215 The Future of Virtual Idols
Or 3g is very làn, this is Lin Weiran's first impression when he came to CCM at the invitation of Kim Kwang-so. bsp; It is the largest music entertainment company in Asia, and is part of the CJCorporation Group, which is one of the most important profit points of this large-scale commercial group built on Korean entertainment.
At the same time, it also has a branch that operates idol promotion and planning, and CCM is the latest one.
Lin Weiran was not surprised when he saw Li Xiaoli, although CCM has a branch and a headquarters, but at this time, there will definitely be big names to stand up for their families, as a key part of the 'birth of the family', Li Xiaoli's presence did make Lin Weiran feel cordial, but the appearance of Kim Jong Kook made him inevitably embarrassed.
As one of the investors of "Birth of a Family", I am not familiar with the former Korean singer Lin Weiran, who only joined the film crew in September last year, although he knew that he belonged to its subsidiary SynnaraMsic, but he never expected that the cooperation plan between CCM and Shinhan would actually ask Kim Kwang-so to invite these two heavyweights in the Korean music industry in the former era.
Looking at his thick arms, which were no less than those of bodybuilders, Lin Weiran, as a man, was in a somewhat delicate mood, he shook hands with Kim Jong Kook, and took the initiative to greet him without waiting for the other party to speak.
"Mr. Kim's figure is really enviable."
"It's nothing, Representative Lin is polite." Kim Jong Kook smiled, and sure enough, with the squinting eyes that can often be seen on TV.
Li Xiaoli, who was sitting at the long table of the meeting, put it down and complained without hesitation: "It's sour, it's really sour." ”
Lin Weiran and Kim Jong Kook were both stunned, but Lee Hyori stood up and walked to the two men, and a fluttering question eased the somewhat stiff atmosphere.
"You're not going to call me Miss Hyori, are you?"
It's really a headache to call this kind of thing, for example, the current atmosphere should obviously be Mr. Come and Miss Go, Kim Kwang-so on the side immediately smiled and said: "Representative Lin is just a little casual, CCM is still just established, there is not so much red tape, let's change the name." It's good to get closer. ”
He then said, "Zhong Guo, you are older than Representative Lin, right?" ”
Kim Jong Kook asked a little difficult: "Well, that's what you said......
"Hey. Men's words are cooler. Lee Hyo-ri interrupted the exit, obviously messing around.
Lin Weiran said: "If it's cool, it's good that Sister Xiaoli is cool alone, because we are not cool, so you are special." ”
A joke that resembled a joke livened up the atmosphere in the room. Although there were more smiles on the faces of several people, Lin Weiran also thought more.
The purpose of Kim Kwang-so who put on this kind of pomp is definitely not simple, Lin Weiran is familiar with Lee Hyo-ri because of the relationship between Han Weiyi and Yoo Jae-seok, even if it is not in the filming location of 'Birth of a Family', I have seen it a few times when I occasionally attended some events. As the so-called acquaintance is easy to talk to. Lin Weiran accepted Kim Kwang-so's invitation today to discuss the specific matters of the debut of Tara's group in 'virtual idol'.
As part of CCM, as the largest music entertainment company in Korea, it has high-quality resources that many agencies cannot have. The first is its multiple TV channels, the second is its huge influence in the Korean media field, and the second is the strong resources of its upper group, CJCorporation, in the film and television industry.
This is a predator in the Korean entertainment industry, and most of the Korean actors that the audience is familiar with are from many subsidiaries of CJ. Of course, the CCM that Lin Weiran is facing at this time is just a new subsidiary of the headquarters. The resources available are not so terrifying.
