"Why can't Wheat Treasure be sold?" Huang Wenbin pondered hard in the office.

"Isn't this selling very well, it's 40 billion." Ma Shuzhen said while moving up and down.

"The vast majority of them were bought by related households, and the real users only bought more than 10 billion." Huang Wenbin said embarrassedly.

"That's a lot, these users are bought with idle funds, a few thousand yuan per person, more than 10 billion is millions of people." Ma Shuzhen's movements are very small, after all, she is pregnant, and she can't play as crazy as before, not so much in pleasure, but in satisfying her hunger, "There are so many people who trust our wheat mobile phones and be our loyal users, how many products can have so many loyal users." ”

"More than 100 million wheat mobile phones have been sold." Huang Wenbin said that there are now more than 2 million real users of Wheat Treasure, and each person buys more than 4,000 pieces of Wheat Treasure, and the total number is more than 10 billion. The average number of purchases is normal, and Huang Wenbin remembers that Yue Bao in later generations is about the same number. But the number of users is too small, people rely on the same number of purchases, enough to make six or seven billion dollars, Huang Wenbin can't even sell two hundred billion, this gap is too big, than Taobao and Wheat Mall turnover gap is bigger.

"Light users are different from heavy users, and heavy users are different from core users." Ma Shuzhen said, "Those who can buy Maibao are all core users, and there are already a lot of millions of core users." Maibao is a new thing, go to the bank to deposit money with a passbook, lend money to people can also have an IOU, we Maibao has nothing, only a number on the mobile phone or computer, people are willing to buy thousands of yuan is already very good. ”

"That's what I mean." But Huang Wenbin is still angry, "They don't have a voucher when they place an order online." ”

"That's different, Taobao is the pioneer of online shopping, everyone is used to it, and Maibao is the first time." Ma Shuzhen said.

It was also the first time that Yue Bao was at that time, and it broke 100 billion in an instant. Of course, people have the advantage of others, but this gap is too sad. Speaking of which, the imitator is still not as good as the original, Huang Wenbin has a deep sense of frustration, "If Taobao does it, it will definitely be hundreds of billions all at once." ”

"Taobao?" Ma Shuzhen was stunned, "If Taobao does it, it will be really good." They have precipitated so much money, the buyer buys something, and the money is handed over to Taobao, and Taobao will not be notified until the receipt of the goods to be handed over to the seller. There's a lot of money in it, maybe hundreds of billions, all of which are money that can be used casually without interest, and no one has supervised it, and it's more than bank funds. No wonder Alibaba makes money, just this money, you can make a lot of money by using it for loan sharks. With so much money in loan sharks, it is certainly not bad to use it to buy money market funds. But if people want to buy it, they can buy it directly, make more money, why sell any treasure. ”

Huang Wenbin thought about it, it seems that this is indeed the truth, if it is just stagnant in Taobao money, it would be good to buy money market funds directly, why bother to share money to users. This shows that the purchasing power of Yu Bao is not those funds, but indeed scattered funds. Huang Wenbin has always used the theory that Taobao is more suitable for monetary funds than wheat malls, but in fact, it is not valid. The reason why Maibao is not as good as Yu Bao is because of Huang Wenbin's planning mistakes. Thinking about it this way, Huang Wenbin's mood was even worse.

"You're right." Huang Wenbin said, "It's me who underestimates the enemy. ”

"Am I right? What did I say? What rival in love? Ma Shuzhen didn't understand what Huang Wenbin was talking about.

"It's nothing, I mean it's too rash to promote Wheat Treasure this time." The reason why Huang Wenbin said that he underestimated the enemy was because he reflected on his mistakes. It's not that there are any successful cases in his previous life, Huang Wenbin will definitely succeed if he copies one. The right time, place and people are indispensable for doing business, especially this kind of business that is tens of billions and hundreds of billions at every turn, how can it be so easy to succeed.

In the past, whether it was speculating land or making mobile phones, Huang Wenbin was lucky. There are many flattering people around, and he has lost his sober mind, and he really thinks how strong his ability is. In fact, Huang Wenbin's essence is just a lucky person, if he is unlucky and doesn't run into a crossing, he is just an ordinary company employee, or an ordinary company employee who was hit by a car and lay down waiting to die.

"I think you've done a great job of promoting it." Ma Shuzhen said, "The promotion efforts can't be greater...... Unless we are looking for a celebrity, yes, we haven't found a celebrity to push Maibao. ”

"It's not about the intensity of promotion." Huang Wenbin said, "It's a broader design. ”

"And what do you want?" Ma Shuzhen asked.

"Yes, of course...... Do your research first. In the face of this difficulty, Huang Wenbin made up his mind to make Maibao well.

