On the third day after "Ming Pao" published the flood damage in East China, news finally came from Huang Licheng's side.

Lin Youlun's side is also moving quickly, and a news spread throughout the Hong Kong entertainment circle that afternoon, on June 28, Hung Hom Stadium will hold a show arts show called "Forget Me" to raise funds for the flood in East China.

The media has published the news, and celebrities from all walks of life have also said that they have signed up to participate in this disaster relief charity performance.

As the news spread, the wisdom fund initiated by Lin Youlun also officially surfaced.

The next day, Ming Pao devoted a special page to the operation process and donation management system of the Zhi Fund, and attached an interview with Lin Youlun on the development concept of the Zhi Fund, but these still failed to satisfy the public's curiosity about this new charity that "can supervise the use of donations".

At the inauguration ceremony of the Zhi Fund, all the bosses of Hong Kong's major film companies were present, and hundreds of media reporters were present, crowding the conference hall of the small hotel.

Lin Youlun answered many questions from reporters at the beginning, and also explained the reason why the Zhi Fund should supervise the use of donations.

"We do things, generally only pay attention to a result, but ignore the importance of the process, for a simple example, many people in the treatment of children's education on the problem of ignoring the process of the mistake, all feel that to find a good school, send the child in, and then the purpose of education is achieved, parents are concerned about how many points their children have scored, the real children receive the process of knowledge education they are missing, so that some parents cry to media reporters, their children perform very well in school. How did he completely change a person in society. In fact, they don't know what kind of education their children receive in school. ”

"It's the same thing. It can also be reflected in everyone's understanding of donations, many people feel that as long as they donate money, the purpose of doing good deeds has been achieved, but do you know what you have done with the money you donated, whether it has been used to help the people who need it most, if everyone does not pay attention to these issues, the meaning of the donation itself will disappear. What the Smart Fund wants to do is to understand the process of using donations for all donors. Let everyone know clearly where the money is being spent, and whether it is spent appropriately and appropriately. ”

This is the first time that Lin Youlun has explained a question very seriously in front of the media, and he has answered all the relevant questions seriously, so that the reporters at the scene are in a trance, is this still the Lin Youlun they are familiar with?

Then when I thought about the nature of the smart fund, everyone was relieved.

In the past, the media asked for Lin Youlun, but now this position is reversed, and the wisdom fund wants to gain the trust of the public and attract public donations, which are inseparable from the publicity of the media. So now Lin Youlun has asked the media, and of course his attitude has changed.

Of course, Lin Youlun is still Lin Youlun. As long as the media asked about topics unrelated to the Zhi Fund, he immediately returned to the indifferent attitude that the media was familiar with before, and did not answer any of these questions.

After the question session, the media felt that the Zhi Foundation should hold a donation event at the inauguration ceremony, but the person in charge of the Zhi Fund explained that the two most important principles of the foundation to absorb donations are openness, transparency and autonomy, and in order to fully respect the wishes of donors, donation activities will be divided into two forms: "open donation" and "secret donation".

"Open donation" means that the name of the donor and the amount of the donation will be announced, while "secret donation" will be carried out privately, and the foundation will only announce the amount of the donation, not the personal information of the donor.

Hong Kong recently the case of the kidnapping of the rich has occurred from time to time, Li Lianjie starred in the police film "Serious Crime Unit" story prototype - Hong Kong real estate tycoon Wang Dehui's kidnapping case has not been solved, Hong Kong's richest man Li Jiacheng's eldest son was kidnapped again, the kidnappers successfully extorted nearly 1 billion Hong Kong dollars from the Li family, this incident once shocked the entire Southeast Asia.

Lin Youlun proposed the "secret donation" operation method, not only to dispel the concerns of some rich people being targeted by kidnappers because of large donations, but also to avoid the occurrence of some public figures being coerced by public opinion to donate.

The day after the announcement of the establishment of the Zhi Foundation, it began to officially accept donations, and the first donation received came from Shao Yifu.

After receiving all the proceeds from the foundation for flood relief in East China, Shao Yifu donated 30 million Hong Kong dollars to the Zhi Foundation in the name of himself, Shaw Brothers Film Company and TVB.

As soon as the news broke, the whole Hong Kong was in an uproar.

