Chapter 592 Scene 592 Christmas Eve Premiere
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In this real-name forum, filmmakers from the six major companies expressed their surprise to varying degrees.
Disney producer Finney Williams was surprised: "What kind of magic did Li Xiaole perform, and Black Pearl Lianmei is the first time to release a film?" Just got the 4100 screen? Is this a new record? I remember that no distribution company could get so many screens for the first time~!! ”
Legendary Hollywood producer Jerry Bruckheimer also commented in a rare way:
"What the hell is going on, did Black Pearl United States acquire the Century Cinema Alliance? Otherwise, unless they are crazy, how can they give 4% of the theater chain to a movie, will their shareholders agree to this ridiculous decision? ”
Originally, everyone thought that "Iron Man" would be a farce, but they didn't expect Black Pearl Lianmei to be so menacing, which made the filmmakers who took office in the six major congresses feel a little uneasy, and many people began to be faintly worried.
And this atmosphere also affected the top management of the Big Six, Sony's new president of North America, Jayn Lesser, personally called Lorenzo de Boonaventura, the head of Warner's production department at Warner, to remind him.
"Lorenzo, this time the situation has exceeded our estimates, although it is unlikely that Black Pearl United States will recover its costs, but we must also be ready for them to fight back, we are ready to increase the publicity investment of "007 Casino Royale", from 60 million to 96 million...... What do you guys think? ”
"We at Warner think the same as you, we will increase the publicity and media public relations costs of "Happy Feet" by 3%." Lorenzo de Bonaventura expressed the same attitude.
And almost within three days, Disney's "Revelation" and Fox's "Wonderful Night at the Museum" also increased publicity expenses to varying degrees.
People all over the United States suddenly found that on this Christmas Eve, advertisements for several movies appeared everywhere, and when the TV was turned on, a cartoon penguin danced in between football games, promoting "Happy Feet".
And on the highway from Illinois to Maryland, you can see huge billboards along the way, and the original portrait of NBA star Kobe Bryant has been replaced by the grim face of the new 007 Daniel Craig.
On the stage of a bus stop in downtown Los Angeles, on a dynamic billboard, comedian Ben Stiller and a monkey poster are a subtle reminder of the imminent release of the comedy "Night at the Museum."
After entering the middle of December, people all over the United States have begun to be busy shopping for Christmas supplies, buying Christmas trees, and Christmas gifts for children.
In the square in front of various large shopping malls in Los Angeles, New York, and Chicago, actors wearing real-life one-to-one Iron Man Mark3 armor suddenly appeared, performing various action performances, and when everyone was surprised to see the special effects light emitted by Iron Man's palm, knocking over a prop car, both children and adults were shocked to see it.
This is an outdoor promotional event jointly produced by Black Pearl Luen Mei and Marvel, all the "special effects" are simple light and shadow effects, produced by the combination of props, just like a small stage play, but this amazing visual effect still makes everyone attracted by this Iron Man Mark3 armor.
Of course, this small outdoor advertisement is also from the hand of Li Xiaole, a genius director.
After these early large-scale publicity, although the "Iron Man" movie has not yet been released, the new Iron Man Mark3 armor developed by Marvel and Black Pearl United States was the first to be listed and began to be pre-ordered, with a price of up to 3280 US dollars This set of one-to-one luxury toys has been pre-ordered by as many as 82190 Iron Man fans in just 3 days.
Ordinary Americans who have drunk a lot of alcohol have vaguely felt an unusual atmosphere on this Christmas Eve, as if this Christmas holiday, all the wonderful movies have been scheduled, and it will appear en masse, and for comic book fans, this is a long-awaited day, because one of the most expensive superhero movies "Iron Man" is about to be released.
After the touching heart of "Remote Control of Life" and the shocking nerves of "The Walking Dead", the name of director Li Xiaole, although it is far from being as famous as Spielberg and James Cameron, Hollywood directors who have been famous for a long time, but its influence has begun to gradually take root in the hearts of fans.
Especially in the eyes of young fans, compared with Spielberg with a vicissitudes of life, and James Cameron, who has a serious demeanor, this talented young man who emerged from the technology and film and television industries has a more idol temperament, and is naturally the most popular among young people.
Although the overwhelming propaganda offensive in the early stage of "Iron Man" and Li Xiaole's arrogant remarks have aroused the disgust of the traditional media and some people, his distinctive "revolutionary" image has become a living symbol.
