The popularity of "Cold Heart" in the mainland dispelled many people's concerns about He Mu's role, and also made those ridicules of He Mu lifting shoes in Hollywood nowhere to hide.

Anyone who has watched the film knows that although He Mu officially entered the plot late, he is the one who turns the tide later, the character charm is very flattering and the setting is very flattering, even Lao Mei can't resist Brother Mu's charm, and his confessions on facebook and twitter are endless, IMDB and Rotten Tomatoes have many wonderful long comments against He Mu. If the heroes and heroines in the first half of the film are Scarlett and Joseph, then the heroes and heroines in the middle are He Mu and Joseph (the fantasy of rotten girls), and the heroes and heroines in the second half are He Mu and Scarlett. The roles of the three of them are generally quite good, and it is not an exaggeration to say that He Mu is the leading actor, it is not difficult to see from any poster of "Cold Heart" that the three of them appear together.

And the Rubik's Cube also intends to use the "Cold Heart" series to create a fixed combination of Joseph and He Mu, and change the heroine in each part in the future, but what remains unchanged is this golden partner who is both embarrassed and cool.

Mainland audiences watch your Hollywood movies, what they see is special effects, and they are scenes, as long as these two points are done sufficiently, the box office and Douban and other websites will not be less scored. And "Cold Heart" obviously does not have superb and amazing special effects skills, nor does it have magnificent scenes, this is just a small western town that takes place, a little bloody, a little cruel American thriller, this kind of movie is rarely seen in mainland theaters, including the very high-grossing "Scream" series in the United States, "Chainsaw" series, "Death is Coming" series, "Texas Chainsaw Massacre" series were not released in the mainland because they did not comply with the policy, so the box office results of "Cold Heart" are difficult to compare. It is also difficult to define, because there are no similar films to use as a reference.

Undoubtedly, the success of "Cold Heart" at the mainland box office. He Mu also has the Chinese elements in the film, which can be called the first credit, but it is undeniable that under the nourishment of years of piracy, American thrillers have cultivated a lot of hardcore lovers in the mainland, since you can't see "Chainsaw" or "Death is Coming" in theaters in the mainland, then watching "Cold Heart" can be regarded as a kind of compensation for the previous regrets. Among the large number of cold-hearted audiences, there are not a few who hold this attitude.

Under the heated discussion at home and abroad, the North American box office of "Cold Heart" has stepped out of an alternative box office curve.

As everyone knows. The timeliness of the Halloween schedule is very short, and the thriller has a market in the two weeks before and after. Can't stop it at all.

For example, "Saw 7". The box office was 21 million in the first weekend, and the box office in the three days of the next weekend was only 8 million, ranking fifth on the list, with a total of 36 million US dollars in two weeks; and "Ghost Shadow 2" had a box office of 7.1 million in the third weekend, sixth on the weekly list, and a cumulative box office of 76 million in three weeks.

Both films fell by more than 50% in the first week of November, because the quality and reputation of both films were not outstanding, and the market law is like this. It's not unexpected, but the 20% drop in "Cold Heart" seems a bit against the rules of the market. This achievement also stunned a group of film critics and film experts.

This week, three new films in North America will be released on a large scale, and they are all strong, namely the CG animation "Super Villain" produced by Paramount DreamWorks; "Iron Man" Robert Jr. Downey and the hangover fat man Zack. Gallifer Anakis' co-starring in the road comedy "Due Date" produced by Warner Bros.; There is also a female-themed film "Rainbow Half the Sky" released by Lionsgate.

The three new films are menacing, and I thought that there would be no scum left to bombard the three horror films, but I didn't expect that there was a fish that slipped through the net "Cold Heart".

The box office of "Cold Heart" was not particularly against the sky, with a box office of 25.3 million on the weekend of the second week, ranking third on the weekly list, lower than the 33.5 million in the first weekend of "Due Date", and "Super Villain" 47.6 million in three days over the weekend, higher than the 10.7 million in the first weekend of Lionsgate's "Rainbow Glamorous Half the Sky".