The first thing to investigate is, why have more than 100 million wheat mobile phones been sold, and there is such a convenient way to buy, coupled with such a strong publicity and promotion, why are only more than 2 million people willing to buy wheat treasure? As a new type of financial management, it should be able to attract a lot of free funds. It's just that the funds for online shopping are put into the wheat mall in advance, and there can be high interest, why is no one buying?

"My wife said that she wanted to buy Maibao, but I always felt that something was inappropriate, so I knelt down and begged for a few good excuses to persuade my wife that there would be a reward for adopting it." Mr. Huang posted on several popular forums, and soon the answers were overwhelming.

"I also want to buy it, but after thinking about it, I still forget it, I don't have much money in the first place, so why bother tossing." That's the most answer.

"My wife said there is a lottery, and you can draw it for a thousand yuan." Huang Wenbin replied.

"What if there is a lottery, the lottery ticket only costs two yuan a piece, and the maximum can win five million, and a few can win."

Huang Wenbin immediately wrote it down. Because he made a bet with Wen Xue for a period of one month, he originally arranged for a lottery at the end of the month, so as not to get angry if those people didn't win the lottery and wouldn't buy it - although the winning rate is 100%, the vast majority of people must be paper towels, mineral water buns or something, and the grand prize will only be spent by one or two. Now it seems that this trick is wrong, and no one will be convinced if you don't really draw a few to let people see. So Huang Wenbin immediately ordered to go down, there will be a lottery tomorrow, choose ten cities, and send a house out in each city, so that those people can see, Huang Wenbin is not talking nonsense.

In addition to the lottery, it is necessary to give the masses the motivation to buy wheat treasure, of course, the interest must be paid in full and in a timely manner, and the discount must continue to increase, but this is not enough. We have to think of other ways to promote Wheat Treasure. Huang Wenbin thought about it and finally came up with a good idea. People who bought Wheat Treasure can buy things in the Wheat Mall with interest-free analysis and payment. It turns out that Wheat Mall can also pay in installments with a credit card, but the credit card itself charges interest. Huang Wenbin launched a wheat white strip, which directly exempted the interest, and the buyer was not impressed.

Of course, there are not as many users as Taobao in the wheat mall, but there are tens of millions, and there are many people who buy large items, and there are many people who pay in installments. There are also those who want to buy large items but don't want to pay in installments, or simply don't have a credit card, there are certainly a lot of them. Anyway, Huang Wenbin doesn't have much cash now, and it's nothing to give them a little interest. There are still many things in the wheat mall that Huang Wenbin produces, and doing so can also boost sales.

"I don't even know what this wheat treasure came from, it suddenly came out, and I don't know if it's legal, what if the money is confiscated." Some people say so.

"A listed company as big as Wheat Mobile Phone shouldn't deceive people. And then there's notarization and insurance. Huang Wenbin replied.

"That is not the case, no matter how big a company is, it can deceive people." People replied, "What can be used for notary insurance, it's just talk." I've also bought insurance before, and when I bought it, I didn't know how kind and easy to talk to, and if something really happened, I had to lose money, this didn't work and that didn't meet the norms, and the formalities were annoying. I don't believe in the insurance company, the money is still the safest in my own hands. ”

Security, Huang Wenbin wrote it down again, although he had emphasized this point when he promoted it, but now it seems that many people are still not at ease, or the vast majority of people are not at ease with security. Without solving this problem, it is impossible for Maibao to achieve enough. So Huang Wenbin immediately instructed that in the future, the publicity and promotion of Maibao should be the first consideration and put in a more important position.

"I've already bought ingots in the game, and the discounts are about the same, so there's no need to buy wheat treasures."

Huang Wenbin wrote down again, although they are all projects under Wheat Mobile, but Wheat Treasure and Game Money have formed a de facto competitive relationship, and it seems that these two tools should be integrated. In the future, the game money bank will no longer operate independently, and if you buy ingots in the game money bank, you will automatically turn it into wheat treasure, and the game money bank will only be used as a sales channel for wheat treasure. Of course, the money bank's discounts will continue to be given, anyway, they are just virtual items.

"The interest rate of Maibao is too low, and it is better to buy the fund directly if you have money."

"One day's buffer, if you are in a hurry to use the money and have to give it within a day, it will be miserable."

"Nothing is as good as cash, cash is the safest, cash is king!"

"The wheat mall is not as complete as Taobao, if you buy the wheat treasure, it will not be bound to the wheat mall in the future, and it is very inconvenient to buy things in other places."

In addition, there are many opinions, and Huang Wenbin has written them all down. In addition to posting by himself, Huang Wenbin also invited an evaluation company, and also did a questionnaire survey on the wheat game and other pages of the wheat mall, synthesized all the information he obtained, evaluated and analyzed them one by one, and looked for solutions. With a multi-pronged approach, the sales volume of Maibao rose rapidly, from 40 billion to 80 billion to 160 billion, and soon broke through the 200 billion mark. Of course, most of them were bought by Huang Wenbin himself, and the real sales figure also reached 40 billion.