On August 24, the 16-day Olympic Games finally officially came to an end, and when the whole Chinese were immersed in the joy of being the first in the gold medal list, the American media were also singing praises for their national sports teams: "The gold medal list does not explain the problem, and the first in the total number of medals shows that the United States is still the world's first sports power." ”

But no matter who wins or loses, sports fans all over the world are still immersed in the joy and loss brought by the various competitions of the Olympic Games, and no one will care about the gloom and gloom of the American television industry during this time, and during the Olympic Games, the ratings of all other programs have been greatly affected, even "America's Got Talent" is not in the limelight.

In fact, the TV station that did not broadcast the Olympic games was not the worst, the worst was the purchase of NBC for $12000 from the Pirate station, and they suffered the largest project loss in nearly a decade, and only recovered less than half of the cost of advertising expenses, which made the TV station devastated its vitality.

If you look at the ratings of Pirate TV, during the Olympics, prime-time ratings have remained above 22 percent, which is almost like Pirate TV broadcasting the NBA Finals every day.

People in the North American television industry can't help but hate Li Xiaole at the mention of Li Xiaole now, and ESPN even stole a large number of viewers because of the Olympics broadcast without Pirate TV, and its performance fell sharply, and the company held a small layoff within the company.

Everyone felt in their hearts that Li Xiaole's power in the TV industry was too terrifying, and the four major TV networks even stopped buying the pirate station's "The Walking Dead" next quarter, and the broadcast plan of "The Vampire Diaries", this time the pirate TV station showed its strength was so amazing that they had to rethink their strategy.

But just when the North American TV industry hated Li Xiaole so much, the managers of major theaters in North America missed him very much, because the box office battle between "Life of Pi" and "The Dark Knight" at the end of last year was too brilliant, and the sequelae was that the audience was spoiled, and the North American market was sluggish for several months after the Oscar, and even a significant decline compared with the same period last year.

After the start of the summer season, which everyone had high hopes for, everyone originally hoped that there would be a few blockbusters that would lead the trend, but unfortunately, under the glow of Li Xiaole and Nolan at the end of last year, whether it was "Superman for All" or "Hellboy" or "The Mummy", they were all very inconspicuous, although the box office has exceeded 100 million US dollars, but it is not exciting at all.

It's no wonder that the blockbusters at the end of last year were so exciting that the audience is now a little aesthetically fatigued, and it is difficult to be interested in ordinary mainstream blockbusters.

During the Olympic Games in August, although "Raiders of the Lost Ark 4" and "Kung Fu Panda" got a good box office and reputation with pride, the total box office of the top ten in North America combined was less than half of last Christmas, which made the purse of the film scheduling managers of major theaters unable to bulge.

They all began to miss the days when Li Xiaole was making trouble, every head-to-head confrontation between Hollywood Major League and Black Pearl League was a bumper harvest day for theaters, and now it seems that with Li Xiaole returning to China to be busy with the Olympics, the North American film market has become a lot colder.

Nostalgia for nostalgia, in fact, Pirate TV has become the most eye-catching "company" because of this big victory, in the overall share of ratings, has begun to approach the level of the four major television networks, this two-year TV station is still on the verge of bankruptcy, in one fell swoop, frequently appeared in business magazines, many commercial investors have said that their 900 million US dollars to buy out the Olympic broadcast rights, is a "risky and absolutely wise" decision.

Naturally, there are also many commercial investors who are very unconvinced, they said to the media: "No one can predict the excitement of this Olympic Games, Li Xiaole is the director of the opening ceremony, and he should have a good idea of the ratings, which does not mean that he has economic acumen, and he can only use the resources in his hands, which is unfair to other competitors." ”

In fact, those so-called investment experts just say that grapes are sour when they can't eat grapes, and the fact is that because they have laughed at Li Xiaole's 900 million acquisition of broadcast rights as a "stupid act" before, and now they can only be dead ducks.

After the Olympics, and with the end of all of Pirate TV's game-related programs, the Pirate TV station is now able to settle the worst bills with the major advertising agencies.

There are several kinds of contracts between advertising companies and TV stations, one is called a fixed buyout contract, which means that at a certain time period, no matter what the ratings after the program is broadcast, a fixed amount will be paid, which is also the usual way in China, but this method is rarely used in North America, because in the rapidly changing TV industry, no one can predict the level of tomorrow's ratings, and the price of the buyout contract, whether it is more or less, there will be one party who feels very dissatisfied.

So this kind of cooperation is not popular. In North America, the way advertising agencies and TV stations work together is by sharing – sharing of ratings changes.

