Chapter 280: Past and Future (12)

Yu Youjia didn't end there, but paused to make sure everyone understood, and continued to elaborate along his own lines. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"However, as the status of artists rises and becomes stable, their promotional methods will be more strategic. Regarding the remuneration that involves their own privacy, most of the celebrities themselves will deny it outright, and the value that is rumored in the market is just circulating, and they will not admit it. ”

"The value of an artist is not static, an artist in the rising period, if he develops well, his performance remuneration may rise a lot every year, and it is more difficult to invite, on the contrary, if the artist fails to manage well, it is easy to go downhill. The latter is more so. ”

"The people in the pyramid, no matter what kind of means they take, or what kind of ideals they want to pursue, in the final analysis, they all hope to combine their ideals with reality, realize their dream of stardom, and be highly recognized by the market. They are facing the same market, and what the upper-level artists have to do is how to stabilize and enhance their value and expand the market, while the lower-level artists are more struggling with how to compete for the little market share left after the upper-level artists. ”

Yu Youjia said this, paused for a moment, and sighed softly, "It seems to be a bit long." Fortunately, this is not a regular meeting of Runmei, otherwise I would have been blamed several times by the people below for such a long time, and you would have listened so attentively, don't you want me to make a long story short at all? ”

"I like to hear you, you say it's okay to be longer." Gu Lian smiled, and the originally somewhat dull atmosphere was also relaxed.

Chenxing remained silent, his gaze lingering on the whiteboard for a long time.

"Yes, it's rare to hear you teach people so seriously, I'll wait to see when your mouth is dry." Yin Rongyu naturally got up, took a cup of warm lemon tea that had just been poured for a while, and handed it to him.

"Thank you." Yu Youjia took a few sips.

"You go on and say, I've never heard this kind of saying, and I think it's very insightful, although I don't understand it in some places." Pei Yueyue took a pen and paper, and I don't know when she started, she had already made more than half a page of notes on the A4 white paper, and she really regarded herself as a good student who studied hard and made progress every day.

"Well, I'll be conscious, try to be as direct as possible. I only need to ask you to think about one question, where is the market of Chenxing? In other words, in the process of developing his business in the mainland, where should his market audience be? ”

After waiting for a few minutes and making everyone think about it, Yu Youjia asked Chenxing to answer first.

Chenxing showed a confused expression, he had never considered his market positioning and value as if he were a commodity.

Yu Youjia didn't ask him to say the answer, "I can't think of it for a while, it's okay." The answer can be thought about slowly by yourself, or one day, naturally, you will know. ”

Yu Youjia turned to Gu Lian again, "What do you think?" ”

"He doesn't have anything particularly superior, his market is in the mainland, and like the people in these pyramids, he has to compete with others for the same market." Gu Lian's answer was still blunt, of course this attitude was not aimed at Yu Youjia, everyone knew that the guy who gave her an opinion was someone else.

When asked about Yin Rongyu, Rong Shao said boredly that he had nothing to say.

Pei Yueyue's attitude was vague, and she partially agreed with Gu Lian's statement, but did not say why.

"I don't know if you've heard of the concept of focus marketing? Integrated marketing is two different concepts, but it is not unrelated. The entire market can be subdivided. As I said before, every artist with a shaped style, especially the upper echelon, has its own specific audience, that is, there is a fixed market group. Naturally, there is also overlap between the audience groups of each artist. In the entire market, many people don't care who endorses the product, they don't have any special perceptions and feelings about each star, this part of the market group is the mass market, and it is also the main market. But there are other special groups of people, they are extremely loyal to the celebrity personal consumer group, people call it fans, that is, the group of celebrities who rely on their personal charm to condense the group, let's call it the classified market, this part of the group can not determine the sales of a product alone, but the breadth and classification of this group can drive the sales of products There are differences. A product has a mass market and a classified market as mutual cause and effect, mutual support, the product can develop sustainably and establish a brand effect, continue to grow bigger and stronger. Here, I use the consumer loyalty of celebrities as the criterion to divide the mass market and the classified market. There are a lot of criteria for the category market, and at this time we will only talk about the aspects related to the artist. ”

"Each artist's market audience is clearly differentiated. If we take Chenxing as a brand that needs us to carry out integrated marketing, the initial concept we have to establish is that this brand must have its own unique things that can be independent of other similar products, and then determine the whole set of public relations marketing plan accordingly. After conducting research on different levels of customers through market segmentation, we will select the most suitable focus communication plan based on the general communication channel. We need to help our clients find or notice brands that meet their unique needs. Not only did we map out the best entry point for the brand to gain a foothold in the mass market, but more importantly, we pointed out the direction for its potential segment market. ”

Yu Youjia looked at the unnatural Gu Lian with a deep meaning, "No matter what brand it is, if we become a customer of Runmei, we will never arbitrarily ask the customer brand to erase its own unique characteristics, and blindly cater to the mass market." If a brand product only has a mass market, and there is no classified market attracted by its own characteristics, it is like a wave that goes with the tide on the sea, and will not develop for a long time in the end, and it will not be among the latecomers. I know that today's artists, especially newcomers who don't have a good foundation or artists who are not developing well, want to gain a foothold in the mass market first, first cut their shoes to meet the requirements of the mass market, and then start to build characteristics and brands. Not only artists, but also the development of enterprises in many industries. This is indeed the common practice. There are many successful people who started with this development model, surrounded by countless halos, and enterprises have more capital to upgrade products after occupying the market, and continue to catch up with the big and super strong. It's just that people in the struggle always deliberately avoid this point - the loser is more like a carp crossing the river, like the bottom of the pyramid. ”

Yu Youjia's hand was gently resting on the bottom of the pyramid on the whiteboard, and the large blank space looked particularly dazzling at the moment.

The direction chosen by the most people does not mean that it is the safest, and there is always a huge risk. The so-called sense of security is the illusion of self-comfort derived from the large number of followers, which paralyzes many people, and makes more blind followers erase their own characteristics only to become cannon fodder for a very small number of lucky people.

Gu Lian looked at the blankness, but his brain felt like he had been stabbed by a needle.

Has this illusion also paralyzed my overconfident self a long time ago?

Therefore, he is particularly displeased with Chenxing's different temperament from other artists, thus forgetting that in fact, his persistence and bottom line have never violated the mainstream values promoted by society.

What is promoted by social rendering, what is most lacking is what. From integrity to morality, it seems that society lacks more and more things. And society is made up of each person himself.

After witnessing all kinds of strange phenomena in society, many people always like to put themselves out of the way and complain, what is wrong with this society? But who has ever asked themselves, what's wrong with this?

Even so.

Even so, what about not keeping yourself out of the way? Because one can't change anything at all.

is like Chenxing's self-seeking strength, in addition to keeping himself away from the top of the pyramid and becoming an artist who is becoming more and more outdated, what can he get for himself? And who will remember him?

There is a song with lyrics that Gu Lian remembers to this day. Is silence still celebrated in this world? How can there be a topic that makes me exaggerate as a big entertainer if it's not explosive enough? ……

The world is so exaggerated, who wants to be silent for a lifetime? (To be continued.) If you like this work, you are welcome to come to the starting point (qidian.com) to vote for recommendation, monthly pass, your support, is my biggest motivation. )