People are always easy to be carried by the most beautiful aiqing, because of the warmth of family affection makes the heart palpitate, but we have always looked outward, to the people around us, never take a good look at ourselves, feel the depths of our hearts.

On the TV screen, there are too many praises of aiqing, family affection, and national love, but there is no time when we are so close to our hearts, those lost courage.

"Soldier Assault" did it, and Xu Sanduo did it.

An obese high school student who was lying on the bed and didn't want to move, got up from the bed and began to write down his summer jihua on the calendar.

Because he couldn't find a job, he didn't go out in the house for a month, and the college student looked at the stupid Xu Sanduo on the screen, cleaned up his frustration, and began to lie on the ground, trying to do the push-ups that he had always wanted to do but had forgotten for a long time.

Office workers who have just been scolded by their bosses and customers for a day no longer go to the forum to curse everything they can see, but pick up the professional books that they have not seen for a long time.

On this night, the young people who sat in front of the TV and watched "Soldier Assault" attentively were unconsciously washed into the depths of their hearts by the light of those living souls on the TV, and began to recall their original childhood dreams.

Forget the pain of failure, don't think about other people's sarcasm, just work towards your original goal.

A haode TV series will always treat him as an entertainment work at a certain stage, and it feels like it is actually something else, in a boring life, in a confused time, people look at it full of vitality and muster up the courage to face all the panic in life.

Is the story old-fashioned? Yes, just like in the 70s, everyone read the Soviet novel "How Steel is Made", the protagonist has endured hardships and is unyielding, but no matter how everyone laughs and scolds on the outside, they will always be shocked by such stories in their hearts.

If he is an illusory story, just deceiving people's feelings, then we will all be moved by him?

"Don't abandon, don't give up!" It's not what you say to others, but to yourself, no matter what the outside shijie is, have we ever abandoned and given up on ourselves?

"Don't abandon, don't give up!" The precepts of the Seventh Company of Steel were shouted and echoed in many people's dreams that night, not at Xu Sanduo, but at the decadent self now......

And the next day, when the ratings share statistics came out, everyone was shocked, with an average of 13.7 and a maximum rating of 17.7!

In the prime time from 20:00 to 22:00, it ranked second only to the invincible "Liu Laogen" in the northern market, with an average rating share of 24.7.

And even if genre programs are added, it is only less than one percentage point lower than the "World Football" of the Central Five Sets.

Counting the Chinese audience who watched "Soldier Assault" that night, it reached about 22 million, and more importantly, according to the statistics of CCTV Sofurui and AC Nielsen, among the viewers who watched "Soldier Assault", 15-30 years old accounted for 78%, which also represents the adult male audience of "Soldier Assault" breaking the traditional military drama in one fell swoop.

Jiangsu Satellite TV's morning meeting in the morning,It completely turned into a celebration party,Director Zhou himself called on everyone to stand up and give Li Xiaole a "pop" applause for a minute,Bursts of applause thunderous,Director Zhou himself smiled and showed a mouthful of yellow teeth,The person in charge of the film purchase department and the marketing department is also full of smiles,The marketing department has two people in charge of a slightly younger grade,Even waved his fist excitedly。

In such a jubilant atmosphere, Minister Xu, who questioned Li Xiaole's market analysis department at the beginning, said with an expression as awkward as it was, how awkward it was, and the advertising time cost of "Soldier Assault" has risen to a new level from today, reaching 750,000 yuan per episode, and if it is according to what he originally proposed, the advertising fee per episode will be 250,000 yuan less.

However, after the meeting, Minister Xu not only did not contradict Li Xiaole with anger, but came over to shake hands with Li Xiaole very sincerely, and said ashamedly:

"Director Li, it's really you, it's good that you didn't listen to my opinion, alas, I'm really confused, I don't know which tendon is wrong in my brain."

Under everyone's strange gaze, Li Xiaole just smiled, this Minister Xu should be xiexie him, if he used his proposal at the beginning, I am afraid that this Minister Xu will not lose face, but a job.

For the senior management of Jiangsu Satellite TV in a period of change, the emergence of "Soldier Assault" is undoubtedly a booster, allowing them to carry out drastic reforms.

Director Zhou even jokingly said: "We thought hard and meditated, invested tens of millions of funds, and didn't want to come up with a set of trump card programs, but we used "Soldier Assault" to achieve the effect without spending a penny. ”

A haode TV series drives more than one period of ratings, and more importantly, allows the audience to write down this channel from more than 100 channels, so that the brand effect of Jiangsu Satellite TV can be enhanced, and this value is immeasurable.

