Li Xiaole, Zhang Yimou, and Han Sanpin held the invitation letter of the International Olympic Committee, and almost entered the venue after the most reluctance, and Ha Zhiyuan and Lei Ting were busy with the construction of film and television bases in the four provinces and did not come out.

Li Xiaole they registered their identity at the entrance of the venue, received a badge and a standard envelope for bidding, this is the second time that the IOC has conducted a public bidding from OBS, and the form is more stringent than the previous one, and each TV station that comes to participate is strictly screened, and representatives who are not qualified to apply are never allowed to enter the venue.

As a representative of Pirate TV, Li Xiaole is the only one who does not need to pin his badge to his chest, and everyone present can recognize him.

Pirate TV doesn't have much reputation in the international TV circle, but Li Xiaole, the Oscar-winning director and the initiator of the Hollywood strike, has already spread in the circle, this young man who looks so young and delicate is actually the demon king of the world? Everyone is talking about it.

"That's NBC's Rick Wharton." Han Sanpin pointed out NBC's global representative, Rick Wharton, to Li Xiaole.

"They have purchased the exclusive broadcast rights of North America for three consecutive Olympic Games, and they are also the bidders who have begun to publicly bid for broadcast rights in the past two years since the establishment of OBS, and their sky-high price of $720 million last year is a record for broadcast rights in the past."

The months leading up to the Olympics have been a real game for TV stations all over the world, with more than 10 TV stations in almost every country except China participating in the bidding campaign, some of them really want to bid for the broadcast rights, while others just come to see the excitement and by the way create pressure on competitors to inflate their bids.

This bidding is not like an auction in public, but the representatives of each TV station put their own prepared bid amount in an envelope and hand it to the organizing committee, and then sing the bid together, and the highest bidder will get the exclusive broadcast rights in their own country.

Generally speaking, for the sake of unnecessary competitive losses, large TV stations in the same country will have a discussion before this, and they will compromise with each other through negotiation, and finally choose one to bid, rather than a few giants fighting to the death today.

For example, ABC, NBC, CBS, FOX, the four major TV networks, have basically reached an agreement before this session, and only NBC is the representative of the real price, and the others are to accompany it.

The average person may think that if the TV stations negotiate privately, then they can join forces to buy the broadcast of the Olympics at a low price?

Of course, the situation is not so simple~~ Because the competition in the TV industry is very fierce, and there are many spoilers.

For example, in the United States, there are also TV stations like CNN, which have no intention of broadcasting the Olympic Games, will also come to participate, just to create an illusion, they are also interested, they will fill in a price that is not low but basically will not win the bid, so that NBC, ABC, CBS, FOX and other competitors feel pressure, and do not let them buy out the broadcast rights at a low price.

For example, in the last Athens Olympics, CNN was the price of 690 million, if NBC only paid 500 million, then CNN picked up a cheap one for nothing, and redistributed the broadcast rights to the four major TV networks to make a small profit, so in the end, NBC could only grit its teeth and make more than 700 million.

Although this number game is very simple, it is very subtle, and the strength and psychological strength of the participants are very high, and it is completely a contest of wisdom.

All parties on the scene are surging undercurrents, testing the opponent's reality in various ways......

Of course, although the players with wild cards on Pirate TV made everyone curious, no one saw them as competitors, such as Rick Wharton of NBC, the real star of the scene, and Takuya Higashida, the representative of Japan's NHK.

Li Xiaole is wearing a light brown overalls jacket, he still looks like a student, although at the age of 26, he no longer looks like a high school student, but he still looks like a college student who is studying, with a faint smile on his handsome face. calmly looked at the people in the field.

“…… Last year's NBC's 720 million was a sensation, but the profits they created after winning the bid king are also enviable, which will make today's American 'bid king' competition even hotter," Han Sanpin whispered to Zhang Yimou beside him: "I don't know who will spend this year?" ”

Although Li Xiaole took out the assets of a billion loans, they only thought that Li Xiaole was just a spoiler like CNN, and would not really bid to buy out the broadcast rights.

Zhang Yimou also frowned and said: "The time difference is a problem for the United States for this broadcast, but our preparations for the Olympic Games are very good, and it should surpass the last one, and I estimate that the number of North American bids will exceed 800 million ......."

