By Shuimu Forest, China Film Group, Universal Pictures Sino-US transnational cooperation, the total investment is expected to exceed 200 million (blow, transplant the successful experience of "Fast and Furious" (all drag racing), hire the behind-the-scenes lineup of "Fast and Furious" (a few foreigners are right), use Hollywood's advanced shooting technology, and successfully resurrect the Hollywood Chinese director Lin Yibin of the "Furious" series as a producer (with part of the function of a domestic producer), Han Sanping, He Mu named producer (required), member of the 100 million yuan club, The crazy director Ning Hao served as the chief director, and gathered a strong mix and match lineup of Golden Horse actor Huang Bo, Golden Horse actress Qin Hailu, kung fu boy Wu Jing, and fairy beauty Liu Yifei! And He Mu starred in a special role, the original cast of "Quick Rush" entered the chaos (Universal has already done it), and the multinational giant "Big Card" joined by many mysterious big names (not announced now) has officially started!

This news has been released, which can be described as earth-shattering, and some people say that it is more appropriate to call this film "big coffee".

On November 11th, on this auspicious day, Mizuki's biggest investment so far "Big Card" was launched in an unknown small county town in Gansu, this truck ran the route from the magic capital to Qing'hai, Ning Hao will realize his unfinished western vision in this film ("No Man's Land" has not yet been released), He Mu also attended the filming of the first scene.

The idea of this movie originated from He Mu, who was responsible for the script writing by a group of young screenwriters in their twenties in Shuimu Forest, and later successively passed through Ning Hao, Xing Aina and his wife, and the screenwriter of "Fast and Furious" Chris . Morgan's revisions made the script more compact and exciting, and achieved stylistic unity. Finalized.

Such a huge film has attracted the attention of many media, film personalities, and movie lovers, and there are many discussions on the Internet, and there are reliable directors. The reliable actors and reliable team made this film unexpectedly well received just after it was filmed. Domestic blockbusters generally start with costume blockbusters, and it is ingenious to directly drive a drag racing blockbuster like He Mu, which marks that Shuimu Forest, which has been taking the route of small films and advocating safety and stability, has finally entered the blockbuster era, and it also means that the status of Huayi Brothers and Bona Films, which are giants in the private entertainment industry, will be challenged.

In fact, the investment scale of "Zi Buyu" before "Big Card" is not small, it was originally expected that more than 20 million yuan would be used for production and more than 10 million yuan for publicity. He Mu prepared a budget of 40 million, but as a result, the money was almost spent on filming and post-production, as well as some initial publicity, and the pure production cost was almost 38 million after the last. It is conservatively estimated that the production and publicity will not be less than 55 million, and the potential of the film will increase in the future.

But compared to "Zi Bu Si". "Big Card" is more invested. The production cost paid by Mizuki alone will exceed 50 million, but fortunately, he bought two Hollywood films this year, otherwise He Mu would really be unbearable. Coupled with the technology and personnel investment in the global side, the film has invested more than 100 million yuan, and if you count the publicity behind it, it is not too much to blow it into a big production of 200 million.

Of course, a big investment will also have a big return, and the attraction of such a multinational large-scale modern film to businesses is huge. So far, more than 20 million product placements have been confirmed, and Mizuki is still very restrained in this regard. is still far behind director Feng Xiaogang, the master of advertising. The marriage of advertising and film can greatly reduce the risk of the producer, in addition to product placement, there will also be placement advertising, premiere title advertising and other income in the future, which will offset part of the publicity and distribution costs, which is a general trend, and Mizuki will not exclude it.

For "Big Card", He Mu has global ambitions, otherwise he wouldn't have to go to great lengths to bring in the team of Universal and "Fast Flash", Hong Kong also has a lot of special effects teams that are good at this kind of car chase scene, but the effect is worse than that of the American team, but it is enough to meet the viewing requirements of mainland audiences, He Mu values the fame of the "Fast Rush" team and the tiger skin of Universal Pictures, in order to sell "Big Card" to the whole world, and even have this relationship, even the mainland audience and those advertisers have a good understanding of "Big Card" It will also look one level higher.

