The prevalence of Hallyu culture is an important component of its external image of South Korea, and government support has brought about a surge in scale, but it can't help but bring hidden dangers after the surge in scale to industry insiders: will the income decline in the future, as more and more industry shortcomings are exposed to the public, whether the industry depression is in front of you.

Although a series of chaebols represented by SKT have entered the entertainment market since 05 years to bring great development to the Korean film and television industry, but in recent years, the continuous depression of major film and television production companies in South Korea has not changed, only last year and the year before last, for example, several major film and television production companies in South Korea led by SisHQ have successively lost money, although this year there are uncles, righteous brothers, Tian Yuzhi, moss and a series of films in the market have achieved proud results, However, it is still difficult to ignore the great advantages brought by South Korea's local industrial protection policy, and the export of Hallyu culture has been bottlenecked by the narrow local market and the closure brought about by protective measures.

Shinhan Media's ambitions.

Shinhan Media announced on September 26 that it had begun to negotiate with S.M for the acquisition, intending to build a new entertainment industry chain based on the group's operation based on online social networking, with the blowout of the music industry in the past two years, Hallyu has completed a renewal to some extent, Shinhan intends to develop a new form of development of Hallyu in South Korea with its huge user base and rich social data, and it is not surprising to choose S.M, but compared to the previous rumors that it launched a decentralized form of cooperation similar to CAA. As early as the previous report, Chairman Hayashi's interest in S.M turned into the current acquisition is a bit like a helpless move, if it were not for the report that revealed Shinhan's ambitions. If it weren't for the Korean entertainment industry's discoloration of monopoly talks, Shinhan would likely become the first cornerstone of the Korean entertainment industry in the future. In less than two years, its production department, which does not seem to bring much profit, will completely change the existing situation of the Korean film and television production industry, reduce the influence of writers on the direction of the work, bring complete commercial changes to film and television works, and replace the existing film and television production companies and TV stations to become the industry leader. The actors are packaged and sold to studios and broadcast media, which not only allows them to greatly avoid investment risks. It can also lay an unprecedented huge influence for him in the Korean entertainment industry.

……

Pity.

Shinhan's ambitions, or Lin Weiran's layout, failed to take shape in the end. If it weren't for the report, in Cha Fangen's impression, this would only be one of the many investment projects in Shinhan, and the eye-catching degree is not even as eye-catching as the flower girl she saw on the road when she drove to work, who would have thought that this shelved project, which was originally inconspicuous enough to be hidden in a filing cabinet, could one day change the current pattern of the Korean entertainment industry, and who knows how many genius ideas Lin Weiran still has to be abruptly strangled in infancy.

Che Fangen stared at the screen, unable to take his eyes off it.

……

The hidden worries behind the scenery.

If the acquisition of S.M was a reluctant move, it was rooted in Shinhan's coveting of Melon, and the marriage of 'ID' and 'CY' completely changed the landscape of the Korean online social service market. Under the premise that foreign social service industries such as Facebook and Twitter continue to impact, this marriage is an opportunity for both parties to agree with the outside world, and SKT's sale of a new company in which Melon is jointly owned by Shinhan is a classic example of risk sharing in terms of management. The integration of SKT and Shinhan into its audio source market is an out-and-out commercial move, and SKT's development in the Internet industry has suffered frequent setbacks in recent years. This move is nothing more than a declaration that it will give up more energy on the Internet market that has already taken shape, but for Shinhan, SKT's move is to make it more difficult to digest after the melon acquisition. How to make Melon truly become a part of Shinhan is the first problem that Chairman Lin Weiran has to solve.

Furthermore. The construction of the virtual idol amusement park has been started since a few months ago, and people in the industry only regard it as a sign that the virtual network has settled in reality, according to a report a few hours ago, it was pointed out that Shinhan's investment in the virtual idol amusement park was not proportional to the amount rumored by the outside world, the author collected evidence from many parties, and finally determined the fact that the virtual idol amusement park project is not just a simple home, it is no exaggeration to describe it as a luxury fortress, and its investment in entertainment facilities can only be compared with Chungmuro and grandeur. But the former is a sacred place in the hearts of Korean filmmakers, while the latter is supported by hundreds of thousands of tourists every day, we wonder if the virtual idol park is open when it is not a door, according to its design needs to invest a huge amount of money is enough to make it difficult for a new chaebol to maintain, in the face of such a huge financial pressure to enter the overseas market in Shinhan, how will it move forward?

……

Throughout, word by word, compared to most people who pay attention to this news, Cha Fangen saw more hidden meanings, the author refers to Xinhan as the Korean Wave, and vaguely lists several of the current imminent problems of Xinhan, the internal digestion after industrial expansion, the entry into overseas markets, and the dragging inertia of huge investment, each problem is generally anxious, and each problem does not allow the slightest failure, Melon reached a series of digestion actions after the acquisition is not mentioned for the time being, For investors, Shinhan's overseas development symbolizes his future, and the just-disclosed investment plan for the virtual idol park has added to investors' concerns, and no one knows whether Shinhan will be dragged down, and no one knows whether Lin Weiran will solve every problem.