"Cold Heart" won the championship in the first week, and the next week it could still rank in the top three under the impact of several strong new films, with a total box office of 73.7 million in two weeks, which has successfully met the expectations of the distributor and producer, and experts had predicted that its final box office would be fixed in the range of 7000~80 million, but now I am afraid it will have to be reestimated. In the case of the other two friends "Ghost" and "Chainsaw", it can still be so strong, and even has the possibility of hitting the box office of 100 million, what is this for?

First of all, an obvious and important factor is that because of the extraordinary performance in the first week, in the second week, under the premise that "Ghost" and "Chainsaw" both cut the film schedule on a large scale, the scale of the screening of "Cold Heart" has become larger, and the number of theaters has increased from 2500 to 2800, which is basically the same as the scale of the first week of "Chainsaw".

Another important factor is word of mouth. Whether the reputation is good or not, the important thing is to compare.

"Saw 7: Final Judgment" IMDB score was as high as 7.5 at the beginning, and then fell to 7.1 points, with a comprehensive media score of 23 points, and a freshness rating of only 9% on Rotten Tomatoes.

The IMDB score of "Smart: Ghost Record 2" is even worse, only 6.1 points, but the overall media score is 53 points, and the freshness of Rotten Tomatoes is 67%. In the eyes of film critics, "Ghost 2" is better than "Chainsaw 7", and in the eyes of ordinary audiences, "Chainsaw 7" is better than "Ghost 2".

And the big winner of the Halloween schedule, the IMDB score of "Cold Heart" is 8.0 points, which exceeds the best score of Wen Ziren's "Chainsaw 1" with 7.7 points, such a high score can already be called a classic horror film, in the IMDB horror film category, this score should account for about 20, and it has the same score as "The Exorcist", "Frankenstein" and other timeless classic horror masterpieces, under it there are "Zombie Shaun", "Barber Todd", "Corpse 2" and other horror films. Of course, this score may be lowered in the future, but that's for the future, at least for the time being, in the minds of the audience, it is a masterpiece comparable to those classic horror films.

In addition, "Cold Heart" has a comprehensive media score of 73 points, and the freshness of Rotten Tomatoes is as high as 89%, and this film that subverts the traditional thriller model has received excellent word-of-mouth from both critics and ordinary audiences.

The New York Post gave a very high evaluation: This is undoubtedly the best thriller movie of the year!

The Boston Globe also has a very provenance of the assessment: James. Wen always brings surprises, and on Halloween, his "Cold Heart" is in a class of its own.

Toronto Star focuses on the actors: the three lead actors work together so seamlessly that I think it's important for me to remember the name of the Chinese actor, and I think I'll use it again in the future.

"Variety" analyzes the key to the success of the film from the content aspect: Is "Cold Heart" scary, I think it is still far from those super horror films, but it is so attractive, general horror films either rely on suspense to hit the psychology directly, or rely on plasma to hit the eyeballs, and the director of this film skillfully plays with the two elements in applause, which satisfies a wider audience, and there are other rich movie elements, such as kung fu, love, plus the actors and actresses are so eye-catching, what reason do we have not to like it?

"Variety" got to the point, the success of "Cold Heart" largely depends on two Hollywood stars, they are not specific young actors who became famous from a series of horror films, but also have a certain status in the mainstream film industry, and even have been nominated for Golden Globe actors, and the media's attention to them is not comparable to those actors who no one knows after leaving this series of movies.

Another important reason is that because "Cold Heart" is rich in elements, vampires and demon hunters not only complete the task of scaring the audience, but also present the audience with an oriental-style ghost spectacle that they have never seen before, so it can even be regarded as a magic movie, so that it can attract some good audiences.

Of course, in Hollywood, where the genre is clear, it is taboo to mix elements of multiple genres in a genre film, and it is likely that both ends are not pleasing to both ends, but fortunately, "Cold Heart" is not out of the cabinet, and Wen Ziren is very skillful, and he does not make the audience disgusted, so he succeeded, and the box office of "Cold Heart" has made people marvel again and again.

Because of the time difference, the first week of the box office in the mainland was released later than in the United States, and when He Mu saw the box office data that came up from the statistics, he was not only amazed but also amazed, because the first week of "Cold Heart" exceeded 100 million! (To be continued......)

PS: [ps: Today's first update ~ Thank you for the tips of the two friends of the legend の魔 and Naxi coolboy ~]