There is no tiger in the husband city, but the three of them are tigers. - "Warring States Policy"

When a well-known director says a movie haode, everyone may still question it, but when three well-known directors also say that this movie is haode, everyone will begin to hesitate, and when more than a dozen directors say a movie haode, then many people's concepts will involuntarily change to be optimistic about this praised movie.

Now the "What If? Love is just that.

Chen Kaige, Li Shaohong, Hu Mei, Tian Zhuang, Zhang Junzhao, Wang Xiaoshuai, Lou Ye, Hu Xueyang, Guan Hu, Gao Xixi......

These bright names seemed to be agreed, and they all began to make statements, praising Ye Sumang's "If? Love", carelessly wrote two words of praise, and carefully published a post-viewing testimonial, depicting his thoughts after watching the movie, which also strengthened the trust of the masses.

Even many fans who shouted "broken films" before wondered if it was their own reason and didn't understand it, and were ready to enter the theater again to watch it.

After all, even the big bull of the Huaxia director said that this movie is worth watching more than three times!

And with this solidarity, "If? The second wave of publicity activities of "Love" has also begun, and the main direction has also shifted to the age group over 25 years old, and the connotation and depth of the content of the film are highlighted in the publicity, which is also a high-end weapon to attract some white-collar workers.

After the implementation of this targeted measure, the effect is also very significant.

Not only has the theater party's heart temporarily stabilized, but even "What If? The box office of "Love" itself has also begun to gradually recover.

When the box office statistics of the second week came out, all the film and television in the world couldn't help but burst into cheers!

While people were waving tears and sweat, there were dazzling numbers written on their report cards.

9,500,000 !!

The single-day box office on the first day of the second week actually exceeded the premiere box office, which undoubtedly gave everyone a huge amount of confidence. And "What If? The otherwise gloomy prospect of "Love" seems to have become brighter.

However, Ye Sumang's methods are far from over.

The last time China TV's recording allowed him to meet a group of choreographers, and the usual contact came in handy at this moment, with the agreement of both parties, the music channel of Huaxia TV also came forward to provide Ye Sumang's "What if? "Love" specially did a music appreciation session in the movie.

Cast a peach in return, Ye Sumang. Zhou Jing, Zhang Xueyou, Yuan Hong and other stars also attended, in this show, talking about the process of music creation and the meaning and connotation of music when it appeared.

And the subsequent broadcast of this program not only brought super high ratings to the TV station, but also once again promoted the release of "What If? Love" is a new high at the box office.

At the end of the second week, the single-day box office finally ushered in a new high again. With a box office of 11.5 million, "What If? "Love" was screened for nearly two weeks and won its first single-day box office record.

And the box office data for the second week has finally come out, the second-week box office of 66.5 million has allowed it to win the box office championship this week without any suspense, while the opponent "Assembly" has gained 55 million, unfortunately falling to second place.

Although at the total box office, "What If? Love is still a little behind, but look at this stamina. Surpassing "The Assembly" no longer seems to be a problem.

The huge gains at the box office have encouraged the momentum of the whole company, but in Ye Sumang's opinion. What's more important is that the audience turns to haode evaluation during the week.

Because of the change in the age group of this promotion, sure enough, the senses of the movie have also been adapted.

What if? The comments on the Internet this week have gradually changed from a 'god film'.

"After watching this film, I realized that what we are missing is not love, but ourselves. How many people can know when they love each other that it is their favorite in this life. ”

"If it's love, that's an empty assumption, but that's probably what the director wants to tell us. If you haven't loved yet, maybe you will think that aiqing is sweet, if you have loved deeply and lost. Maybe you think that love is bitter, if there are too many assumptions, maybe that's the charm of this movie......"

"Listening to "Outside", watching the old grandson in the play fall on the frozen ground, looking up at the sky blankly, my tears flowed unconsciously, the shijie outside is indeed very exciting, and the shijie outside is indeed very helpless."

One comment after another began to appear wildly on the review forums of movie websites, and "What If? The rating of the movie "Love" is also increasing.

In just one week, What If? "Love" has risen from the ninth place in the theater chain to the first place in the real-time popularity list and the praise list, completing a super gorgeous and perfect counterattack.

And the original first place "Assembly Number" was ruthlessly squeezed to the second place.

