Chapter 212 Scene 212 Hostile Marketing Law
"I knew you would come back." Han Sanpin's tone was faintly revealed, and he stood up excitedly.
"Mr. Han, why haven't you gotten off work yet, it's 10 o'clock now?" Li Xiaole smiled and looked at the wall clock on the wall.
"I just came back from the cinema, and I watched the reaction, and it worked pretty well." Han Sanpin's tone was calm and authentic. Li Xiaole heard his words, and his dignified vice chairman actually wanted to go to the theater to confirm the situation in person, which means that he has no trust in the following at all, and it also means that the Korean president does not have absolute control over the theater chain at present.
"Mr. Han, you should have the data for the first premiere, right?" Li Xiaole asked curiously, Han Sanpin would definitely not return empty-handed.
"Very good, although only twelve theaters in Chu and Zhejiang Province are scheduled to be released at the same time, but the attendance rate has reached 80%, and today's box office should be about 160,000 ......"
When he said the number of 160,000, the excitement in Han Sanpin's eyes could not be suppressed, because if it is based on this number, then it means that in addition to Jiang Wen's "Looking for a Gun" this year, China Film may have another film with a box office exceeding the investment.
"Xiao Li, do I think it should be released nationwide?" Han Sanpin asked tentatively, in his mind, if "Crazy Stone" has a box office of about 1 million a week in a big city, then before piracy is rampant, a week-long national offensive will definitely be able to recover 4 million to 5 million box office.
In the current situation, if the movie wants to make money, it must fight a blitzkrieg and compete with pirates for time.
Li Xiaole shook his head lightly:
"No, Mr. Han, it's not yet time to exert force, we have worked hard for two months in Chuzhejiang's publicity, but we are far from establishing a reputation in other places, we still have to broadcast in different regions, don't be afraid of the audience waiting, as long as it is haode things, they will be willing to wait, the key is that piracy should be controlled, I still need more manpower, you find more trustworthy people, use the group of training haode soldiers under us now as small managers, train them first, and wait until the time is in the city, When the time comes, it will be distributed to all regions of the country, and then work together. ”
"Well...... You can do it that way. Han Sanpin didn't expect Li Xiaole to refuse his proposal, but at the same time, he was surprised that Li Xiaole had such a calm attitude, but he was even more excited, although it was troublesome to find more security guards, but the box office of "Crazy Stone" was there, and it was worth spending some investment to do.
Li Xiaole has been talking to Han Sanpin in the office about the release of "Crazy Stone" until three o'clock in the morning, feeling so tired that he can hardly open his eyes, but there is always an excitement in his brain that makes him wake up from time to time, and he thinks back to the heartfelt smiles of his parents today, and his chest is full of a sense of accomplishment......
Now it's only a small-scale response, but what kind of response will it get when it is released nationwide?
The next morning, Li Xiaole woke up from a short sleep, for him with a good work and rest habits, this kind of sleep was enough, he got up as usual, washed, stood on the pile, and then bought fritters and bean juice downstairs and brought it to the computer, wanting to see some reactions to "Crazy Stone" on the Internet.
In the morning, Li Xiaole received a call from Han Sanpin, and he wondered in his heart, could the box office be counted so early? This is not like the style of a mainland theater.
"Mr. Han, why is it so early?"
"Director Li, something has happened, I want to remind you." Han Sanpin's tone was very serious, Li Xiaole's heart tightened, what he is most afraid of now is that no other leaders will watch it after the release, and then put forward opinions to revise, this is what he is most afraid of, when Feng Xiaogang filmed "See You or Leave", because he heard a member of the CPPCC who had already dismounted bragging to him:
"I'm arguing for a shocking idea, which is to blow up a 50-kilometer-wide opening in the Himalayas, let the warm and humid air currents from the Indian Ocean blow through Nepal into the Qinghai-Tibet Plateau, completely improve the harsh ecological environment there, and turn the Qinghai-Tibet Plateau into a beautiful and rich land of fish and rice."
Director Feng thought this was interesting, so he said it through Ge You's mouth in "See You or Leave", but when Chu and Zhejiang were screened, they angered several scientists who were members of the Chinese People's Political Consultative Conference (CPPCC) and wrote to the head of the Central Committee, saying that Feng Xiaogang had plagiarized their ideas, and they were studying this matter.
Beiying immediately received a notice, and Han Sanpin went to the editing table to cut out the relevant lines......
Of course, after investigation, it was found that the blasting energy of at least 100 atomic bombs would be needed to blow up the Himalayas 50 kilometers away, and the consequences of the explosion were: first, the ecology of the Qinghai-Tibet Plateau and Nepal would be devastated, and no grass would grow for at least a hundred years; second, once the warm current in the Indian Ocean blew to the northern foot of the Himalayas, the snow melted, and all the more than a dozen provinces below the Qinghai-Tibet Plateau would be soaked in water.
Yes, it sounds like nonsense, but this is a real thing, Li Xiaole is very worried, should there be any CPPCC members who go to watch his own films...... Chuzhejiang City is the capital after all......
