In 2001, automobiles had just made their way into Chinese homes. For most people, spending 100,000 yuan to buy an economy car is still a relatively luxurious thing. Journalists are considered to be high-income groups, and they are more fashionable, so buying a car has faintly become a trend in the circle.

Most of the reporters who came to the reception this time were still in the stage of struggling to save money to buy a car, and the news announced by Tian Ruzhi was like a huge five-kernel pie falling from the sky for them.

Tian Ruzhi said "test drive", but the duration of this test drive is two years. Regardless of whether Daqin Group will really take back these "test drives" after two years, at least in the next two years, these cars can be used as everyone's private cars. Daqin Group's electric vehicles have several different grades, the lowest price is more than 100,000 yuan, and the more expensive one is 200,000 yuan. Tian Ruzhi announced to everyone for a test drive, which is worth about 150,000 yuan, and the appearance alone is much more beautiful than all domestic cars currently sold in China, not to mention the selling point of new energy, who can refuse such benefits.

Of course, everyone also understands in their hearts that it is not unconditional for Daqin Group to provide these cars. Accepting the cars means that journalists must tie themselves to the chariots of the Daqin Group and do their best to applaud the electric cars for the next two years. For this condition, no one feels any pressure, reporters who run the business mouth, it is customary to collect money and send articles, and the company that can take out an electric car as an errand fee is the only one, and there is no other semicolon. Everyone has paid such a bloody cost, what is it to say a few good words by yourself?

Not to mention, the advantages of electric vehicles. In fact, every journalist knows this very well. If it weren't for the sentiment of those domestic fuel vehicle companies, everyone would have wanted to do a few issues of electric vehicles. Now, Daqin Group has officially put forward the requirements, and provided a test drive vehicle for everyone to experience in detail, and then write some articles with enough weight. I'm really sorry for my professional ethics.

"Daqin New Energy Vehicle Test Drive Experience";

"New Energy Vehicles, the Pride of the Times";

"Electric Vehicles, Walking on the Landscape of the New Century";

"Qin Hai: Creating New Energy Vehicles with Feelings";

……

All kinds of close-ups and communications are like elves called out from the ground, filling the pages of various media in the blink of an eye, overwhelming the world and bombarding people's nerves. Daqin Group's advertisements also appropriately appeared on television, newspapers, street signs, and elevators in residential buildings, so that people could see the image of Daqin Automobile anytime and anywhere.

During this period, there was also something that made people laugh and cry. A genius entrepreneur came to Tian Ruzhi, claiming that his company had bought the door panels of 5,000 public toilet squatting pits in Beijing. Being able to post a picture of Daqin's car in the place where everyone would squat down and stare intently. He claimed that his company's name was Xiangchang Media, and that the word "Xiangchang" was printed on the advertising space and was said to be able to achieve an effect that many drugs could not achieve.

Tian Ruzhi didn't wait for this hearty brother to finish speaking, she was already so disgusted that she wanted to vomit. She called the security guards and half-pulled and half-pushed Brother Chang out of the company. However, a few years later, she heard that this gentleman's company had been listed on the stock market in Nashitak, and its biggest selling point was that it had 100,000 flavorful advertising spaces. That era was indeed an era when a god idea could achieve a business miracle, and Tian Ruzhi always felt a little absurd when he thought of the appearance of this hearty brother when he was spitting and selling those toilet boards.

Tens of millions of dollars spent on advertising and PR. The effect is extremely obvious. All families who are preparing to buy a car are starting to seriously consider electric vehicles, an option that they had never been on their radar before. High-tech, representing the future, energy-saving, pollution-free, low noise, easy operation, stepless speed change, 100 kilometers of electricity is only a fraction of the fuel cost, fashionable appearance, comfortable ride...... Countless advantages were rendered by the reporters, and they immediately caught the attention of car buyers.

According to the journalists. Electric vehicles will dominate the market in a few years, and driving a gasoline car will become a sign of obsolescence. There are also those who claim that the state is about to impose a tailpipe pollution tax, which will tax all cars that emit exhaust gases, and that electric car owners have no such concerns. At that time, the 911 incident broke out, and some journalists with an international perspective claimed that the United States would use force in the Middle East. The overall rise in oil prices is inevitable. Buying a fuel-powered car at this time, more than 5 yuan per liter of gasoline in the future will make everyone's car a decoration.