What's more, the long-reported S.M acquisition is a perfect metaphor for a snake swallowing an elephant, but for Shinhan, this 'elephant' is not a behemoth, it is like a greedy snake, eating easily one by one, but it seems that it has not imagined the dilemma of the big tail in the near future.

Compared with the non-stop ridicule of financial news in the past two days, this report published in Yahoo Finance today is the real fatal blow. In the editor's words column, I don't know which little-known editor even danced and wrote, so here's a paragraph.

There's a fine line between a genius and a madman. What the two have in common is that they can see prospects that ordinary people can't see, and the genius of genius is that he can combine the prospects that others can't see with reality. And the madness of a madman is that he will only immerse himself in that prospect that is not seen by others and does not want others to help him turn this prospect into reality, and the common thing between the two is that it is difficult for people to judge whether someone is a genius or a madman before he succeeds, because even a genius who knows how to combine this prospect with reality can only fail for various reasons, and as far as business is concerned, a madman is sometimes far better than a genius, because a madman will only harm his own interests, and an unsuccessful genius will hurt the interests of many people. ’

Seeing this, Cha Fangen suddenly realized that he showed a wry smile, and the author explained Shinhan's ambitions in simple terms. Analyzing the current situation of Shinhan, the editor focused his firepower at the end of the day, designating Chairman Lim, who has not been too instructed since handing over his private wealth to himself, as the target, and the naming of names in other reports can already be imagined.

Che Fangen, who didn't have time to sigh, immediately raised his eyes and looked at another screen, the staggered curves on the screen can often bring gripping charm, but Che Fangen, who has long passed the age of establishment, knows that everything in this world is the same, the more attractive it looks, the more dangerous it is to get closer. And there are no exceptions.

Another minute has passed in the bottom right corner of the screen, which is prosaic but most practical.

……

The reaction of the market is often the most sensitive due to public opinion, and the big screen of the exchange is staggered with red and green. As strong as Samsung, it is just a small box that occupies a barely clear view on the screen, and Yahoo Finance, which was the first to make a sound, is still a little slower than the gossip circulating in the stock market, and there has been news here about Shinhan's big investment in its amusement park project for a long time.

"I heard that Shinhan is about to have its credit rating adjusted."

"How so? When is a credit rating agency not looking at the statement to speak. ”

"It's not without precedent......"

"Special cases, precedents. In the end, it's all individual examples, and we're looking at the data. Even if the credit rating is downgraded, as long as its stock is rising. Those have nothing to do with us, now we just need to resist the market, anyway, someone is buying Shinhan shares, we just need to throw them out. ”

The hustle and bustle of the world is all for profit, and the media reports about Shinhan for several days have been fermenting intensively in this afternoon, and even the scandal between Lin Weiran and Jiang Minjing has a catalyst at this time. Lin Weiran's importance to Shinhan is self-evident, the entire group has been branded with a strong personal label by him, and the love story that was boiling some time ago was just a joke after tea and dinner in the market before this afternoon, but at this time it has become one of the sources of his criticism.

At a time when Shinhan is so stormy, a chairman who is involved with a female artist and can affect the group's stock price is always the biggest uncertaintie, and for stock market speculation, such uncertainty is a risk.

Seeking profits and avoiding disadvantages, speculators' risk-averse action is to sell, and for stockholders, every drop in stock prices will bring panic, compared to speculators, investors are more fragile hearts make them unable to calm down, because of this speculators often leave the market earlier than stockholders, but for this afternoon, the existence of the media makes the two sides stand at the same starting point, panic selling is inevitable.

Even if Lin Weiran is a three-headed and six-armed figure, when the market reacts poorly, people who try to profit in the stock market will abandon Shinhan without reservation.

From the time the news was sent out to the time the market closed, everything was only three hours.

I don't know which small shareholder who couldn't bear the pressure took the lead in selling, and after the transaction, Shinhan Media's stock price fell for the first time, and the ensuing explosive sell-off made the most unresponsive shareholders realize the departure of speculators, and then the sell-off that lasted for a whole hour seemed like an unstoppable typhoon, but someone tried to stop it.

The pending orders were swept away in an instant, and the speculators reacted from the complacency of leaving the market early, and only a few old and spicy existences realized early that someone was protecting the stock price of Shinhan, no matter whether this person was Lin Weiran or who, they couldn't see the short-bladed connection staged again and again.

The battle was fiercest in the last half hour near the end of the market, and a small rectangular frame barely visible on the big screen attracted the attention of the entire market, and the dazzling curves and the yelling of news in the ears were enough to exhaust the most seasoned traders, but the seemingly inexhaustible investment of the side to protect Shinhan's stock price made everyone red-eyed.

At 3 p.m., the trading was terminated, but today's market close was far from the end, no matter who maintained Shinhan's stock price, he successfully helped Shinhan retain the attention of speculators, but even if today's unexplained large amount of money is far from exhausted, no one believes that anyone can save Shinhan in the face of this typhoon-like sell-off.

But what they didn't expect was that it was the media who brought Shinhan here, and it was the media that completely turned the situation around overnight.

'Shinhan joins hands with Taishan'

Early the next morning, when people saw the large photo on the front page of Dong-A Daily, many people realized that Lin Weiran was a man who could make a typhoon hang in the market every time he saw the newspaper.

As soon as the report was published, the market was in an uproar again. (To be continued......)