122 Leaders & Followers (1)
Let the negotiator get what he wants, this has never been Xu Rencheng's style of doing business. Once at the negotiating table, the two countries will fight a war, and it is true that every inch of land will be contested, but it is necessary to pay attention to one core interest.
At the end of the meeting, Xu Rencheng, who returned to the office alone, re-found Lin Weiran's resume, a total of two, one of which was almost public, and the second was deeply excavated.
After graduating from a second-rate university in China, he came to Korea and worked as a 'personal finance assistant' for two years, and after joining Shinhan Advertising, he worked in the finance department for less than two months before becoming a producer. The first advertisement he received was 2 percent, and the creation of topics and the use of chat rooms made him famous, and he entered the eyes of the three giants of the Korean advertising industry in one fell swoop.
The beginning was plain, and then it was a blockbuster, which has been turned over by Xu Rencheng no less than ten times, and his resume made him feel bored, but he still had to read it patiently word by word.
The core interest of this negotiation is the position of the head of the operation team, and the person sitting in this position will decide all the development directions and operational details of 'IdolWorld' and 'Virtual Idol'.
But the situation is not so simple, the Internet is a very fast metabolism information platform, a moment to catch the attention of others is not equal to eternal success, how to attract users in the long run is the key. Just a week ago, Xu Rencheng firmly supported Zhang Minhao and was determined to help him to the position of the head of the operation team, but as his research deepened, Xu Rencheng discovered the inevitable success of 'IdolWorld'.
In the analysis report sent by Jang Min-ho, it is pointed out that 'virtual idols' are the key to 'IdolWorld' to attract users and keep them active, and the combination between the two is built through a series of complex details, which can be described as an inseparable community. It is precisely because of this innovative concept of 'virtual idol' that 'IdolWorld' has become a 'network upstart' that can compete with 'CYWorld', an online oligopoly that has almost monopolized the market.
Zhang Minhao's analysis report was mostly theoretical, but there were few practical suggestions. In these suggestions, Xu Rencheng can always see the shadow of Lin Weiran's operation methods, and there is no doubt that Zhang Minhao is Lin Weiran's follower, because all his ideas are based on Lin Weiran's point of view, and even if there is innovation, it is very limited.
"The biggest difference between a leader and a follower is innovation."
Xu Rencheng suddenly muttered this famous quote of Jobs to himself, and then chuckled abruptly, closed the resume and file on the table, and leaned back on the swivel chair to close his eyes.
Everyone knows that this apple can't do without Jobs, and maybe this 'IdolWorld' can't do without Lin Weiran. But Steve Jobs can be the president of Apple, and Lin Weiran can't be the head of the 'IdolWorld' operation team as long as he is in Shinhan for a day. For Xu Rencheng, the main contradiction in this negotiation is this, 'IdolWorld' and 'Virtual Idol' are very likely to be unable to play without Lin Weiran, and the position of the leader of the operation team cannot be sat by him. Even if Xu Rencheng wants to find another thousand-mile horse, Lin Weiran is the only person in the whole world who can drum up this kind of social network with Korean characteristics.
Businessmen are very profitable, although this project is good, it may be overshadowed in their own hands, and the risks are there, which are clearly listed in Zhang Minhao's analysis report.
Assemble a dedicated team of writers.
The boy group is online.
Today's Lin Weiran only proposed these two directions, which has already allowed Xu Rencheng to imagine the development of this project in the coming year. His fingers tapped lightly on the armrest, his brow furrowed slightly, as if he was still hesitating about something. Today, he was almost exhausted by Lin Weiran, and it was because he knew that he had such concerns that he proposed Li Xu, the leader of the 'CYWorld' operation team who was swept away by SK Telecom. …,
Xu Rencheng opened his eyes, directly pressed the answering machine and said, "Ask Vice Minister Zhang Minhao to come to my office." ”
When he released the button and felt that it was inappropriate, he immediately pressed the answering machine again and said: "Forget it, call Team Leader Zheng of the planning team to see me, and say that the reserve operation team wants to change the team leader, and let him explain the work at hand." Also, if Vice Minister Zhang Minhao comes to me in the next three days, he will say that I am not there. ”
The second order will make the secretary unbelievable, while the first will cause an uproar within the company. Xu Rencheng can imagine this and make his own choice.
A moment later, a tall, thin man wearing glasses knocked on the door and entered the office, he was not dressed in a suit and leather shoes like Zhang Minhao, but dressed as if he had been working with data for several lifetimes.
He walked over to his desk and greeted, "President Xu." ”
"Team Leader Zheng was my senior when I joined the club, so you don't need to be polite to me. Let's talk about work first, things are more urgent. ”
Team Leader Zheng cupped his eyes, and there seemed to be some emotion in his smile.
Xu Rencheng said directly: "I want to hand over the cooperation plan of 'IdolWorld' to my seniors this time, and I am also relieved that my seniors are steady." ”
"Me?" Team Leader Zheng stretched his face in surprise, and his entire facial features seemed to stretch out, "What about Vice Chief Zhang?" Wasn't he responsible for this? ”
"I have other jobs on Vice Minister Zhang's side that will be handed over to him, please rest assured seniors, I will not let gossip in the company." Xu Rencheng persuaded with good words and could not be refused.