All of these claims, of course, cannot be expected to be believed by car buyers. But since there are different voices, everyone will inevitably start to hesitate when choosing a model. Buying a car is a big deal. Most families have to compare and contrast before making a decision. In the case of the applause of new energy vehicles, even if families will not immediately switch to new energy vehicles, at least they will slightly postpone the plan to buy fuel-powered vehicles. Anyway, buying a car is not in a hurry, so what's the point of waiting and seeing the situation?

The car market pays attention to the "golden nine and silver ten", which was originally the peak season for car sales, but in September and October of this year, the sales performance of various car companies including Beidian and Anshi have plummeted, and there is only one sales that has risen against the trend, that is, Daqin Automobile.

"What's going on!"

Wang Kaihua looked at the report handed over by the sales department and was furious. He slapped the table hard, and an unstable cup rolled from the table to the ground with a grunt, and smashed it with a bang, making Luo Jinhui, the sales director of Beidian Group, who was standing in front of the table, shiver.

"Mr. Wang, not only our North Store, but also the sales of Ansh have dropped even more. In order to meet the sales boom in September and October, they sent 80,000 new cars to sales points around the country, and less than 10,000 were actually sold. Luo Jinhui said timidly.

"Why, do you understand?" Wang Kaihua asked.

"It's all because...... Daqin Group. Luo Jinhui replied.

"Daqin Group?" Wang Kaihua was stunned, during this time, he was busy with some personnel adjustments within the group, and he didn't care much about the changes in the newspaper, so he really didn't know about the public opinion bombardment carried out by the Daqin Group. He only remembered that he had predicted that the Great Qin Group would come back within a week to ask for mercy, but now that a few months had passed, he hadn't seen Qin Hai yet, and he didn't know what that young man was doing.

"You said that Daqin Group has affected our car sales?" Wang Kaihua asked.

"Yes, Daqin Group has placed a lot of advertisements in the media, with a total investment of at least more than 10 million yuan. As far as we know, many customers who originally planned to buy our cars have turned to buy electric vehicles because of the advertisement, even if they didn't buy electric cars, they are now holding on to buy and are in a wait-and-see state. Luo Jinhui said with a sad face.

Wang Kaihua glared and asked, "When did this start?" ”

Luo Jinhui said: "It started two months ago, and it was very ferocious. I talked to people in the sales department of Anshi, and they also felt that Daqin Group's actions were too big, and there had never been a company in the automobile market that would smash advertising and PR drafts at any cost like them. ”

"Why didn't you report to me earlier?" Wang Kaihua said angrily.

"I ......" Luo Jinhui's face was like eating a bitter melon, but he didn't dare to say it. In fact, as early as the beginning of the large-scale propaganda of the Daqin Group, he had noticed this anomaly and submitted a report to Wang Kaihua. Now it seems that Wang Kaihua did not see this report at all, and he does not know where the report was stuffed. He didn't dare to say this kind of thing directly, because it would make Wang Kaihua feel that he was criticizing himself, and the consequences would be very serious.

"We didn't expect the impact to be so big, and we don't think the majority of customers will be affected by their rhetoric. Therefore......" Luo Jinhui racked his brains to find a reason, not only to avoid blaming Wang Kaihua bureaucrats, but also to clear his own responsibility, which is really a bit difficult.

"Hmm...... There is no need to say anything about obsolescence. Wang Kaihua also remembered at this time, it seems that Luo Jinhui did hand over a report to him, but he was busy with other things at the time and didn't care, and he didn't know where to throw the report afterwards. He waved his hand, signaling that Luo Jinhui didn't have to defend anything, and then asked, "How long do you estimate that this effect will last?" ”

"It depends on when the Daqin Group stops this kind of propaganda." Luo Jinhui said.

"Didn't you contact the media and ask them not to promote the Daqin Group?" Wang Kaihua asked again.

Luo Jinhui said: "We have been contacted, but it has no effect. Daqin Group has placed advertisements in various important media, and as you know, the current media does not recognize the six relatives, but only recognizes the advertising fee. The advertising cost we invest in is less than a fraction of Daqin Group, and of course the media will not care about our opinions. ”

"It's the opposite!" Wang Kaihua couldn't help but want to slap the table again, "A private enterprise, it's so arrogant, can't anyone control them?" ”

"Mr. Wang, is this matter reflected by the superiors, and let the superiors intervene. Their false propaganda has not only caused losses to our North Store, but also other car companies, which is a provocation to the entire industry. Luo Jinhui said.

"I'll reflect." Wang Kaihua nodded, "The State Economic and Trade Commission will hold a meeting next week, and I will raise this matter with the leaders of the Economic and Trade Commission in person, and we must not allow this kind of black sheep to continue to run rampant." (To be continued......)