With Lee Hyori joining. The conversation was pleasant, but it was inevitably irrelevant, Kim Kwang-so deliberately mentioned the success of the less NV era, and praised Lin Weiran's vision in disguise, which coincided with the current talk in the circle about Lin Weiran's choice of the less NV era, all of which said that he was as smart as a torch. …,
Representative Kim praised it. In fact, in the era of low investment, the promotion and planning ability of SM is largely valued, and the vision is really not as exaggerated as the outside talked. Now think about it. It's been three months since I last met Representative Kim, and you've talked to Tara on the phone a few times about Tara's debut as a virtual idol. I think today both sides should change their precise intentions. ”
Lin Weiran was modest, and then pushed the topic forward, and even faintly grasped the initiative on the field.
Neither Lee Hyo-ri nor Kim Jong-kook had a cā to speak, and the conversation that followed was naturally a question between the two representatives. Kim Kwang-so was stunned, he borrowed Lee Hyo-ri and Kim Jong Kook's temptation to test Lin Weiran unsuccessfully, at least he didn't find out the depth of this young man, which made him feel bottomless.
"Why don't we meet everyone in Tara first, when choosing WonderGirls and the Young nv era, I heard that Representative Lin was personally present for selection, and now that I have arrived at CCM, it is just convenient for Representative Lin to see them in person."
Lin Weiran sank slightly, nodded in agreement.
Soon, an assistant walked into the conference room and first placed four documents in front of the four people present. Here's the biographies, background checks, and even some concept photos of the current members of Tara that resemble the theme of the album, most of which are sweet and cute themes, except for one that is more special.
This is Leopard NV?
No.
Lin Weiran immediately dispelled this idea, and let an idol group with an average age of only twenty years old play this kind of xìng feeling, and South Korea is far from being open to this extent.
...... 'cat' on that paw?
Lin Weiran naturally remembered the kitten dance that Lin Yun'er showed in front of her, and instinctively glanced at Kim Kwang-so.
"Cat ears and cat claws, these also originate from Japanese ACG culture, and the virtual idols represented by Lin have given me a lot of inspiration, such as showing the elements in the anime through reality in this way."
Lin Weiran smiled, and then continued to flip through the resume.
This NV kid turned out to be not Han Enjing, but 'Han' Enjing. Thinking of the appearance when she first saw them, Lin Weiran's memory is a little vague, but she can vaguely remember something.
Flipping through the resume to the next chapter, Lin Weiran saw the very familiar NV child again, the information shows that her name is Park Ji-yeon, she was born in ninety-three, and now she is only seventeen years old?
The younger age of idols is really the trend of the times, but Lin Weiran never remembered who this NV child looks like.
The sound of a mén sounded. Someone drove mén in.
"Deputy, Tara has arrived."
Lin Weiran closed the information in his hand and looked at the few NV children who had entered Mén. They are still trainees, not idols.
The conference room was huge, and the NV kids were standing some distance from here, and almost everyone was half-bowing their heads after seeing the lineup in the room. Lee Hyo-ri of the M headquarters, Kim Jong-guk, the senior Kim Jong-kook, Kim Kwang-so, the representative and producer, and a strange man with a strange face and a large number of seats.
Such a lineup. Is it the last review before the debut?
There was only one exception, it was Park Ji-yeon who made Lin Weiran feel familiar, she was very surprised to see Lee Hyo-ri and Kim Jong-kook, and there was even a faint longing in her narrow eyes, and then she looked at herself curiously, as if urging him to stand up and introduce himself.
Lin Weiran glanced at her, she immediately looked away, and soon turned her gaze back.
Scold. tǐng is interesting.
Representative Lin. That's what Tara is now a member of. Kim Kwang-so introduced, and then instructed the NV kids in front of him, "Introduce yourself." ”
The NV child standing on Lin Weiran's right hand handle looked a little experienced, and he was about to speak when he took a step forward.
"No need, I'll just look at the photos, I can be the right master."
Lin Weiran stopped it, and then asked Kim Kwang-so, "I don't know if I can ask some questions?" ”…,
"Lin represents lightness." Kim Kwang-so directly agreed. At the same time, I was very curious.