Whether it's scolding or boasting, you can't ignore this young man who single-handedly dares to challenge the entire Hollywood film industry, unless you don't care about movies at all, the name "Li Xiaole" is a hot topic to avoid.
Whether it is someone who wants to watch this arrogant and ignorant young director make a bad movie and fall, or someone who expects Li Xiaole to change the pattern of the American film industry, everyone has to go to the cinema to see this movie with their own eyes in order to satisfy their psychological needs.
Especially released on Christmas Eve, the slogan of "Iron Man" is "Nativity brings light, Iron Man guards the light", which has become one of the reasons why many children want to choose this movie as an entertainment activity after Christmas Eve dinner.
On the other hand, for 90% of the front-line people in the traditional entertainment media, their Christmas Eve does not have the slightest joyful atmosphere, they are all instructed by their superiors, and they have been brewing vicious words in their hearts for many days, ready to curse all the details of "Iron Man".
This Christmas night, "007 Casino Royale" will premiere at the same time, and "Happy Feet" and "Wonderful Night at the Museum" will also premiere tomorrow Christmas, and each company has held a grand premiere.
The place where "Iron Man" premiered, Li Xiaole was arranged to premiere in the famous "Chinese Theater", in this 90-year-old theater, which used to appear countless times in his dreams, and this time, he finally set foot here.
Of course, the most famous thing about the Chinese theater is that the names of hundreds of millions of famous contemporary actors are engraved on the sidewalk two blocks at the entrance, which is the world-famous Hollywood Walk of Fame.
In front of the huge Iron Man billboard, media reporters and thousands of fans have already crowded the place.
At 9 o'clock on this Christmas Eve, not only the "Iron Man" crew, Li Xiaole, Tom Cruise, and Stallone will appear on the red carpet, but also several actors who have been identified in the "Avengers" series, Hulk George Clooney, Black Widow Scarlett Johansson, Captain America Jensen Akers will also be invited, and even the two handsome guys of the "The Walking Dead" crew will star, Andrew Lincoln, Wu Yan group.
Fans over the age of 30 can see the legendary superstar Stallone here, while 25-year-old fans will be attracted to Mesozoic superstars such as Tom Cruise and George Clooney, and the remaining young people in their teens and twenties will be fascinated by the sexy stunner Scarlett Johansson and the muscular handsome man Jason Akers in "Evil Liliang".
Even comic book fans who are not interested in movie actors will be pleasantly surprised by the arrival of Marvel Comics master Stan Lee, a young man who also makes a cameo in "Iron Man" as is customary.
This premiere completely showed the connections and strength that Li Xiaole had accumulated during his struggle in the United States in front of the world, not only the American media were surprised, but even on Sina.com, which conducted a live webcast, many Chinese fans who had opposed Li Xiaole going to the United States were amazed.
"Wow...... Li Crazy turned out to be so good in the United StatesX^ so many celebrities, but he was on the scene, this style is too big......"
"Who the fuck said Lee was crazy in the United States and couldn't get along? Look at people~ Scarlett, Stallone, George Clooney, Tom Cruise, which is not a character who comes to Chinese fans to cry with excitement!? This fucking is all mixed with Li Xiaole~ It's really fucking giving Chinese a long face~! ”
At this time, on the red carpet, as the stars walked by, countless fans who were interviewed were screaming desperately, the flashes were crackling non-stop, and dozens of media were interviewing different stars.
And when Li Xiaole and Scarlett got out of a black Mercedes-Benz car hand in hand, it finally caused the biggest cheers and screams in the audience, and what made people feel even more cool was that twelve security guards got down from the three cars behind, all of whom were wearing Iron Man Mark 3......
Although Li Xiaole felt that it was a waste to use movie props to attend the premiere like this, the powerful visual impact of a row of mighty Iron Man as security guards around him still made everyone's hormones rise rapidly, and many fans holding "Li Xiaole poster" shouted hoarsely, "Director!" "Lee! "Lee! I love you! ”
The loudest and craziest are mostly female fans in their teens and twenties.
"Hey." Li Xiaole smiled and waved his hands, responding to their enthusiasm, looking at the countless people around him, screaming, shouting his name, he couldn't help but feel a little emotional, back then, he could only stand in these crowds and envy the people on the red carpet, but now he is standing on the red carpet and has become the focus of everyone.