In the middle of September, the weather is getting hotter and hotter, and the continuous drizzle a few days ago seems to have spit out the depression of the whole summer, and the advertising shooting was still delayed for five days after all, and the actual expenditure exceeded the budget by 30%, which can be regarded as a small lesson for Lin Weiran.

The plan never changes fast, the sky is not beautiful, the addition of this unexpected factor makes Lin Weiran more and more cautious, in comparison, the whole crew seems to be accustomed to it, it is conceivable that they will often encounter this situation in the filming work.

It was September 18 when he returned to Seoul, and Lin Weiran, who originally planned to adjust his state on Jeju Island, finally failed to do so, and came to South Korea for nearly three years, and the countless pressures accumulated were vented on Guo Dahua, and it was even if this smiling tiger happened to hit his gun. Lin Weiran does not regret offending such a big man who is beyond his reach now, he has always had amazing tenacity in this regard, since the matter has happened, and nothing can be done to undo it, it is better to face it.

After getting off the plane, the group passed through customs, and after a business trip of nearly ten days, everyone who returned to Seoul had a smile on their faces. Only Lin Weiran was relatively serious, and he couldn't see the slightest look full of joy.

"You don't have to worry about Lin Production. It's normal to shoot over budget, especially for commercials, and sometimes it's understandable to go over half. Two percent of these big brands must have encountered this kind of thing, and believe me, they won't pursue it. Compared with Lin Weiran, Guo Jingren is obviously an old veteran in the advertising industry, and only he can say this, not even the two actors in the same company.

Lin Weiran chuckled lightly and said, "I understand, but anyway, this is the first time I've been in charge of the production of such a large amount of money, there's nothing wrong with being cautious, at least I have to make a good impression on the other party." ”

Guo Jingren nodded and did not comment, but he appreciated Lin Weiran's performance without the slightest arrogance. The entertainment industry is a flashy circle, even if it is a newcomer, it is not uncommon for them to their tails when they have achievements, not to mention that Lin Weiran has achieved such a huge success in his first appearance, and it is even more rare for him to be humble without being impetuous.

"If I have the chance, I hope to cooperate with Lin Production." Guo Jingren said with a smile, he couldn't hide the appreciation in his tone, and he was the first to stretch out his hand.

Lin Weiran bowed, and he had to show respect to his close elders in South Korea. This Guo Jingren is a lot older than him, and after cooperation, he found that people are not bad, but he is a little more philistine in the hot and cold world. Lin Weiran could understand, but he didn't comment, he shook hands with Guo Jingren and said, "I'm also looking forward to it." ”

Guo Jingren laughed out loud, Jun Ji-hyun and Zheng Yucheng came over, they are both successful people who have gone through ups and downs in the circle, and there are inevitably some more vain things between their words. Lin Weiran can understand this, but he also does not comment.

"I'm looking forward to that game that Lin made, and I hope I'm the first user if it's possible." Zheng Yucheng smiled directly, and the night after the filming, he took Lin Weiran to the racecourse overnight, saying that he would play with this Lin maker once, and the result can be imagined, Lin Weiran showed more 'cute' charm that night.

Jun Ji-hyun watched the whole process, smiling from ear to ear, from Han Weiyi, she heard a lot of bad things about this Lin production, but after contact, she found that the man named Lin Weiran was still a little charming.

She stretched out her hand, shook hands with Lin Weiran, and said sincerely for the first time: "I am very happy to cooperate with you, and I look forward to the next time we have the opportunity to cooperate." ”

"I know." Lin Weiran smiled and nodded in response, and her speech and demeanor were decent.

Jun Ji-hyun and Cho In-sung left from the VIP passage of the airport like this, because they didn't know where the news of the two celebrities' return to South Korea today was exposed, and fans gathered in the airport hall. Even if he was mentally prepared, Lin Weiran was still taken aback by the spectacular scene of people when he went out, this was his most intuitive contact with the so-called celebrity influence, and he was stunned for a while, just looking at the fan group shouting slogans and shaking various slogans. …,

"Lin Zuo, we have to get out of the gang quickly, otherwise they still think they can meet the two in the group!"

A crew member reminded Lin Weiran beside him, and he reacted quickly, followed the working group out of the airport hall, and only remembered to ask when he went out, "If Jun Ji-hyun and Jung Woo-sung don't show up, won't they be disappointed?" ”

The staff chuckled and said, "You can understand the people you love infinitely, and after watching them and then watching those love dramas that are dead and alive, you won't think it's an exaggeration." ”

Lin Weiran was stunned, but then felt that this description was really appropriate.

In the parking lot outside the airport, the production company's greeting convoy has arrived. Shinhan Advertising does not have its own film crew, and in Korea, similar filming is always entrusted to the production company, and on Chungmu Road, various production companies and entertainment planning companies are enough to line up from one end of the road to the other end.

The prosperity of the Korean entertainment industry is reflected in this.

"Weiran is back?"

