542. Profiteering of mobile games

PS: Thank you for the reward from Xiaojushi, thank you to the scarecrow, and Zi Nanzhen for the valuable monthly ticket.

Recently, Kyoto has unconsciously blown a whirlwind of smartphones.

All this naturally comes from the reason why the iPhone finally entered China, this mobile phone that has been highly anticipated since last year immediately caused a rush to buy after entering China, although the price of up to five or six thousand yuan discouraged many people, but the pursuit of fashion and the forefront of the trend of people by how to give up willingly, rich people buy, rich people tighten their belts to buy.

With the gradual introduction of smart phones into life, the application of smart phones has also become a bright spot.

The reason why the iPhone is admired, beating the existing so-called smart phones of all other mobile phone manufacturers, has become a cross-era work, naturally not only because of the fashion of the appearance, but also because of the whole as described by Ye Sumang, it really opens a door for all digital fans, and behind the door is a new space.

Some of the apps in the Apple store are convenient and fast, and some are magical, and soon these smartphone users will get rid of the shackles of traditional computers and become a new mobile phone family.

But when it comes to digital, there's always one app that can't be left out, and that's games.

And Apple's smartphones will naturally not pull this down, and the game functions of smartphones are much more fun than the games contained in the previous mobile phones, and with the increasing number of people who have Apple smartphones, people suddenly find that on the bus, during recess, or after work, there are always some students, white-collar workers or all kinds of people holding a small mobile phone. Affectionately and intensely fiddling with a certain game.

Li Shuang is one of them.

Since the release of the smartphone, he has abandoned his previous favorite PSP, and concentrated on injecting his energy into the games of the new mobile phone, these small games are very creative, especially rare is that there are also network rankings, usually boring to pass the time. Definitely the best choice.

Especially in the first two days, he downloaded two games, which made him deeply fascinated.

The names of these two games are "Plants vs. Zombies" and "Angry Birds", these two games are not easy to play, and their developers are also very interesting from the background, and they are actually a company called Tianxia Games.

The name looks so familiar, it seems to be very similar to the big director's Tianxia Film and Television Group, and after careful investigation, it was found that it was not just similar at all. It's that this company was originally founded by Ye Sumang!

It turns out that in the past year or so, Ye Sumang has been making sufficient preparations for this game company, and has acquired a number of professional mobile game developers such as Rovio Entertainment and Baokai Entertainment, and integrated them all into a mobile game professional development company, with a total of more than 500 employees, and the location of the head office is directly located in the United States.

On the one hand, the company develops application software on the ISO platform, and takes advantage of the convenience of Ye Sumang as an Android owner. It is also in advance to get in touch with the open mobile phone platform of Android, and it can be said that this mobile game development company integrated by Ye Sumang is definitely the top mobile game production and development company on Shijie.

And that's exactly what happened. "Plants vs. Zombies" and "Angry Birds" became a sensation at home and abroad upon their release, and their influence also covered the world, and their effects caused countless people to be angry.

The two games were not conspicuous at the beginning, but they exploded three days after they were released, and half a month later, hundreds of millions of downloads allowed them to earn nearly $5 million in just fifteen days. And as Apple's phones sell more and more, this 'crazy' income will continue.

And with the announcement of the first month's revenue, the profit of tens of millions of dollars stunned all Shijie's game companies, which is not to say that tens of millions of dollars is a lot, there are many game companies that have even sold several times the price of this profit in a month. But what about their efforts?

You must know that these two small games only took more than two months from development to shelves, and the total development cost was only hundreds of thousands of dollars, a large part of which was spent on publicity, and those games that sold more than 100 million at every turn, which was not developed for two or three years, so far all game companies have also woken up to the fact that mobile games are so profitable!!

"The world game company has become famous, and mobile games are about to become a new battlefield for game companies!!"

"What is the truth after the revenue exceeded 10 million US dollars in January, the investment cost was only less than 1 million, mobile games, and huge profits?"

"Ye Sumang has created another golden hand, and on the battlefield of mobile games, he is one step ahead of everyone ......"

Ye Sumang has once again become the focus of attention at home and abroad under the popularity of the media, and his identity has changed from shaking to becoming the largest mobile game developer in Shijie this time.