Zou Wenhuai was not to be outdone, and immediately held a press conference, announcing that he would donate 20 million Hong Kong dollars to the Zhi Fund in the name of himself and Golden Harvest Film Company.

Immediately afterwards, Ho announced that he would also donate HK$5 million to the Wisdom Fund in his personal name, and then Golden Harvest's subsidiaries followed suit, donating HK$1 million to HK$3 million each.

All the donations from the Houlu Golden Harvest side were added together, and the total donation reached more than 34 million, which was 4 million more than Shao Yifu's side.

The two bigwigs in the entertainment industry took the lead, and the bosses of other film companies certainly couldn't say nothing.

Xiang Huaqiang donated 5 million Hong Kong dollars to the Zhi Foundation in his personal name and in the name of Yongsheng Film Company, totaling 10 million Hong Kong dollars; Wang Jing and To Qifeng's film company donated 4 million Hong Kong dollars; Wu Siyuan and Mai Danxiong's film companies also donated 3 million Hong Kong dollars each, plus donations ranging from hundreds of thousands to millions of other film companies, the donation of Hong Kong film companies alone is close to 100 million Hong Kong dollars.

Huang Licheng smacked his tongue even more secretly after learning about this, according to his previous estimates, Lin Youlun was able to raise 100 million Hong Kong dollars in donations is already good, but he didn't expect the wisdom fund to be established, and the major film companies have donated money, and the donations in less than a week have reached the previous expected goal, and this is only a donation from the film company, and a huge number of star artists and the public donations should be no problem as soon as they join in, and the total amount of donations should exceed 200 million Hong Kong dollars.

Of course, there was also a small episode in this wave of donations, Lin Baixin and Lin Jianyue, father and son, donated in the name of ATV and Media Asia Film Company respectively, and each of them was 15 million Hong Kong dollars, but this money was donated to another charity in Hong Kong, not the wisdom fund initiated by Lin Youlun.

The actions of the Lin family's father and son also indirectly confirmed the rumors of discord with Lin Youlun, and it seems that in response, Jiayi Cinema Line also announced later on the same day that it would donate 50 million Hong Kong dollars to the Zhi Foundation.

As one of the shareholders of Jiayi Cinema, Lin Jianyue did not agree with this decision, but when other shareholders supported this decision and Lin Youlun held the absolute controlling stake in Jiayi, Lin Jianyue's attitude was directly ignored.

The donation of Jiayi Cinema Line became the largest single donation in the campaign to raise funds for the East China flood, and the next day's newspapers, many media marked the eye-catching figure of 50 million in bold black letters.

The Hong Kong entertainment industry was the slowest to respond to this fundraiser, but the action was the fastest, and then the cultural circles also began to act, this time leading the way is the retired Jin Yong, who announced two days before the Hong Kong entertainment industry "selfless" show that he would donate 10 million Hong Kong dollars to the Zhi Foundation in his personal name.

The "Ming Pao" group immediately announced a donation of 10 million Hong Kong dollars, followed by "Sing Tao Daily" and "Oriental Daily" also announced a donation of 5 million Hong Kong dollars.

Huang Licheng was directly taken aback when he looked at the total amount of donations absorbed by the Zhi Fund two days later, and in such a short period of time, a donation of 100 million Hong Kong dollars had arrived.

The soaring donation made Huang Licheng feel that it was a very correct decision to ask Lin Youlun to come forward to do this, and he no longer set the upper limit target for the total amount of donations that could be raised this time, and always felt that there would be bigger surprises in the future.

On June 28, the Hung Hom Stadium was full.

All 10,000 charity tickets have been sold out a week in advance, raising more than 3 million donations for the East China floods.

"Of course, while I call on everyone to donate, I also want to make a special note that the love you give does not depend on the amount of your donation, I am very happy that everyone can actively participate in this matter, but I hope that everyone can look at this matter rationally and donate what they can. Although it is a bit inappropriate to say this topic now, I still want to say that donating is a good thing, but it only makes sense to be truly voluntary, I don't want to see the forced donation because of moral kidnapping, and now some media publicity on the donation has obviously shown signs of this, I even heard that some newspapers are preparing to do a donation list, which is a bit too much, whether to donate or not and how much is a personal choice rather than an obligation, if there is such a list, It's actually about kidnapping everyone with morality, and that's the last thing I want. (To be continued......)