See the fastest updates

"President, Mr. Li Xiaole is here." The middle-aged black female secretary knocked lightly on the door, Wari Sandro quickly reacted from his contemplation, stepped forward to greet him with a cane, and after seeing Li Xiaole, he took the initiative to shake hands with him with a smile and said, "Mr. Li, I've been waiting for you for a long time." ”

Li Xiaole, who was wearing a black suit, looked a little tired, and he has been busy organizing the post-production of "Iron Man" day and night recently, so that he has been sleeping too little recently, and his eye circles are a little puffy, but his black eyes are still radiant, although he is physically tired, he is very excited mentally.

"Wari, long time no see~" Li Xiaole shook hands with the brown-skinned Mexican old man, who was mediated by the old entrepreneur when he signed sponsorship contracts with five theater chains before.

Although the other four theater chains of Century Theatre are ranked 10 to 5 in the United States in the country, they actually only have about one of the top five screens combined.

A giant cinema chain like AMC has nearly 10,000 screens not only in the United States (including small theaters in the suburbs), but also in dozens of cities such as Hong Kong, Taipei, Tokyo, Paris, London, etc., and shili is all over the world...... This one alone is even more radiant than the combined radiation power of their five theaters.

Therefore, the five theater chains of Century Theater have joined hands with Black Pearl United States, on the one hand, they hope that they will become an emerging shili competing with the Big Six in North America, and on the other hand, they also hope to use Li Xiaole's influence to acquire more local theater chains in Asian countries and become bigger and stronger to become an international group.

Joining hands is also a mutually beneficial cooperation.

"Lee, I'm sure you already knew about it before you came, right? The Big Six have overlapped several ace movies at the end of the year with your "Iron Man" schedule^" Warry Sandro pointed to the yellow upholstery sofa with a four-cornered cane, and motioned for Li Xiaole to sit down and talk.

"Well, I've heard a little." Li Xiaole sat down on the sofa and nodded calmly, in fact, he had already guessed the deployment of the six major before, which is one of the reasons why he chose to release it on the Christmas schedule, because if it is released in the summer, he will face many superhero movie themes of the same type, and no matter how good "Iron Man" is, it may be scattered at the box office, this time it can be regarded as he was caught off guard by the six majors, no one expected that he could complete this 2-level 100 million production movie in such a short cycle.

"Then I think you already know that such a situation is quite unfavorable for us." Wari Sandro's kind face showed a deep sense of worry, and he gently patted the back of Li Xiaole's hand: "I don't think we can be too anxious. ”

"Wari, what do you mean?" Although Li Xiaole wanted to say a few words to Wari Sandrodo, the post-production work of "Iron Man" was really too busy, and he didn't want to waste even a minute, so he asked straight to the point.

"I mean, can we postpone the release of Iron Man? What do you think about the end of January? Wari Sandro asked in a gentle tone.

"Nope." Li Xiaole almost didn't even think about it, and said:

"The Christmas schedule is the most box office market in addition to the summer season, if we want to split those competitors, then the investment of 300 million in "Iron Man" may not be able to be recovered, which is definitely the result that the six are willing to see, and more importantly, if it is postponed to January, then all the award nominations for "Iron Man" will be missed next month, which will weaken the overseas influence of the film "Iron Man", and I want to use this film to open up the global market, including Europe."

Dodging the opponent's edge? This is definitely not Li Xiaole's style, he has absolute confidence in his movie, if it is a summer file, it may be difficult to say, but in the Christmas schedule, "Iron Man" has no opponent.

"Kid, don't you think about it anymore?" Wari Sandro saw the determination in Li Xiaole's eyes, and could only guide him in the way of elders: "We still have a long future, we don't need to fight to the death with the Big Six now, and our Century Cinema Alliance is not busy exploring the European market...... The time is not yet ripe......"

"Wari, I've already decided, you don't have to persuade me, we will definitely succeed this time." Li Xiaole shook his head without hesitation and said with a smile: "Remember, when we signed the contract, I said that we want to become a stronger than the Big Six and the world's top film alliance." ”

"......" Wari Sandro looked at Li Xiaole helplessly, could only lightly tap his cane, and said with a wry smile: "Okay, it seems that Marilyn Monroe is now resurrected as a lobbyist, and you won't buy it, my bad old man will definitely not be able to persuade you." ”

"Okay, Wari, tell me how many screens you decided to give us the first round of "Iron Man"~" Li Xiaole smiled and patted Wari Sandro on the thigh.

