As a Hollywood film that entered the mainland market in the form of batch films, "Cold Heart" did not have a huge premiere, nor did it have a variety of screenings, but silently entered major theaters on November 2, Tuesday's half-price day.

December is the peak season for movies, good movies are concentrated in the Chinese New Year schedule, and at the same time, this is also a schedule for domestic films to protect the color of relatively heavy, basically in December, it is rare to see Hollywood blockbusters, so in November, the film off-season, the trough before the high tide, Hollywood movies have become the main theme, if the introduction of films can not catch up with November, basically you can only wait for next year.

This month, there was "Cold Heart", which was released at the beginning of the month, and then in the middle of the month, "Resident Evil 4" and "Harry Potter 7", two Hollywood blockbusters, were released, so "Cold Heart" is by no means invincible in this schedule.

"Cold Heart" focuses on thriller elements in the United States, which really frightens many people, and the plot and characters are very novel, so the box office reputation is flying, and the American market is more partial to horror films, and there is no shortage of small-budget thriller movies with a box office of more than 100 million every year. But in China, such a propaganda strategy is definitely not good, limited by the strict censorship of the State Administration of Radio, Film and Television, mainland audiences have never been so enthusiastic about thriller movies, and "Cold Heart" has also deleted a lot of content in the mainland, and the horror charm is definitely reduced.

The previous highest-grossing mainland thriller was Tao Quduo's "Art School Girl", with 51 million. Tao Quduo made people see the potential of mainland horror films, which triggered a hot trend of low-budget horror films. But this potential is only around 50 million, and it may be easy to surpass it, but I am afraid it will not exceed too much. Therefore, it is very difficult for "Cold Heart" to fight its way out of the mainland in the name of horror films, so Shuimu Forest's packaging positioning of the film is a fantasy film of the demon hunting genre, but it is a bit scary, and the movie positioning is similar to movies like "Van Helsing", and even deliberately linked to the classic Tsui Hark movie "A Chinese Ghost Story", with love as one of the selling points. In this way, the audience of the movie will be much wider, coupled with He Mu's super box office appeal. Naturally, its market potential cannot be measured by conventional thrillers.

On November 2, Tuesday's half-price day, "Cold Heart" silently entered the theater, and there didn't seem to be much movement. But for the movie theater owners. Such a much-anticipated movie is their lifesaver, the current market is too cold, and the "West Wind Spirit", which was given high hopes, did not heat up, only 27 million in the first week, which is completely incomparable with the high box office and good reputation of 6800 in the first week of Gao Qunshu's last movie "The Wind", "West Wind Spirit" is still like this, not to mention other films.

It is precisely because almost all the movies in the theater are not good, so "Cold Heart" won 35% of the scheduled screenings of the day as soon as it came. The run on "West Wind Spirit", which has always been the market leader, dropped to 18%, which is only more than half of "Cold Heart". And "Cold Heart" also lived up to high expectations. cut 10.5 million box office on a half-price day, won about 60% of the box office of the day with 32% of the scheduled films, and the attendance rate exceeded ninety, and the popular movies "West Wind Spirit" and "Di Renjie's Tongtian Empire" were all compared, and "Kung Fu Wing Chun", which was released on the same day, only received hundreds of thousands, and there was no large-scale release even in the north.

At the moment, the happiest are the theaters and theaters, the market is after the Golden Week on October 1, and the boom of "Di Renjie" began to turn cold, but it has finally picked up again, under the leadership of "Cold Heart", the market is expected to pull above 100 million again this week, the movie is selling well, and they are only making a lot of money selling tickets.

Of course, He Mu is also happy, but the performance is not as obvious as the theater owner, they not only leave the best time period for "Cold Heart", but also keep looping the trailer of "Cold Heart" in the theater, as long as you think about "Cold Heart" broke 200 million RMB in the first week in the United States, He Mu will be extremely calm, I don't know if the mainland box office of "Cold Heart" can exceed 200 million with this trend.

Some people are happy and some people are worried, the strength of "Cold Heart" makes Huayi Brothers very unhappy, because the first two "West Wind Spirit" and "Di Renjie" on the previous box office list are both produced by Huayi, "Di Renjie" is expected to exceed 300 million, although the box office of "West Wind Spirit" is not good, but in the absence of strong opponents, the box office of 60 million or 70 million is still possible, but I didn't expect "Cold Heart" to be so strong, now it seems that the 300 million of "Di Renjie" is hanging, and whether "West Wind Spirit" can exceed 60 million has become unknown.

Tuesday's half-price day is a small peak of movie-watching in the week, even comparable to Saturday and Sunday, generally after Tuesday, the number of moviegoers and the box office will shrink significantly, but the good news is that Wednesday's "Cold Heart" is still strong, with a box office of 10.8 million, accounting for seventy percent of the day's box office, and still firmly occupies the most important prime time of the country's theaters, and the ticket sales are very amazing.