In other words, the advertising company buys the time period for the broadcast of the advertisement in advance, and pays the advertising fee according to the ratings of the program during this time period after the broadcast, which will be much fairer to both parties.

Pirate TV is the kind of agreement signed with various advertising agencies, under which both parties estimate that the bottom line of ratings for Pirate TV to recover $900 million in broadcast costs is about 18%.

So one might ask, who is monitoring this ratings survey? Could someone deliberately lie about ratings? Will the ratings be high, and the advertising company can't pay enough for advertising?

This is obviously unfounded, in North America, there is a credible agency like Nielsen that specializes in researching ratings, and the ratings figures cannot be faked, and you must know that all major advertising companies in Ludao have resident intelligence monitoring personnel in Nielsen to report the authenticity of the data to them at any time.

And the advertising company can not pay enough advertising fees to happen, because the TV station and the advertising company are not direct transactions, but through the insurance company as an intermediary, the insurance company is like Alipay on the Internet, the buyer must pay the maximum amount to the insurance company, and then let the insurance company pay according to the ratings at the time, of course, will return the remaining amount to the advertising company.

The average viewership of the Pirate Station is 22.6%, which means that more than 30 million people have been following their signal broadcasts.

In the past 16 days, the total cost that the advertising companies should pay is 1,126.78 million yuan, which includes deducting the advertising tax of 3.4% of the California government, as well as the investment cost of Pirate TV to operate the broadcast of the Olympic Games, as well as the huge loan from the bank, and the final profit of Pirate TV Station is 958.9 million advertising fees, plus the 120000 game distribution fees contributed by NBC, the net profit of Pirate TV has exceeded 170 million US dollars.

This is the largest single income since the establishment of Pirate TV, on this day, at the internal summary meeting of Pirate TV, when the executive manager Mina announced the figure, the audience was full of warm applause, everyone's face was full of red light, and they were all excited.

You must know that everyone originally thought that the company was going to be finished this time, but they never expected that this Olympic Games would be so successful in all aspects, and the pirate station not only did not lose money as expected, but also made such a large amount of money.

Only Li Xiaole was not surprised, he had long expected that the ratings of this broadcast would reach this number, but NBC's greed made them earn tens of millions more.

At the meeting, Li Xiaole, who had just gotten off the plane, had a general understanding of the situation, and announced loudly: "We will transfer 120 million to the head office with the profits of the Olympic broadcast, and the head office has other strategic plans, and the remaining 50 million will be left in the pirate station as the start-up capital for the new series." ”

Li Xiaole's words made Ha Zhiyuan feel a little strange, now that the domestic film and television base is under construction, the first phase of the project has not yet ended, and the money invested before seems to be able to hold up, where will the 120 million be used now?

Although Li Xiaole, the boss, transferred more than 100 million US dollars of profits to "other strategic plans", everyone was stunned to hear that the boss who had repeatedly created miracles was going to start a new drama project in person, and everyone, including Mina, was also in high spirits.

Take a look around, more than half of the people sitting here are new faces, and the rapid development of the pirate TV station has continued to expand, from the original 500 people to now expand to a large family of more than 1,200 people, and the size of the management is also twice as large, and many people are newly recruited.

Eddie Jones, the financial director of Pirate TV, proposed excitedly: "Now that the profitability is so good, it seems that we can start filming "Agents of S.H.I.E.L.D." next quarter~~ Next year's summer file "The Avengers" will be released, and the series is now starting to prepare." ”

"No, the best release time for my "S.H.I.E.L.D." should be half a year after the release of "The Avengers." Li Xiaole shook his head and said.

The boss's direct denial made the headhunter poached from ABC Eddie Jones felt very disgraced, but he coughed twice to hide his embarrassment, and the new management of them from major TV stations had not yet adapted to the style of this boss.

Of course, no one will not support this amazing boss, and he will definitely have some new big projects to run.

"Irene." Li Xiaole snapped his fingers at the female secretary next to him, and the secretary hurriedly sent the sorted out documents to the 19 managers of Pirate TV, and everyone opened the folder curiously, looking forward to what kind of work the boss would come up with this time? Aliens, vampires? Or is it still a zombie~?

Everyone was stunned when they opened the first page of the document, because everyone saw a name they couldn't read "The Legend of the Condor Heroes", which was very puzzling when translated into English.

However, after turning to the second page, everyone opened their mouths again, all of them were stunned, everyone looked at the person next door, and they all saw the same surprise in each other's eyes, because the entire page of the cast on the second page was all Chinese, and there was no drama that was completely free of any whites or blacks......

Oh my God...... What's going on?