Chapter 514: The Mistakes of the Huaxia Automobile Industry
After saying these murderous words, Chen Hao carefully observed the performance of the bigwigs, and found that their faces were somewhat unnatural, and there seemed to be a lot of people doing this kind of lucrative business.
In the past, this group of bigwigs who were accustomed to rampage and lawlessness had already jumped up and scolded Chen Hao for cutting off their way to fortune, but no one dared to come forward today, Hu Yang's fate was remembered by everyone in their eyes, as long as a bird sticks its head out of the wall, the price is to be shot in the head.
"Of course, if this business stops, everyone's income will be a big loss, don't worry, I will compensate you five times ten times the money you lost. I am already planning to invest in an automobile factory that produces the best cars in our country and in the world, and 20 percent of the profits of this automobile factory will go to you. ”
"Moreover, I will also hand over the sales agency rights of the car brand to you, and it is for you to be a first-class dealer at the provincial level, and you can build a 4S store in any area of China."
gave a stick, and it was time to give a sweet date to these big guys to taste. Chen Hao thought about it for most of the night last night, and finally decided to give these bigwigs a very big and sweet jujube to taste, only when they get the benefits, these bigwigs will be willing to put down the drug business in their hands and obey their own rule.
After analyzing the domestic economic situation, Chen Hao decided to focus his investment on the automobile industry.
Huaxia's automobile industry has taken a development path of independence, then introduction, digestion and absorption and then innovation.
In June 1958, the trial production of the first Hongqi prototype officially began, when FAW Group borrowed a Chrysler high-end sedan produced in 1956 from Jilin University of Technology as a prototype, and on this basis, the "Hongqi Road" began.
The first Hongqi car has a total of 3,488 parts, in order to quickly and well build the first Hongqi, FAW made a move "human sea technology", lined up these parts in a row, claimed by FAW employees one by one, as long as they can process the parts to sign and take away, FAW tens of thousands of people into this action. In this way, after 1 month and 3 days of work, the first red flag was born on the afternoon of August 2, 1958.
But this Hongqi car is just a simple assembly, and there is no skill at all. After the reform and opening up, China opened the floodgates for the introduction of foreign capital in the Chinese automobile industry.
Under the policy of "exchanging technology with the market and exchanging capital with the market", Huaxia Automobile Industry began to take the joint venture route and introduced top international automobile companies such as "Volkswagen of Germany", "General Motors of the United States" and "Toyota of the United States".
This policy has effectively promoted the progress and development of Huaxia Automobile products in terms of technology, and rapidly narrowed the gap between Huaxia Automobile products and foreign countries in terms of quality and cost.
Even after the Southeast Asian financial crisis, Huaxia Automobile's production and sales volume was still as high as 19.27 million and 19.3 million, becoming the world's largest automobile manufacturing country and automobile market, attracting the attention of the world's leading automobile companies.
However, behind these beautiful figures, it cannot hide the huge flaws of the current domestic automobile industry in China. China's automobile industry has been trying to exchange technology for 30 years, but in the end, not only did it not change technology, but instead gave the market to foreign car companies that eat people and do not spit out bones.
Toyota, the company of the Japanese state, lost $4.4 billion worldwide, but made a profit of $1 billion in China; Honda's profit in the Chinese market reached 93% of the total profit.
Why can foreign car companies make amazing profits from China?
First, foreign automobile companies will launch a certain number of new models every year, and the foreign parent company will charge more than 100 million US dollars in technology transfer fees for each model provided. When the joint venture had not yet digested the huge cost of technology transfer, the foreign parent company launched an improved version of the car, which still required more than $100 million in technology transfer fees.
In fact, as long as the original production line is adjusted, the joint venture can produce the improved type, but the hateful thing is that those foreign car companies stipulate that the technology transfer fee must be paid, otherwise the parent company will transfer the improved technology to other joint ventures, forcing the original joint venture to comply.
Second, if the joint venture wants to use its own domestically produced parts for its models, these parts manufacturers will need to pay a technology transfer fee ranging from hundreds of thousands to several million yuan to the foreign parent company. It is equivalent to the transfer fee of the technique has been charged twice.
Third, specify the purchase of high-priced foreign parts and raw materials. Obviously, it is possible to purchase cheap domestic accessories, but it is necessary for joint ventures to buy expensive accessories from foreign subsidiaries. These accessories are more than twice as expensive as domestic ones.
Fourth, designate the purchase of high-priced foreign equipment. What equipment to buy in the joint venture is specified by the parent company. The price of the same set of equipment abroad is more than five times that of the same product in China.
Fifth, charge a high certification fee. China's domestic auto parts manufacturers provide a very common set of parts to the automobile joint venture, and they have to pay hundreds of thousands of dollars in certification fees to the foreign parent company. Moreover, if a joint venture wants to change a screw, it must be certified by the parent company.
So, a strange phenomenon has emerged. The same car, when it arrived in Huaxia, not only did the configuration have been reduced a lot, but also many parts were made of domestic parts, and the selling price was much more expensive than that of foreign countries.
There is a statistic on the Internet, through the price comparison of 25 domestic and foreign hot-selling models, it is found that the domestic sales of about 100,000 yuan of models are on average higher than the average of more than 10,000 yuan in the United States; The average price of models sold in China of about 150,000 yuan is 50,000 yuan higher than that of the United States; The price difference between domestic models of 200,000 yuan and 300,000 yuan is the largest, about 100,000 yuan higher.
The most conspicuous is undoubtedly the hatchback Focus, which is priced at about 130,000 yuan in Huaxia, but it can still sell well in China at a price 57,600 yuan higher than that of the United States, and the mid-range cars Camry and Accord are worth about 100,000 yuan higher than those in the United States.
Volkswagen's joint venture in Huaxia produces only 14% of its global production, but 80% of its profits come from Huaxia; Last year, the top six companies in automobile production and sales were all joint ventures, and only six of the top 20 enterprises in automobile production and sales were China's own brands. In the field of the most important family passenger cars, joint venture brands account for nine of the top ten sales brands, and only one is Huaxia's own brand.