With such a long head, why didn't anyone think that they could make huge profits in this area in the first place? And the input cost is extremely low, almost some money can be done, look at "Plants vs. Zombies" and "Angry Birds", simple graphics, simple plot, simple gameplay, combined even an independent gamer can be completed in a certain time.

Zuihou everyone summed it up, Ye Sumang is not selling games at all, what he sells is his own unique vision and creativity.

Be the first to be able to see the game market brought by the launch of the smartphone Iphone, and be able to seize the opportunity, and at the same time capture the hearts of all mobile phone owners, according to their needs, and then combine their own creativity to finally develop these game software, these conditions combined, naturally caused the popularity of these two games.

Of course, under the overwhelming shock and praise, there are also some opposing voices.

For example, because a certain employee delayed his work because of this game, it affected a large number of orders from many companies, such as some students also fiddled with their mobile phones during class and played a formal game, but these negative news did not discourage people's enthusiasm, and even played a role in promoting.

Many people are very curious, so fascinating that they forget what a game of work and study should look like? And the price of this game is only five yuan, which also makes it affordable for almost everyone who can afford to buy a mobile phone, after all, 6,000 yuan has been spent, so who cares more about these five yuan?

So stimulated by the media, the sales of the two games went to the next level, and even caused a craze about zombies and birds.

And Ye Sumang's mobile game company is also making persistent efforts, continuing to develop subsequent versions and expanding the game content, and at the same time, Ye Sumang also authorized the peripheral factories under the Tianxia Film and Television Company to start processing the game's peripherals.

Soon some sunflowers, little zombies, and small bird cloth products appeared on the market, with the help of the game's craze and its own cute and funny image, it was immediately sought after by everyone, and the sales soared, and even almost exceeded the profits brought by the game itself.

And among these peripherals, the Angry Birds peripherals are undoubtedly the most haode, the cute bird image has long been deeply rooted in the hearts of the people, and the people who buy it basically want to buy are all complete sets of buys, green, red, blue, black, etc.

Liu Yifei is one of the strong supporters.

This girl took advantage of her free time at work, and obviously became the most supported fan of Ye Sumang's mobile game company.

Every day, the mobile phone does not leave the hand, the game is played when the phone is turned on, and the results are also rising, and she is the leader among her friends, which makes the girl feel a sense of accomplishment and at the same time more vigorously promote to more friends, hoping to accept more challenges.

Sometimes there is a 'strong man' who surpasses her grades, she will also scream in frustration, and she really knows to find foreign aid (Ye Sumang) to help when she can't beat it, and the villa's home is full of all kinds of peripheral products by her, small sunflowers, pea cannons, zombies with broken iron buckets, and of course, complete sets of Angry Birds, the original elegant style of the villa was suddenly left down by these peripheral products Many levels, Ye Sumang felt like entering the girl's boudoir every time he walked in......

It was May, and the filming of Ye Sumang's responsibility for "The Great Cause of the Founding of the People's Republic of China" had been completed, and his position as executive director could also be officially relieved, as for the producer, he naturally had to take on it, but it was just a false name, the reason was just that Han Shanping wanted to use Ye Sumang's fame to increase the popularity of his film.

Ye Sumang has nothing to refuse in this regard, after all, the tripartite cooperation, in the final analysis, Ye Sumang still owes Han Shanping a favor, there are many companies in Hollywood, but Huaying is the only one, Miramax can enter this market, Han Shanping has definitely made a lot of effort in it, for such a big favor, Ye Sumang's name is nothing at all.

And after the filming of "The Great Cause of the Founding of the People's Republic" ended, another important thing was also put on the agenda.

Ye Sumang and Liu Yifei's engagement has been completely prepared after such a long time of preparation, and the 10th of May is a good day for marriage, although the engagement is not marriage, but it is not far from marriage, so Liu Xiaoli and Old Man Ye made a decision, on that day.

This kind of thing can't be concealed if you want to, as early as more than a month ago, when the engagement ceremony began to prepare, the reporter found clues, and when Zuihou was confirmed, the reporter received the news almost at the same time. (To be continued......)