The next day, the newspapers were full of "Night. The news of "Shop", originally judging from the popularity of the movie, must be Huayi distribution, bringing together the two stars of Andy Lau Shuqi, the big director Liu Weiqiang's "Dragon and Phoenix" is more attractive, even "Crazy Racing" and "Pleasant Goat and Big Big Wolf", which have been released for a while, are better than "Night. Shop" is more attractive, but because of the appearance of a film company called Mizuki Forest for "Night. The Shop has attracted a lot of attention.

Many media believe that Shuimu Forest is He Mu's company, "Night. The distribution and production of "Shop" are also under the name of this company, but it is worth mentioning that He Mu Xiao Fang is not as discordant as everyone guessed, Xiao Fang also took his wife and daughter to watch this movie last night, smiling all the way, maybe they broke up peacefully, the specific situation depends on what He Mu says.

In addition to the news that discusses the relationship between Shuimu Forest and Xiao He, there are more comments on "Night. The quality of the movie "Shop" is affirmed, most people thought that the selling point of this movie was just He Mu, but judging from the reporters' drafts, they interviewed many viewers who watched this movie, and almost all of them gave praise and praised the rich comedy elements of this comedy, and some people even said that this movie has surpassed Ning Hao's crazy series and is close to Xing Ye's movie.

If it's just a piece of news like this, people may suspect that this is an advertorial that the filmmaker paid for, but almost all the media that participated in yesterday's test screening praised this movie in one word, which is probably not something that can be done with a little money, and it is from this time on. Night. The good word of mouth began to spread, and this was just the beginning.

Night. The second stop of the test screening of "Shop" is Guangzhou, with the assistance of Zhujiang Jinyi Cinema Line. The second test screening was successfully completed, but the response was not as enthusiastic as in the capital. Although "Night. The comedy elements of "Shop" did not deliberately set up regionality, it can almost be said that it is eaten by the north and the south, but it is still a little worse than the taste of Liangguang, He Mu learned that the most popular comedy in Guangzhou today is "Happy Family 2009" produced by Huang Baiming, at the end of last year, Boss Huang just made a lot of money with "Ip Man", and now this "Happy Family 2009" box office is also good. It's no problem to make a small profit, which is in line with the old saying, an actor who can't be a screenwriter is not a good boss. He Mu should be encouraged.

Overall, the test screening in Guangzhou was also a success, and the local entertainment media devoted a considerable part of the page to the arrival of He Mu and this strange comedy movie. Then He Mu rushed to the city capital without stopping, "Night. In the third scene of the screening, He Mu contacted the two girls there before going. Xiaomei and Guo Sichen.

He Mu's fan Xiaomei has been discharged from the hospital. Living in a wheelchair, although the earthquake took away a pair of her legs, she remained optimistic, and she kept in touch with He Mu later, and told He Mu that she had watched He Mu's "One Shot 147" and "Red Cliff. "Down", the performance is very good, especially "One Shot 147", which is worthy of being an actor-level performance. This time, "Night. When he came to the city, He Mu first thought of this little girl. Not only did he have a ticket, but he was also seated next to He Mu. Xiaomei naturally wanted to come, although her legs and feet were inconvenient, she still couldn't wait to see He Mu's first comedy for the first time.

In addition to Xiaomei, the most worrying thing for He Mu Xiaonan in the land of abundance is Guo Sichen, although she has a brother who loves her, but she has never found a suitable bone marrow, so her illness can only be dragged on like this, Xiao Nan thought of coming to the city for the first time and thought of this talented music girl who was composing music at home.

According to the statistics of Yien Consulting, in the national box office last year, Guangdong's share was the largest, followed by the two municipalities directly under the central government of Beijing and Modu, and then the two developed coastal provinces of Zhejiang and Jiangsu, and the sixth province is Siqi, and the movie ticket price of Siqi is far lower than the national average, indicating that there are actually a lot of moviegoers in this place, and they like to drink tea and watch plays after work, leisure and leisure, This is also in line with the consistent character and attitude of the people, so this is a very suitable market for the development of the entertainment industry, and it is also the reason why He Mu is interested.

Night. The cooperative cinema in Siqi is the Pacific Cinema, compared with the one in Guangzhou, this time it is much more lively, He Mu first settled Xiaomei and Xiaochen before starting his work, only He Mu, Qin'er and director Yang Qing came to participate in the screening this time, it is a pity for the people of the city who love Xu Zheng's teacher, but He Mu, who communicates with the audience below in Siqi, is also quite popular, He Mu said that Siqi made them feel very cordial, and there was no sense of distance, I thought he would just know one or two sentences, Unexpectedly, he spoke almost all the time, and he learned very similarly.

