looked puzzled, but his eyes were bright, and after a while, he turned on the answering machine and said to the assistant: "You go and take a look to see where he goes." ”