It is true that the mainland market is the foundation of Chinese films, and defeating foreign Hollywood blockbusters in the local market can give He Mu a sense of achievement, but the example of Korean films tells He Mu that although it is important to "defend the territory", it is still necessary to have the ambition of "opening up the territory". Korean audiences and filmmakers are very united, and they are also very xenophobic, a small number of Korean films can account for the vast majority of the box office, and almost all of the movies with tens of millions of viewers are local films, except for one "Avatar", but Korean films have no status in the world, they want awards without awards, and they don't have box office tickets.

In fact, this kind of development is already a bit deformed, if Chinese films want to develop more healthily, on the premise of basing themselves on local characteristics and culture, they can also try to produce more internationally, "Big Card" is such an experimental work, He Mu doesn't mind making some explorations and attempts on the basis of capital preservation, and looking for a more vigorous carrier for his country's culture.

Movies are one of the cultural carriers, and so are star artists, Cheng Long, Li Lianjie, Zhang Ziyi, these people, as outstanding representatives of the Chinese in the world, have attracted a lot of attention to Chinese civilization, Peking University professor Zhang Yiwu said that a Zhang Ziyi is more effective than 10,000 copies of Confucius, maybe this is disrespectful, maybe this is exaggerated, but there is still a bit of truth, so He Mu also attaches great importance to his global influence.

Therefore, when Jeff talked to He Mu on the phone to discuss the plan of "Cold Heart 2", He Mu agreed and would coordinate his schedule to cooperate with the filming of the movie.

The first part of "Cold Heart" was a great success, there is no reason not to shoot the second part, this story has a very solid pattern, one of the male protagonists Joseph is in love, the female is a monster, and the other male protagonist He Mu destroys the little monster. It's as simple as that, add characters under the framework, supplement the plot, change the background, and then make the scene bigger and strengthen some of the highlights of the first part, this is a qualified sequel movie produced by the Hollywood assembly line.

This sequel film will no longer be directed by Wen Ziren, his character is like this, he doesn't like to repeat himself, he thinks that being keen on the shooting of sequel movies is what those conformist directors under the Hollywood film industry system like to do, but he doesn't think he is that kind of person, he likes to change, likes to try new stories, and doesn't even have to be limited to horror films, so he only made one "Saw Horror", and the same is true for "Cold Heart".

However, he has feelings for "Cold Heart" and will not completely let go, so he will serve as the producer of "Cold Heart 2" and cooperate with his old partner Lei . Werner was involved in writing the script for the second part, which was not difficult for him. Just wait for the script to be completed, Jeff finds a suitable director to carry out the shooting, and He Mu can join the group.

Now the director has not yet been decided, because the script has not been written, so the heroine has not been determined, and it is certain that it will definitely not be Scarlett. Johnson.

Jeff told He Mu that the movie should start filming after the Spring Festival, and it would definitely not delay him as a director.

Although "Zi Bu Si" has not yet accepted the test of the market, the plan for the second and third consecutive shoots of "Zi Bu Si" is already in the making, and director He Mu will once again put on the battlefield and invest a huge amount of money. When He Mu was at home, he had been thinking about how to write the script, the framework had been set up before writing the first script, and then there was the portrayal of some details, and the scrutiny of the subplot, which is often the key to determining the quality of a movie.

If at the beginning there were doubts about whether to make a sequel to "Zi Bu Si", now it is imperative, because He Mu is very confident in the quality of the film, and this confidence translates into expectations for the box office of the movie.

Originally, He Mu's expectations for the mainland box office of "Zi Bu Si" were 100 million, and after finishing the later stage, after watching the finished film, He Mu's expectations increased to 150 million, and since Xiaoshuidian was called at the East Film Festival and received rave reviews, He Mu's expectations soared to 200 million, and the box office of the director's debut exceeded 200 million, is it a little too greedy?

He Mu doesn't know what to do, he only knows that he is now also a person who has a starring film with a box office of more than 200 million, and in the second week of the release of "Cold Heart", the popularity has not decreased, ignoring the impact of several new films, and the box office has reached a new peak, and it has exceeded the 200 million mark after the second week!

…… (To be continued......)

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