Chapter 717 Scene 717 Showdown with Warner

December 21st is definitely an exciting day for movie fans, as there are so many more good movies coming out in theaters than usual, and they have a lot of options to choose from.

Unlike the excitement of movie fans, filmmakers around the world are extremely nervous, watching the wonderful showdown between Hollywood Major League and Black Pearl, both in terms of art and box office, both sides have produced their own works of the highest level, and the box office statistics are constantly changing throughout the day.

This is not only a short-term box office battle, but also a clash of old and new forces in the world's film industry, and the outcome of this confrontation will not only determine whether the future direction of Hollywood's major leagues will change, but will also affect the global film market.

If Black Pearl follows this momentum, then films from other countries that want to enter the U.S. market are likely to not have to go through the exploitation of the six major producers, but can enter the country by the new merchant ship Black Pearl.

In the chairman's office of China Film Company, Han Sanpin and Han Xiaoli both looked at the computer nervously, staring closely at the latest real-time statistics of the Hollywood Major League above.

"Now that "Life of Pi" has been released for almost two weeks, the novelty of the audience has passed, and I think the box office will start to decline from today...... "Han Sanpin said with some regret.

Han Xiaoli also nodded in agreement: "Yes, the previous movie was better because of the novel theme, the one-man show was very exciting, and the blank area of the Indian theme was also surprisingly successful, but now "I Am Legend" is also a one-man show, and Will Smith's box office appeal is not comparable to that Indian child...... The advent of Slumdog Millionaire will divide some of the art market, and with Christmas approaching, the animated film "Slumdog Millionaire" will become the first choice for children...... If this continues, the advantage should return to the side of the Big Six. ”

The numbers on the screen were refreshed, and at the beginning it was a display of the number of screens released, this week's strong film "I Am Legend" got 7,212 screens when it was released, "Rat Treasure" had 6,218 screens, and "Slumdog Millionaire" turned out to be the same as "Life of Pi", no more, no less, 1,000 screens......

Sony's official website also announced that it will start today, just like "Life of Pi", and start a direct ticket grabbing activity on the official website, with the same half-price tickets, but the number of votes is 20,000 more than "Life of Pi"! This time it is obviously to suppress the Black Pearl Company, Sony has made a lot of money, and this-for-tat posture can be seen by anyone.

At the same time, in the office of the president of the London Drama Council, Fred couldn't help frowning slightly when he saw this number: "Why is it only 1,000 screens?" ”

"He's going to use futures to grab tickets and deal with the other party to the end." Charlie smiled and exclaimed, "It's really courageous." ”

Whether in the UK or in China, people who care about Li Xiaole are keeping an eye on the real-time box office data, this whole day "I Am Legend" led all the way, almost three times that of "Youth Pi" in the same period, and "Rat Treasure" is only about 3 percent behind him, the two films are like a rainbow, and "Slumdog Millionaire" is a more miserable art film, although he is the same as "Life of Pi" is 1000 screens, but the speed of selling tickets is less than half of "Life of Pi......

In the end, after a full day of fierce box office battles, "I Am Legend" won a single-day box office of 76.57 million as a king ~ proud of the crowd ~ and "Rat Treasure" ranked second with a score of 45 million, and both movies showed good results that exceeded people's expectations~!

To everyone's surprise, under the siege of the two new films, "Youth Pi" still maintained a perfect score at the box office of 1,000 screens, with a score of 20.17 million, and it seems that Warner and Black Pearl Company had a tie on this day.

And Sony is more miserable, they completely copied the publicity model of "Life of Pi", but this art film with the same Indian theme only got a box office of 8.12 million in a single day......

Looking at this result, Han Xiaoli, who was in the office of the chairman of China Film, waved his fist excitedly and shouted: "Director Xiao Li is doing a really good job~~!! ”

Han Sanpin shook his head calmly beside him: "It's a pity, in fact, he shouldn't continue to use only 1,000 screens today." ”

"What's wrong?" Han Xiaoli asked, unsure.

"It seems that the popularity of "Youth Pi" has not disappeared now, since the other party has taken out the trump card, then it should be fully released at this time, and take this opportunity to improve the box office results, although "Youth Pi" is stable today, but if today's score is less than 20 million, then the Black Pearl Company will undoubtedly fall into passivity, and the Big Six will not let go of this opportunity."

On the other side of the world, in London, Fred, the president of the British Drama Council, said almost the same thing as Han Sanpin, shaking his head and commenting: "Li Xiaole is undoubtedly the most prominent director of the generation in the entire new century, but I found that he has a shortcoming, that is, he is too blind and confident......"

