Episode 56 An unexpected cold reception
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Of course, there is no need to waste time in Xijie, the local big productions in their hands can't be lined up, and the cost of 100 million won is a joke in their eyes? It's not that they don't have the courage to be the first to eat crabs, but they simply don't have the necessary risk for this.
Li Xiaole was not surprised by this result, he didn't entangle, it was also a waste of time, these big companies are the masters of looking at people with their nostrils, Li Xiaole then began to try to contact those small and medium-sized theaters, some of them can't afford too many blockbuster copies, so some high-quality art films will be released, as well as films with alternative themes for non-mass groups.
Although these films are not mainstream, they also have a fairly fixed audience, and in small-scale screenings and the like, the revenue of a single screen is not much worse than that of a commercial production.
But after receiving Li Xiaole's call, the person in charge of those theaters also felt that Li Xiaole, a college student, was coming to Hulai, but they were different from Xijie who refused directly on the phone, with the mentality of "I'm not busy anyway, just go home and be bored to watch more TV series" and the like, let Li Xiaole send the video over to watch.
So a few days ago, Li Xiaole sent the encrypted data of "Color is Empty" to Yongle, Shuntian, and several other companies, but the result was still disappointing, and their answer was "This movie is okay, but this is not the United States, there are too many vulgar jokes in this kind of youth comedy, and there will be no market in the eyes of conservative South Korea." It seems that they think that when it comes to the word "sex", only Kim Ki-duk's aesthetic style can be reflected in a high-grade theater.
At this time, Li Xiaole was completely depressed, no matter how he promoted "Lust is Empty" on the phone, saying that this movie was aimed at the student market, and the Korean film market had huge potential for the group under the age of 25, and it was completely possible to develop it through this movie, etc., the other party was still not interested.
Li Xiaole actually understands in his heart that the Asian film market is in its infancy, except for India, local films are almost 90% of the way under the strong suppression of American films, and China is in 2002 because of the master Zhang Yimou's "Hero" to reverse the decline of Chinese commercial films.
South Korea is a little earlier, 99 years of the great director Jiang Digui "Life and Death Spy" came out to create a prelude to the commercial era of Korean films, now in 2001, the theater managers are still in a cautious period, and some people even insist on secretly screening more than the amount stipulated by the policy to increase the attendance of the theater, and now they disdain a film club student support film, it is not surprising.
So no matter how hard Li Xiaole tries to sell, it's useless, he can't pull the other party's manager and say: "Try it, big brother, this movie will have 4 million viewers in the future~!" Let's get rich together~! "It's no wonder that people don't think of him as a psychopath.
Li Xiaole Zuihou had no choice but to compromise and completely handed over the movie to Jin Nan to go to the theater to promote, it stands to reason that Jin Nan has a lot of friends in the film industry, but the theater purchasing manager has their system, if the purchase of copies cannot achieve a certain profit, they will deduct bonuses, and even downgrade seriously, this system is to avoid corruption in the film purchase process, so there is no favor in this regard.
Kim Nam personally ran several large theaters in Seoul, and the result was that Li Xiaole's phone call was much better, and half of the film buying managers agreed to buy copies to release "Color is Empty", but what made Li Xiaole feel helpless was that the other party said that the summer schedule for the next two months was over, and it could only be scheduled to be released around September at the earliest.
Of course, Li Xiaole hopes that "Color is Empty" will be released in the summer next month to get the support of young audiences, and the summer is the most prosperous season in the global film market, generally at this time is the season of super blockbusters, a simple data can illustrate this phenomenon, before the summer file, the weekly box office champions in North America are about 2,000 to 3,000 box office, and in the first week of the summer file, the box office of more than 100 million can only rank third, even if it is only a few days apart, it is a world of difference. Major film companies are staring at the huge cake of summer files.
For example, in South Korea's summer file last year, there were three blockbusters such as Hollywood's top production "Mission Impossible 2" and "Gladiator" and the local super blockbuster "JSA" in a fierce battle, and finally these three films also became the top three at the box office at the end of the year.
Those theater managers looked at the face of the film club, and they watched "Color is Empty" quite completely, although they felt that some of the episodes made them feel vulgar and disgusting, (the fastest update) can be not too bad from the perspective of pure movie narration, it is expected that there will be a box office of 500 million in the release, and the cost should be recovered.
But if this is in the summer file, it will be difficult, because other theaters will not be on your film at all, even if your "Color is Empty" is okay, may it be compared with Hollywood blockbusters?
