As the time approaches, the publicity work before the release of "Slam Dunk" is also gradually unfolding, this time the Black Pearl movie has no viral marketing plan, only using network bombardment; There are also magazine and newspaper covers and interviews, outdoor poster advertisements, theatrical screen trailers, TV 30-second promotional videos, and so on.

And this time, the promotional video of "Slam Dunk" has the greatest intensity of broadcasting on various sports TV stations, and all the TV stations that broadcast the NBA had to broadcast an advertisement for an NBA star shot by Li Xiaole, which is tied to "Slam Dunk" to promote basketball, which is said to have been written and filmed by Li Xiaole himself.

On this day, sports audiences all over the United States will see Kobe Bryant, who is a motion capture actor in Rukawa Kaede, appear on TV, and the promotional video shows that he shows up on the court at 4 o'clock in the morning every morning to practice, while the black singer 50Cent describes a spiritual story in a deep voice:

"There was a young man who wanted to make a lot of money. So he found a master and told him that he wanted to be a powerful person. If you want to be like me, then come and see me at the beach tomorrow morning, said the master.

So the young man arrived at four o'clock, and wanted to appear confident in his suit, when the master came up and touched his head and asked, 'How much do you want to succeed?' The young man said: 'I really want to!' Then the master told him to go into the water. So he just walked into the sea. The water almost reached the waist of the young man. At this point, he was like a madman.

The young man thought to himself, 'I just want to make money, but he only teaches me to swim.'" I don't want to be a lifeguard. I just want to succeed! ”

The Master sensed this. So he said to the young man, 'Go a little further.' Then the young man went a little farther away. By this time the water was almost up to their shoulders. The young man thought to himself, 'This old man is really a madman, he is very good at making money but he is a madman.' ’

The master kept saying: 'Go a little further, go a little further.' By this time the water was about to flood his mouth. At this time, the master told the young man to go back, this guy must be crazy.

At this time, the master said, 'You tell me that you want to succeed. The young man replied, "Yes!" The master let him go a little further. Then the master went into the young man, pressed his head into the water, lifted it up again, and pressed it into the water again. Just when the young man was dying, the master picked him up. He said to the young man I have something to tell you, and he said to the young man: When your desire to succeed is comparable to the desire to breathe, you will succeed. ”

When 50Cent tells this story, the camera keeps showing scenes of Kobe, LeBron James, Allen Iverson and other stars who participated in "Slam Dunk" recovering from injuries and gritting their teeth in training, everyone only sees the NBA stars on the court, but few people know the efforts they have put in.

Sitting in front of the TV, whether it is those high school students who eat popcorn for the summer vacation, or those office workers who are tired of the day and feel hopeless about life, they are all touched by these pictures......

These players flying around the basketball court, like everyone, gritted their teeth every day and faced all the hardships that life gave us, do you want to succeed? No one is watching TV and eating popcorn successfully!

In this picture of the stars training in pain, 50Cent continued to question the audience watching the scene:

"I don't know how many of you who are watching the video have experienced asthma? If you've ever had this experience, you feel like you can't breathe, you take a deep breath like this and gasp, and the only thing you have to do is get some fresh air.

You don't care about the NBA shutdown at this point! Doesn't care what the TV is on! Won't care if someone calls you! Won't care about party chores! All you care about is getting some fresh air in your breath, and that's all!

When you understand that your desire to succeed is like the desire to breathe, you will succeed! Let me tell you: number one: many of you say you want to succeed, but you don't really think that way, you just think about it a little.

Your desire to succeed is not even as good as the desire to party, not as much as the desire to be handsome. Most of you don't even have a thirst for success that compares to the desire for a lazy night's sleep!

Some of you even prefer to sleep in. I'm going to tell you, if you're a person who was born to be successful, you need to be willing to give up the right to sleep~~

You'll be willing to give up two or even three hours of sleep! If you really want to succeed, there will be times when you will stay up three days in a row. Because if you go to sleep at this time, you may lose some chances of success. This is the moment to test how much you want to succeed. You're going to have some sleepless nights, listen, and you're going to forget to eat because of success, and you know Beyoncé didn't eat for three days to write a song?