No matter what position they are in, almost all filmmakers after watching today's box office results believe that Black Pearl has made a mistake this time...... In this case, it is too risky to engage in this way of selling futures tickets~!

However, there is only one person who disagrees......

Li Xiaole sat at the computer desk, leaned on the chair, took a pen and added today's total box office on A4 paper, and then looked at the numbers on it and read softly: "280 million in North America...... There are still 320 million ...... short of 600 million box office, "600 million is the North American box office performance of this electric in his mind."

After Tom Cruise and Wagner saw today's box office results, they both rushed to Li Xiaole's office and suggested to Li Xiaole: "Lee, now is the time, we should make a copy!" "If we continue like this, we can support it for a few days, no one knows, maybe today is the full limit of our 1,000 screens, while this miracle is still maintained, we should hurry up and take the opportunity to make efforts."

"There's no hurry." In the face of their worries, Li Xiaole just smiled and said: "The limit of the continuous full box office of this movie is far from being reached. ”

Now the way of grabbing tickets for the futures of "Youth Pi" in the society has become a social opinion, not only to use the human nature of scarcity as expensive, but also to make the audience look forward to this miracle of continuous full box office for a longer time, those who buy tickets and watch this movie will make the experience of watching this movie a part of their own value, used to show off, and use it as a talking point, they will also think that they are part of this miracle.

These fans will not only watch it repeatedly, but also introduce everyone around them to watch it, and it is this sense of value-added participation in the film that is the essence of this limited screen screening.

If the screen is opened now and "Life of Pi" becomes something that anyone can see by going to the cinema and buying a ticket, then the "added value" of this movie will be gone, even if it can increase the box office in a few days, it will represent the beginning of a decline.

So Li Xiaole will continue to do this.

Wagner and Tom Cruise were stunned, they didn't understand where Li Xiaole's confidence came from, although the effect of this full box office was good, no one could be sure where his limit was, maybe the limit of the box office of "Life of Pi" today is the total value of 1000 yuan, and there will be no tomorrow? Who can say for sure what the trend is for movie fans!?

At the same time as Sony's failure, Warner President Jeff Robinoff was celebrating today's victory with his employees, and called Todd Hardy and said with a smile: "If it were a simple comparison of the box office, we would not have lost, but we should not be responsible for the artistic value." ”

Although the quality of "I Am Legend" and Smith's performance were not perfect, various media outlets only gave a score of 66 above the passing mark (B- on the Yahoo side; Rotten Tomatoes website freshness 61%: 76 votes for: 50 votes against).

But "I Am Legend" fell from the sky with a surprising premiere of $76.5 million, ending the single-day box office champion of "Life of Pi", the fifth-highest single-day box office record in film history, which is enough to make Warner extremely proud~

As described by Chinese fans, this year's Hollywood brother phenomenon is: "Box office supreme, Matt Damon, commanding the world, don't dare to obey!" If Emperor Shi doesn't come out, who will compete? ”

2007 North American Film Market. Excluding the Hulk with CG or stars or "CG + stars" as the selling point, Spider-Man, Transformers, Shrek, Pirates of the Caribbean, Harry Potter, etc., the super masterpiece that is truly "picked by one person alone" is only "Spy 3" in people's expectations, and "I Am Legend", which is now rampant in North America.

Of course, there is also a "Life of Pi" fantasy adventure, but no matter how good Sula Sharma is, he will never be able to compare with Matt Damon and Will Smith.

Another thing that makes Warner proud is the brilliant performance of the animated film "Rat Treasure" of the new line company they are about to acquire, which also won an amazing 45 million single-day premieres, with an average of $13,000 in 3,475 movie theaters, which is amazing!

But Jeff Robinoff's pride didn't last long, and the next day, he found that things were getting more and more wrong, "I Am Legend" fell to 23.12 million the next day after the revenue got 76.5 million super high box office, and "Rat Treasure" also fell to 17.8 million.

There is nothing unexpected about this result, the premiere is a weekend, and it is very popular, and most of the fans who should come will come to see it, and it is normal to have a big drop the next day, which is a phenomenon in all star blockbusters.

But they are normal, but "Youth Pi" is quite abnormal, and this movie still got 20.56 million!! Continue the miracle of a thousand screens at the full box office!! Although it is only in second place in a single day, it looks more solid than the top "I Am Legend" on the list......

Everyone opened their mouths when they saw this achievement, and in the office of the president of the London Drama Council, Charlie asked Fred with a sigh: "Is today's performance considered Li Xiaole's overconfidence?" Fred could only stare at and pretend not to hear.