The box office performance of "Cold Heart" is extraordinary, which seems to indicate that another blockbuster batch of films at the level of "The Expendables" is about to be born, after that, the price of batch films will definitely soar again, and the business of reselling batches of films in the future may not be so easy to do.

Expert analysis, "Cold Heart" is likely to follow a box office trend very similar to "The Expendables", "The Expendables" met the scumbag "Inception" two weeks after its release, the weekly box office shrank directly from 90 million to 30 million, and the final box office was fixed at 218 million, and the current momentum of "Cold Heart" may exceed the first week of "The Expendables" in the first week, and the next week may be worse than the second week of "The Expendables" and "Harry Potter 7 Below", her good days may be over.

He Mu feels that this expert's analysis is quite pertinent, and it is wisest to seize the two weeks before the arrival of "Resident Evil" and "Harry Potter" to make a lot of money at the box office, which will definitely be the most popular among all the movies He Mu has starred in so far ("Red Cliff. The supporting role is not counted), the best selling in the mainland, but unfortunately this is not a Chinese film.

In Xiao Hetang Building, He Mu and Xiao Xiang jointly shot a video, which is a simulated small water spot to get the testimonial of the East Film Festival, and the award presenter was replaced by He Mu, which is very funny, and will be announced as a promotional short film for "Zi Bu Yu" in the future when the movie is about to be released, and at this stage, Mizuki threw out the MV of the theme song "Mo Language" sung by Alain, which was mixed and edited with Alain's performance and part of the movie, and soon, this MV was topped by the top of the Time Network trailer list, the Chinese version of "Mo Language" There is no suspense that it has become the hottest new song on the major music lists, Lin Xi's lyrics, Xiao Ke's song, undoubtedly ensure the quality of this song, good-sounding, fresh and catchy is the advantage of this song, with the gradual spread of the influence of singing, the movie "Zi Bu Yu" and the heroine Mo Yu in the film are becoming more and more well-known, and the publicity of the film is infiltrating everyone's life little by little, step by step.

After filming the video of Xiao Xiang's acceptance speech, He Mu, Xiao Fang, Datang and a large number of celebrities rushed to a high-end club, where a unique press conference was held.

There is only one theme of the meeting, that is, Tiger Wolf Film and Television will divest the star brokerage business, and jointly establish an independent performing arts brokerage company with Datang Film and Television Planning Company, the newly established brokerage company is named Xiao Hetang, which is named after Xiao Fang, He Mu, and Datang, so there is no doubt that this new company is shared by three people, as for the proportion of the company's equity, this is a trade secret, and it is inconvenient for outsiders, the news that the reporter got only mentioned that Xiao Fang is the major shareholder, Datang is the second shareholder, and He Mu is the third shareholder. His shares were replaced by a signing fee for his new contract, which is clearly very generous.

The newly established Xiao Hetang has a very big picture, not only for actors, singers, including agents, models, directors, athletes, these celebrity brokerage business will also be involved, but it is also more simple, it only does agent business, the company's artists whether they are tiger wolves or water wood, or other film and television companies are treated equally, in full accordance with the rules, there are few independent brokerage companies in China, and generally the brokerage business and film and television production are related first, and the establishment of Xiao Hetang is a new exploration.

After the appointment was announced, Datang and He Mu signed a brokerage contract between He Mu and Xiao Hetang for the next five years, symbolizing that the triangular cooperation between He Mu, Xiao Fang and Datang will continue.

As a first-line student in China and a number of famous big-name stars in Hollywood, He Mu continued to sign contracts with his own company is the focus and the highest tide in the field.

Next, he starred in the tiger wolf ratings hit drama "Before Dawn", and became a heartthrob with this drama Wu Xiubo, a middle-aged uncle who officially signed a three-year brokerage contract with Xiao Hetang after He Mu, and Xiao Hetang will do his best to pave the way for Wu Xiubo's TV series and film career in the next three years.

The most high-profile signing is He Mu and Uncle Wu Xiubo, who has recently become purple, in addition, on the same day, Datang also signed the starring role in "Step by Step", and the costume Xiaosheng Yu Pine, who withdrew from Zhou Yi Film and Television; returned to the audience's attention with "Art School Girl", challenged the new difficulty of acting, and frightened the comfort of children; has played a supporting role in He Mu's works many times, and the national beautiful girl Tong Liya and so on.

It is worth mentioning that Tong Liya has confirmed to play the female lead in Chen Sicheng's directorial debut "Bei'jing Love Story", which is also the result of director Chen Sicheng and Xiao Hetang, of course, the producer of "Northern Love" is Tiger Wolf Film and Television, which can still reflect the continuous intimacy between Xiao Hetang and Tiger Wolf, which is also an important factor for many stars to choose Xiao Hetang in the future.

…… (To be continued......)

PS: [ps: The first update, there should be another chapter~]