"Also, last year, NBC paid such a high price, and earned more than 30 million US dollars in advertising expenses, and this year will definitely exceed this number, I don't think Americans will be as ignorant as we imagined......" Han Sanpin said with a smile: "I think it's almost like adding 100 million on the basis of last year to be sure......

Li Xiaole listened and smiled next to him, thinking that if he didn't intervene sideways, this year's bid king should undoubtedly be NBC, and Li Xiaole also clearly remembered the price code offered by NBC, not that he had a good memory, but that during that time, the Chinese media often promoted this record price with a very proud attitude - 8. $9.4 billion.

Of course, it is impossible for Li Xiaole to tell Han Sanpin that he is already confident about this matter, as long as he keeps a low profile and reduces the impact on the bidding conference as much as possible, after all, he has changed a lot of history, and it is difficult to say whether things will develop as he expected......

Li Xiaole: They sat in the corner. Not wanting to attract the attention of others, the conversation was also in a low voice, Han Sanpin looked at the lively situation in the audience, and analyzed:

"This year may still be the fiercest competition between the United States and Japanese television, the people of their countries are more fond of sports, and they are more interested in the culture of our country, and the Chinese market is not small, so I may set a record in terms of ratings in Japan......

Li Xiaole nodded slightly, Han Sanpin really deserved to be the head of China Film, and he almost predicted what should happen.

Although they sat in the corner, there were still tempting people coming to talk to them, especially the black representative of ABC TV, who would be stupid enough to tell others about their hole cards, and only judge the other party's intentions from their expressions and demeanor.

ABC, who has the least to do with Li Xiaole, seems to be just a greeting, but in fact, it is still to help NBC to find out the situation, these representatives are in contact with the headquarters at any time, and any news will be changed on the spot.

The closer to the bidding, the more chaotic the scene, this time or to take the form of bidding for the land, only one chance, both afraid of the price lower than the competitors, but also afraid that the price is too higher than the competitors, and spent more money in vain.

Looking at the nervousness, excitement, and excitement on the faces of everyone in the field, even a few Japanese who seemed to be very calm just now looked a little manic and excited like fanatical gamblers, and they were coming for the standard king of their country.

Many people grab the envelope with one hand, half exposed outside the standard box, and grab the mobile phone with the other hand and shout for instructions, once the chairman of the remote control in his own country changes his mind, he will immediately pull out and change the number, and the moment the envelope falls into the standard box, he will subconsciously take a deep breath, and then stride away with a bit of "tragic" demeanor.

Li Xiaole took the signature pen, took a deep breath, filled in a number, stuffed it into the envelope, and the moment he threw the envelope into the standard box, he also felt the tension of the oppression on the spot: What if the situation has changed? Does history play a joke on itself? Then he's really dropped big this time...

Li Xiaole walked back to the corner, and Han Sanpin lowered his voice and asked him, "How much?" ”

"Uncle Han, I have to let you suffer for a while, I'm about to sing the standard." Li Xiaole said with a smile.

Han Sanpin was made to cry and laugh by Li Xiaole, and he also thought in his heart that Li Xiaole was here to stir up the situation this time, eighty percent is just a painless number, maybe it is only the bottom price of 500 million US dollars, not necessarily, watching Li Xiaole sit there with his chest closed and recuperate, Han Sanpin and Zhang Yimou glanced at each other, and they were more sure of their thoughts.

Except for Li Xiaole, all the people at the scene were calm and calm, until the singing began, it became noisy again, and every time a price was sung, there would be a warm applause.

At the beginning, they were all small countries, Qatar, Myanmar, Lebanon...... Basically, there are only a few television stations in these countries, and there is little competition, and almost all of them are sold at the reserve price set by the Olympic Committee for broadcasting in the country.

The numbers are not uplifting, and Nepal, the least, only spent $53,000 to buy the exclusive broadcast rights, which is almost equivalent to giving it away for nothing......

Then there are those slightly larger countries, such as South Africa, Egypt, Qatar, etc., the singing price of the broadcast fee is also rising, has begun to reach millions of dollars or even tens of millions, and the competition is gradually fierce, many prices are sung, you can hear a lot of sighs and excited shouts on the scene.

In this way, under all kinds of nervous, excited, and disappointed emotions, the singing lasted for more than an hour, and finally arrived at the last two countries, Japan and the United States.