Don't cry, don't think about giving up! You've felt the pain, you've been hurt, and you're going to get a reward! Don't go to sleep, that's an unsuccessful sign. Boy, listen, I'm telling you today: you can do whatever you want, you can walk around as much as you want, and you can spend your money excitedly. But if you don't push yourself hard, you have nothing to do with success!

Until you don't comfort yourself anymore and say, I don't need the money, I already have everything I want! You will succeed!! ”

In this 3-minute promotional video, almost all the stars who participated in "Slam Dunk" appeared on camera to show their hard work and sweat behind the court.

That night, both the young students who had nothing to do at home and the office workers who were overwhelmed by work during the day were touched by the stars who gritted their teeth and persevered in this promotional video in front of the TV.

Is this kind of promo film old-fashioned? Yes, like the protagonists of many inspirational movies, those black players worked hard from the bottom to achieve success, but no matter how much they make fun of the didactic element of the story on the surface, deep down they will still be touched by such scenes.

Everyone wants to succeed, but how much do you really want to succeed? This question echoed in the minds of everyone in front of the TV.

Each of us is weak, although everyone has thought about success, but when facing the real world, we have been stabbed countless times, we blame society, resent schools, companies, and find all kinds of excuses for ourselves, but do you really do it with all your experience?

Whether your success is to make money, play ball, sing, or even get love, do you really persevere, and do your best?

Is it a leisurely life, or is it now to leave everything behind, focus on your dreams, and success is only such a thin line... Life is a race, maybe you try hard to sprint and won't win the championship, but staying where you are and cursing the uneven field, is it really the life that people want?

The spirit of sports is to surpass, not to surpass the opponent, to do your best to surpass your own limits, so that you can run the most exciting part of the road in this game of life~~~

When the "How Much Do You Want to Succeed" promotional video was broadcast, this poster was also posted on the NBA's official website, with Kobe Bryant, Iverson, James and other players on one end, and animated characters from "Slam Dunk" on the other, with the title reading: "Life is a game, we are all on our own courts." ”

This also sparked a heated discussion among netizens, everyone felt that this promotional video was very moving, and netizens from New York "Flying Shark" replied and praised: "I never knew that these players also had such a side in private, I thought they would only club, play with women~~"

An anonymous netizen also commented: "Although this promotional video is obviously shot by Li Xiaole for the NBA in order to promote his new film, I still have to say that this is the best fucking promotional film in the NBA in the past ten years~!" Those films used to be weak, and I wanted to play basketball when I saw it~! I really want to see what that Japanese basketball anime is about~"

However, a considerable number of netizens are also complaining, and a fan named "Forever Flyer" left a message under Li Xiaole's Facebook and ridiculed: "Shouldn't these players work hard with an annual salary of more than 10 million? If I take so much money, even if I break my legs, I will get up at 4 o'clock every day to train~~ I don't understand what is there to sensationalize about this~"

Of course, such people are only a minority, only that kind of picky old fans will be so mean, many people who don't watch the NBA much saw this video and were moved by this promotional video.

At the same time, in the pirate TV every night, Li Xiaole, the gold medal commentator, appeared again in the ball review prediction section of the pirate station, predicting the prediction of the finals like last year, this time his prediction was not unexpected at all, and announced loudly on the screen: "Yes, the Lakers will win the championship, and they will win 4-1, because Kobe Bryant has the same heart as Rukawa Kaede in "Slam Dunk" he played~~ And the Magic team does not have such a leader~~"

With this wave of publicity offensive, the exposure of "Slam Dunk", a Japanese animated film that was originally not favored, has greatly increased for a while, and Li Xiaole also took the opportunity to release the tidbits of those NBA stars participating in the motion capture of "Slam Dunk......