Hearing the prestige, it was Park Zhengchang who was happy, looking at his temperamental uncle in a suit, Lin Weiran was stunned.

He directly quipped: "Hey, I haven't known each other for a few days?" ”

"No, brother, why don't you usually wear this? Do you like that decadent style? Lin Weiran was surprised.

Park Zhengchang waved his hand, "What decadence, the discomfort of wearing suits and leather shoes all day long in the accounting, itself is doing some arithmetic work, and I can't come out to meet people." But when it comes to the creative department, it's different. ”

Park Zhengchang sighed in his words, a little disappointed, but also a little relieved, all in all, his complicated thoughts Lin Weiran couldn't guess.

Lin Weiran asked, "What's the matter?" I also bothered my brother to come to the airport. ”

"Good news!" Park Zhengchang said with a mysterious expression, and then opened the magazine in his hand in front of Lin Weiran and found the first feature in the magazine.

'A new medium in advertising? ’

The title is followed by a question mark that can express sarcastic inquiry, surprise and disbelief. Following the content pointed by Park Zhengchang, Lin Weiran read it word by word.

The Nielsen Media Data Institute recently gave relevant ratings, and the latest advertising effect evaluation of two percent pure water has received an astonishing 'A' rating, which is the first 'A' rating given by Nielsen on online promotion since the emergence of online promotion, which can be seen that the online era of advertising is about to completely change the Korean advertising field.

"'A' class?" Lin Weiran muttered.

Park Jung-chang smiled and said: "The Nielsen Media Data Institute is a foreign company, and the ratings of TV dramas and variety shows of major TV stations in Seoul, the evaluation of the publicity effect of advertising companies, and the prediction of media development are all done by this company, and it is an authority in the media field in South Korea, and the data it produces is very credible." ”

He paused, and said with jealousy in his tone: "I really didn't expect to get 'A'." ”

Lin Weiran didn't know anything, of course he looked ignorant.

"This 'A' is like your financial security rating, isn't it a 3A at the highest? It's the same here. Do you know the truth? Throughout the year, there are no more than 10 advertising plans that can reach the 'A' level of publicity effect, and you have absolutely special significance. Park Jung-chang said with a smile.

Lin Weiran was puzzled: "Just because of this Internet era of advertising? ”

Park Zhengchang nodded again and again, and said: "Samsung advertising, LGAD has launched a related follow-up plan, and when you see them competing with you in the future, you must raise your head to the sky and despise them." ”

Although Lin Weiran still doesn't quite understand the significance of this 'A', he still knows that this is a good thing. Scratching his head, he said honestly: "It's better to keep a low profile." ”…,

"Low-key what? Don't look at them following the trend, they are actually very powerful. This plan of yours will be studied into many variants by them, and the idea has no patents, who knows who will remember you at that time? Park Jung-chang said angrily.

Lin Weiran just smiled, and then said mysteriously: "If our current plan is done well, it will definitely be remembered." ”

Speaking of this, Park Zhengchang's face darkened, and he said slowly: "Your planner President Huang already knows about it, but there is a big problem with copyright. ”

"What's the problem?" Lin Weiran frowned slightly, looking nervous.

"If we don't buy out some copyrights, we can't use the names of these products or places in the plot content, we can have Korea, we can have Seoul, we can even have the names of streets, but we can't have brand names such as department stores, beverages, and mineral water, which is a big impact on the sense of substitution you are talking about." Park Zhengchang said slowly, but he didn't expect Lin Weiran to accept it so calmly.

He even said: "Brother, these are our profit points." With this magazine in hand, let's go to President Huang to go recently! ”

The profit point?

What the hell is he talking about?

Park Zhengchang was of course puzzled, but he still followed Lin Weiran all the way back to the company. At the door of the president's office, seeing Lin Weiran walk in without even knocking on the door, Park Jung-chang's eyes widened.

Huang Rencheng was sitting behind his desk, holding his phone, looking surprised.

"Son, dad still has to work, I'll call you later."

Huang Rencheng quickly hung up the phone, frowned and asked Lin Weiran, "Why are you so presumptuous now?" ”

"I'm sorry, things were too urgent." Lin Weiran directly picked up the magazine, put it in front of Huang Rencheng, and said, "President, it is said here that the Korean advertising industry will officially enter the Internet era, what do you think?" ”

Huang Rencheng looked at the cover of the magazine, which is the most authoritative scientific research magazine in the industry, and many advertising plans will have the most specific analysis on it, just six years ago, Huang Rencheng was the cover character of this magazine.

"The Internet Age...... It may be premature, but there are signs of it. ”

Lin Weiran said seriously: "If you can admit it, I need an initial investment of two billion won now, and if I do it well, I will advance this era by at least one year." ”

Huang Rencheng blinked, only to feel that this kid was suddenly a lot arrogant. Could it be that he wanted to be the founder of an era?

PS,Continue to ask for data support.,Yesterday's sincere message is welfare.,It's just that the head didn't save the manuscript.,So ...... You have to write it out before you can send it