Lin Weiran has a habit of asking questions about these NV group members, which is one of the rumors about this in the circle. Now it seems that this is true.
"Han Enjing, right?"
"Yes." The NV kid, who had just taken a step, nodded in response.
Lin Weiran asked softly: "The child star debuted, and so far he has participated in three movies and six TV series, as well as many MVs. The results as a model are also good...... Why do you want to be a singer? Isn't it better to be an actor? ”
Han Enjing replied: "First of all, I am not a simple singer, but an idol, and my past experience only proves my potential for multi-habitat development, not that I must become an actor." ”
Lin Weiran sank for a moment and continued to ask, "What about status?" Since it's not the first day in this circle, isn't the status gap, cognitive gap, and activity life gap between actors and singers enough to make you make smarter choices? ”
Han Eunjing was stunned, as if she didn't know how to answer, she glanced at Kim Kwang-so who was sitting next to Lin Weiran, and found that the company representative seemed to be very curious about this question.
She replied honestly: "Everyone knows the way of smart choices, but not everyone can choose." ”
Lin Weiran nodded secretly, flipped through Han Enjing's resume, and signaled for the end of the question.
Along the way, Lin Weiran found that CCM's talent pool is more inclined to 'professional background', for example, member Baolan is from a family of actors who have been engaged in acting for three generations, member Su Yan was once one of the candidates in the young NV era, and member Xiaomin has participated in MV shooting many times. In contrast, the resumes of the other two members, Yang Zhiyuan and Li Zhiya, are much thinner.
"Park Ji-yeon."
Finally getting to the bottom of the list, Lin Weiran carefully looked at the NV child in front of her, but she still didn't think who she looked like.
"I have acting experience and come from a good background...... Why do you want to be an idol? You don't even have to study hard, as long as you let your parents send you to study abroad, won't you have a better life when you come back? ”
Park Ji-yeon, with narrow eyes, asked rhetorically, "Who are you?" ”
Lin Weiran was stunned for a moment, a little unable to react, the first few NV children would answer his questions honestly, and at this point, it seemed that he was mainly anti-guest.
Lee Hyo-ri, who was already a little dozing, woke up instantly, and even Kim Jong Kook looked at this 'mouthful' NV kid with a surprised expression, Kim Kwang-so no longer chewed on Lin Weiran's intention to ask these questions, and instead looked at Park Ji-yeon, his expression a little helpless.
"I'm a representative."
"Same as Uncle Kim?"
"Yes, the same."
Park Ji-yeon, who received the answer, paused, seemed to be thinking, and then replied, "I want to make my debut, I want to be famous." ”
Lin Weiran smiled, and then asked, "Nothing to do with dreams?" ”
She replied, "If it's a dream to be famous." ”
"Isn't it good to just use the word dream? Listen better. ”
"You're not asking us these questions to hear better answers, but to hear more truthful answers."
Lin Weiran nodded secretly, this NV kid named Park Ji-yeon is very smart. It even made him a little uncomfortable, and on a whim, he added a question.
"I've always thought you looked like a person. Who do you think it is? ”
She replied directly: "Kim Tae-hee senior, if I make my debut, I guess I will be called Little Kim Tae-hee." ”
'Flutter', it was Lee Hyori who chuckled. There are many people in the Korean music scene who are called Lee Hyo-ri second, but none of the people who are called so are as frank as this little girl.
The four people present, including Kim Jong Kook and Kim Kwang-so, were all amused by her, and Lin Weiran continued to ask: "Isn't it sad to be called like this?" You're obviously not Kim Tae-hee. ”…,
"What are you sad about? Kim Tae-hee's predecessor is Korea's first beautiful NV, if it's small. It is considered to be the second in Korea. ”
There was another chuckle in the conference room, Lin Weiran completely closed the resume in his hand, and was about to announce the end of the question, but he didn't expect Park Ji-yeon to ask again: "Why do you want to ask us these questions?" These are things that we don't want to talk about. A good background is not all good, Sister Baolan's parents are actors and singers. Becoming an idol alone is already a lot of pressure on her. Sister Enjing's TV series and movies were also fought for by herself, and they were not given by others, so she wants to be an idol now, what's wrong? ”
Everyone's eyes were focused on Lin Weiran, as if waiting for him to give an answer.