"Okay." Wari Sandro reluctantly turned around and took a document from the drawer of his desk and handed it to Li Xiaole: "This is the release of "Iron Man" provided by our Century Cinema Alliance. ”

Li Xiaole took it and looked at it, as he expected, it was the traditional "90/10-with-floor-of-70%" sharing method, according to the different release time, after deducting the operating costs of the theater, the remaining box office profits, the theater chain and the distributor will share according to different proportions.

The weekly decreasing ratio is 90/10" split into just the first one to three weeks before the screening, then the fourth and fifth weeks may be 60/40, the sixth week is 50/50, and the seventh week is 40/60......

90/10 is called the money grabbing week, and the distribution gets 90% of the net profit of the box office, because most of the box office in the first few weeks is determined by the marketing effect invested by the distribution company, so the share ratio will be very high, and then there will be a decline in attendance, in order to maintain the cost of the theater, it will subsidize more profits to the theater chain proportionally.

Usually the theater chain and the distributor negotiate, most of them are arguing about the length of this money-grabbing week, and this time the Century Cinema Alliance gave Li Xiaole a very generous condition, reaching the highest 3 weeks, at this point, it is obvious that the Century Cinema Alliance has shown enough sincerity.

But in addition to this, there is another key data that makes Li Xiaole feel quite dissatisfied, that is, the number of screens released in the first round.

"You only gave 1,200 screens to the first round of "Iron Man", and the floating cap is only 2,100? Isn't that too little? Li Xiaole looked at Wari Sandro with a smile and a smile.

Li ...... It's not like we're up to us, the cinema chain has a system, it's based on the movie-level data analysis of our five marketing departments......" Wari Sandro frowned: "You must know that "007 Casino Royale" only has 1,500 screens here for us, which is already a high percentage. ”

Indeed, if you calculate according to the normal ratio of 40,000 screens in the United States, "Iron Man" will get 1,200 out of 10,000 screens, and the United States should get 4,800 screens, which is already the first round of screens of the six top movies, but the problem with "Iron Man" is that it can't be released in the six major theaters at all, that is, there are only 1,200 screens...... The highest number of floating screens is only 2,100.

In comparison, "007 Casino Royale" had 6,000 screens in the first round in the United States, and the floating data was as high as 10,000 screens...... That's not a fraction of a star.

"Then I want to know that "Casino Royale" only has an investment of 200 million US dollars, and "Iron Man" is 300 million, why is the number of screens still 300 yuan behind him?" Li Xiaole frowned and asked, in his expectation, "Iron Man" should at least get the first round of screens of 2,500 screens, and the number of flexible screens should reach 4,000, which is normal.

"It's not like this, "Casino Royale" is a series of movies with traditional appeal and millions of die-hard fans around the world, and "Iron Man" is only the first one, and the market analysis department is the ...... of this conclusion based on all the data analysis."

Wari Sandro explained in a calm tone that he has met many publishers like Li Xiaole who are working with theaters for the first time, and when they hear about the screen allocation for the first time, they will feel very unfair.

Although Li Xiaole was a little angry in his heart, he immediately realized that the Century Cinema Alliance did not deliberately give him small shoes to wear, after all, there are countless examples of Hollywood's large-scale investment movies failing, and it is normal for "Iron Man" to be underestimated, after all, other people do not have the confidence of him.

"Lee, if you are not satisfied with this schedule, you can postpone it until January, and wait until there are no other blockbuster competitors, I guarantee that "Iron Man" can get 3 times the number of films~" Wari Sandro saw that Li Xiaole was shaking, and immediately seduced him.

To put it bluntly, the Century Cinema Alliance is still too timid...... Li Xiaole sighed in his heart, although Wari Sandro is a steady decision-maker, but he still lacks enough courage, just by dodging the six major blockades, even if he gets a box office that does not make money or lose money, then the effect of his big momentum this time will be greatly reduced, Black Pearl United States' first film released independently in North America must be a blockbuster!

"Lee, I'd better postpone it until January, I believe that as long as we have enough film schedule, it is not impossible for "Iron Man" to earn 200 million US dollars in the United States, so with the DVD and the copyright fee of the TV station, you should be able to acquire the cost, wait for us to gain a foothold, and then use your follow-up movies to ...... step by step" Warry Sandro continued to persuade.

"With such a small number of screens, I can't promise ......" Li Xiaole shook his head and decided to bring up the jihua he had prepared a long time ago.