Team Leader Zheng nodded in embarrassment, and stopped talking. In the workplace, this kind of half-way thing is easy to offend people, and it is inevitable that people will be criticized for picking up cheap, and he has never been willing to touch these things after being honest for half his life, just like he has decided ten years ago that he is now a young man.
Xu Rencheng saw the concerns of his predecessors, and said with a rare sincerity: "Do you still remember the design I messed up when I was under you?" At that time, my predecessors told me that someone loses once and loses for a lifetime, and I didn't lose that time, but Zhang Minhao lost this time.
The young man on the Shinhan side is very difficult to deal with, I don't need to win, what I need is the immovable posture of my predecessors. From today, the cooperation will enter the specific process, and I hope that the seniors can help me. ”
"Young people? How old is he? ”
How big? Xu Rencheng chuckled lightly, and said with an unprecedented sigh: "Twenty-six years old, let me remind my seniors, he is much stronger than when I was twenty-six years old." ”
……
On April 3, the cooperation plan between Shinhan Advertising and Samsung Advertising was officially announced to the media, and the industry was in an uproar. Some say that Samsung's advertising move is a test for Samsung Group to officially enter the network industry, while others say that Samsung does not want to see SK Telecom dominate. There are different opinions, there are rumors everywhere, and many people's conclusive inferences almost make the audience think that they are roundworms in the stomach of Lee Kun-hee, the head of the Samsung Group, otherwise it would not be possible to know so much.
After the signing ceremony on the day of the press conference, one of the photos published in the newspaper shocked the insiders the most. Although this circle is hidden behind the scenes, it is not without celebrities. For example, Huang Rencheng, who shook hands with Xu Rencheng in the last photo, has appeared on the cover of well-known magazines in the advertising circle several times, although the scenery is no longer there, but as long as his name is mentioned, many people can think of his difficult series of glorious deeds.
So who is the young man in this photo?
It's a completely new face, no one has ever seen it.
So why can he shake hands with Xu Rencheng in front of the media, and let Huang Rencheng be like a foil on the side?
His name is Lin Weiran, and he is the founder of 'IdolWorld'.
"Hey, don't look at it, that one is without makeup!"
In the modern car under the red light, Lin Weiran suddenly shouted, and there was a burst of women's laughter in the Bluetooth headset. …,
"Lin Yun'er!"
"I don't laugh, I don't laugh anymore...... Actually, this film is nothing, the main thing is your sentence...... Ha Lu Ha ......"
Say not laugh, laugh again. Lin Weiran closed her eyes depressedly, seriously doubting whether her image in Lin Yun'er's mind had completely collapsed. Until the red light turned green, and the laughter in the headphones had not stopped, Lin Weiran opened his eyes and hung up the gear, and said stingily while stepping on the accelerator: "Laugh, I'll let you laugh enough, you laugh and I'll listen, be careful not to dislocate your chin, there is still a risk in resetting, when the time comes, look at your crooked mouth, I will laugh enough...... Ha Lu Ha! ”
Lin Yun'er restrained her smile and asked, "Are you really angry?" ”
"No, it's just aggrieved and let the two unscrupulous uncles sing double reeds. They all wore makeup before they appeared in front of the media, but I didn't, especially the one who shook hands with me, it was none of my business, he had to come over and tease......"
"Molestation?"
Hearing this description, Lin Yun'er split her brain and made up a picture of a fat uncle with a face, picking up Lin Weiran's chin with one finger, and the result can be imagined.
With seven points of helplessness, two points of anger, and one point of incomprehension, Lin Weiran frowned and asked, "You love to laugh so much?" ”
"Isn't it good to laugh? This personality should save you a lot of trouble, right? ”
"What's the trouble?"
"Trouble making me laugh."
Lin Weiran was stunned for a moment, then burst out laughing, almost not holding the steering wheel.
"Hey, Lin Yun'er, why didn't I see you so ...... before"
"Didn't you see I'm so cute?"
"I didn't see you being so cheeky."
"Cut, ignore you, don't call me while you're shooting."
Lin Yuner said to hang up, and the 'beep' on the phone seemed to carry the resolute taste when she hung up the phone. To say that the love affair between men and women is like some kind of advancement, after breaking through one layer, it will progress rapidly, Lin Weiran has already kissed Lin Yun'er's forehead, will it be far from that little mouth?
Flirting is the most pleasant mood, even if today's work is quite troublesome, Lin Weiran is still optimistic. Driving to a street in Myeongdong, Lin Weiran walked into a fashion brand store not far away.
"In Brother Shi, what about people?" After saying hello, Lin Weiran asked directly.
"There."
Liu Zaishi, who was already thin, seemed to be a lot more haggard since he officially started the family birth show, Lin Weiran looked in the direction of his finger and happened to see the silhouette of a woman.
Her long hair is capped, natural and supple. The side face without powder looks very kind, but it is also a rare beauty. She does not have the snow-white skin that Korean women are accustomed to, but a healthy wheat color, as if she has suddenly narrowed a certain distance, which is indescribable, but can make a deep impression.
If it weren't for the advance knowledge of Lu Dao, Lin Weiran would definitely not have imagined that she was the sexiest woman in South Korea on the stage, nicknamed the 'national goblin'.
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