He Mu's hard work to promote the performance is rewarded, the audience gave very strong laughter and applause during the movie, and the most important thing is that He Mu also saw a bright smile when he watched Xiaomei and Xiaochen, which made him very pleased, making unhappy people laugh is probably the most commendable function of comedy, and it is also a big reason why this type of film is so marketable.

After the movie, He Mu asked Xiaomei and Guo Sichen what they had to say about this movie, Xiaomei's evaluation and mainstream, "This is a movie that makes people feel happy after watching it, and I must buy it when it comes out on DVD in the future." ”

"Wait for the DVD Brother Mu to give you a set, with tidbits."

"Xie Lu, Brother Xie Mu."

"What about you, Guo Xiaomei?" He Mu asked Guo Sichen again.

"The actors and the script are not bad, but the soundtrack is generally not distinctive, I think the soundtrack is very important to the atmosphere of a comedy," Guo Sichen's evaluation is very objective, "Also, don't call me Guo Xiaomei!" ”

He Mu said to Yang Qing, "What Guo Xiaomei said makes a bit of sense, but the funds are limited, and the soundtrack can only be improvised." ”

Yang Qingshen nodded appreciatively, "The famous soundtrack master is really not something we can afford, it's too expensive." ”

Guo Sichen muttered, "Can this level of soundtrack be used by a master, I can do it." But He Mu didn't hear anything she said.

The last stop of the big magic city, Xu Zheng's hometown, this time it is He Mu Xu Zheng who sings the leading role, Shanghai 'Hai United Cinema provides them with the best cinema, and "Happy Events at Home 2009" is different from the popularity in Guangzhou's east, the most popular in the magic capital is "Pleasant Goat and Big Big Wolf", this cartoon that has entered the third week is more than "Crazy Racing", second only to the new film "Dragon and Phoenix".

In the laughter of the audience in the magic capital, the four test screenings also came to an end, He Mu participated in a talk show "Kefan Listening" hoping to help the box office of the movie, during the conversation, Cao Kefan focused on asking questions about the screenwriter of "True Treasure", before Xiao Nan had announced the fact that the screenwriter He Mu was the actor He Mu on his behalf, and caused a great sensation, there are many talented people in the entertainment industry, but such a talented person is still rare, although "True Treasure" has only aired a dozen episodes, and with the appearance of Sister Zhiling, there have been some controversies, But the overall evaluation is still very high, especially the script is praised and written very solidly, which makes people look at it and have a great interest in antiques, and now the ratings of this drama have successfully exceeded 10%, and the interesting thing is that although controversy began to appear when Lin Zhiling appeared, it was that episode with the largest increase in ratings, directly breaking 10%, so He Mu often said: Hypocritical earthling!

Although He Mu's name of "great talent in the entertainment industry" has been implemented, he still detailed the birth process of the script of "True Treasure" in "Kefan Listening", the script was led by him at the beginning, and the first few episodes were mainly based on his creation, but people should not forget the other two screenwriters Li Wenhua and Bei Sihan, "Later, because I was too busy with filming, I didn't invest so much in the script, especially the later plot and the love part, at this time, my teammate Li Wenhua and Bei Sihan contributed a lot to this book, I am very grateful for their dedication to this play, we are a team. ”

"After listening to He Mu's narration, the audience and friends should have a clear understanding of the creation process of this script, indeed, the creation of the script is not overnight, it needs a solid foundation, the three screenwriters have read the vast literature in order to improve the script, and have dedicated a peerless show to us, which is indeed admirable," Cao Kefan said with a smile, "We know that He Mu's work has now shifted to movies, and he has also opened his own company, so will he still make TV series in the future?" ”

"As long as I have a good book, I don't reject TV series, but I'll be busy lately, because of "Night. The shop" has been released, and there are many things for me to deal with, and there are a few movie plans for the future, and there should be no TV series for the time being. ”

……

After the interview, He Mu and his team stayed in the magic capital, and there were a few more hours of "Night. After these days of hard work and the fermentation of He Mu's topic, I believe that many people have developed a strong interest in this movie, but I don't know how many people in Lu Dao will not sleep just to have a sneak peek of this movie, after all, this is not a super blockbuster, and He Mu's appeal in the film industry is also very limited.

According to Chen Li's statistics, only 130 theaters participated in the zero-point screening, and it was released on 230 screens. How much can the box office of "Shop" be? ”

"Tomorrow Saturday, there will be a lot of people watching the movie, and three million should be no problem." Xiao Nan guessed.

He Mu criticized, "It's too conservative, our movie has such a good reputation and is not badly known, how can it only be three million!" ”

"And how much do you think is appropriate?"

"At least three million 1 million!" He Mu said confidently.

…… (To be continued......)

PS: [ps: second update~]