Lin Weiran asked, "What do you think is an idol?" ”
Park Ji-yeon replied tentatively: "Star? ”
Lin Weiran shook his head and announced the answer: "It's a doll." ”
Most of the people present frowned, except for Kim Kwang-so and Lim Weiran.
"Fans want to see you glamorously appear on all occasions, focusing on career and feelings. And beautiful NV stars are best friends. Jiāo can only be handsome male stars; The spectators can't wait for you to make mistakes, and then wait for you to cry bitterly and apologize, and finally stand on the moral high ground to accept you who have reformed.
Whether you pay attention or not, know you or not, you are dealing with these two kinds of people, who love you and dress you in all kinds of clothes. Pose for you to do what they like. If it is a simple dream, when you realize that your dream is like this. You are already disqualified from being idols, because then you will value fame and fortune. In general, the duty of conveying beauty and fantasy is neglected. There are some things that are useless even if you work hard, because you who are sitting on the TV can convey sincerity to the outside of the TV. ”
As soon as Lin Weiran's voice fell, the expressions of the people in the conference room were different, Lee Hyo-ri and Kim Jong-kook were silent and expressed their agreement from their expressions, while Kim Kwang-so was simply surprised by Lin Weiran's understanding of the idol industry.
What did he learn from Li Xiuman?
Lin Weiran said: "I need you to find something other than your dream to support you to stand on the stage, not so idealistic, it can also be pure money, so that at least when you realize this, you will not become a stranger to fans all of a sudden." ”
The nv children were suspicious, Lin Weiran's description was very appropriate, and he was right. But they still don't want to believe this statement because it's a bit cruel.
"Alright, you guys go back to practice." Kim Kwang-so finally spoke, and the NV kids quickly reacted and walked out of Mén.
Lin Weiran settled down, he didn't want to convey such a melancholy message to such a nv child, but Liang Yào has always been bitter.
"Representative Lin?"
Park Ji-yeon's voice came, and Lin Weiran looked up and found that it was her lying on her stomach.
"Is there no other explanation?" she asked. Like Barbie dolls or something? ”
Lee Hyo-ri burst out laughing directly, and even Kim Jong Kook, a muscular man, had to raise his hand to block the smiling face.
"Zhiyan, if you do this again, I will punish you!" Kim Kwang-so yelled, causing Park Ji-yeon to immediately withdraw from Mén.
Lin Weiran directly gave Kim Kwang-so a step: "Representative Kim knows her parents? ”
"Well, I've been in love with the old man for a long time, and I watched this child grow up." Kim Kwang-so replied with a smile, and turned to a formal proposal: "What does Representative Lin think?" Tara debuts as a virtual idol. ”
"This will definitely cause a lot of buzz, and it will arouse the curiosity of some Korean fans, and virtual idols can use their own advantages to pass on their images to fans, so as to gather popularity...... Representative Kim's plan is not only that, right? ”…,
"You're right, at the same time, several of them will be landing on 'IdolWorld' to show every period before their debut. Because of the black sè ocean of the less nv era and WonderGirls' trip to the United States, the idols that are now launched have no texture. That is, it is not competitive. Fans are no longer satisfied with idols that simply let them fantasize, but want to make them look forward to them. ”
Lin Weiran smiled and said, "Representative Jin means that I, Lin Weiran, have a lot of troubles. Let the groups that are debuting now have to work the experience. ”
Isn't it? Because of the relationship between virtual idols, the idol production industry is now làn set. Not to mention the impact of the black sè ocean and WonderGirls' trip to the United States on the industry in the NV era, Lin Weiran alone has become a weather vane.