Han Sanpin took a deep breath and sighed: "Last night, Zhang Weiping of New Picture sent a lawyer's letter to sue "Crazy Stone" for illegal bundling marketing without the permission of New Picture. ”
"Zhang Weiping wants to sue me?" Li Xiaole was stunned, frowned and thought for a while, and hurriedly asked, "Then is the letter he complained about me personally?" Is there any mention of China Film Company, or the second production company. "They made a photoshop on the Internet to synthesize funny posters of "Hero" and "Crazy Stone", but this shouldn't make the new picture sue China Film so much.
"Not really." Han Sanpin frowned and thought about it.
Li Xiaole took a deep breath, suddenly laughed, looked at Han Sanpin and said, "Mr. Han, don't you think this is a good thing?" ”
"A good thing?" Han Sanpin's brows furrowed, and he didn't understand what Li Xiaole meant, how could he have been sued, is it still a good thing?
"Sue people, whether it is true or false, with Zhang Weiping as I know, he is not a businessman who likes to go to the court to sue people, but a businessman who likes mutual benefit." Li Xiaole laughed hahachly and explained to Han Sanpin.
"Is that so?" Han Sanpin didn't figure it out, looked at Li Xiaole suspiciously and asked, "How can you tell the difference, is he a true accusation or a false accusation?" ”
"It's simple, it depends on who he wants to sue." Li Xiaole smiled and pointed out the crux of the problem.
"En......" Han Sanpin pondered for a moment, and immediately laughed on the phone: "You little slippery head is really a bit of a ghost, this Zhang Weiping is really true, even I have to test it." ”
After all, Han Sanpin is a long-time experiencer, although he can't be compared with Li Xiaole, a person with a sense of the future, but he quickly turned a corner, whether Zhang Weiping is a true sue or a false sue, in fact, it is easy to distinguish, if he wants to sue "Crazy Stone" for illegal bundling, then he will sue the crew, or himself, the producer, so that it is in line with common sense.
But he is suing "director Li Xiaole", which is simply ridiculous.
"What is the purpose of Zhang Weiping's this?" Although Han Sanpin had already understood what Zhang Weiping meant, he still pretended to be confused and deliberately asked Li Xiaole.
"Quite simply, he must have seen the market potential of 'Crazy Stone', and the genres of our two films are completely different, and there is no competition, so he is testing whether we are willing to do 'hostile marketing' together." Li Xiaole explained with a smile that hostile marketing, to put it bluntly, is that two movies released in the same file scold each other, stir up hot topics, artificially create news points, and let the media do propaganda for themselves without a penny, which has been used countless times in later generations, and is the most affordable way of publicity.
"I see, alas...... Times have really changed, I don't know much about these aspects of market operation, Director Li, you can do it yourself, you can reply to the new picture as you want, you can reply in my name, rest assured and bold to do it. Han Sanpin sighed authentically, and there was a look of "the back waves of the Yangtze River push the front waves, and the front waves are always on the beach".
"Well, that's what I'm going to do with him." Li Xiaole just finished speaking with satisfaction, and was proud of himself for getting the power to make his own propaganda techniques, but he noticed that Han Sanpin's eyes actually had no expression of surprise or shame at all, his face was calm, how could he be annoyed by his own seizure of power, Li Xiaole immediately regretted it.
...... This Han always actually understands everything, but he doesn't break it, this is obviously deliberately selling face to him, and he stupidly accepted it...... The excitement was high and he took over this drudgery......
This kind of thing of fighting in the media, the people who come forward are showing their faces...... Mr. Han is reluctant to let his old face be cannon fodder, but he can't be exposed to the media for people to consume......
Zhang Yimou is responsible for the work of the new picture, Zhang Weiping is charging into battle, and the director himself is not suitable to put his reputation into it to play this kind of war of words......
As soon as Li Xiaole pondered it, he thought of a suitable candidate who could be used as cannon fodder, and immediately organized words in his mind, and then made a phone call to Ning Hao.
"Director, what advice do you have?" Ning Hao also knew that the box office was good on the first day, and he was very excited.
"Ning Hao, there is something to trouble you, but I may have to wronged you." Li Xiaole sighed faintly and said straight to the point: "We don't have enough publicity for the movie, I need a news point to promote the movie, so that more people know about the movie, and you must be put on the table...... Would you like to? ”
"Would you like to? As long as it's for the sake of the movie, Director Li can do whatever you want me to do. Ning Hao agreed with a mouthful.
"Forget it, I'm too wronged by you, it's not good." Li Xiaole sighed...... "Don't see me, Director Li, you don't think about me, you just want a movie, the most important thing about the work is the people behind the scenes?" Without works, who knows us? Ning Hao was also anxious on the other end of the phone.
"But...... You may be criticized by others, and your public image may make the public think that you are more hot and have a straightforward personality...... Of course, your popularity will be greatly enhanced. Li Xiaole said slowly, he felt like an abductor, of course, this is actually a good thing for Ning Hao, the popularity that a rookie director like him needs.
"Don't be afraid, what kind of public image does my little person have, Director Li, you can only use it." Ning Hao didn't know what he was going to face, and said with a grin.