In fact, Ye Sumang also went to see Feng Xiaogang's movie, and even he was very surprised, because Feng Xiaogang's transformation not only did not fail, but was also very successful.

The content of "Assembly" made the Chinese anti-Japanese soldiers finally have a living face again, getting rid of the role that the protagonist must be 'tall, big, and complete' in previous war films. Each character has their own characteristics, and their shortcomings not only do not make them lose their charm, but make them even better.

But the only regret is that this is a thorough men's drama, full of iron and blood from beginning to end, which inadvertently rejected a large part of the actress's audience.

According to the statistics of the theater chain, the daily "Assembly" and "If? In terms of the proportion of the audience of "Love" actresses, "If? "Love" is more than five times that of the other party, which also objectively proves that the actress audience yearns for Aiqing more, although the cannon fire is grand, but it is not what they love.

There was even media exposure that on the Internet, there were girls who collectively formed "If? Love" viewing group, chartered a whole screening room, which was full of girls, all to watch this movie, when the girls in the photo appeared in front of everyone's eyes with tears and hazy eyes, many boys even if they didn't want to watch it, but in order to pursue or please the girl they liked, they also began to prepare movie tickets for this movie.

As a result, "What If? "Love" has also become the favorite of this Chinese New Year couple.

After all, when the girl burst into tears because of the plot and music, the boy took out a tissue, a shoulder, or even a hug in time, what a sweet and beautiful thing it would be.

Then the box office results of the third week were also released quickly, and the amazing thing is that "What If? The movie "Love" still did not show any retreat, and this week it won another 64 million box office figures, and finally smashed the championship of the movie "Assembly".

In this week, "The Assembly" only earned 34 million at the box office, and after the initial hot scene, the speed of decline is also very fast, and its cumulative box office data as of the third week is 161 million.

On the contrary, What If? In addition to only receiving 40 million box office in the first week, the next two weeks both exceeded 60 million, and now the box office data in the three weeks has also reached 175 million, officially surpassing the box office data of "Assembly".

That's it, or in "What If? "Love" is released one day less.

The media also changed their tone at this moment, and began to infinitely tout Ye Sumang's film, Ye Sumang just laughed at this, anyway, he already knew the appearance of these media walls.

And with the release of What If? Love", it even triggered a wave of social effects.

The description of social reality in the film undoubtedly gave a lot of content to the discussion of the 'brick family', and for a while, many newspapers opened up a debate about reality, especially the debate about the reality of aiqing, whether it is aiqing or bread, which has really become the hottest topic at the moment for a while.

And with this wave of discussion, "What If? "Love" carries the momentum of dominating the world, and finally began to face the second important opponent of the Chinese New Year file, the comedy film "Kung Fu" directed and starred by Zhou Xingchi.

The appeal of the king of comedy is really not covered, even Ye Sumang and Feng Xiaogang, after Zhou Xingchi's works began to be released, they had to make way for this film, and the two films began to lower their respective release grades, especially "Assembly Number", and even the number of rounds of release was reduced by two-thirds at once.

But in this harsh environment, "What If? "Love" still maintained the staying power to make the media stare away, and continued to harvest 41 million box office in another week, although compared to the box office record of 70 million in the first four days of the release of "Kung Fu", "What If? "Love" regrettably lost this week's weekly champion throne, but you must know that this is "What If? It's been four weeks since the release of "Love", and the box office data has still not dropped significantly, what an amazing record!

And because of "What If? "Love" continues to earn 41 million box office this week, and its total box office has reached 216 million, which is infinitely close to the 250 million mainland box office record of "Hero" directed by Zhang Yimou in 02, and looking at the current "If? Love" has a smooth box office trend, and this record seems to be in jeopardy at any time.

At this moment, all the media began to go crazy, because they were about to witness the birth of another phenomenal film.

The media began to look for Ye Sumang like crazy, but a few days later, they suddenly found that Ye Sumang was gone!?

How could someone of this size be lost?

Soon they had a result, and what they didn't expect was that Ye Sumang, who rarely participated in the promotion of the film, actually followed the team this time, and at this time he was in a place that had already arrived at the treasure island on the other side of the strait.

And this time the variety show that Ye Sumang is going to face is the most popular variety show on the treasure island - "Kangxi is Coming". (To be continued......)

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