From the beginning of WonderGirls to the current era of young nv, Lin Weiran's fame in the nv group is really not small. The young NV era that experienced that situation can now turn over and be the first producer of them. Lin Weiran naturally got the evaluation of Hui Ruju.
Even if there is SM's favor in it, Lin Weiran will not risk smashing his reputation tǐng them.
Kim Kwang-so said politely: "Why did Representative Lin say that? Further enriching the image of idols is the general trend of the Korean entertainment industry, and Representative Lin is just pushing Bō to add fuel to the fire. If Tara debuts in a virtual idol, the virtual idol will become Tara's second image, and after that. I believe that virtual idols will also be completely different. ”
Lin Weiran ignored the praise in these words, and said directly: "The changes that Representative Jin said are too far away, I want to get closer." ”
"Conditions?"
"From the moment Tara debuts as a virtual idol, the official FC will be established on a brand new section of the virtual idol. In addition, the form of advertising sharing is not limited to the so-called endorsement fee, but is divided into CCM according to a certain percentage of the number of FCs. ”
"Official FC......"
Jin Guangzhu muttered and repeated, a little 'frightened' by Lin Weiran's request.
"I'm going to make a phone call, Representative Jin, please think about it." Lin Weiran got up directly and bypassed Li Xiaoli, who was also a little shocked. Straight out of the meeting room mén.
"What do you mean? Build FC on virtual idols? ”
As an artist. Kim Jong Kook and Lee Hyori naturally know the importance of the FC. As a gathering place for exclusive fans, it symbolizes the popularity of artists, and it is not an exaggeration to say that it is the lifeblood of idols.
Of course, in the time of Lee Hyo-ri and Kim Jong Kook, the Internet was not prevalent, and now they naturally do not need to pursue the number of FC as proof of their popularity.
"Lin Weiran, you have such a big appetite."
As an idol producer. Kim Kwang-so directly grasped the intention of Lin Weiran's move, and Tara should be just his first step. And FC, which integrates all fan groups in South Korea, is his ultimate goal.
What does this mean?
It means that from the day the integration of FC is completed on this platform, 'virtual idol' will become the most important publicity platform for idols after the three major TV stations. It is no longer just a gaming platform that provides entertainment and pastime, but a new medium, a media composed of the most important resource of idols, fans.
The orientation of this media is the plot of each landing group of virtual idols, and it is a dream machine for fans in addition to watching variety shows and watching idols' online messages.
Living with idols, even if the Tao is virtual, what's not to do?
What's more, aren't the plots here all based on the real lives of idols?
Kim Kwang-so's brain was a little swollen for a while, because with Lin Weiran's proposal, the impact he could imagine was too much and too huge.
"Agree, or disagree?"
Lee Hyo-ri's words directly interrupted Kim Kwang-so's train of thought, she who was invited to help today should not have been at this time, but she was entrusted by others, so she naturally wanted to be loyal.
She whispered: "SM, JYP, DSP, YG, only sweep the snow before mén, except for the music style and the direction of promoting idols, there is nothing to point to xìng." Li Haoyang and ETRIBE, who wrote Gee, both relied on their own music to become stars in the circle, but Lin Weiran, who seems to be able to turn stones into gold, has not appeared in the producer circle for many years, and you should be able to imagine the popularity of those people. If Tara is really allowed to debut in the virtual idol half a year in advance, Lin Weiran's consent will prove in disguise that he values Tara very much, which will make insiders think that they are the next era of less nv. ”
Kim Kwang-so hesitated and said, "I know the way, but if I set this precedent......
"Perhaps, you have witnessed the Korean entertainment industry." Lee Hyo-ri half-hung his head, a finger slowly sliding forward along the edge of the conference table. To be continued ......)
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