Many years later, the real rise of Jiangsu Satellite TV is due to a blind date program "If You Are Honest, Do Not Disturb", the advertising quota increase brought to the entire station is a full 2 billion, although "Soldier Assault" cannot be continuously broadcast like a fixed program, but only in this month's exclusive broadcast time, the entire audience cultivated, at least can bring Jiangsu Satellite TV 1.5 billion radiation advertising increase.

Jiangsu Satellite TV, an unknown TV station, has never been so majestic.

The soldier assault continued to be broadcast, and the ratings continued to rise, from 13 to 15, from 15 to 17, and finally in the twenty-fifth episode, it climbed to 23, kicking "Liu Laogen 2", which had been in the first place in the ratings for more than a month, off the altar in one fell swoop.

Now no one will laugh at Wang Baoqiang anymore, and there is no longer any question about him going to the back door, Xu Sanduo is the courage in people's hearts, sacred and inviolable, Xu Sanduo also has a friendly new nickname "Mumu", which has become the most frequent word in everyone's mouth.

And those entertainment media, there are many people who are in pain and extremely entangled, because they all questioned it at the beginning, and even ridiculed Li Xiaole and "Soldier Assault" with mean articles.

Ordinary netizens forget it, no one remembers the scolding, but they are the media, their job is to publish articles, they want to use the same pen name, they just scolded Li Xiaole, and turned their faces to post a draft praising "Soldier Assault", this kind of thing of slapping themselves in the mouth makes them feel painful.

Some people can still be cheeky, even if they are discovered by readers, they can pretend to be indifferent after laughing at a few words, but many "dignified" writers can't stand being caught by pigtails, so they simply changed their pen names and changed their vests before they dared to continue to write and tout "Soldier Assault".

For example, the online editor who scolded "Soldier Assault" at the beginning of Sina.com's pursuit of the murderer wrote an article "Soldier Assault - A Man's Totem" and hung it on the cover of the entertainment edition, which mentioned:

"To be honest, when I first saw this TV series, I thought it was another purely boring military film, but now I find that I have completely misjudged, this is not a military film, but the growth history of men, every young person who is confused and does not know the direction of life should watch it, learn the spirit of not abandoning and not giving up!"

On the iron-blooded network, military fans indulged in the grand scene of fighting with the endless "new equipment" in the exercise of "Soldier Assault", although these equipment are not the most cutting-edge, but the appearance of a real face on the mainland TV series still makes everyone fascinated.

Not only did some military fans whimsically post to raise money, claiming that they were going to buy a certain model of armored car in the play and drive it on the street, but even the founder of Iron Blood Network himself pirated the combat clothing of "Old A", claiming to have been officially authorized by the crew of "Soldier Assault" and began to sell it online, and the sales volume was even better than the best-selling T-shirt on Taobao, which had just been established for a month.

In the forums of several idol dramas in Pig Paradise and the Korean Wave Empire, there is also a peculiar phenomenon, "Soldier Assault", a mainland TV series, has surpassed the popularity of Korean dramas and Taiwanese dramas where handsome guys and beauties gather, and has been hotly discussed by female audiences.

There are too many characters with distinct personalities in "Soldier Assault", Xu Mumu, Changcheng, Shi Jin, Gao Cheng, Yuan Lang, Wu Zhe, and Lao Ma. …… Although these young female drama fans were "tricked" by Li Xiaole's tricks to start watching, after entering the plot later, they were far more fanatical than male drama fans.

Something like "Come to Zhang Shuaitu and build a building for my favorite Yuan Lang~!" Come together~! "Growth is the most handsome soldier in the play, agree to the back and forth~!" "The most hot-blooded man, Gao Cheng, is a man who is more distressing than Zhang Dongjian and Pei Yongjun combined!" Titles are posted on the general discussion board.

Even the webmaster of the Hallyu empire himself is a fan of "Soldier Assault", and launched a survey of "Who is your favorite man in recent episodes" to see the top ten people, in addition to "House Tower Kitten" So Ji-sub, "Fairy and Liar" Ahn Jae-wook, and Song Seung-hun of "Summer Scent", the remaining 7 are all characters of "Soldier Assault", ranking first, and the second are Chengcai and Yuan Lang.

The crazy voting behavior of the fanatical "soldier fans" for the idol made other netizens on this website with Korean dramas as the mainstream also make a fuss, and the two factions scolded together, and Korean drama fans really couldn't accept that their sacred idol was surpassed by a group of old soldiers.

There are also Tianya forum communities, QQ chat groups, and voices discussing "Soldier Assault" abound, and countless people seem to have just discovered that military films can be so good-looking, and they have recommended this series to their friends and netizens.

Coupled with repeated reports from Sohu, Sina and other household media, a spontaneous viral marketing is spreading rapidly.