Chapter 413: Completely Turning the Face 1
The new store has finally opened.
Business was slightly worse than expected. However, Yan Xixian and Xu Xiaoya are full of confidence, replenishing the supply of goods, sorting out the shelves, and observing that similar stores are more prosperous than their own business.
The first week of the promotion was a loss of money, the second week was a dismal operation, and from the third week, the business increased by 10%.
On Wednesday afternoon, there were very few people, and Yan carefully looked at the running accounts in the office. After looking at it for a while, Xu Xiaoya came in, threw herself on the table, and said with a sad face: "Alas, when I was doing my first store, I felt very relaxed, and there was an endless stream of old customers with almost no effort." But when I did it myself, I found that it was so difficult. Carefully, I estimated that we were really afraid that we wouldn't make much money in the first year. ”
Yan carefully thought that it was easy to open a store in the past, that was because Wang Donglin had a wide network of people and sold first-line luxury goods, and many female customers in the circle saw him come to cheer on his face, and as soon as it was passed on to the hundreds, the business was naturally completely driven. But now this is slightly inferior to the first-line luxury goods, the rich women will not come, and the average female white-collar workers have to think twice about the price, so it is impossible to do it so well at once.
She is calmer than Xu Xiaoya: "As long as you don't lose money in the first year, it's fine." As long as the supply and service are guaranteed, there will be no big problem. ”
"Fine, I'm not worried about myself, it's mainly you, you quit your job with a monthly salary of 30,000 to do this, if you haven't worked to make money for a year, is it interesting?"
"You have to look at the long term, not the short term. When this is done, we must be far more profitable than going to work, aren't we? ”
Xu Xiaoya also laughed: "That's right." ”
At three o'clock in the afternoon, Yan went out on time to inspect the store, which is one of her habits, she likes to carefully observe the placement of other people's goods in the dark, the attractive main new style, and the service lady's promotional and promotional terms to customers...... She found an interesting phenomenon: it is best to take the trouble to let customers try out the style, and if one does not work, two or three...... Even if the customer doesn't want to buy it at all, you'd better recommend a dozen of them to her...... After such a round of trying, she will always be impressed by one of them, even if she didn't buy it this time, she will buy it next time.
Especially those women who are dressed very plainly and look like dicks, if you are super enthusiastic about her, the turnover rate is often higher than that of those glamorous women.
She recorded all these experiences one by one, and discussed them at every regular meeting.
When I came back from the store today, I was still at the door, and I heard the sound of hee hee haha, and the store seemed to be very lively.
She walked in and took a look, and was immediately stunned, but saw that Xu Xiaoya was carefully accompanying the two old women to look at the bags. The two of them pointed at each other as they watched.
"This position is not well placed, it looks very rustic. Moreover, the style of this bag is too old, it would be better to put it on the other side......"
"There are very few people, so deserted, don't you do some promotions?"
Xu Xiaoya accompanied the smiling face: "Aunt Huang, we have just opened, and we have already done promotional activities in the first week. ”
Huang's mother disagreed: "How can there be guests if there is no promotion?" I'm also in a hurry, after all, my son's hard-earned money is in it. ”
Xu Xiaoya just smiled, Yan looked at it quietly, but seeing that it was Huang's mother and her sister, the two of them were dressed up in jewelry, pointing fingers at the clerk for a while, and teaching Xu Xiaoya a lesson for a while, especially Huang Xiaojue's aunt, who was used to a famous brand.