What's more, there was a blockbuster "Friend" starring Zhang Dongjian before The publicity offensive was overwhelming, and the local film audience will not focus on this student movie if it continues to be screened.
Think about it, who would want to believe him Li Xiaole instead of Zhang Dongjian? Even if Li Xiaole knows that "Lust is Empty" will have more box office in South Korea than "Gladiator" and "Mission Impossible 2" combined, who can yujian?
Li Xiaole was waiting for the results outside, his mood fell to the bottom, and the work he worked so hard to shoot could not have been released ("daomengren" to see the latest chapter...... It's so desperate.
Watching Li Xiaole walk back and forth, Lei Ting saw it, opened her laptop, and deftly tapped the keyboard with her fingers to connect the Bluetooth signal, and a shot of the office monitor appeared on the screen.
"Don't shake it, let's see for yourself." Lei Ting said, and the indifferent tone pulled him back into reality.
Li Xiaole immediately rushed over when he heard this, and put his face less than 20 centimeters away from the laptop, just in time to see the faces of Jin Nan and the theater manager in the surveillance camera, the theater manager in his fifties with thinning hair, seemed to be tilting his head and already dozing......
"~ You'd better get up and take a look!" Li Xiaole was so angry that he slapped the screen hard.
"Don't get nervous." Lei Ting frowned and said: "This film purchase manager is fifty-three years old and is still a Catholic, so he definitely can't understand "Color is Empty". ”
Li Xiaole listened to it like a deflated ball on the spot, wilted, and he understood that Lei Ting's analysis was right.
As soon as Jin Nan came out, Li Xiaole stood up and asked listlessly, "How is it, Uncle Jin?" ”
"It's not those words, it's okay to say that the film is okay, but the theaters have been full in the past few months, and it is said that it will not be released until the end of the year." Jin Nan laughed excitedly in the middle of speaking:
"But Xiaole, don't be too discouraged, this theater manager is your Uncle Jin and my college classmate, and he has promised to help us fight for it as much as possible."
"Is it~" Li Xiaole suddenly felt the brilliance of hope descending on his head, and he couldn't wait to go up and kiss Jin Nan.
Lei Ting listened to the keyboard next to her, called up the company's latest form, and pulled them back to reality in an indifferent tone: "This is the table they made last week, and there is still a third of their theater schedule that has not yet been scheduled, and your "Color is Empty" was evaluated as an E-level by this theater manager named Song An, I'm afraid it won't be released next year, I advise you not to get up too much hope." ”
Li Xiaole and Jin Nan were stunned at the same time, and Jin Nan looked quite embarrassed and said: "Producer Lei, you are really good at laughing, I know Song An best, he shouldn't be perfunctory to me......"
"What about the Lotte Cinema Line, is there any hope, they didn't say they would consider it yesterday." Li Xiaole hung his head and said dejectedly, of course he knew the accuracy of the information provided by Lei Ting, an intelligence dealer.
Lei Ting clicked the mouse twice, and a Lotte evaluation report appeared on the computer screen, frowning and saying slowly: "Lotte seems to be slightly interested, it seems that there is a chance, but unfortunately, the youth theme of "Color is Empty" will conflict with them in the second half of the year with a similar theme "Head Master One", in order to avoid competition, the summer file will definitely not be released." ”
South Korea is vertically integrated production and distribution, reflecting. Cinema companies have signed long-term contracts with several major film companies, and independent films cannot be taken seriously, or they believe in Hollywood blockbusters, so they want to support their own local films, and it is basically impossible to show independent films.
Li Xiaole was silent for a long time, he was already clear about his current situation, and hesitated for a long time before saying to Jin Nan: "Uncle Jin, let's go through the Green Light Committee procedure of the Shadow Xinghui." ”
"Green Light Committee Procedure?" Jin Nan was silent for a few seconds, and finally sighed: "Xiaole, you have to think clearly, although you are supporting the movie, if you want to pass the review of the Green Light Committee of the Film Association, you must come step by step and broadcast it in the internal theater, I am afraid that you will have to convert the digital data of "Color is Empty" into a film copy before it can be shown on the big screen, and the funds for this transformation can only be borne by yourself." ”
In the Shadow Club, the so-called Green Lantern Committee, there are 2 main functions.
First, let those art films that are difficult to get screening opportunities or small budgets be tested in front of representatives of all theater managers in South Korea, and then the theater managers will choose whether to agree to be screened in their own theaters.
The second role is that some high-quality Korean local films hope to apply for the most haode schedule, and after the green light committee has a test screening, each theater manager will decide whether to adjust to a more haode schedule.